Urban Decay Cosmetics
Original Eyeshadow Primer Potion

Name: Original Eyeshadow Primer Potion
Brand: Urban Decay Cosmetics
Price: 24.00 USD
Availability: InStock
Rating: 4.6 (6173 reviews)

Item 2286790

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$24.00

Size: 0.33 oz

0.16 oz

0.33 oz

Details

Urban Decay Original Eyeshadow Primer Potion is an eye primer base for creating crease-free eye makeup looks with vibrant color and smooth application for up to 24 hours of wear. The formula intensifies the color and vibrancy of your shadow or liner look for maximum impact.

Benefits:

This nude, creamy primer dries invisibly to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look.
Visibly smooths lids for vibrant and pigmented eyeshadow application.
Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
Longwear formula prevents eye shadow and eyeliner from creasing and cracking.
Cruelty-free, paraben-free & vegan.

Lock in any look for up to 16 hours with Urban Decay All Nighter Makeup Setting Spray.

How to Use

Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!

Ingredients

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Shipping & Coupon Restrictions

This item is not eligible for coupon discounts. See ulta.com/coupons for details.

body{margin-left:12%}Product ReviewsRated 4.61 out of 5 stars6173 ReviewsMost Helpful Positive ReviewBest Eye Primer For All TypesI have used all of UD's eye primers & given them all a good shot. I used to use the og 4ever- until EDEN. Eden is the best EP I have ever used. I am 40 & have very hooded eyes. This color corrects- a lil goes a long way. I apply using my Sigma 3DHD precision brush & set w/flesh tone shadow or trans powder. Eden can be worn alone. No creasing. Lasts longer than all day. Locks in shadows. Worth the $ esp when on sale! This is the best EP Urban Decay makes- for any eye type.Most Helpful Critical ReviewCan't use productIt looks like there should be a doe foot applicator, but mine is apparently broken because all it has is a plastic stick. I don't know if it broke off in the tube or if it was just a defect, but I can't get the product out.Reviewed by 6173 customersI'm definitely buying a again5Lis from Maineville OhioLove this primer potion. Makes eyeshadow look amazingWay too oily1Brandace from OregonI'm not sure what all the hype is. This product is extremely oily and creases my makeup every time I use it. Bummed because I generally like Urban Decay products.Too oily1Judi from MassachusettsI would not buy this again. A clerk recommended it because the one I usually use was out if stock but this one was a waste of moneyBest Eye Primer!!!!5Barb from Atlanta GaMy eyeshadow stayed on all day. First primer that did this. Throwing away all others.Allergic reaction.3ABR from CAI am sad that I got an allergic reaction to the primer potion. I am not sure if they changed the formula? I have used this for years. it made my eyelids itchy, red, and dry. It also made my eyeshadow "cakey" not smooth. Now, I need to find a new eyeshadow primer.Beautiful5DollFace from Buckner ILI have never used a eyeshadow primer before. I got this one and it really makes my eyeshadow pop..Use this if u have dark circles/tan skin/aging. No creasing5ROMILA from FLI have been using this product for years- nothing comes close. Don't be scared away by the shimmer/brightness. It does not crease. Stays put over 24 hours in all climates and long international flights. I am over 40 and have tanned skin, yellow undertones and very dark circles/lids compared to skin tone. This is the only primer that covers up the dark lids, followed by a neutral eyeshadow as a foundational all over color. If under eye circles are bad, I even use it there before using corrector and then concealer. Again makeup stays put from early morning until evening.Best Eyeshadow Primer!5Cassidy from FLI had the elf putty eye primer, and I liked it at first, but after a little while it seemed to get really dry in the pan and was hard to get out. It was time for a new eye primer. I heard about this one and decided to try it — I heard good things, plus made in the USA. And I am so happy I did. I would recommend this to anyone. It's a bit expensive, but in my opinion, it's worth the price. I use a few dots, spread it over my eyes with a finger, and I have a clear base. I have worn eyeshadow for up to 8 hours with this base and it didn't crease one bit. I'll definitely be restocking when I run out.The best5Best Primer from Columbus, GAYou just can't go wrong with this primer. I've never had a problem with it in the 6 years that I've used it. It does it's job and for that, I'll continue buying it.Excellent eyeshadow primer!5Mimi from Fresno, CAMy eye shadow lasts all day when I use this primer. It's terrific.Never had nothing like this5Jalisa from OhioGiiiiiiirrrlllllll your eyeshadow will not fly into the dust with this primer. You will not be disappointed. It even works really well on mature skin.Always come back for more!5FLP372 from Menifee, CAI have tried many other less expensive options but always come back for more. Others all have flaws that just make me realize how great and valuable UD Eden really is. I can use this version without shadow for a flawless lid, nude look.My Holy Grail Primer5Earthymoon from Huntsville, ALI have been using this primer for about 13+ years. I have tried several others but I come back to this one. Primer potion helps mop up the excesses oil on my eyelids and prevents creasing through out the day. It also makes shadows a bit more vivid and helps patchy shadows stick better. The finish isn't tacky but has a bit of a grab. I think it works better when you don't set it. Although it can brighten the eye area, it is not as brightening as a concealer. If you are working with shadows that need that bright base or you want to cut a crease, you'll need concealer. I use this under said concealer to prevent it from creasing. I also use this on my T-Zone before my foundation. It helps decrease the look of texture/pores and makes my foundation last in this tough area.Definitely buying again5Andrea from GilroyI never tried this eyeshadow primer, but used it last week and it worked so good! Definitely recommend 👌🏼BEAUTIFUL!!5Beauty Lover SAK from Albuquerque NMI got my first FREE deluxe size sample, a few years ago. And after using it few times, I noticed how much I really liked this primer in the Sin shade! It really adds a nice little shimmer especially when using lighter color shadows. I did find them hard to get at one point, so happy to see it back that I ordered an extra!THE BEST5Sal from NcSeriously the best eye primer out there. Your shadow will last all day and stay looking vibrant! Switch between this and Mac paint pot and my makeup will smudge under my eyes. This does not do that. An absolute must need even if you don't wear eyeshadow and just like mascara or linerHello, Cut Crease!5XoxoCedez from Fresno CAIve been using this primer for years! I normally used the Tarte Shape tape concealer as an eyeshadow primer but this concealer is great for a cut crease!! My coworkers always ask me how i do a cut crease so well and i always recommend this eyeshadow primer!BEST5Stacy H from TXBest eye primer I have found! Shadow goes on smooth and is easily blendable.I love it used it for years5Cherri from Phoenix AZI use it on my eyelids. Before I apply eyelinerLove love love!5T.C.E from St louis moEasy to apply, goes on smoothly. My eye shadow looked great all day!Really works5Riri from IndianaExcellent wear. Absolutely no creasing when I wear this product. It's always my go-to for long-lasting eyeshadow.Wish I started using this years ago5Hil from WashingtonI've always used the regular urban decay primer. I wish I would've used this years ago! It's a little more tinted, so I've been also been using it as a concealer for really oily spots on my face (like my chin.)Not for hooded eyelids1Lookin' Good from Nashville TNI have used the original urban decay primer and that works best. I thought this would be great, but the shimmer in this formula gives this a sticky and greasy texture. I also have hood eyelids that does not make this an ideal product for me.Exceeded my expectations5Alexis from Saint Cloud, MNI normally have oily eyelid creases with or without eyeshadow, so I decided to give this eyeshadow primer a try on a whim. I've had it on for 8 hours now and I have yet to see a crease! I never thought I'd find something that would work. Would buy again.Received Damaged Primer Potion - so disappointed1FLAgirl from FloridaTotally covers darkness and redness. Shadow lasts until I remove it.

Urban Decay CosmeticsOriginal Eyeshadow Primer Potion

Details

Urban Decay Cosmetics
Original Eyeshadow Primer Potion