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Original Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

(2496) REVIEWS

0.33 oz Item 2286790

Special Free Gift with Purchase! Click for Offer Details

Color:Nude

GIFT WITH PURCHASE

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A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Urban Decay is 100% cruelty-free.

Lock in any look for up to 16 hours with Urban Decay All Nighter Makeup Setting Spray.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 2496 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Long lasting (2008)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (83)
  • Difficult to apply (66)
  • Doesn't blend well (39)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (2037)
  • Going out (1239)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Reviewer Profile:
    • Natural style (927), Classic style (894), Trendy style (405)
    • Was this a gift?:
    • No (7)

Reviewed by 2496 customers

Displaying reviews 1-10

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5.0

Not JUST for eyeshadow!

By LadyPink28

from Phoenix, AZ

About Me Classic Style

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Pigmentation
  • Long Lasting
  • Prevents creasing
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    I've been using this for a few years or so now and I love it as a base for my eyeshadow to make it stand out more, especially if the color is too sheer without it as well as making it budge-proof and making a great eyeshadow look last all day. I've recently been a bit frustrated by my creasing concealer, no matter what I do. I have seen a YT hack for preventing concealer creasing using an eyeshadow primer specifically a kind that prevents creasing like this one. I apply this on my undereye crease lines, blend it with my finger and apply both my dark circle color correcting roller AND concealer, and it has completely stopped my undereye makeup from creasing badly. Also great to prevent MOST of your makeup from lifting off onto your (sun)glasses-it doesn't completely prevent it, but prevents noticeable product liftoff- or prevents bottom lash smoky liner from transferring onto your undereye. Also great by itself with just liquid liner on the upper lid for the best budge-proof wear, as I have oily lids which if I wore liquid liner by itself, itll certainly run. Great multipurpose product too.

     
    1.0

    Burned Swollen Peeling Eyelids

    By LR

    from Tennessee

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    This primer burned my eyelids and made them swell and peel. They were swelling so badly that it looked like I'd been crying all night. I don't know what happened-- I've used this primer in the past and never had results like this. I'd give it zero stars if I could but it made me select one.

     
    5.0

    No More Creasing!

    By Bri

    from Raleigh

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    I have been using the Ulta eyeshadow primer for the last year and decided to finally try Urban Decay's primer potion. So thankful I did! This product definitely keeps my shadow in place for 8+ hours! I also have great pigmentation with my shadows! Everyone needs this in their life!

     
    5.0

    Thank you lord!

    By makeuplover

    from gaylord

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    I absolutely hate it when a eye primer does not do its job. This product works amazing! Last all day and all night. I even slept with my makeup on and my eye shadow still looked really good. This is the best thing I have ever used. I will highly recommend this to anyone

     
    3.0

    Not sure

    By Erin

    from Kansas City, MO

    About Me Classic Style

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply

    Cons

    • Creases
    • Fades

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    Not sure if they changed the formula or if I just got a dud. It used to be a staple of mine in the old packaging. But this new one with the applicator just isn't working for me. It comes out very oily & creases easily. Kinda disappointing.

     
    5.0

    Makes any Eyeshadow Pop

    By Kelsey

    from Lake Forest, CA

    Pros

    • Easy To Apply
    • Good Colors
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Sensitive Eyes

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      This turned into an absolute staple in my everyday makeup look. Super easy to apply and makes any eyeshadow color just pop. Love this and can't see myself without it.

       
      5.0

      Just what I needed!

      By Kinzi

      from Morton, WA

      About Me Natural Style

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Good Variety of Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        This product is what I needed after losing my Arbonne eye primer. It goes on easily and holds my eye shadow throughout the day. The eye primer potion could also be worn by itself for an easy/natural look. I will definitely make this my new eye primer!

         
        5.0

        The key to great eye make up!

        By alaskagurl1992

        from St. George, UT

        About Me Natural Style

        Pros

        • Blends Well
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          I have been using this product on and off for about seven years. It is my favorite product to use when I am going for a dramatic eye shadow--especially if I am using a palette. The eye shadow will stick to this for a long lasting effect. The colors end up being more vibrant as well. I haven't had any issues with creasing at all. Use a small amount and one tube will last you 9-12 months. Well worth the price!

           
          5.0

          Best primer that I've used

          By Anna

          from NY

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          It really does make a difference. This goes on your eyes so smooth and isn't drying or oily. Would recommend.

           
          5.0

          Perfect

          By AzAli

          from Reston, VA

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          Sometimes you don't have to say a lot to describe the product. One word PERFECT is enough. It's a perfect product wich makes every eyeshadow (from chip to luxe) looks amazing and stays all day.

          Displaying reviews 1-10

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