Rated 4.42 out of 5 stars
Most Helpful Positive Review Simply awesome 👏
For reference, I have light brown with blonde highlighted hair (all covering a good bit of gray) which is long and naturally wavy with some curls. My hair is NOT thick, but I have a lot of it. (Think BonJovi 1980's!) I have tried many violet color depositing shampoos and conditioners always trying to get my hair to a more ash/neutral as my hair tends to pull a reddish/orange tone.
Every other color toning - purple cleansing products I've tried have either been too harsh and not moisturizing enough, or the fragrances were awful. This is absolutely PERFECT for my hair type. It is very moisturizing and the scent is amazing to me - it smells very manly too me, like a great men's fragrance. I mean a rich, somewhat herbal and fresh smell with a bit of musk. I realize this may not be liked by someone who wants a fruity, flower type fragrance but that's SO not me. I'm so tired of most lines of hair products that are either some bad replica of a fruit or flower I could scream...FINALLY, something that to me smells just fresh with a bit of richness. That's the only way I can explain it.
To add to the great fragrance, I was pleasantly surprised at how moisturizing it is. My long wavy hair tangles very easily all the time and this shampoo slid through my hair so well I was honestly in shock. I washed it at night and purposely didn't put conditioner in it to see how it makes my hair feel once it's dry on its own - I just threw it up in a bun to sleep and let it air dry over night. In the morning my hair was quite soft and fairly tangle free. I will be purchasing the conditioner very soon to try that as well!
I will say I left it in close to 5 minutes while in the shower before rinsing it out and again, the next morning when it dried, the reddish orange was MUCH better (less).
After probably 10 different brands of violet color deposit/toning shampoos, I have finally found "the one". Thanks Redken and Ulta!!!
Most Helpful Critical Review Smelled great, hair felt great but color not so great.
I was so excited to try this shampoo as I haven't used any purple hair care products on my blonde hair since I was a platinum blonde (I since have transitioned to a more natural bright blonde).
I always use high quality hair products at home but they never seem to feel or smell the same as when I am having them applied to me in the salon. This was an exception, it smelt WONDERFUL and really felt like a high quality salon shampooing experience. It recommended to use gloves but I was already in the shower and had left them in the other room (no problem though, my hands weren't left purple).
It lathered up wonderfully and a little went a long way. It says you can shampoo twice and leave the second one on for 3-5 minutes, I did two shampoos but only left the second one on for the minimum amount of time. I followed up with the conditioner (which I have also reviewed) and my hair felt pretty good and smelled awesome.
Unfortunately though as I started drying my hair I noticed it looked dull/grey and lacked it's usual shine. I dried it off and tried looking in different lights but alas, my hair felt great but the color looked sad. Thankfully this wasn't permanent and with a few washes with my regular shampoo I was able to get my hair almost back to normal.
I think if you are a platinum icy blonde this would work great, or if you are not a regular visitor to the salon. I color (highlight and tone) my hair at the salon every 6-7 weeks and went very recently. Perhaps due to my hair being colored recently the shampoo over toned my hair or perhaps purple shampoo just doesn't agree with my tone of blonde. As the results aren't permanent I am going to give it another go just before my next salon visit and to see how it turns out. Overall if you know purple shampoos work for you then give this one a go for sure.
*DISCLAIMER* I received this product for free for testing purposes.
Reviewed by 792 customers Damaging. Be warned.
BVS from Virginia.
This gets 2 stars only because it's purple and removes brassiness. It loses 3 because it destroyed my hair. For 2 years I've consistently had my hair platinum blonde with no issues and every now and then change up my purple shampoo because my hair stops reacting the same. My hairs always been super soft with volume, now it's rough dry and brittle. My hairdresser had to cut 2 inches off my ends after only 6 weeks because of how dead they wore. I only use this once a week and Pureology 2x a week. And not even pureology is able to save this mess right now. It also smells awful.
good but bad
goodgal24 from new jersey
bought this because the salon didn't tone my hair enough. it's a good product for toning, but dried out my hair to the point of almost chopping it off and stained my hands purple every time.
My go-to purple shampoo
JamieCC from Richmond, Va
I tend to use this when I have blonde highlights because my hair turns brassy very quickly. This is my go to purple shampoo. I love it!
Alex from Los Angeles
I've never been the type to leave reviews but this I had to. I love this product so much my hair was pretty dry and the color was a bit more yellow but after a few washes and even the first time use, you see/feel a huge difference. I'm so happy that I switched to this brand, I do recommend you using their conditioner also. Without these products I wouldn't know what other brand to use 100% approve.
Don't give up on it !!!
Cryss from Atlanta
Okay first off, this product is amazing. I have a lot of hair, long length, prone to breakage, and I'm a light ash brown color naturally with blonde highlights. Yes, you need gloves, but that just means the shampoo is strong so don't make this shy you away! I use plastic ones. First three times I used it, my blonde streaks were all tinted purple and my brown strands looked much darker. This made me almost switch shampoos! So glad I did not. The next time I washed, I made sure to work up a good lather and then RINSE RINSE RINSE. Like, over-rinse and work through your hair to insure it's all out. Then I did a second wash with the shampoo and THOROUGHLY rinsed out again. I follow up with Biolage Colorlast Conditioner because it's so hydrating, which you will want to put back in your hair. The shampoo itself makes your hair soft and shiny, but it's meant to tone not necessarily hydrate. People whose hair is greasy at the roots are *not* rinsing enough at the scalp. I do a final rinse with very cold water which also helps close the hair follicle and add shine. My hair is AMAZING!! It is now a perfect white icy blonde. My light brown hair is super light ashy blonde color. It literally looks better than when I got it done. It has toned all my hair like three to four shades in four washes. This is a god send. I read every review on every product and I can assure you, THIS IS IT. Oh and the smell? I'm a fan and if you condition, you won't smell it anyway ;)
BEST shampoo with the BEST smell!!!
Lou from Statesboro Ga
This is definitely my new go to shampoo to use!
This is the best brass beating shampoo EVER!
Kelly who usually hates everything from Clearwater,FL
I never write reviews but this product deserves the gold seal approval. This is the best purple shampoo and conditioner ever. I use it as a hair mask and my hair becomes perfectly toned and bright. It truly beats the brass!! I love getting the big bottles! I prefer it over going to the salon.
I love this 😍😍this product..
Natalie from TX
Im very happy with this product..
ONLY PURPLE TREATMENT THAT WORKS ON BRUNETTES.
Lauren from Orlando
This is the only purple treatment that I have significantly noticed a difference on my brunette hair. I am a dark brunette with ashy blonde balayage highlights. And this shampoo brightens those pieces NOTICEABLY. it looks like I got my hair died lighter or toned professionally. It makes hair soft, and smells great! Do not use it everyday, it can be driving. Use it twice or three times a week and your hair will appear so much more silver and brighter.
Smells and works good
Nursey4you from Fresno ca
Love purple shampoo I have brownish hair with blonde highlights. This keeps the blonde bright until my next appt. it prevents the blonde from getting ashy. Smells great and also I love how soft it makes my hair.
Gray Lady 51 from Indiana
I use this every time to wash my hair. It always leaves my hair shiny and soft.
Amaaaazing for brassiness
Bailey from Greenville, SC
I had immediate results with this! I used it with the Blondage conditioner the first stone.
Do be careful not to put it in non brassy strands, because I had a couple strands get a purple tint, but only at my own fault lol
My hair was super brassy, and it took it all out in one wash.
It doesn't dry my hair out which I loved, and it did soften my hair some.
The second time I used it, I followed it with the Redken All Soft Nature + Science conditioner and still got amazing instant results, so it can definitely be used without the purple conditioner if you're not super brassy!
Love love love this stuff. I highly recommend it to anyone.
I may not buy this product again.
Hannahhh from Lake Orion, Michigan
I bought this during a redken sale, just wanting to give it a try. When it comes to brightening the blondes in my hair, I find that this product falls short. However, it's battling against the hard water I have. It still gives a good shine. And the "masculine smell" really isn't that bad. It's not like you walk out of the shower and smell like a man. Plus, you should be putting leave in product in your hair afterwards anyways. I've bought a few different brands of purple shampoo and they typically don't smell phenomenal. Ultimately, it may be worth a try if it's on sale and you don't have hard water?
Works for natural blonde hair!!
Caity from Arizona
I've been using this for about 6 months now. I love it so much. It got the the yellow tones out of my NATURAL blonde hair and my hair is now a pretty silver/platinum color. I've also added extra purple hair dye to the shampoo to give my hair a little bit of a purple hue to it.
It's also great for thin hair. Doesn't weigh it down at all
Not a fan of the smell
Maria from San Lorenzo
The product does what it's supposed to. It doesn't strip away from the hair. I've noticed there's less frizz in my hair since I started using this product two weeks ago. However, the smell is strong. I feel like I'm adding a strong perfume to my hair. When it comes to smells in shampoos I prefer something with a much fresher note. Something that makes me feel clean.
Worth the money
Foxxy from TX
Helped tone down the brass. Made my hair soft and smells great.
Best purple shampoo out there !
Cara from Holly Springs NC
Continue to buy again and again, always on sale at Ulta ...
I would buy this product again.
Pam from Atlanta, Georgia
I use this shampoo for every wash. It keeps my blonde highlights fresh and shiny.
haley from montana
i love this purple shampoo. i like the way it smells and lathers. it doesn't color my skin purple like others have been saying, so i don't know what is up with all that. my hair color is beautiful from this shampoo. i use the mudslide deep nourishing mask from drybar after using this product, rather than the redken purple shampoo, because my hair needs the moisture, but this shampoo does NOT leave my hair feeling dry. this is my favorite purple shampoo!
Oh yes I love it on my hair
Sandy from Michigan
I use it every hair wash
It's ok so far
Kim from Reno Nevada
I've only used this product twice since purchasing so maybe that's why I haven't seen results? My ends are lighter in color but I can't say the same for my roots. Hopefully with more use it'll help.
Dana from Michigan
I've tried every purple shampoo ulta sells, and this is by far my favorite. It's very conditioning for purple shampoo.
Soft Healthy Hair
Mother, grandmother & Wife from SugarLand, Texas
I would rate Redkin shampoo one of the best. It's expensive but worth every penny for older colored hair like mine.
I will continue to buy and use Redkin products
Pam the mom, grandmother & wife from SugarLand Texas
I was told to try this shampoo by my dermatologist because I asked what she used because her highlighted hair looked soft and healthy. I was in the bath washing my hair and my skin and fingernails had a blue tint when I got out. Only will shower from now on when I need to shampoo my hair. My hair looked amazing when it air dried my natural wave was back, no frizz and my hair is soft and healthy. I've been looking a long time for an excellent shampoo and have spent a lot of $$ to find the best. This is it!
I just started using this product i like it
Cookie from Harlingen, TX
is my first time and I love it