Makeup & Nails

Makeup at Ulta Beauty

Find makeup for every look, from everyday staples to cult favorites. Shop face, eye, lip and nail products from the brands you love at every price.

Face Makeup

Build your base with our face makeup, from foundation and concealer to blush, bronzer and highlighter.

Eye Makeup

Define every look with eyeshadow palettes, eyeliner and brow products.

Lip Makeup

Choose bold color or a sheer finish with lipstick, lip gloss and lip oil.

Nails

Refresh your manicure with nail polish, long-wearing gel nail polish or quick press-on nails.

FAQS

Which makeup brands does Ulta Beauty carry?

Cult favorites and everyday staples. Here are a few of the makeup brands you'll find at Ulta Beauty:

• MAC
• NARS
• Charlotte Tilbury
• Fenty Beauty
• Rare Beauty
• Too Faced
• Tarte
• Urban Decay
• Benefit Cosmetics
• IT Cosmetics
• e.l.f. Cosmetics
• Maybelline
• NYX Professional Makeup

To see every brand, browse all makeup and filter by brand.

How do I find my foundation shade online?

Start with your undertone, then match the depth.

Most shade mismatches come from the undertone, not from how light or deep a shade is. A few steps narrow it down before you buy:

• Know your undertone: cool, warm or neutral. This guide to finding your undertone walks through the quick checks.
• Use a matching tool: the Shade Finder and the foundation quiz help you find a match online.
• Check in daylight: swatch along your jawline and check it in natural light, not under bathroom lighting.
• Allow for oxidation: some formulas look slightly deeper once they dry. Learn why foundation oxidizes.

Once you know your match, shop foundation by shade, coverage and finish.

What makeup products do I need for a basic routine?

Four products cover the basics: one for your skin, eyes, cheeks and lips.

• Base: a BB or CC cream for light coverage, plus concealer only where you need it.
• Eyes: one coat of mascara defines your lashes.
• Cheeks: a cream or powder blush adds a healthy flush of color.
• Lips: a tinted lip balm is an easy place to start.

When you're ready for more, add a brow product and bronzer. This beginner makeup routine covers the next steps.

What order should I apply makeup in?

Skin care first, then liquids and creams, then powders.

Applying creams before powders keeps makeup blending smoothly instead of looking patchy.

1. Moisturizer and sunscreen, then face primer.
2. Foundation or skin tint.
3. Concealer.
4. Cream blush and bronzer.
5. Setting powder, only where you get shiny.
6. Brows, eyeshadow, eyeliner and mascara.
7. Lip color, then a mist of setting spray to finish.

For a closer look at each step, read about the right order to apply makeup.

Where should I apply blush and bronzer?

Put blush where you naturally flush and bronzer where the sun hits.

• Blush: smile, then blend from the apples of your cheeks up toward your temples.
• Bronzer: sweep it along your hairline, cheekbones and jaw.
• Highlighter: tap it on the high points of your face, like the tops of your cheekbones and the bridge of your nose.
• Blend the edges: soften any lines where one product ends and the next begins.

Placement can shift with your face shape. Find out where to apply blush for your face shape.