Urban Decay Cosmetics
Original Eyeshadow Primer Potion

Name: Original Eyeshadow Primer Potion
Brand: Urban Decay Cosmetics
Price: 24.00 USD
Availability: InStock
Rating: 4.5 (5600 reviews)

Item 2286790

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$24.00

Size: 0.33 oz

0.16 oz

0.33 oz

Details

Urban Decay Original Eyeshadow Primer Potion is an eye primer base for creating crease-free eye makeup looks with vibrant color and smooth application for up to 24 hours of wear. The formula intensifies the color and vibrancy of your shadow or liner look for maximum impact.

Benefits:

This nude, creamy primer dries invisibly to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look.
Visibly smooths lids for vibrant and pigmented eyeshadow application.
Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
Longwear formula prevents eye shadow and eyeliner from creasing and cracking.
Cruelty-free, paraben-free & vegan.

Lock in any look for up to 16 hours with Urban Decay All Nighter Makeup Setting Spray.

How to Use

Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!

Ingredients

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Shipping & Coupon Restrictions

This item is not eligible for coupon discounts. See ulta.com/coupons for details.

body{margin-left:12%}Product ReviewsRated 4.53 out of 5 stars5600 ReviewsMost Helpful Positive ReviewIt's not you... it's not using this.First off, nobody taught me anything about styling hair, applying makeup, or even how clothing sizes worked. As a teenager and now adult, I grew increasingly more fascinated and obsessed with cosmetics. Being completely self-taught, I've made a few missteps. I mastered my staple cat-eye liquid eyeliner, foundation, powders, lips, nails, highlighters, blush, brows, blah blah blah... But eyeshadow. I had a very complicated relationship with eyeshadow. I wanted so badly to use it. I would spend a lot of money on beautiful compacts and pots, MAC, Urban Decay, Lancome-- no drugstore stuff. But no matter what I did, it looked like garbage. Being a traditional artist, I know quite a bit about color theory, blending, feathering, layering etc. While applying eyeshadow isn't the exact same as painting, it's close enough that I couldn't understand why my eyeshadow looked so... bad. My husband decided to indulge my makeup addiction for my birthday many months ago by gifting me the Urban Decay Vice box. I stared sadly at the beautiful rectangles of pigment. I took out the mascara and eyeliner before putting the box somewhere to be admired but not used. Fast forward to the recent past. I was cycling out old makeup when I opened the box again and noticed the primer potion. I had forgotten all about it. Dubious, I squeezed a bit on my fingertip and applied it to my lids. I was doing this to justify throwing it away. I had to at least *try* right? All of the sudden, my eyeshadow looked amazing. Runway professional. The color looked exactly like it looked on the palate. It blended effortlessly, seamlessly. I was so proud of myself, I didn't remove my eye makeup when I went to bed (shh.) The next morning, everything was as if I had just applied it. This is a stupid long review, but I wanted to get it across that this stuff WORKS. It's *absolutely* worth it. I wouldn't even bother wearing eyeshadow without it. If you have a hard time with eye makeup, it may not be you. This is a great example of where product really makes a difference.Most Helpful Critical ReviewOver it.I'm done trying to make this work! I've used the original for years, but the anti-age formula seemed like a good idea, and the fact that it was UD made me feel comfortable about buying something new. Maybe I got a bad batch, but this primer is not at all what it claims to be, and in my opinion no where near how the original performs! Plus I didn't really see any benefit as far as the anti-age claim. First, you have to wait a while for it to set, if you try to apply your shadow right away it can be a little too tacky and you wont get a smooth application. This really doesn't bother me, I typically apply it first. Once it's set the shadows look great, blend perfectly and look smooth, which is great. But the staying power is totally off compared to the Original formula. For me this creases around the 6th hour and I have to reapply/blend the crease out. I do have oily lids, so I'll put that out there, but it's just not what I'm used to, especially for the price. I've had it too long now to return it, so keep your receipt if you decide to try it out!Reviewed by 5600 customersThe best5Tata from Atlanta2 words-THE BEST!Smooth and effective5Anastasia from New YorkVery smooth application, makes my eyelids feel so soft. Works great with eyeshadows that otherwise have hard time sticking. Definitely enhances the shade and prolongs wearIm in love!!5Yana from Chicago, ILThis product is amazingg, it keeps my eyeshadow on ALL DAY without creasing , and a small amount of product goes a really long way!!Great Product, Works Well4Pam from Indy from IndianapolisI needed a great eye shadow primer and purchased three high-end products to try. The first two I tried didn't do well at all. This one by Urban Decay performed the best. It's still not 100% effective but better than all the others I tried.Best Eyeshadow Primer Ever5Purple Girl from Aurora, COI use this before I put on my Urban Decay eyeshadows. It makes the eyeshadows stand out more and lasts all day.Love this creamy primer!5Janeyg from Bradenton FLGreat under eyeshadowNot as good as original1Gg girl from NJI bought this over the original formula (which I've used for years) because I'm officially middle aged and want illuminating products. My eyeshadow creased, which NEVER happens with the original. I guess my eyelids are still oily enough to warrant the original. I exchanged for the tried and true original.Fabulous Product!!!5Allisonh48 from Clewiston, FLThis product is the bomb!!! It is super easy to apply and blends in fabulously. It holds up ALL day with NO creasing!!! I'm in love!One of my staples4makeup enthusiast from CAThis is one of the only primers that works for my extremely oily skin. I've been on the search for a cheaper alternative, but nothing quite matches up.Love it!5Neeka from Eugene,OregonI had a problem with my eye shadow creasing all the time. But with this it wasn't a problem! I recommend this!!!Great my eye shadow lasted all night.5jennifer from FLUsing this product was great kept my eye makeup on all nightForever repurchase4Sno from CaliforniaI can normally get away with not wearing eyeshadow primer and my eyeshadows will stay on all day. But this eyeshadow primer makes the colors more bold, so I have to use less eyeshadow to get the opacity that I want :) Wish they used the old packaging though. This one is so unsanitary and takes up so much more space in the tube than the old one.disappointed1analee from USAI wore this for a 9 hour shift and didn't hold up at all. I had such high hopes for this and at the end of the day i was extremely disappointing to see that I had creased as if I didn't put anything on.THE BEST5Kels from TnThis stuff is the best primer I've ever used. It works so well & holds my shadow without creasing for over 12 hours. So worth it.I do buy this product again and again.5Mo from MichiganI have very oily eyelids and this primer makes my eyeshadow last all day without any creasing. I have fallen asleep before and woken up with my eye shadow in tact.Amazing!5JLB from MDThis stuff is awesome!! I'm just getting back into makeup and really want to work on playing up my eyes. I chose this eye primer because just about every list and YouTube review says this stuff is amazing...they were all right! I've never used an eye primer before, so I don't have anything to compare it to. However, this stuff is awesome! As a sort of beginner, I found applying a light base shade over this helps me with my "newbie" blending skills right now because this stuff keeps your shadow in place, like it's supposed to. Sometimes I just put this and mascara on and it looks great by itself!Nice product5Gg girl from New JerseyI've used the original formula for at least 20 years. That being said, I'm now middle age and needed to transition my routine products. This is just as good as the original now that my needs are different.Must have for hooded eyelids5Chelsa from CaliforniaAt work I wear a mask 24/7, I can get oily as the day goes on and my eyeliner typically smudges, and ends up under my eyes. Not with this. I had stopped wearing any makeup at all because it didnt seem worth the effort. Now I'm excitted to do my eyes again. The applicator seems unnecessary, i just dab it on with my finger, let it dry and I'm ready for my eyeliner. It's fairly pricey but I'm hoping it will last as I hardly use anyIf I could give this 10 stars I would5J-Dub from Sioux Falls, SDI have very oily eye lids so keeping eye shadow on has always been an issue to the point I just stopped wearing it. Once I discovered this primer, eye shadow came back into my life! This stuff is awesome at controlling the oil. I will even put it on when I don't wear eye shadow just to prevent my lids from getting oily and shiny throughout the day. LOVE IT!So soft on my eyelids5Tamtam from AthensThis is the only primer I will use! It's soft and goes on so smooth. Other primers while either applying or removing feels so abrasive my eyelids are always sensitive and sore to the touch.Can't do without it5Lady Hawkrider from Hot Enough to Make the Devil CryArkansasI use who's under powder that covers uneven pigment on my eyelids, and to conceal under eye problems. I don't walk out the door without wearing it. It's a MUST HAVE!My #15Butters from Spring Hill, FLThis is my absolute favorite eye shadow primer. It really makes the shadows pop and last a lot longer.Love5SSA from NevadaLove this primer. Helps my shadow last all day and go on nicely!Great product!5J. Marie from IowaThis works very well to help eye shadow go on smoothly and make it last throughout the day.Even better than painterly from Mac!! 🥰5Vero from Visalia, CAI love UD's primer potion I've used this for years. I used to use Mac's "painterly" for a few years but when I came across UD's primer potion I never went back to Mac's.

Urban Decay CosmeticsOriginal Eyeshadow Primer Potion

Details

Urban Decay Cosmetics
Original Eyeshadow Primer Potion