Product Reviews Rated 3.58 out of 5 stars
1481 Reviews
Most Helpful Positive Review I think I found my new Holy Grail foundation! I read/watched reviews that talked about the controversy with the old version of the Shape Tape foundation. However, I also saw that Tarte listened to their customers' feedback and made changes to improve the product, which is why they came out with the new Face Tape foundation. I had never tried Tarte foundation or any of their other products, so I didn't really have a bias one way or the other. I am so glad I gave them a shot! I have been on the hunt for the perfect foundation for months now, and I think I finally found it. The shade range is so broad, and I was relieved to find that Tarte offers shades for all different undertones as well. I got shade-matched with 12N and 12B, but chose 12B because it had more beige than golden undertones. I was really happy to see that the color did not oxidize! Since Ulta does not offer samples, I went ahead and purchased the bottle after the sales associate let me know that I could always exchange for a different shade if I got it home and found it didn't work for me. I wore it today for the first time - put it on at about 7:00 am and I am now writing this at 8:00 pm and the foundation has not worn off! In fact, I think it looked better as the day went on! Perfect match for my skin and has a nice, subtle scent to it - kind of a natural, clean, botanical smell - but not overpowering at all and you can't smell it once it's on your skin. Also, it doesn't feel like you're wearing a mask - super lightweight consistency for a full coverage foundation. I have dry, sensitive skin and this did not irritate my skin at all.This foundation did not cling to any dry spots and did not look cakey. It does dry a tad bit fast, but is easy to blend so that did not bother me. It does play nice with other brands of products, and didn't wear down when I put on my setting powder, blush, and highlight. I also liked that it had a blurring effect to my pores and didn't settle into fine lines. I will be going back for the Shape Tape concealer next!
Most Helpful Critical Review Surprisingly disappointed I was really shocked that I didn't like this formula. The Face Tape concealer is so beautiful, and I thought this would pair very well. No...
If you have very problematic skin, this may work for you. The coverage truly is amazing. Just until recently, I have been plagued with very pigmented skin (got on a skin care regimen from the dermatologist). As a result, I'm very use to matte formulas and I can work quickly with a brush. I have mastered the technique of making matte look natural! This formula probably would not work well with a newbie as this is very matte. Very matte, and mask-like. Actually, not mask-like, but plastic-like. As a rule, I kept it on thinking my oily face would make it look natural in about an hour. Well, I was wrong again. I looked like Barbie minus the perfect figure. 😂
I initially decided just to keep it because it was my fault for not trying it on in the store besides a quick color match and I felt embarrassed at the prospect of returning it because I knew better... Alas, my dissatisfaction outweighs my embarrassment. Not only does it look like I have on a plastic mask, it transfers and it cracks. I don't have wrinkles. It cracked at my nonexistent smile lines. It is simply too expensive to keep just to not use it.
I have always had nothing but good things to say about this brand, but this formula is just a bust.
Reviewed by 1481 customers better than designer foundation 5
col from Pennsylvania
literally the best foundation i've ever owned, even better than designer foundations i've had for twice the price
Hands down best foundation I've had on 5
Kayli from Illinois
Lightweight, coverage is excellent, better than expected
The best! 5
Natalie from Tacoma, WA
Love this! Goes on smooth and even. Doesn't leave my skin oily
Worth it! 5
V from Sacramento, CA
I love this makeup. It gets a bit orange after, and that's why I bought a tone lighter.
I'll Pass.... 3
Ari from Indy
The texture on this is not great. I typically don't wear a lot of foundation, I prefer just a thin, smooth layer. Even though it felt lightweight it really didn't go on evenly at all. I have found that it is good for a night out (when I tend to wear a lot of makeup) and use it for a more thick base, so if that's what you're going for it might work for you.
I never write reviews but I HAD to 1
Chey from Central Fl
I had high hopes for this foundation, because of how great the shape tape concealer formula is. But let me just say, I bought the shade 22N which is light neutral and it is a perfect shade match, but the product breaks down so much after applying it. By the end of an 8 hr shift it looks GROSS and this happens every time I wear the foundation. I have oily/combo skin and this product does not do it for me
I won't ever use another again!! 5
MedTech95 from Milwaukee, WI
I will never go back to cheap foundation again!! I LOVE THIS!!
Yes 5
Babby from Duncan Ok
Use this everyday love the coverage
Really great foundation 5
Trish from Cleveland ohio
This works really good. My new favorite
Shades don't match Amazonian Clay foundation 3
NoblePath from Nashville, TN
I bought this online and my Tarte Amazonian Clay match is fair light honey. This foundation is less drying in comparison to the Amazonian clay. I have combo oily acne prone skin. I have a fair-light neutral leaning yellow undertone and that shade matches perfectly. I tried this shade in Face tape and it was very pink in comparison. I decided to return it since I couldn't swatch it in store. I think light sand maybe would've been a better match, but the foundation itself was satin matte, does have fragrance but wasn't detectable, it is not transfer proof though and I had the worst breakout of my life after trying it. I don't know if that was a coincidence or not. It was pretty similar to Loreal Fresh wear except it didn't have as strong as a fragrance.
New favorite! 5
Jen from Texas
Love! New favorite!
Yuck 2
Mace from Salisbury
Separated terribly on my skin and caused some of the worst breakouts I've had!
I really like this, works well on my oily skin! 5
BusyChica from West Chester, PA
I use this on days I have to be out the door super early and know I won't be back until late. You have to work quickly as the product sets fast. I do use powder over this, but it works beautifully for me.
Does not last 1
Monica from TX
I got this foundation because I love their concealer. I must say I was disappointed with this product. When a first applied it definitely felt oily but thought maybe it was my skin. I gave it a few tries but every time I wore it my face did not look too good. It made my face oily and this foundation does not last.
FAVORITE FOUNDATION 5
JJ from Allentown, Pa
Literally my favorite foundation! Never lets me down and I don't need to use that much only a pump and half ! And with that being said it lasts a long time! Only thing I'm sad about is that it acts a little funny with fenty lavender powder i have.
Beautiful coverage 5
Younger than I look from Hainesport, NJ
I have very uneven skin due to Melasma and hyperpigmentation. Just one dot covers well and evens my skin. I'm so happy with the product that I turned my 77 year old mother on to it and she loves it! Great product
Would not buy again. 2
Jakesmom414 from Arcola, Illinois
I used a pea size with a foundation brush. Very unhappy as it was too heavy, matte and sunk into wrinkles even though I put very little on. Seemed to dry my face as the day wore on. Color was too light for me but it was a close as we could get :(
I wouldn't buy this product again 3
Lynn from Ky
Lightweight, but no coverage and to just get a base foundation ya gotta use a lot of product
My holy grail! 5
Bridgette from Ga
Absolutely love this foundation more than any other!
Not great 3
🤔 from Okc
It's okay but the coverage isn't great and it doesn't last very long
AMAZING 5
Lovely from Washington
This foundation is full coverage and looks AMAZING!! It stays all day and looks amazing all day as well! The only problems I had were with the packaging but nothing that big where I couldn't use the product!! :)
Perhaps my new fave 5
Tammy from Ohio
This covers great and blends nicely. Dries to a nice matte finish. Comparable to Estee Lauder Double Wear Foundation.
I did not like this product at all! 1
Anna from Memphis
Worst foundation I've ever gotten!!!
Full coverage was definitely there, it is very light not sic 5
Kendall from NC
I absolutely love everything about it!
Cute bottle as well.
Full Coverage 5
RJ from GA
Very nice coverage for a full face look. Would highly recommend!
