Urban Decay Cosmetics
Original Eyeshadow Primer Potion

Name: Original Eyeshadow Primer Potion
Brand: Urban Decay Cosmetics
Price: 24.00 USD
Availability: InStock
Rating: 4.6 (8096 reviews)

Item 2286790

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$24.00

Size: 0.33 oz

0.16 oz

0.33 oz

Details

Urban Decay Original Eyeshadow Primer Potion is an eye primer base for creating crease-free eye makeup looks with vibrant color and smooth application for up to 24 hours of wear. The formula intensifies the color and vibrancy of your shadow or liner look for maximum impact.

Benefits:

This nude, creamy primer dries invisibly to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look.
Visibly smooths lids for vibrant and pigmented eyeshadow application.
Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
Longwear formula prevents eye shadow and eyeliner from creasing and cracking.
Cruelty-free, paraben-free & vegan.

Lock in any look for up to 16 hours with Urban Decay All Nighter Makeup Setting Spray.

How to Use

Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!

Ingredients

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Shipping & Coupon Restrictions

This item is not eligible for coupon discounts. See ulta.com/coupons for details.

body{margin-left:12%}Product ReviewsRated 4.59 out of 5 stars8096 ReviewsMost Helpful Positive ReviewBest Eye Primer For All TypesI have used all of UD's eye primers & given them all a good shot. I used to use the og 4ever- until EDEN. Eden is the best EP I have ever used. I am 40 & have very hooded eyes. This color corrects- a lil goes a long way. I apply using my Sigma 3DHD precision brush & set w/flesh tone shadow or trans powder. Eden can be worn alone. No creasing. Lasts longer than all day. Locks in shadows. Worth the $ esp when on sale! This is the best EP Urban Decay makes- for any eye type.Most Helpful Critical ReviewCan't use productIt looks like there should be a doe foot applicator, but mine is apparently broken because all it has is a plastic stick. I don't know if it broke off in the tube or if it was just a defect, but I can't get the product out.Reviewed by 8096 customersBlend ASAP4Skincare Junkie from Durham,ncThin consistency, but effective at preventing creasing!Not as good as the original potion2Shmalex from Orlando, FlI have always used the urban decay eyeshadow primer and decided to try a different version and am very disappointed. My eyeshadow doesn't stay put with this one and only lasts a couple hours. Highly recommend getting the original or anti aging potions instead of edenLove this!5Stopped wearing eyeshadow until this pro from VirginiaLove this stuff.I love this stuff!5Ash from ArizonaI never write reviews but this product actually works. My eyelids are super oily so eyeshadow last only a few hours. With this it lasts and lasts! My eyeliner used to smear and now it stays put!Bingo!5Seaotter from ClevelandLOVE this!Simply the best5Allison from Charleston WVIt's just perfect. I keep this as a staple.Eden primer5🐈 from SeattleLove it! Not too dry not too shiny and brighten up my lids. I used it alone. I used Eden.Incomparable5Mary from Savannah, GALiterally nothing compares to the OG eyeshadow primer. It dries down perfect and adds grip to the shadow. Mattes lay down so buttery smooth. Shimmers and metallics stick perfectly. This is literally the best. I've tried other (cheaper) brand; it just isn't the same. I'll be yours forever, UD OG primer potion 💙Incomparable5Mary from Savannah, GALiterally nothing compares to the OG eyeshadow primer. It dries down perfect and adds grip to the shadow. Mattes lay down so buttery smooth. Shimmers and metallics stick perfectly. This is literally the best. I've tried other (cheaper) brand; it just isn't the same. I'll be yours forever, UD OG primer potion 💙No more eyeliner transfer5Kelly from Portland, ORI put a thin layer from my lashline almost all the way to the brow line, let it dry for a minute, then apply eyeshadow and liner as usual. Nothing moves! Everything stays exactly where I put it. I have slightly hooded eyes and slightly oily skin so I used to have eyeliner on my upper lid like an hour after application. Now? My eye makeup survived two zoom interviews and a work out.Good I think?4Jenna from New JerseyI'm not too familiar with eyeshadow primers other than the Mac paint pot, and keep in mind I have no allergies. I put this on and immediately felt a little bit of a burn/sting, but it subsided when it dried down. My eyeshadow did last all day which is amazing but I'm not sure if it burns at all for anyone else? I had no reaction other than that.Fantastic product5Michelle from Dayton, OHI received this product as a gift at Christmas and absolutely love it. I have not used an eye shadow primer before and will not go without now. It goes on smoothly and my eye shadow stays nice all day long. I will be repurchasing this over and over.Definitely buy this5Crystal from ChicagoI have oily skin and this completely changed everything. My eye stayed perfect all dayTried and True5Jillien from San Diego, CAI have used this product for years. I have tried others, and I always come back to Urban Decay. Remember to stock up during the 21 days of beauty!Greatest Eye Primer I've Used!5Luv Lipstick from WII will no longer need to look for a different eye primer. I believe this is the best one on the market. Eye shadows and eyeliner stays in place all day long. I am not kidding.I do like this product4Amber from SeattleI use in the am under my daily shadows gives 8-10 hours without transferring or stamping of my mascara. I will continue to buy this!Best primer!5LS from CaliforniaIt's the best primer I've tried so far. Haven't tried many high-end primers but this is a winner.Holy Grail eye primer5Makeup enthusiast from Houston , TXBeen using this eye shadow primer for the longest. Your eye-shadow will stay in place and not move.Great eyeshadow too!5Leslie from CharlotteThis is the perfect product to do 2 jobs at once. A perfect primer but has just the right amount of shimmer and color to be a great eyeshadow too! Always great to find a product that can simplify a make up routine.Magic primer5Debi_deb69 from San Diego caBest primer ever. Add concealer on it and it's a prefect duo. I have bad allergies where my eyes water a lot and always ruin my beautiful eyeshadow creation. But with this primer and my it bye bye concealer this duo is unbreakable when it comes to my eyes watering. My eyes water but my eyeshadow doesn't budge. And finally after years of searching I finally found something that actually works!! Definitely worth the money!Cult classic5Holly from KansasLove this cult classic and use it almost everyday. Keeps my eye makeup in place without any creasing!Underwhelmed4The makeup trier from West Point, NYSo the primer I applied to my eyelid I would take it from the applied onto your finger tip and then apply, don't directly apply or it is too thick. But still is pretty shiny and a nice gold base.Yes5Shopper from VirginiaGreat for my sensitive eyelids. I love thd feel. It stays on all day. I got the shimmery primer, so my dry eye shadow is shimmery.Great primer5Refinedwisdom from Milwaukee, WIAmazing primer!Flawless primer5Refinedwisdom from Milwaukee, WIThis product makes your eye shadow flawless!

Urban Decay CosmeticsOriginal Eyeshadow Primer Potion

Details

Urban Decay Cosmetics
Original Eyeshadow Primer Potion