ULTA Beauty Collection

View all

And the award goes to…

Us! Make these Allure 2025 Best of Beauty Award Winners yours.

Shop Now

Freshness anytime, anywhere

Pocket-sized mists designed for life on the move.

Shop Now

Your skin’s dream team

Niacinamide, peptides and more in two easy, glow-worthy steps.

Shop Now

We think you'll like

Load Previous

ULTA Beauty Collection Foaming Gel Body Wash
7 scents
Only at Ulta
ULTA Beauty Collection

Foaming Gel Body Wash
4 out of 5 stars ; 24 reviews4(24)
$13.00
Free Gift with purchase
ULTA Beauty Collection Scented 3-in-1 Body Wash, Bubble Bath & Shampoo
4 scents
Only at Ulta
ULTA Beauty Collection

Scented 3-in-1 Body Wash, Bubble Bath & Shampoo
4.3 out of 5 stars ; 7 reviews4.3(7)
sale price $4.50
list price $18.00
Free Gift with purchase
ULTA Beauty Collection Full Coverage Foundation Brush 100
Only at Ulta
ULTA Beauty Collection

Full Coverage Foundation Brush 100
3.9 out of 5 stars ; 20 reviews3.9(20)
$20.00
Free Gift with purchase
ULTA Beauty Collection Red Rescue Color Correcting Face Primer
Only at Ulta
ULTA Beauty Collection

Red Rescue Color Correcting Face Primer
4.2 out of 5 stars ; 790 reviews4.2(790)
$18.00
Free Gift with purchase
ULTA Beauty Collection Oh My Glow Baked Bronzer
2 colors
Only at Ulta
ULTA Beauty Collection

Oh My Glow Baked Bronzer
4.5 out of 5 stars ; 288 reviews4.5(288)
$13.00
Free Gift with purchase
ULTA Beauty Collection Mushroom Bath Bomb Fizzer
Only at Ulta
ULTA Beauty Collection

Mushroom Bath Bomb Fizzer
2.7 out of 5 stars ; 3 reviews2.7(3)
$9.00
Free Gift with purchase
ULTA Beauty Collection Glam Squad Face Palette
3 colors
Only at Ulta
ULTA Beauty Collection

Glam Squad Face Palette
4.6 out of 5 stars ; 166 reviews4.6(166)
$18.00
Free Gift with purchase
ULTA Beauty Collection Juice Infused Tinted Lip Oil
6 colors
Only at Ulta
ULTA Beauty Collection

Juice Infused Tinted Lip Oil
4.2 out of 5 stars ; 469 reviews4.2(469)
$10.50
Free Gift with purchase
ULTA Beauty Collection Rose & Strawberries Sheet Mask
Only at Ulta
ULTA Beauty Collection

Rose & Strawberries Sheet Mask
4.6 out of 5 stars ; 72 reviews4.6(72)
$4.00
Free Gift with purchase
ULTA Beauty Collection Vanilla Velour Scented Hair & Body Mist
2 sizes
Only at Ulta
ULTA Beauty Collection

Vanilla Velour Scented Hair & Body Mist
3.7 out of 5 stars ; 3 reviews3.7(3)
$6.00 - $15.00
Free Gift with purchase
ULTA Beauty Collection Complexion Essentials Brush Set
Only at Ulta
ULTA Beauty Collection

Complexion Essentials Brush Set
4.3 out of 5 stars ; 4 reviews4.3(4)
$25.00
Free Gift with purchase
ULTA Beauty Collection Curled Up Curling Mascara
3 colors
Only at Ulta
ULTA Beauty Collection

Curled Up Curling Mascara
4.1 out of 5 stars ; 686 reviews4.1(686)
$12.00
Free Gift with purchase
ULTA Beauty Collection Eye Essentials Brush Set
Only at Ulta
ULTA Beauty Collection

Eye Essentials Brush Set
4 out of 5 stars ; 3 reviews4(3)
$25.00
Free Gift with purchase
ULTA Beauty Collection Strawberry Bath Bomb Fizzer
Only at Ulta
ULTA Beauty Collection

Strawberry Bath Bomb Fizzer
3.4 out of 5 stars ; 10 reviews3.4(10)
$9.00
Free Gift with purchase
ULTA Beauty Collection Bouncy Cream Eyeshadow
5 colors
Only at Ulta
ULTA Beauty Collection

Bouncy Cream Eyeshadow
4.1 out of 5 stars ; 285 reviews4.1(285)
$10.50
Free Gift with purchase
ULTA Beauty Collection Blush BFF Cream & Powder Duo
6 colors
Only at Ulta
ULTA Beauty Collection

Blush BFF Cream & Powder Duo
4.6 out of 5 stars ; 185 reviews4.6(185)
$16.00
Free Gift with purchase
ULTA Beauty Collection Dual Ended Finishing Powder Brush 144
Only at Ulta
ULTA Beauty Collection

Dual Ended Finishing Powder Brush 144
4.2 out of 5 stars ; 11 reviews4.2(11)
$20.00
Free Gift with purchase
ULTA Beauty Collection Dual Ended Multi-Sculpting Brush 132
Only at Ulta
ULTA Beauty Collection

Dual Ended Multi-Sculpting Brush 132
5 out of 5 stars ; 2 reviews5(2)
$20.00
Free Gift with purchase
ULTA Beauty Collection Cloud Blush Blurring Blush
7 colors
Only at Ulta
ULTA Beauty Collection

Cloud Blush Blurring Blush
4.5 out of 5 stars ; 226 reviews4.5(226)
$12.00
Free Gift with purchase
ULTA Beauty Collection Inner Glow Setting Spray
Only at Ulta
ULTA Beauty Collection

Inner Glow Setting Spray
4.5 out of 5 stars ; 199 reviews4.5(199)
$13.00
Free Gift with purchase
ULTA Beauty Collection Twisted Volume Mascara
3 colors
Only at Ulta
ULTA Beauty Collection

Twisted Volume Mascara
4.2 out of 5 stars ; 1531 reviews4.2(1531)
$12.00
Free Gift with purchase
ULTA Beauty Collection Color Correcting Setting Powder with Hyaluronic Acid
4 colors
Only at Ulta
ULTA Beauty Collection

Color Correcting Setting Powder with Hyaluronic Acid
4 out of 5 stars ; 37 reviews4(37)
$14.00
Free Gift with purchase
ULTA Beauty Collection Strawberry Milk Carton Bath Bomb Fizzer
Only at Ulta
ULTA Beauty Collection

Strawberry Milk Carton Bath Bomb Fizzer
5 out of 5 stars ; 1 reviews5(1)
$9.00
Free Gift with purchase
ULTA Beauty Collection Cloud Bath Bomb Fizzer
Only at Ulta
ULTA Beauty Collection

Cloud Bath Bomb Fizzer
3.2 out of 5 stars ; 84 reviews3.2(84)
$9.00
Free Gift with purchase
ULTA Beauty Collection Cheek Squad Cream Face Trio
4 colors
Only at Ulta
ULTA Beauty Collection

Cheek Squad Cream Face Trio
4.4 out of 5 stars ; 137 reviews4.4(137)
$18.00
Free Gift with purchase
ULTA Beauty Collection Inner Glow Tinted Eye Primer
Only at Ulta
ULTA Beauty Collection

Inner Glow Tinted Eye Primer
4.4 out of 5 stars ; 748 reviews4.4(748)
$13.00
Free Gift with purchase
ULTA Beauty Collection Angled Blush Brush 148
Only at Ulta
ULTA Beauty Collection

Angled Blush Brush 148
4 out of 5 stars ; 7 reviews4(7)
$16.00
Free Gift with purchase
ULTA Beauty Collection Inner Glow Illuminating Lotion
5 colors
Only at Ulta
ULTA Beauty Collection

Inner Glow Illuminating Lotion
4.4 out of 5 stars ; 200 reviews4.4(200)
$7.50 - $15.00
Free Gift with purchase
ULTA Beauty Collection Gloss Stick Lipstick
6 colors
Only at Ulta
ULTA Beauty Collection

Gloss Stick Lipstick
4.4 out of 5 stars ; 141 reviews4.4(141)
$11.00
Free Gift with purchase
ULTA Beauty Collection Coconut & Hyaluronic Acid Sheet Mask
Only at Ulta
ULTA Beauty Collection

Coconut & Hyaluronic Acid Sheet Mask
4.4 out of 5 stars ; 117 reviews4.4(117)
$4.00
Free Gift with purchase
ULTA Beauty Collection Watermelon Waves Scented Hair & Body Mist
2 sizes
Only at Ulta
ULTA Beauty Collection

Watermelon Waves Scented Hair & Body Mist
$6.00 - $15.00
Free Gift with purchase
ULTA Beauty Collection Solar Flare Metallic Liquid Eyeliner
8 colors
Only at Ulta
ULTA Beauty Collection

Solar Flare Metallic Liquid Eyeliner
4.3 out of 5 stars ; 199 reviews4.3(199)
$12.50
Free Gift with purchase
ULTA Beauty Collection Color Correcting Liquid Concealer
5 colors
Only at Ulta
ULTA Beauty Collection

Color Correcting Liquid Concealer
4.2 out of 5 stars ; 561 reviews4.2(561)
$12.00
Free Gift with purchase
ULTA Beauty Collection Toaster Pastry Bath Bomb Fizzer
Only at Ulta
ULTA Beauty Collection

Toaster Pastry Bath Bomb Fizzer
3.4 out of 5 stars ; 5 reviews3.4(5)
$9.00
Free Gift with purchase
ULTA Beauty Collection Tidal Wave Waterproof Mascara
Only at Ulta
ULTA Beauty Collection

Tidal Wave Waterproof Mascara
4.3 out of 5 stars ; 499 reviews4.3(499)
$12.00
Free Gift with purchase
ULTA Beauty Collection Dewy Glaze Hydrating Face Primer
Only at Ulta
ULTA Beauty Collection

Dewy Glaze Hydrating Face Primer
4.4 out of 5 stars ; 275 reviews4.4(275)
$18.00
Free Gift with purchase
ULTA Beauty Collection Cherry Bath Bomb Fizzer
Only at Ulta
ULTA Beauty Collection

Cherry Bath Bomb Fizzer
4.5 out of 5 stars ; 191 reviews4.5(191)
$9.00
Free Gift with purchase
ULTA Beauty Collection Exfoliating Sugar Scrub
3 scents
Only at Ulta
ULTA Beauty Collection

Exfoliating Sugar Scrub
4.1 out of 5 stars ; 14 reviews4.1(14)
$16.00
Free Gift with purchase
ULTA Beauty Collection Large Powder Brush 142
Only at Ulta
ULTA Beauty Collection

Large Powder Brush 142
4.8 out of 5 stars ; 453 reviews4.8(453)
$18.00
Free Gift with purchase
ULTA Beauty Collection Dual Fiber Foundation Brush 110
Only at Ulta
ULTA Beauty Collection

Dual Fiber Foundation Brush 110
3.8 out of 5 stars ; 4 reviews3.8(4)
$18.00
Free Gift with purchase
ULTA Beauty Collection Brow Duet Brow Powder Duo
6 colors
Only at Ulta
ULTA Beauty Collection

Brow Duet Brow Powder Duo
3.9 out of 5 stars ; 34 reviews3.9(34)
$14.00
Free Gift with purchase
ULTA Beauty Collection Dual Ended Gel and Liquid Eyeliner
2 colors
Only at Ulta
ULTA Beauty Collection

Dual Ended Gel and Liquid Eyeliner
3.7 out of 5 stars ; 107 reviews3.7(107)
$16.00
Free Gift with purchase
ULTA Beauty Collection Pillow Puff Liquid Blush Wand
4 colors
Only at Ulta
Sale
ULTA Beauty Collection

Pillow Puff Liquid Blush Wand
2.4 out of 5 stars ; 16 reviews2.4(16)
sale price $3.00
list price $12.00
Free Gift with purchase
ULTA Beauty Collection Night Shift Overnight Lip Mask
4 scents
Only at Ulta
ULTA Beauty Collection

Night Shift Overnight Lip Mask
4.3 out of 5 stars ; 671 reviews4.3(671)
$12.00
Free Gift with purchase
ULTA Beauty Collection Under Eye Brightener
2 colors
Only at Ulta
ULTA Beauty Collection

Under Eye Brightener
4.2 out of 5 stars ; 455 reviews4.2(455)
sale price $5.50
list price $11.00
Free Gift with purchase
ULTA Beauty Collection Pop Star HD Volumizing Mascara
2 colors
Only at Ulta
ULTA Beauty Collection

Pop Star HD Volumizing Mascara
4.3 out of 5 stars ; 199 reviews4.3(199)
$12.00
Free Gift with purchase
ULTA Beauty Collection Coconut Coast Scented Hair & Body Mist
2 sizes
Only at Ulta
ULTA Beauty Collection

Coconut Coast Scented Hair & Body Mist
3.5 out of 5 stars ; 2 reviews3.5(2)
$6.00 - $15.00
Free Gift with purchase
ULTA Beauty Collection Express Tinted Self Tan Mousse in Ultra Dark
Only at Ulta
ULTA Beauty Collection

Express Tinted Self Tan Mousse in Ultra Dark
3.4 out of 5 stars ; 27 reviews3.4(27)
$15.00
Free Gift with purchase
ULTA Beauty Collection Daydream Skies Scented Hair & Body Mist
2 sizes
Only at Ulta
ULTA Beauty Collection

Daydream Skies Scented Hair & Body Mist
5 out of 5 stars ; 1 reviews5(1)
$6.00 - $15.00
Free Gift with purchase
ULTA Beauty Collection Glitter Gaze 2-in-1 Shimmer Crayon & Liquid Eye Shadow
6 colors
Only at Ulta
ULTA Beauty Collection

Glitter Gaze 2-in-1 Shimmer Crayon & Liquid Eye Shadow
4.4 out of 5 stars ; 189 reviews4.4(189)
$16.00
Free Gift with purchase
ULTA Beauty Collection Sunny Daze Scented Hair & Body Mist
2 sizes
Only at Ulta
ULTA Beauty Collection

Sunny Daze Scented Hair & Body Mist
$6.00 - $15.00
Free Gift with purchase
ULTA Beauty Collection Longwear Brow Stain Tint
6 colors
Only at Ulta
ULTA Beauty Collection

Longwear Brow Stain Tint
4.3 out of 5 stars ; 228 reviews4.3(228)
$12.00
Free Gift with purchase
ULTA Beauty Collection Tapered Foundation Brush 104
Only at Ulta
ULTA Beauty Collection

Tapered Foundation Brush 104
4.2 out of 5 stars ; 5 reviews4.2(5)
$16.00
Free Gift with purchase
ULTA Beauty Collection Banana & Aloe Sheet Mask
Only at Ulta
ULTA Beauty Collection

Banana & Aloe Sheet Mask
4.6 out of 5 stars ; 69 reviews4.6(69)
$4.00
Free Gift with purchase
ULTA Beauty Collection Contoured Foundation Brush 102
Only at Ulta
ULTA Beauty Collection

Contoured Foundation Brush 102
4.9 out of 5 stars ; 7 reviews4.9(7)
$16.00
Free Gift with purchase
ULTA Beauty Collection Bronze Balmshell Face & Body Cream Bronzer
6 colors
Only at Ulta
ULTA Beauty Collection

Bronze Balmshell Face & Body Cream Bronzer
4.5 out of 5 stars ; 189 reviews4.5(189)
$16.00
Free Gift with purchase
ULTA Beauty Collection Whipped Body Butter
3 scents
Only at Ulta
ULTA Beauty Collection

Whipped Body Butter
3.8 out of 5 stars ; 41 reviews3.8(41)
$16.00
Free Gift with purchase
ULTA Beauty Collection Dual Ended Eye Brow Brush 178
Only at Ulta
ULTA Beauty Collection

Dual Ended Eye Brow Brush 178
1.8 out of 5 stars ; 5 reviews1.8(5)
$12.00
Free Gift with purchase
ULTA Beauty Collection Express Tinted Self Tan Mousse in Light to Medium
Only at Ulta
ULTA Beauty Collection

Express Tinted Self Tan Mousse in Light to Medium
4.8 out of 5 stars ; 8 reviews4.8(8)
$13.00
Free Gift with purchase
ULTA Beauty Collection Brush & Sponge Cleanser
Only at Ulta
ULTA Beauty Collection

Brush & Sponge Cleanser
4 out of 5 stars ; 961 reviews4(961)
$11.00
Free Gift with purchase
ULTA Beauty Collection Micro Felt Tip Liquid Liner
Only at Ulta
ULTA Beauty Collection

Micro Felt Tip Liquid Liner
3.6 out of 5 stars ; 16 reviews3.6(16)
$12.00
Free Gift with purchase
ULTA Beauty Collection Glowgetter Deep Collagen Hydrogel Mask
Only at Ulta
ULTA Beauty Collection

Glowgetter Deep Collagen Hydrogel Mask
4.6 out of 5 stars ; 197 reviews4.6(197)
$6.00
Free Gift with purchase
ULTA Beauty Collection Twist Tint Color Shifting Lip & Cheek Stick
4 colors
Only at Ulta
Sale
ULTA Beauty Collection

Twist Tint Color Shifting Lip & Cheek Stick
4.2 out of 5 stars ; 508 reviews4.2(508)
sale price $1.20
list price $4.00
Free Gift with purchase
ULTA Beauty Collection Flat Eye Shadow Brush 164
Only at Ulta
ULTA Beauty Collection

Flat Eye Shadow Brush 164
4.5 out of 5 stars ; 2 reviews4.5(2)
$12.00
Free Gift with purchase

Face

Lips

Eyes

Nails

Makeup Brushes & Tools

Body Makeup

Makeup Palettes

Makeup Bags & Organizers

Featured in Makeup & Nails

Cleansers

Moisturizers

Eye Treatments

Treatment & Serums

Suncare

Skincare Tools

Featured in Skin Care

Shampoo & Conditioner

Treatment

Styling Products

Hair Color

Hair Styling Tools

Accessories

Brushes & Combs

Kid's Haircare

Featured in Hair Care

Women's Fragrance

Men's Fragrance

Unisex Fragrance

Fragrance Gift Sets

Candles & Home Fragrance

Featured in Fragrance

Bath & Shower

Body Moisturizers

Hand & Foot Care

Suncare

Bath & Body Accessories

Personal Care

Body & Hair Mist

Mother & Baby

Nutrition & Supplements

Featured in Body Care

Nutrition & Supplements

Intimate Care

Rest & Reset

Essential Routines

Featured in Wellness

Skin Care

Shaving

Body Care

Hair

Cologne

Men's Gifts

Travel Size Men's Care

Hair Styling Tools

Skincare Tools

Makeup Brushes & Tools

Accessories

Hair Removal Tools

Hair Brushes & Combs

Featured in Tools & Brushes

Makeup & Nails

Skin Care

Suncare

Body Care

Candles

Gifts & Value Sets

By Category

By Price

Gift with Purchase

Gift Cards

Makeup

Skin Care

Hair

Body Care

Fragrance

Men's Care

Makeup & Nails Under $20

Skin Care Under $20

Hair Care Under $20

Fragrance Under $20