Rated 3.55 out of 5 stars
Most Helpful Positive Review I think I found my new Holy Grail foundation!
I read/watched reviews that talked about the controversy with the old version of the Shape Tape foundation. However, I also saw that Tarte listened to their customers' feedback and made changes to improve the product, which is why they came out with the new Face Tape foundation. I had never tried Tarte foundation or any of their other products, so I didn't really have a bias one way or the other. I am so glad I gave them a shot! I have been on the hunt for the perfect foundation for months now, and I think I finally found it. The shade range is so broad, and I was relieved to find that Tarte offers shades for all different undertones as well. I got shade-matched with 12N and 12B, but chose 12B because it had more beige than golden undertones. I was really happy to see that the color did not oxidize! Since Ulta does not offer samples, I went ahead and purchased the bottle after the sales associate let me know that I could always exchange for a different shade if I got it home and found it didn't work for me. I wore it today for the first time - put it on at about 7:00 am and I am now writing this at 8:00 pm and the foundation has not worn off! In fact, I think it looked better as the day went on! Perfect match for my skin and has a nice, subtle scent to it - kind of a natural, clean, botanical smell - but not overpowering at all and you can't smell it once it's on your skin. Also, it doesn't feel like you're wearing a mask - super lightweight consistency for a full coverage foundation. I have dry, sensitive skin and this did not irritate my skin at all.This foundation did not cling to any dry spots and did not look cakey. It does dry a tad bit fast, but is easy to blend so that did not bother me. It does play nice with other brands of products, and didn't wear down when I put on my setting powder, blush, and highlight. I also liked that it had a blurring effect to my pores and didn't settle into fine lines. I will be going back for the Shape Tape concealer next!
Most Helpful Critical Review Surprisingly disappointed
I was really shocked that I didn't like this formula. The Face Tape concealer is so beautiful, and I thought this would pair very well. No...
If you have very problematic skin, this may work for you. The coverage truly is amazing. Just until recently, I have been plagued with very pigmented skin (got on a skin care regimen from the dermatologist). As a result, I'm very use to matte formulas and I can work quickly with a brush. I have mastered the technique of making matte look natural! This formula probably would not work well with a newbie as this is very matte. Very matte, and mask-like. Actually, not mask-like, but plastic-like. As a rule, I kept it on thinking my oily face would make it look natural in about an hour. Well, I was wrong again. I looked like Barbie minus the perfect figure. 😂
I initially decided just to keep it because it was my fault for not trying it on in the store besides a quick color match and I felt embarrassed at the prospect of returning it because I knew better... Alas, my dissatisfaction outweighs my embarrassment. Not only does it look like I have on a plastic mask, it transfers and it cracks. I don't have wrinkles. It cracked at my nonexistent smile lines. It is simply too expensive to keep just to not use it.
I have always had nothing but good things to say about this brand, but this formula is just a bust.
Reviewed by 1346 customers Best Foundation I have tried
AlexandraSD from Arizona
This foundation is the Best that I have tried. I love the coverage this foundation gives, it applies evenly and smoothly with a damp sponge and is definitely on the mid to full coverage side. Does not emphasize pores and my skin looks glowy and airbrush smooth. I find that it doesn't break up around the nose and chin through out the day. The only things I find to dislike is that it can feel a little heavy on the skin, does transfer (all foundations tend to), and it slightly creases on smile lines and forehead wrinkles (typical foundations do same). I recommend this product if you are on the search for a good foundation!
This is my go to....
Kara from Queen creek AZ
Great coverage, blends very well. Lasts all day, even in extreme heats!
Love it works well and don't make you oily
Samz from ID
Only good things to say here its an amazing full coverage foundation. Only negative experience i had was because I bought the wrong shade its a little light but I can exchange it!
I Like It
FutureMisery from Corona, CA
First off, I have combo skin, I've never had issues with acne (much less scars from them); I only have slight red blemishes on my cheeks.
I purchased the 18H fair-light honey shade and even though it made me look slightly tan, it still looked natural (as in it wasn't exaggerated/over the top). When putting on this foundation, it didn't feel thick or "cakey" nor sticky or drying throughout the whole time I wore it. I probably had the foundation on for about 8+ hours and even napped on some dark sheets with it on and there was no smearing/stains! It also helped to cover my red blemishes on my cheeks and helped lighten my dark circles (with some help of concealer). The container I would say is in the medium-size range and for someone who doesn't wear make-up on a daily basis like me, it could last well over 2+ months, but for someone who uses foundation regularly, I would estimate it may last them maybe a month or a little more. Also, the container does have a little pump to get the product out and not too little nor not too much comes out (perhaps about 2 pumps of it can cover the whole face).
I will not buy again.
AllieCat from Oklahoma
Would not recommend if you are even the tiniest bit oily skinned. This oxidized so quickly even with primer and setting spray with starting with a clean face.
Love it! Not cakey or full coverage for me!
Madison from Lexington, South Carolina
I've been using it forever and I have no complaints. It says full coverage but for me it isn't but I prefer it that way.
Not a fan
Morgan the Cat Lady from Cleveland, OH
I really wanted to love this product. It came highly recommended, but I just don't see what all the fuss is about. I have tried three different shades and I'm not getting the right color match. The most recent color is not horribly off, but still seems too light. I've tried everything I can think of to make this work and give me that flawless finish it claims it will. I've tried using it with different moisturizers, different primers, different brushes and sponges, my fingers. Now matter what, it still seems cakey. I've seen it on other people, and it looks amazing, so I think it's just not the right product for me.
Raina from Chicago
I love the finish. Very natural look and long lasting. Definitely recommend
Great for oily skin!
Val from Los Angeles
I liked that it looked good even after I was out in 100° heat all day long!!
Not for oily/combo skin
Evey from Chicago
It applies very very beautifully but it only lasts about 2 hours on my combo skin and I am being generous. By the end of the day my face is all oily and it transfers everywhere. I used high end primer, powder and setting spray but as much as I wanted it to work it just wouldn't. I tried to make it work for almost 2 weeks of continuous use before I just ended up returning it. The concealer is amazing but this foundation just isn't it for me, I'll go back to my fave Estée Lauder foundation.
Cute but could be better.
K ❤️ from Perris
I've seen people review it and hype it up a lot which made my hopes really high for this foundation. It's cute and good size but I mean it could be better and I've tried drug store foundation that is better then this.
Yes, in a shade lighter than recommended.
Lynda from IL
Due to COVID, mask was required and could not test on skin which made it difficult to make the right color choice. Narrowed it down to 2 shades, purchased the recommended one, but it ended up being a tad dark. Overall, I like the coverage, but would get the lighter shade.
SammyH from Fort Bragg, NC
I've gone through an entire bottle. Tried a million different primers. It's so cakey, I can't handle it. I have combination skin and this product emphasizes my dry spots and only gets worse the longer I wear it.
Karina from Palmdale
Love the coverage
Drying and cakey
Zaynab from Pleasant Prairie
First of all, this foundation is extremely overpriced. I've used $10 foundations that perform better than this. The shade matches me perfectly but that's the only real pro. It dries my skin out like crazy, and looks cakey no matter how much moisturizer or primer I use. It also creases around my mouth even with setting powder. Will be using until it's done because I didn't pay almost $40 for nothing but I won't be purchasing again.
Clogs your pores
Julie from Sacramento
To be honest I thought highly of this product but when I started using it it would really clog up my pores and all of my makeup wouldn't come off my face after washing my face too. Now I can't return it or get my money back and it's pretty pricy. It's a waste of money.
Best coverage for a foundation
Nightwing from Winter Haven, FL
I only use a pump, my face is on the smaller side. I have some acne during that time of the month. I also have scarring and hyperpigmentation from the acne. This product covers it all. I don't have a bad comment on this product. It does it's job well and lasts a while. I do have oily skin and it will stay on for about 5-7 hours through it, my oily skin is never going away!! But my shade matches very well as well as the one i bought my mom and sister. Love this product!
Way too drying!
Nettie1970 from Wyoming
I have combination skin and used an oil free lotion on my face before applying this foundation. I then set it with my normal powder. It is July so it's not dry in my home from running a furnace. It made my face feel like I had put an acne medicine on my face because it felt so dry. I returned it.
Really Good but could be better.
Limelight_gabby from My home
I like it. The foundation is good and last pretty long but it could be better. I don't like how it messes up when you cry or get water on it. If it's waterproof, it shouldn't do that. That's the only thing I hate about it but overall a good foundation.
Perfect color, stays put.
imw from oakleaf, FL
Lost of color choices, this product does not go orange on my face. Stays put and gives enough coverage to hind flaws, yet appears natural.
Cakey and oily
Cheyenne from Christiansburg va
I've tried this with multiple primers and setting sprays and by the time I get to work it had already started to oxidize on my nose and chin. It also made my T zone look like a grease pit🙄 it may just be my skin type, which is combination, but I just could not get this foundation to look right. I gave it a two star because the coverage is great just doesn't last💁🏻♀️
Makes my skin oily
Ameck from Chicago
I really wanted to like this product. I gave it a couple of days and after the second and third day I decided it's not for me. It's very oily and it interferes with your concealer and how it lays.
I would definitely buy this product again!
Medical field worker from Kerrville, Tx
This product is great! It doesn't look caked on. Although I should have gone a shade darker. I use this with my tarte setting spray. I was amazed at how little product was left behind on my face mask. Highly recommend this!
Great coverage and long lasting
Victoria from New York City, NY
Great foundation. A little goes a long way. Stays in place all day. Only negative is at the end of the day pores sometimes peek through.
great shade selection
Suncakes from Washington
and the coverage is real but unfortunately it managed to make my skin oily even with powder which is usually an indicator to me I'm sensitive to an ingredient. i chose a neutral medium to tan for my Mac nc42 complexion.