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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
- Sustainable Packaging Brand
- Give Back
Briogeo's Curl Charisma Rice Amino + Avocado Hydrating Shampoo is a creamy, sulfate-free shampoo that hydrates and cleanses without stripping hair of natural oils and minimizes frizz to enhance definition of waves, curls, and coils.
Benefits
- Provides a hydrating cleanse without stripping hair of natural oils
- Minimizes frizz to enhance curl definition
- Clean and naturally derived, formulated 6-free, and made with Briogeo proprietary NOVA Complex
Key Ingredients
- Rice Amino Acids: Seal the hair cuticle to lock out frizz-causing environmental moisture
- Shea Butter: Softens and hydrates curls with rich antioxidants
- Tomato Fruit Ferment: Seals the hair cuticle to ensure consistent curl formation and enhance definition
- Vitamin E: Softens the hair, provides essential healthy-hair nutrients, and helps prevent breakage
Apply to wet hair and massage from root to tip, then rinse.
Precautions: Discontinue use if irritation occurs. If in eyes, wash out immediately with water.
Water/Aqua/Eau, Lauramidopropyl Betaine,* Sodium Cocoyl Isethionate,* Glycerin,* Cocamidopropyl Hydroxysultaine,* Glycol Distearate,* Disodium Laureth Sulfosuccinate, Butyrospermum Parkii (Shea) Butter,* Oryza Sativa (Rice) Extract,* Lactobacillus/Tomato Fruit Ferment Extract,* Persea Gratissima (Avocado) Oil,* Rosa Canina Fruit Oil,* Acanthus Mollis Leaf Extract,* Tocopheryl Acetate, Aloe Barbadensis Leaf Juice,* Keratin Amino Acids,* Glucose,* Sodium Hyaluronate, Sodium C14-16 Olefin Sulfonate, Acyl Coenzyme A Desaturase,* Citrus Aurantium Dulcis (Orange) Peel Oil,* Citrus Paradisi (Grapefruit) Peel Oil,* Polyquaternium-71, Sodium Chloride,* Sodium Lauryl Sulfoacetate, Soyamidopropylamine Oxide,* Leuconostoc/Radish Root Ferment Filtrate,* Sodium Lauroyl Sarcosinate, Polyquaternium-7, Anhydroxylitol,* Xylitylglucoside,* Xylitol,* Fragrance (Parfum), Dehydroacetic Acid, Benzyl Alcohol.
*Coconut, vegetable, or plant derived.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free choice of gift with $25 Briogeo purchase (valid thru 8/2/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Curly hair wash day
Describe Yourself
- 1Naturally curly/wavy hair
- 1I am in mid 30s with type 3a curly fine hair
- 1Curly, dry hair
Hair Type
- 4Wavy Hair
- 1Very Curly Hair
Most Helpful Positive Review
It was good
I've been on the hunt for a shampoo/conditioner that could tame my natural tumbleweed that sprouts from my noggin since I was 14 and this is the closest I've come to success so far. After 6 weeks of usage I've seen (and felt) a dramatic difference in frizz, shine and strength. I saw a change after j...
Most Helpful Critical Review
Started off ok but quickly went downhill
As others have commented, this shampoo is very drying. I noticed my hair felt dry (not stripped; but dry) after the very first wash. But, I have to be honest, my curls looked amazing! So much so that I went out the next week and bought the matching conditioner. But over time my hair just got drier ...
202 results
Love
Hair Type Very Curly Hair
LOVE THIS PRODUCT, MAKES MY HAIR FEEL SOFT AND LIGHT
Love this!!
Hair Type Wavy Hair
I've been using Bilageo For about 2 months and my curls are soft and and less frizzy.
Not a paid review, just an honest one
I have fine , dry very curly hair . I do get chemical treatments ( highlights) done to my hair . This product did help define my curls, however after 2 washes i noticed i didnt really have that clean feeling. I used this the 3rd time and returned the product the next day . My hair looked and felt like i had poured oil on it and called it a day . The smell is not over powering. The styling products for this brand are good . I use the air dry crème , the foam , and curl gel depending on how i want my curls . The shampoo and conditioner combo together are just way to much oil . I tried pairing it with others of this brand and just found the same problem. However every curly haired person is different, so what might be to much for me may be what someone elses needs .
good shampoo for wavy/ curly hair
Hair Type Wavy Hair
it's a decent shampoo that doesn't dry out my wavy/curly hair. it's on regular rotation.
Doesn't way down curls!
Verified Reviewer
Community Content
Reviewed at
I've been using this for 2 years now and it's my favorite curly hair shampoo. I love the coconut smell. This shampoo doesn't weigh my curls down and lasts a long time!