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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
Urban Decay 24/7 Eyeshadow is a creamy vegan eyeshadow single delivering high-performance, velvety, supercharged colors and finishes that last up to 12 hours.
Benefits
- Create long-lasting, versatile eye makeup looks with the Urban Decay 24/7 Shadow singles in smooth, high-pigment colors and four finishes for every mood - matte, satin, shimmer, and metallic.
- The velvety-soft vegan eyeshadow formula glides on smoothly in an array of vibrant shades ranging from soft neutrals and warm browns to golden, bronze shimmers and rich jewel tones.
- These supercharged, caffeine-packed Urban Decay eyeshadows blend seamlessly and be applied wet or dry with a finger or brush to brighten and enhance the eyes.
Features
- Rich, dense, and decadent high-pigment eyeshadow
- Ultra-smooth color payoff with maximum blendability provides uniform pigment distribution
- Longwear eyeshadow, with minimal fallout
- Shimmer, metallic, matte, and satin eyeshadow finishes
- Paraben-free
- Gluten-free
- Vegan
- Cruelty-free
- First, prime lids with Eyeshadow Primer Potion for more vibrant, crease-free color that lasts all day.
- For even bolder, richer color, use a corresponding 24/7 Glide-On Eyeliner Pencil as an allover base.
- Apply the high pigment eyeshadow using any brush or your fingertips for intense color payoff.
- Use wet or dry. Mist your brush with All Nighter Long-Lasting Makeup Setting Spray before using to create a foiled, almost-wet effect.
- Finally, lock down your makeup look for up to 16 hours with All Nighter Long-Lasting Makeup Setting Spray.
Introvert: Talc, Mica, CI 77891 / Titanium Dioxide, CI 77742 / Manganese Violet, Caprylic/Capric Triglyceride, Zinc Stearate, Ethylene/Acrylic Acid Copolymer, CI 77491 / Iron Oxides, Boron Nitride, CI 77007 / Ultramarines, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Alumina, CI 19140 / Yellow 5 Lake, Caffeine, Cellulose.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Compatible with cream/liquid eyeshadow formulas!
- 1Eyeliner
- 1Liner or shadow
- 1Everyday wear
- 1Eye shadow
Describe Yourself
- 1Using makeup every day for long time
- 1Makeup lover
Most Helpful Positive Review
Disappointed
I love your eye shadow. I have used it for years. But unfortunately, you have discontinued the colors I always used. I'm hoping you will bring back some of your shades that you used to carry.
Most Helpful Critical Review
Breaking up with Urban Decay
I have been using UD eye shadows since they were called Pot Holes. I loved the very unique colors and the formula was the best. I have many backups, I have backups of the palettes, beginning with the very first Book of Shadows, the Vice palettes, and at least one of every one of my favorite single...
473 results
Did the formula change?
I have been using Virgin by Urban Decay for YEARS...this color definitely does not match my old UD Virgin eyeshadow. It is still very soft but if you're going to change the formula color, change the name.
I love how smooth this applies on my eyelid!
Very Vibrant color
Too powdery and loose
I was looking for this specific color which is beautiful when applied but I should have known better from past experience with Urban Decay eyeshadows that it is very powdery and will fly all over if not applied very carefully to prevent spreading. I can't recommend this and it's too much of a hassle to apply it due to very loose consistency.
I buy this product again and again
Colors are incredible and have staying power. Love Urban Decay eye shadow. Have been using them for years!
I would buy this again
Soft and glides on. Has enough pigment to show color and stays on.