ULTA Beauty Collection

View all

And the award goes to…

Us! Make these Allure 2025 Best of Beauty Award Winners yours.

Shop Now

Sweeten your lip game

Get excited—your go-to balm just added four new, juicy flavors.

Shop Now

Spring is in the air

Set the tone with new uplifting scents that feel like a fresh start.

Shop Now

Load Previous

ULTA Beauty Collection Foaming Gel Body Wash
7 scents
Only at Ulta
ULTA Beauty Collection

Foaming Gel Body Wash
4 out of 5 stars ; 24 reviews4(24)
$13.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection The Carryall Bag
Only at Ulta
ULTA Beauty Collection

The Carryall Bag
5 out of 5 stars ; 2 reviews5(2)
$30.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Angled Eye Liner Brush 174
Only at Ulta
ULTA Beauty Collection

Angled Eye Liner Brush 174
3.3 out of 5 stars ; 4 reviews3.3(4)
$10.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Tidal Wave Waterproof Mascara
Only at Ulta
ULTA Beauty Collection

Tidal Wave Waterproof Mascara
4.3 out of 5 stars ; 495 reviews4.3(495)
$12.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Pop Star HD Volumizing Mascara
2 colors
Only at Ulta
ULTA Beauty Collection

Pop Star HD Volumizing Mascara
4.2 out of 5 stars ; 195 reviews4.2(195)
$12.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Blush BFF Cream & Powder Duo
5 colors
Only at Ulta
ULTA Beauty Collection

Blush BFF Cream & Powder Duo
4.5 out of 5 stars ; 184 reviews4.5(184)
$16.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Flat Eye Shadow Brush 164
Only at Ulta
ULTA Beauty Collection

Flat Eye Shadow Brush 164
4.5 out of 5 stars ; 2 reviews4.5(2)
$12.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Brow Duet Brow Powder Duo
6 colors
Only at Ulta
ULTA Beauty Collection

Brow Duet Brow Powder Duo
3.8 out of 5 stars ; 32 reviews3.8(32)
$14.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Quarter Jaw Manicure Cuticle Nippers
Only at Ulta
ULTA Beauty Collection

Quarter Jaw Manicure Cuticle Nippers
3.5 out of 5 stars ; 107 reviews3.5(107)
$13.50
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Glowgetter Deep Collagen Hydrogel Mask
Only at Ulta
ULTA Beauty Collection

Glowgetter Deep Collagen Hydrogel Mask
4.6 out of 5 stars ; 196 reviews4.6(196)
$6.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Longwear Brow Stain Tint
6 colors
Only at Ulta
ULTA Beauty Collection

Longwear Brow Stain Tint
4.3 out of 5 stars ; 226 reviews4.3(226)
$12.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Plumped Up Pout Liquid Lipstick
8 colors
Only at Ulta
ULTA Beauty Collection

Plumped Up Pout Liquid Lipstick
4.2 out of 5 stars ; 452 reviews4.2(452)
sale price %1
list price %1
Free choice of one 8 piece gift
+3 offers
ULTA Beauty Collection Glitter Gaze 2-in-1 Shimmer Crayon & Liquid Eye Shadow
6 colors
Only at Ulta
ULTA Beauty Collection

Glitter Gaze 2-in-1 Shimmer Crayon & Liquid Eye Shadow
4.4 out of 5 stars ; 186 reviews4.4(186)
$16.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Axolotl Loofah
Only at Ulta
ULTA Beauty Collection

Axolotl Loofah
3.4 out of 5 stars ; 16 reviews3.4(16)
$8.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Manicure 7 Piece Set
Only at Ulta
ULTA Beauty Collection

Manicure 7 Piece Set
4 out of 5 stars ; 116 reviews4(116)
$14.50
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Precision Crease Brush 160
Only at Ulta
ULTA Beauty Collection

Precision Crease Brush 160
3.7 out of 5 stars ; 3 reviews3.7(3)
$12.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection 4 ct. Velour & Satin Puffs
Only at Ulta
ULTA Beauty Collection

4 ct. Velour & Satin Puffs
4.4 out of 5 stars ; 280 reviews4.4(280)
$3.99
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Contour Kit
Only at Ulta
ULTA Beauty Collection

Contour Kit
3.9 out of 5 stars ; 17 reviews3.9(17)
$8.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Super Blender Sponge
Only at Ulta
ULTA Beauty Collection

Super Blender Sponge
3.7 out of 5 stars ; 3 reviews3.7(3)
$6.49
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Flocked Makeup Blender Sponge
Only at Ulta
ULTA Beauty Collection

Flocked Makeup Blender Sponge
3.4 out of 5 stars ; 19 reviews3.4(19)
$6.49
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Mini Teardrop Blender Sponge Trio
Only at Ulta
ULTA Beauty Collection

Mini Teardrop Blender Sponge Trio
4.4 out of 5 stars ; 391 reviews4.4(391)
$6.49
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Banana & Aloe Sheet Mask
Only at Ulta
ULTA Beauty Collection

Banana & Aloe Sheet Mask
4.6 out of 5 stars ; 66 reviews4.6(66)
$4.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Probiotic & Yogurt Cream Mask
Only at Ulta
ULTA Beauty Collection

Probiotic & Yogurt Cream Mask
4.5 out of 5 stars ; 47 reviews4.5(47)
$4.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Express Tinted Self Tan Mousse in Light to Medium
Only at Ulta
ULTA Beauty Collection

Express Tinted Self Tan Mousse in Light to Medium
5 out of 5 stars ; 4 reviews5(4)
$13.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Sculpting Contour Brush 128
Only at Ulta
ULTA Beauty Collection

Sculpting Contour Brush 128
5 out of 5 stars ; 5 reviews5(5)
$16.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Twist Tint Color Shifting Lip & Cheek Stick
4 colors
Only at Ulta
ULTA Beauty Collection

Twist Tint Color Shifting Lip & Cheek Stick
4.2 out of 5 stars ; 505 reviews4.2(505)
$4.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Longwear Matte Cream Eye Shadow
5 colors
Only at Ulta
ULTA Beauty Collection

Longwear Matte Cream Eye Shadow
4.3 out of 5 stars ; 86 reviews4.3(86)
$12.50
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Inner Glow Illuminating Lotion
Only at Ulta
ULTA Beauty Collection

Inner Glow Illuminating Lotion
4.4 out of 5 stars ; 197 reviews4.4(197)
sale price %1
list price %1
Free choice of one 8 piece gift
+3 offers
ULTA Beauty Collection Angled Sculpting Brush 130
Only at Ulta
ULTA Beauty Collection

Angled Sculpting Brush 130
4.5 out of 5 stars ; 4 reviews4.5(4)
$16.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Sun Bath Bomb Fizzer
Only at Ulta
ULTA Beauty Collection

Sun Bath Bomb Fizzer
4 out of 5 stars ; 3 reviews4(3)
$9.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Bronze Balmshell Face & Body Cream Bronzer
5 colors
Only at Ulta
ULTA Beauty Collection

Bronze Balmshell Face & Body Cream Bronzer
4.5 out of 5 stars ; 186 reviews4.5(186)
$16.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Lash Placement Tool Eyelash Applicator
Only at Ulta
ULTA Beauty Collection

Lash Placement Tool Eyelash Applicator
5 out of 5 stars ; 1 reviews5(1)
$10.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Universal 5-Hole Pencil Sharpener
Only at Ulta
ULTA Beauty Collection

Universal 5-Hole Pencil Sharpener
4.6 out of 5 stars ; 31 reviews4.6(31)
$15.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Best In Brow Kit
3 colors
Only at Ulta
ULTA Beauty Collection

Best In Brow Kit
3.5 out of 5 stars ; 2 reviews3.5(2)
$18.00
($33 value)
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Cloud Kiss Matte Lip Cream
7 colors
Only at Ulta
ULTA Beauty Collection

Cloud Kiss Matte Lip Cream
3.1 out of 5 stars ; 34 reviews3.1(34)
sale price %1
list price %1
Free choice of one 8 piece gift
+3 offers
ULTA Beauty Collection Precision Point Tip Tweezer
Only at Ulta
ULTA Beauty Collection

Precision Point Tip Tweezer
1.3 out of 5 stars ; 29 reviews1.3(29)
$16.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Brush & Sponge Cleansing Solid Soap
Only at Ulta
ULTA Beauty Collection

Brush & Sponge Cleansing Solid Soap
3.8 out of 5 stars ; 263 reviews3.8(263)
$11.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Longwear Metallic Cream Eye Shadow
4 colors
Only at Ulta
ULTA Beauty Collection

Longwear Metallic Cream Eye Shadow
4.6 out of 5 stars ; 25 reviews4.6(25)
$12.50
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Under Eye Brightener
2 colors
Only at Ulta
ULTA Beauty Collection

Under Eye Brightener
4.2 out of 5 stars ; 451 reviews4.2(451)
$11.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Tweezer & Travel Case
Only at Ulta
ULTA Beauty Collection

Tweezer & Travel Case
4.1 out of 5 stars ; 19 reviews4.1(19)
$16.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Clear Brow Shaping Gel
Only at Ulta
ULTA Beauty Collection

Clear Brow Shaping Gel
3.5 out of 5 stars ; 196 reviews3.5(196)
$11.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Pineapple Bath Bomb Fizzer
Only at Ulta
ULTA Beauty Collection

Pineapple Bath Bomb Fizzer
4.7 out of 5 stars ; 10 reviews4.7(10)
$9.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Solar Flare Gel Chrome Eyeshadow
6 colors
Only at Ulta
ULTA Beauty Collection

Solar Flare Gel Chrome Eyeshadow
4.2 out of 5 stars ; 478 reviews4.2(478)
$12.50
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Glass Balm Illuminating Serum Stick
4 colors
Only at Ulta
ULTA Beauty Collection

Glass Balm Illuminating Serum Stick
4.4 out of 5 stars ; 186 reviews4.4(186)
$14.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Apple Cider Vinegar & Kaolin Clay Mask
Only at Ulta
ULTA Beauty Collection

Apple Cider Vinegar & Kaolin Clay Mask
4.6 out of 5 stars ; 64 reviews4.6(64)
$4.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Gradual Self Tan Drops
Only at Ulta
ULTA Beauty Collection

Gradual Self Tan Drops
5 out of 5 stars ; 1 reviews5(1)
$15.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Foaming Brush and Sponge Cleanser
Only at Ulta
ULTA Beauty Collection

Foaming Brush and Sponge Cleanser
2.2 out of 5 stars ; 20 reviews2.2(20)
$11.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Travel Size Brush & Sponge Cleanser
Only at Ulta
ULTA Beauty Collection

Travel Size Brush & Sponge Cleanser
4.1 out of 5 stars ; 693 reviews4.1(693)
$5.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Scented 3-in-1 Body Wash, Bubble Bath & Shampoo
4 scents
Only at Ulta
ULTA Beauty Collection

Scented 3-in-1 Body Wash, Bubble Bath & Shampoo
5 out of 5 stars ; 3 reviews5(3)
$18.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Powder Puff Cloud Trio
Only at Ulta
ULTA Beauty Collection

Powder Puff Cloud Trio
4.9 out of 5 stars ; 8 reviews4.9(8)
$8.99
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Rescue Squad 4-in-1 Color Correcting Cream Stack Palette
2 colors
Only at Ulta
ULTA Beauty Collection

Rescue Squad 4-in-1 Color Correcting Cream Stack Palette
4.5 out of 5 stars ; 185 reviews4.5(185)
$18.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Pink Loofah
Only at Ulta
ULTA Beauty Collection

Pink Loofah
5 out of 5 stars ; 3 reviews5(3)
$3.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Lash Expand Volumizing Mascara Primer
Only at Ulta
ULTA Beauty Collection

Lash Expand Volumizing Mascara Primer
3.6 out of 5 stars ; 16 reviews3.6(16)
$12.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Exfoliating Sugar Scrub
3 scents
Only at Ulta
ULTA Beauty Collection

Exfoliating Sugar Scrub
4.1 out of 5 stars ; 14 reviews4.1(14)
$16.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Eyebrow Stamp and Stencil Kit
4 colors
Only at Ulta
ULTA Beauty Collection

Eyebrow Stamp and Stencil Kit
3 out of 5 stars ; 142 reviews3(142)
$14.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Vitamin C Squeeze Brightening Face Primer
Only at Ulta
ULTA Beauty Collection

Vitamin C Squeeze Brightening Face Primer
4.3 out of 5 stars ; 9 reviews4.3(9)
$18.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection 2-in-1 Lash & Brow Comb
Only at Ulta
ULTA Beauty Collection

2-in-1 Lash & Brow Comb
3 out of 5 stars ; 6 reviews3(6)
$8.50
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Precision Highlighter Brush 124
Only at Ulta
ULTA Beauty Collection

Precision Highlighter Brush 124
3.7 out of 5 stars ; 3 reviews3.7(3)
$14.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Curved Smudger Brush 172
Only at Ulta
ULTA Beauty Collection

Curved Smudger Brush 172
5 out of 5 stars ; 1 reviews5(1)
$10.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Precision Lip Brush 188
Only at Ulta
ULTA Beauty Collection

Precision Lip Brush 188
$10.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection 50% Plant Based Makeup Blender Sponge
Only at Ulta
ULTA Beauty Collection

50% Plant Based Makeup Blender Sponge
3.3 out of 5 stars ; 4 reviews3.3(4)
$6.49
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Velvet Veil Minerals Setting Powder
Only at Ulta
ULTA Beauty Collection

Velvet Veil Minerals Setting Powder
4.1 out of 5 stars ; 424 reviews4.1(424)
$14.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Tinted Self Tan Mousse in Light to Medium
Only at Ulta
ULTA Beauty Collection

Tinted Self Tan Mousse in Light to Medium
3.4 out of 5 stars ; 5 reviews3.4(5)
$13.00
Free choice of one 8 piece gift
+2 offers
ULTA Beauty Collection Dual Sided Lip Scrubber
Only at Ulta
ULTA Beauty Collection

Dual Sided Lip Scrubber
4.7 out of 5 stars ; 153 reviews4.7(153)
$8.50
Free choice of one 8 piece gift
+2 offers

Face

Lips

Eyes

Nails

Makeup Brushes & Tools

Body Makeup

Makeup Palettes

Makeup Bags & Organizers

Featured in Makeup & Nails

Cleansers

Moisturizers

Eye Treatments

Treatment & Serums

Suncare

Skincare Tools

Featured in Skin Care

Shampoo & Conditioner

Treatment

Styling Products

Hair Color

Hair Styling Tools

Accessories

Brushes & Combs

Kid's Haircare

Featured in Hair Care

Women's Fragrance

Men's Fragrance

Unisex Fragrance

Fragrance Gift Sets

Candles & Home Fragrance

Featured in Fragrance

Bath & Shower

Body Moisturizers

Hand & Foot Care

Suncare

Bath & Body Accessories

Personal Care

Body & Hair Mist

Mother & Baby

Nutrition & Supplements

Featured in Body Care

Nutrition & Supplements

Intimate Care

Rest & Reset

Essential Routines

Featured in Wellness

Hair Styling Tools

Skincare Tools

Makeup Brushes & Tools

Accessories

Hair Removal Tools

Hair Brushes & Combs

Featured in Tools & Brushes

By Category

By Price

Gift with Purchase

Gift Cards

Makeup

Skin Care

Hair

Body Care

Fragrance

Men's Care

Makeup & Nails Under $20

Skin Care Under $20

Hair Care Under $20

Fragrance Under $20

Body Care Under $20

Wellness Under $20

Skin Care

Makeup

Hair Care

Skin Care

Shaving

Body Care

Hair

Cologne

Men's Gifts

Travel Size Men's Care

Makeup & Nails