Rated 4.33 out of 5 stars
Most Helpful Positive Review The absolute best!
My natural hair color is brunette. I was going for a beachy sunkissed hair look. So I dyed my hair light brown and added honey highlights at home using boxed dye. This shampoo really allowed me to choose how light I wanted my highlights. Every time I go to the salon and get it done I end up with blonde. The product comes in a good size bottle. The shampoo color is purple, like really purple. I have thin hair and it worked great for me! It smells like a sexy man lol. Not a bad thing but I think they should change that.. I've tried purple shampoo before from a different brand and it didn't work. I was told it was because I was a brunette, so when I received this product as a complimentary gift to try out I didn't expect much. I was blown away with my results I would absolutely recommend. Here are my results after just 3 washes! I received this product complimentary for review purposes.
Most Helpful Critical Review Better than expected
I received this product complementary from Influenster. I was very skeptical as I have tried many similar products without much satisfaction. The packaging is nice I like the squeeze bottle as I feel it's easier to get product out. I was really not a fan of the scent I know it says hibiscus but there is nothing flora about it, I can't describe it other than similar to the way hair smells after use store dye. The scent is strong and stays on hair unfortunately. As for how it works I will say I do think it reduced the brassyness of my hair over several uses. It is a bit drying my scalp was itchy and it did feel dirty pretty soon after a wash.
Reviewed by 3481 customers It's the smell for me
ahpjones from Braselton, GA
Even if I didn't need to use violet shampoo for my highlights, I could easily bathe in this shampoo/conditioner set every single day. It smells so good and clean. Even though it comes out like a cream, it lathers up very nicely so you still feel like you're getting a deep cleanse.
A Miracle for grey hair.
Rose1921 from Portland, Oregon
My first shampoo with this product transformed my coarse grey hair, into soft, silky shine. I have naturally curly hair, with lots of grey. Now, it shimmers a vibrant silver. I had considered coloring my hair but after using Purple Shampoo, I'll keep my hair natural. I am so happy with this product and the price is makes it easily affordable.
My favorite purple shampoo
Jaymaybaby9 from Chicago,Illinois
I love how it takes out the brassy color and really lets the blonde shine! I really love it and hydrated my hair too
My Purple Shampoo
Love47 from Hertford, NC
I'm Rid Of Brassy Tone Everyday And Night For The Rest Of My Whole Life..............
Did not meet expectations
Fawnzie18 from Mason, OH
Gave my hair a slight red shade.I'll keep using my generic Paul Mitchell shampoo and conditioner for colored hair. I've used it for years.
APT5558 from Baltimore, Maryland
It is fantastic and really helps my hair color stay for much longer before I need to visit my hairdresser!!
great shampoo and conditioner
shel1119 from New York, NY
I've been using this for about 3 weeks. I honestly haven't noticed the brassyness toning down, but my hair looks fabulous!! It's soft and full of body. I'm a bit disapointed about not helping the tone (which is why I'm giving a 4 instead of 5 star rating), but I'll continue to use this regardless.
jimpeggy2 from Rhode Island, USA
My ends are always warm, as in I can start fires with the tip of my pony because DANG it's HOT! One use and it cooled those ends right off! It's a game changer. No staining, just calming tone. It works. As advertised and better. I'm going to always keep extra on hand. Thank you L'Oréal!
Does job but left me with more stray hairs
kaylee570 from Wellsboro PA
Seems to make my hair look a bit less brassy, but immediately after use I had 3x as much stray hair coming out as I do with regular shampoo.
My hair turned almost black and it was light brown
Xime51 from South Florida
Nice smell. Softer hair but DARK! My hair turned like very dark purplish brown. Horrible!
I have loved this...
jessicag18 from undisclosed
I have loved this purple shampoo to keep my blondes bright!!! The smell is great and doesnt leave my hair feeling stripped. For all those chemical blondes, give this a try! You wont regret!
This is an economical...
leidyvega28 from undisclosed
This is an economical and excellent option to hydrate and maintain the perfect hair color. just amazing
i love this product u...
surmeetkaur1996 from undisclosed
i love this product u know why bcz of quality of product its awesome i love the way they package it perfect always make me beautiful really in love with this
I loved this shampoo...
brandynshelton from undisclosed
I loved this shampoo when my hair was blonde! It was soooo good to my hair. It smells amazing and definitely toned my hair so much! No need to use more than 1 or 2 times a week! Such a good product for the price
This left my hair...
carlyalday from undisclosed
This left my hair feeling greasy. I did not notice much of a difference with the color after using regularly.
I did try this one but...
eminao1 from undisclosed
I did try this one but did not find it as effective as some of the major brands. It did the job short term and it did smell amazing. It didnt seem too heavy when lathered on. Id purchase it again for sure.
I love for my blonde...
chelseaw8b40 from undisclosed
I love for my blonde hair. Is good for using a couple times a week to keep Brad's and yellow tones out of your hair.
Scent is great. It...
glitzyklo from undisclosed
Scent is great. It rinsed our well. Nice suds. It is an easy product to find. I have a dry scalp and this works well for me.
I really like this...
marriedtoeric from undisclosed
I really like this shampoo. I gave it four stars instead of five because cleaning purple off my shower walls is a pain when splashes leave my headbut its effective and smells great. My hair looks good!
While I didn't notice...
amandawe137 from undisclosed
While I didn't notice a huge difference in the toning/color of my hair, I did find it to have a silky smooth feeling. My hair had great body and bounce which it sorely lacks. I would absolutely recommend this product to anyone looking to tone their hair and add volume.
Smell is okay. Cleans...
jessa52 from undisclosed
Smell is okay. Cleans for sure but the purple is very slight and does nothing to actually tone any brassiness out of hair. There are much better options.
Just bleached your...
christinam171 from undisclosed
Just bleached your hair and its looking a little yellow/orange? use this! it was my life savor!!! i put it on for a few minutes and it felt and looked amazing!
This is really...
woss2 from undisclosed
This is really effective at getting out all the brassy tones and oranges in your hair
I love this purple...
member8a828 from undisclosed
I love this purple shampoo! It is so affordable and it works so well. I like to let it soak in my hair for 15 minutes to get the best results! love it!!L'Oral Paris EverPure Blonde Shampoo
Does not work as well...
nikkicafeworld5 from undisclosed
Does not work as well as shimmering lights or the generic version that Sally's beauty supply has however if you want to properly tone your hair then go to Sally's beauty supply and buy a toner and do it properly. Even using the better shampoo, the toner only lasts for so long so if you don't want your hair to be brassy then tone it properly, ion has a great toner.