Rated 4.39 out of 5 stars
Most Helpful Positive Review Simply awesome 👏
For reference, I have light brown with blonde highlighted hair (all covering a good bit of gray) which is long and naturally wavy with some curls. My hair is NOT thick, but I have a lot of it. (Think BonJovi 1980's!) I have tried many violet color depositing shampoos and conditioners always trying to get my hair to a more ash/neutral as my hair tends to pull a reddish/orange tone.
Every other color toning - purple cleansing products I've tried have either been too harsh and not moisturizing enough, or the fragrances were awful. This is absolutely PERFECT for my hair type. It is very moisturizing and the scent is amazing to me - it smells very manly too me, like a great men's fragrance. I mean a rich, somewhat herbal and fresh smell with a bit of musk. I realize this may not be liked by someone who wants a fruity, flower type fragrance but that's SO not me. I'm so tired of most lines of hair products that are either some bad replica of a fruit or flower I could scream...FINALLY, something that to me smells just fresh with a bit of richness. That's the only way I can explain it.
To add to the great fragrance, I was pleasantly surprised at how moisturizing it is. My long wavy hair tangles very easily all the time and this shampoo slid through my hair so well I was honestly in shock. I washed it at night and purposely didn't put conditioner in it to see how it makes my hair feel once it's dry on its own - I just threw it up in a bun to sleep and let it air dry over night. In the morning my hair was quite soft and fairly tangle free. I will be purchasing the conditioner very soon to try that as well!
I will say I left it in close to 5 minutes while in the shower before rinsing it out and again, the next morning when it dried, the reddish orange was MUCH better (less).
After probably 10 different brands of violet color deposit/toning shampoos, I have finally found "the one". Thanks Redken and Ulta!!!
Most Helpful Critical Review Smelled great, hair felt great but color not so great.
I was so excited to try this shampoo as I haven't used any purple hair care products on my blonde hair since I was a platinum blonde (I since have transitioned to a more natural bright blonde).
I always use high quality hair products at home but they never seem to feel or smell the same as when I am having them applied to me in the salon. This was an exception, it smelt WONDERFUL and really felt like a high quality salon shampooing experience. It recommended to use gloves but I was already in the shower and had left them in the other room (no problem though, my hands weren't left purple).
It lathered up wonderfully and a little went a long way. It says you can shampoo twice and leave the second one on for 3-5 minutes, I did two shampoos but only left the second one on for the minimum amount of time. I followed up with the conditioner (which I have also reviewed) and my hair felt pretty good and smelled awesome.
Unfortunately though as I started drying my hair I noticed it looked dull/grey and lacked it's usual shine. I dried it off and tried looking in different lights but alas, my hair felt great but the color looked sad. Thankfully this wasn't permanent and with a few washes with my regular shampoo I was able to get my hair almost back to normal.
I think if you are a platinum icy blonde this would work great, or if you are not a regular visitor to the salon. I color (highlight and tone) my hair at the salon every 6-7 weeks and went very recently. Perhaps due to my hair being colored recently the shampoo over toned my hair or perhaps purple shampoo just doesn't agree with my tone of blonde. As the results aren't permanent I am going to give it another go just before my next salon visit and to see how it turns out. Overall if you know purple shampoos work for you then give this one a go for sure.
*DISCLAIMER* I received this product for free for testing purposes.
Reviewed by 835 customers Works wonders!
Taylor from Delaware
The smell of this is kind of manly, which I don't mind but I wash my hair twice with this product and the second time I leave on during my shower routine. It toned down the brass in my hair like a charm!
I would buy this product again
Elma from Cibolo TX
I had a botched ombre hair experience that left my hair orange and had turned my already blond tips into a Carmel color, so off to Ulta I went and got this shampoo and it was amazing. Easily took of two shades of the orange. Buy the 3rd use I had blond tips again.
#1 shopper from NE
This product does exactly what it claims. It leaves the hair feeling and looking great!
Not my favorite
taylorc1720 from st.louis
This is very harsh on the hair. You barely leave it on 2 minutes and you have gray/ platinum hair in random places. Not recommended
Made my hair so much healthier
Meglin from San Antonio
Love the healthiness of my hair with just one use!
I love this shampoo!
Navy mom from Modesto ca
This shampoo definitely makes my highlights more noticeable in a good way. No more brass ones. Definitely will continue using.
LOVEbph from Minnesota
I wanted to try a purple shampoo on my natural blonde hair. I was very impressed on how blonde my hair was after one use!! HOWEVER, it does smell like men's cologne, but it doesn't last long after showering. This also made my hair very dry, but I use it once a week and use a hair mask after using.
Great for grey hair
TxGranny from Dallas, TX
I my opinion, there are few things that look worse on a woman than grey hair that is yellowed. I've been using this for a few years and people always comment on my color. If I use it too much I do get some violet streaks, which is kind of fun. Love this shampoo!
smells like men's cologne
beck from holland, mi
I couldn't use it- too much like men's cologne. (Which I don't mind, but not on my hair.)
Bye, bye to brassiness.
Maria from Philadelphia, PA
I use this product every time I shampoo. Keeps my highlights bright without the red tones that can develop in between appointments to the salon.
Buy this product
D from Waldorf md
This product and the rest of the brands are good . It buys the blondes alive an bright in my hair.
Luxurious Purple Shampoo
Barb from Casa Grande Arizona
I loved the Redken Purple Shampoo when I got my hair cut at Ulta. Very luxurious and makes your hair look like you got a foil. Very silky
Thickhairdontcare from Texas
I have amazing, beautiful, thick hair and this worked great. Balayage hair color about 75% of my hair is colored. This works great for brassy hair and doesn't dry out my hair (maybe because I don't have thin, brittle hair). My only complaint is that sometimes if I leave it in too long my blonde will turn purple. Which then leave me with strands of purple. I alternate between this and the redken color shampoo (pink bottle).
Good for blondes but i think I'm allergic
Kelly from Massillon
So i use the bleach blonde products of redkins and i love them. My hairdresser recommended this purple shampoo so I bought it and was my first time using it the smell is strong men cologne smell but tolerable works well toned my blonde down but made my scalp itchy and burn
Too drying and the fragrance was not pleasant.
Ann B from Glendora, CA
Fragrance not pleasant. Too drying.
I would buy this product again!
Carla from Santa Cruz CA
Made my hair fall out
Bald Beatrice from California
I highlighted the top half of my hair and wanted something to help tone and maintain. This product made my hair fall out in clumps. Not even the highlighted part!!!! My mom used it and the same thing happened to her!My hair is not damaged and hers isn't even color treated.
CB from Arizona
Hands down my favorite purple shampoo! I used it when I was all over platinum and it kept me so cool and icy ❄️ I am currently brunette with a balayage and it's still my go to remove brassiness!
Took that brassy look out of my blonde hair.
sandy from templeton
I like how my hair felt after.
Keeps my hair blonde! Love this product!
Holly from Florida
I have a full head of highlights and this product keeps them from turning a yellow color. Keeps them bright and beautiful! I do wish it wasn't so expensive though!
Pulls out fine hair
Clare the Bear from San Diego, CA
I used it to wash hair to add brightness to dark blonde hair, which worked to brighten but was not gentle or moisturizing and pulled out a ton of my hair so I returned after trying twice.
Clarita from Austin, tx
I got this shampoo because it's a great brand but the e result were not. I used it to tone out a little yellow on my hair but it didn't do that. It left my hair looking like a rainbow. Purple strands and yellow strands. It didn't tone my yellow it just turned what wasn't yellow into purple and left the yellow there looking greenish. Not recommended . I used Paul Mitchell silver shampoo to reverse and take the purple out and It worked beautifully. My hair is now white using Paul Mitchell.
Amanda from Pearland tx
Smells great and very purple which is what you want to get the job done
I would definitely buy this product again and again!
Blue eyes from Lyndhurst, NJ
What I love about this product is it lathers with a small amount! It smells great!
Courtney from Minnesota
I love this purple shampoo. It makes my bleached hair almost white again after every wash, and doesn't have the same drying effect of some purple shampoos!