Rated 3.55 out of 5 stars
Most Helpful Positive Review I think I found my new Holy Grail foundation!
I read/watched reviews that talked about the controversy with the old version of the Shape Tape foundation. However, I also saw that Tarte listened to their customers' feedback and made changes to improve the product, which is why they came out with the new Face Tape foundation. I had never tried Tarte foundation or any of their other products, so I didn't really have a bias one way or the other. I am so glad I gave them a shot! I have been on the hunt for the perfect foundation for months now, and I think I finally found it. The shade range is so broad, and I was relieved to find that Tarte offers shades for all different undertones as well. I got shade-matched with 12N and 12B, but chose 12B because it had more beige than golden undertones. I was really happy to see that the color did not oxidize! Since Ulta does not offer samples, I went ahead and purchased the bottle after the sales associate let me know that I could always exchange for a different shade if I got it home and found it didn't work for me. I wore it today for the first time - put it on at about 7:00 am and I am now writing this at 8:00 pm and the foundation has not worn off! In fact, I think it looked better as the day went on! Perfect match for my skin and has a nice, subtle scent to it - kind of a natural, clean, botanical smell - but not overpowering at all and you can't smell it once it's on your skin. Also, it doesn't feel like you're wearing a mask - super lightweight consistency for a full coverage foundation. I have dry, sensitive skin and this did not irritate my skin at all.This foundation did not cling to any dry spots and did not look cakey. It does dry a tad bit fast, but is easy to blend so that did not bother me. It does play nice with other brands of products, and didn't wear down when I put on my setting powder, blush, and highlight. I also liked that it had a blurring effect to my pores and didn't settle into fine lines. I will be going back for the Shape Tape concealer next!
Most Helpful Critical Review Surprisingly disappointed
I was really shocked that I didn't like this formula. The Face Tape concealer is so beautiful, and I thought this would pair very well. No...
If you have very problematic skin, this may work for you. The coverage truly is amazing. Just until recently, I have been plagued with very pigmented skin (got on a skin care regimen from the dermatologist). As a result, I'm very use to matte formulas and I can work quickly with a brush. I have mastered the technique of making matte look natural! This formula probably would not work well with a newbie as this is very matte. Very matte, and mask-like. Actually, not mask-like, but plastic-like. As a rule, I kept it on thinking my oily face would make it look natural in about an hour. Well, I was wrong again. I looked like Barbie minus the perfect figure. 😂
I initially decided just to keep it because it was my fault for not trying it on in the store besides a quick color match and I felt embarrassed at the prospect of returning it because I knew better... Alas, my dissatisfaction outweighs my embarrassment. Not only does it look like I have on a plastic mask, it transfers and it cracks. I don't have wrinkles. It cracked at my nonexistent smile lines. It is simply too expensive to keep just to not use it.
I have always had nothing but good things to say about this brand, but this formula is just a bust.
Reviewed by 1382 customers Good stuff stay on all day.
Dawn from Dobbs Ferry NY
Hard to tell the right color goes with my
Complexion. I wish they have someone who work there on the floor to help and give sample less than 1/4 tsp of foundation color to try it on at home. It's not easy to find the right match with my skin by looking at the products that covered with tapes. Some are frost bottle and some are glared from the light hard to see the products color. The girls who work there are great and ASL. Thank you.
I will never buy another foundation
Lindsey B from Durand MI
A little goes a long way and it's full coverage, you can use a small amount and it will cover your face and cover it well!
Not for me
LaRee from Colorado Springs, CO
I was really excited to try this product and the color is amazing, however I am in my 40's and not to long after applying it, it seemed to really show the fine lines on my face. Will be returning it and going back to my trusty CC cream
Pore Defining instead of Smoothing
StarGirl from San Diego, CA
I've tried applying this with a beauty blender, brush, and my fingers now - searching for the best way to apply this foundation. I love the concealer so I thought this would be just as great. WRONG. Within two hours the foundation settles into your pores and fades. Even with setting powder or on its own. Super disappointing. The coverage is good when first applied - but it just doesn't last. 12 hours of wear?! Not hardly. I won't be buying again. Smashbox's Studio Fix is way better.
I would but this again
Mary Lou from Texas
Yes it's so perfect for my skin great feel & last longer then most makeups
I wouldn't buy again
MissyT from Boyne City Michigan
This product applies ok but I didn't like that it breaks up in between my brows and nose area. I have normal to dry skin.
Very full coverage
BeachGirl18 from New England
I find this foundation to be very full coverage - comparable to Estée Lauder Double Wear. Be careful using an entire pump. I only find myself reaching for this on special occasions because it's very heavy on my skin. I also find myself blotting quite a bit throughout the day so it may not be for someone who has oily skin. I find that I have dry/combo skin but with this I get quite shiny. I like this, but I don't love it. My preference is the foundcealer from Tarte simply because of the medium coverage.
SM from Michigan
Felt good going on my face, applied smoothly, provides great coverage!
Jadzia from California
I love this brand and I love this product. So light with buildable coverage. My face doesn't feel like it's caked on with plaster after several hours of makeup wear. And if looks really natural.
c from ny
ok so i'm shook because i'm surprised this actually worked out for me when i saw the bad reviews. i have dry skin, and even with it being full coverage looks amazing, i didn't cake up and it has a nice satin finish where you don't feel dry. blends really flawlessly :)
love Tarte but...
alyssa from florida
I read a comment about not buying this if you have oily skin and I couldn't agree more . I've been wearing tarte Amazonian clay foundation for a solid decade and I thought well maybe I should try some new product so I did and I stuck with Tarte, and I liked it! it looked SO GOOD! (this product)...until about midday when I realized it was sliding off of my face. no setting powder will prevent this i promise. AND let me add I DO NOT HAVE OILY skin...it is combo. and still. clay foundation truly helps keep the oil at bay.
Amazing for oily skin!
Natasha from Mississippi
I bought this foundation because I heard from a beauty guru on Youtube that it was good on oily skin. I have REALLY oily skin and live in Mississippi. So, either I'm oily, sweaty, or both, at all times. A little goes a long way with this stuff (just like the shape tape concealer). Also, when I say it lasted all day, I mean it lasted for 12 hours with NO budging. This is definitely my new favorite foundation hands down.
I really like this foundation!
Val from PA
Very nice coverage without being heavy.
If you have oily skin don't buy
wendehart from Phoenix, AZ
Like other comments, it smears off. I'm a mess with in two hours. The shade matched me perfectly which was a bummer. My friend who has dry skin loves this foundation but oof! I even tried setting it with powder and spray and it still wouldn't stay put.
My favorite so far
KhloKhlo from San Francisco
I really love this foundation. You must use a primer or light, face cream, or spf on you face. Do not pump the entire foundation. Only pump it half way down. A little goes a long way. Use the correct shade or a slightly lighter shade because most foundation oxides in the heat and sweat. Lastly, apply a matte bronzer around you face so you dont have that ghostly look. I really love the Too Faced matte bronzer in the lighter shade since my skin is light medium. The medium one is too dark on me to look natural.
I would not buy again.
Emma from Winter Haven, FL
This foundation is good application wise. Goes on very smoothly and is very full coverage. The problem is, if you have oily skin. Do not buy!! Throughout the day it deteriorates. I work in an air conditioned building and by the time I get home I look gross and patchy. I constantly have to reapply powder and it still looks patchy. Very disappointed since I've heard so many good reviews.
Amazing full coverage, but ...
Tess from IL
This product was so full coverage I didn't even feel like I needed concealer under my eyes for circles. This makeup melted off my nose, almost literally. After a few hours of wear it appeared like every pore on my nose was enlarge with greasy makeup highlighting each one. I wash my face 3 times a day with hydrating
mild cleanser and use various hydrating creams and primers. This was by far the worst foundation I have ever seen on my nose. I still cant get over how much I loved the rest of my face. I tried so many things to make this product work for me. If you don't have issues like I have said then you will love this foundation.
I'm not sure the hype on this foundation. Don't recommend.
Shell from San Antonio
Comes off easily, doesn't work for oily skin, it does go on smoothly though.
JMS2020 from Houston, Texas
So, I went into a ulta store to pick up more foundation. Well, the worker there recommend this foundation because I suffer from acne, acne scars, and hyperpigmentation. Obviously I was super exited from the way she was talking about it some went home and put it on and here were my results...
It was greasy, VERY VERY cake, I mean if you like that whole cake face look, you know what I mean but not for someone who like me has oily skin. It also didn't cover my current blemishes or my redness very well.
Overall it was a very icky foundation, the opposite of a second skin!
Zu from Tampa FL
Its full coverage and so hydrating!
Wanted to love it, but hated instead.
Slip n slide from NC
I really wanted to love this foundation after reading so many great reviews.
I have combination skin with oily t-zone but "normal" otherwise.
With primer/setting spray and applying with a beauty blender this foundation literally slid off of my skin after 4 hours. You could see it sitting on my skin like I had just dripped it onto my skin and didn't use a blender. It was so embarrassing.
I tried different primers, setting sprays and different techniques in applying and still the same result. If I even touched my skin, the foundation would slide right off. My hair would even get stuck on my face. Doesn't set with matte finish at all!!!
So disappointed. Would never recommend.
Laney from Valencia, Ca
This foundation is the best yet! This formula is lightweight, no scent, and 1-2 pumps later has you looking flawless!! Feels like I am not wearing foundation and does not transfer. I also do not find it settles into pores or fine lines. Comes off easily when washing your face. I have sensitive skin and have zero issues with this formula,
Was used on mature skin, was very drying and creasing.
Gina from Tustin, ca
Not good for dry skin
Tabitha from IL
Foundation junkie and I believe I found my soulmate!!
Erin from WA
I got a sample of this foundation and loved how it applied and sat on my skin so I purchased it. I have combo/oily skin and have found this actually keeps me matte throughout the day without looking cakey or powdery. It's very lightweight and by using one and a half pumps I get an even full coverage. My only issue is I got the wrong shade because its hard to color match during COVID with no testers available. 10/10 recommend though.