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Original Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

(2521) REVIEWS

0.33 oz Item 2286790

Color:Nude

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A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Urban Decay is 100% cruelty-free.

Lock in any look for up to 16 hours with Urban Decay All Nighter Makeup Setting Spray.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 2521 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Long lasting (2021)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (84)
  • Difficult to apply (67)
  • Doesn't blend well (39)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (2050)
  • Going out (1250)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Reviewer Profile:
    • Natural style (935), Classic style (903), Trendy style (406)
    • Was this a gift?:
    • No (7)

Reviewed by 2521 customers

Displaying reviews 1-10

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5.0

YES YES YES

By Kristen

from GA

About Me Natural Style

Verified Buyer

Pros

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      I never thought that I needed a primer for my eyes, but I decided to give it a shot because I like to experiment with makeup! SO glad that I did! I love this primer so much, and it locks down your eyeshadow so well. I had to get the hang of it at first because you can't get a very smooth application with just the applicator. Now I dab it on my eyelid with my finger and it works perfectly.

       
      5.0

      Simply Amazing.

      By MoonChild

      from Atlanta, Georgia

      About Me Classic Style

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        This stuff has to be magic. I was never convinced that an eyeshadow primer was worth it until I tried this one. It's the only one I've used that gives my eyeshadow clarity of color, AND makes it last all day with no creasing whatsoever! I accidentally fell asleep in my makeup once, and my eyeshadow looked exactly the same when I woke up the next morning as it did when I first applied it. One tube lasts a long time, so it's well worth the money in my opinion.

         
        5.0

        fresh all day

        By babyfoll

        from midlothian, va

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          love this primer! helps eye makeup stay fresh all day and easy to apply.

           
          5.0

          Magic Voodoo Eyes

          By Misty

          from Jacksonville, Florida

          About Me Natural Style

          Pros

          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            Magical eyeshadow adhesive. Could never get eyeshadow to stick or look good after a few hours. After doing my research, I tried the Urban Decay Original Eyeshadow Primer Potion and my makeup routine has transformed. Skip the small tube and buy full sized, you'll love this stuff.

             
            4.0

            I returned it.

            By Rebeccah

            from Clarksville, TN

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Travel

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              I bought this because my drugstore primers made my eyes swell. So did this so I figured I'd keep using the cheaper one. It's not a fault of the product that my eyes don't like primers. For keeping shadow on it's great though.

               
              5.0

              Best Eyeshadow Primer

              By Purple Girl

              from Aurora, CO

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                This is absolutely the best eyeshadow primer. I had tried other ones before I found Urban Decay and nothing can compare to Urban Decay. It goes on so smoothly, dries quickly and makes your eyeshadow stand out and lasts all day. I would highly recommend this primer.

                 
                5.0

                Amazing!

                By Alexandra

                from .

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                Works awesome!!

                 
                5.0

                Love this!!

                By Chen

                from Van Buren

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  I absolutely love this eyeshadow primer! Have been using it for 3years now! Definitely makes a difference and makes your eyeshadow stay on longer!

                   
                  5.0

                  Love this must have

                  By primer

                  from ohio

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Long Lasting

                  Cons

                    Best Uses

                      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                      Really easy to apply and blend out.

                       
                      5.0

                      Excellent for Avoiding Raccoon Eyes!

                      By Andrea

                      from Kentucky

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Blends Well
                      • Easy To Apply
                      • Long Lasting
                      • Smooth Look

                      Cons

                        Best Uses

                        • Everyday
                        • Going Out

                        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                        I have been using this particular primer for a couple of years now, after having tried so many different ones. I have oily skin, and when I wear mascara it tends to bleed onto my upper eye lids; however, when I wear the primer, I do not have to worry at all about looking like a raccoon! It is long lasting and also helps keep my eye-shadow in place. Often, I just use the primer to avoid mascara bleeds, and leave out using any eye-shadow. It is invisible and lightweight.

                        Displaying reviews 1-10

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