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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
Urban Decay 24/7 Eyeshadow is a creamy vegan eyeshadow single delivering high-performance, velvety, supercharged colors and finishes that last up to 12 hours.
Benefits
- Create long-lasting, versatile eye makeup looks with the Urban Decay 24/7 Shadow singles in smooth, high-pigment colors and four finishes for every mood - matte, satin, shimmer, and metallic.
- The velvety-soft vegan eyeshadow formula glides on smoothly in an array of vibrant shades ranging from soft neutrals and warm browns to golden, bronze shimmers and rich jewel tones.
- These supercharged, caffeine-packed Urban Decay eyeshadows blend seamlessly and be applied wet or dry with a finger or brush to brighten and enhance the eyes.
Features
- Rich, dense, and decadent high-pigment eyeshadow
- Ultra-smooth color payoff with maximum blendability provides uniform pigment distribution
- Longwear eyeshadow, with minimal fallout
- Shimmer, metallic, matte, and satin eyeshadow finishes
- Paraben-free
- Gluten-free
- Vegan
- Cruelty-free
- First, prime lids with Eyeshadow Primer Potion for more vibrant, crease-free color that lasts all day.
- For even bolder, richer color, use a corresponding 24/7 Glide-On Eyeliner Pencil as an allover base.
- Apply the high pigment eyeshadow using any brush or your fingertips for intense color payoff.
- Use wet or dry. Mist your brush with All Nighter Long-Lasting Makeup Setting Spray before using to create a foiled, almost-wet effect.
- Finally, lock down your makeup look for up to 16 hours with All Nighter Long-Lasting Makeup Setting Spray.
Ember: CI 77400 / Copper Powder, Mica, CI 77491 / Iron Oxides, Caprylic/Capric Triglyceride, CI 77510 / Ferric Ammonium Ferrocyanide, Zinc Stearate, CI 77499 / Iron Oxides, Talc, Silica, CI 77891 / Titanium Dioxide, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Caffeine, Cellulose, Boron Nitride, Ethylene/Acrylic Acid Copolymer.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Compatible with cream/liquid eyeshadow formulas!
- 1Eyeliner
- 1Liner or shadow
- 1Everyday wear
- 1Eye shadow
Describe Yourself
- 1Using makeup every day for long time
- 1Makeup lover
Most Helpful Positive Review
Disappointed
I love your eye shadow. I have used it for years. But unfortunately, you have discontinued the colors I always used. I'm hoping you will bring back some of your shades that you used to carry.
Most Helpful Critical Review
Breaking up with Urban Decay
I have been using UD eye shadows since they were called Pot Holes. I loved the very unique colors and the formula was the best. I have many backups, I have backups of the palettes, beginning with the very first Book of Shadows, the Vice palettes, and at least one of every one of my favorite single...
470 results
I buy this product again and again
Colors are incredible and have staying power. Love Urban Decay eye shadow. Have been using them for years!
I would buy this again
Soft and glides on. Has enough pigment to show color and stays on.
Love this product and color
Been wanting this for a long time.
Not What It Used to Be
I remember when UD shadow was the best of the best because it was smooth and powdery, and lasted all day. I'm not sure what's happened, but the last two colors I've tried to get from them (sorry I forgot the names but a mustard yellow and a pink shimmer) have been patchy, unbendable, and the pink shimmer one is barely visible on its own -- it's more of a tinted translucent powder. Even with UD primer potion, it's gone by the end of an office work day. Never again for me.
I would buy this brand again
Goes on smoothly