Rated 4.33 out of 5 stars
Most Helpful Positive Review The best concealer out!
Oh my when I first tried this concealer I couldn't believe that first the shade was perfect and second the coverage was so flawless! This is my one and only concealer I use and I cant see anything replacing it! I'M in absolute love with this coverage and I just can't get enough!!!! Congratulations TF you all have done a FANTASTIC with this one!!!
Most Helpful Critical Review Disappointed
First and foremost the product is amazing but the shade range for POC is terrible yet again. The concealer blends out like a dream. It combats my oils because I do have oily skin. It wears well all day and I don't get any type of flashback. The Powder I use which is the Beauty Balerie pairs well with the concealer. I'm just disappointed in the shade range and how Cocoa barely works as my contour shade smh! Once again Too Faced you dropped the ball but blinded everyone with the Jackie Aina collab I guess hooding no one would notice this terrible shade release.
Reviewed by 979 customers To legit to quit!
Jewelbox from Pittsburgh pa
This is the best concealer for me! Super creamy, non-drying and covers like a dream. It dries down to a soft powder finish. I still set it with powder as well but I'm not so sure it's necessary.
Ash from Miami
I purchased this item because of it's great reviews. And I was not disappointed! I typically use the Tarte tape shape but I was looking for something a little more subtle and not so dry, and this product is perfect! You can build the coverage to your liking, but I use a little bit under my eyes and it blends so well into my skin.
Finally an alternative to the old Urban Decay Naked formula!
Dez from Las Vegas, NV
After Urban Decay discontinued the old Naked concealers, I panicked. I tried the new formula and found that it was to thick for me, I didn't like the new applicator, and I noticed I had to dip into the tube much more just to get my desired amount of product. I have tried at least 10 other concealer brands looking for a new one to replace the Naked concealer, and over a year later I finally landed on Born This Way. The color is a little deceiving because the packaging is frosted glass, but I ended up purchasing both 'Porcelain' and 'Swan' and I am obsessed! It wears perfectly with my Born This Way foundation. I've found that the Born This Way powder products are too drying and cake, otherwise I would be using the whole collection!
The best concealer
Zohra D from GA
I tried tarte shape tape and it was so drying and so I went for too faced as I love their foundation in the same range and I'm so glad I did!! This concealer is IT! I put on two extremely small dots under my eyes and they went a LONG way and gave me FULL coverage. My under eye circles were nowhere to be seen. I'm just so extremely impressed and happy with this product. You get a lot in one bottle and the packaging is so cute. I recommend this to everyone!!!!! BEST CONCEALER OUT THERE.
Lina from New York, NY
I LOVEEEE this concealer! It has amazing coverage, does not settle into fine lines, lasts all day, and is creamy and hydrating. This has replaced my shape tape concealer. You get a lot of product for what you pay. I am already on my second bottle because I ALWAYS use it. I have combo skin and my sisters have dry and they love it as well (reasons why the first bottle finished quicker).
This. Is. It.
glowingwithkarina from San Diego, CA
I used to use the tarte shape tape religiously until I realized that it's very drying under the eyes and it shows the creases when it gets dry. I tried applying different amounts and it would always look the same at the end of my days. However, when i found this concealer i fell in love. It is so hydrating to where i do not crease and it's super full coverage. I have oily skin and this concealer is just perfect. I am investing in all the shades so i can add them to my makeup kit to use on clients. You have to try it!
Very Good Concealer in a Large Range of Colors
Virginia Lady from Virginia, USA
This line of concealers comes in cool, neutral and warm tones, so it is possible to find a really good match for your skin. The formula is nice and smooth and blends into the complexion very lovely.
I would buy this a 1000 times
Addy from Ashburn VA
I use this product everyday , it feels so good to wear . I don't have anything bad to say about it .
Great product for coverage and brightness!
Taylor from Charleston
I use this product under my eyes to cover tired bags and for brightness! Looks great without looking to "done up" for everyday and can be applied more for more coverage if needed. I have slightly dry skin and it doesn't pill or look cakey/dry.
Kat from Colorado
I can use this as both a concealer or a foundation. Amazing coverage and light feel. Outstanding product.
I would buy again!
Kaydee Bee from Illinois
The color on the packaging was sooo light, but the ulta consultant said "trust me." I did. She was right. Best concealer ever. Color purchased is Marshmallow.
Great full coverage concealer! Definitely must try!!
The listener from Georgia
Use the product generously under the eyes and use a brush for best results
Very good coverage, moisturizing, easy to apply
Russian Texan from Dallas, TX
I have been wanting to try this product out for quite a while. I usually use Estee Lauder Double Wear Instant Fix concealer for my under eyes and Nars Radiant Creamy Concealer around my nose area. Estee Lauder concealer is more liquid, which is what I prefer around my eyes. Nars is thicker and works better around my nose. However, Estee Lauder can be a bit drying even with the use of their Hydra Prep. I have also tried Tarte Shape Tape and it was extremely drying. I have been looking for something that would not leave my under eye area parched. I am very happy with Born This Way concealer. It seems to be a little thicker than Estee Lauder, but does not dry the area. It stays put and gives a very good coverage. I do apply it with my finger first and then use a damp sponge on it. After a few minutes I do have to remove some of it that settles in a couple of lines but after that it does not crease. I do not think it works as good as Nars to cover some redness around my nose, but I was not looking to replace Nars. Overall, I am very happy with my purchase.
Erin from Tennessee
I got this in my boxycharm subscription box and it's the best undereye concealer I've tried, and I've tried a lot. I have dark undereye circles, that is heredity and this has helped conceal them without accentuating the fine lines under my eyes!
BumbleeBee from Phoenix, az
I bought this because I was in need of a good concealer, I have been using cheap brands that don't blend well with my skin. Using it for under my base and over my base, I can see the actual difference it improves on my natural beauty. I want to buy more of this product especially since they have so much variety. I usually use ABH foundation and I love hers as well.
I would buy this product again.
Joann from TX
After applying my pressed powder foundation, I apply the concealer under my eyes, at first with my finger then I smooth it out with a wet sponge.
nicole from florida
i cannot get over how good this product is! it's definitely full coverage ! i've also used this as a foundation ! can be used for dewy and matte looks
I totally recommend this
Cassie from Joplin, Missouri
Definitely got the wrong shade but would recommend!
Best concealer ever!!
Gabby from Puerto Rico
I love it so much. I've been using it for 2 years now and it's the best. I love that the wand is so big and you can use it all around your face. With primer, and a little setting powder it lasts me all day while I'm taking classes.
aop from Florida
Best concealer doesn't crease little goes a long way not caky at all!
been using this for 2 years wont ever use any other concealer
Cali Beauty from Florida
I got this concealer in my boxy charm and it's my first time using high end concealer. I love my drugstore products but this is amazing!! It's so full coverage and not cakey. It blends like a dream with no creasing. 10/10 recommend.
One of very few makeup products I've repurchased!
Cam from CA
I use this in Snow all the time both by itself as a quick spot fix, and as a normal concealer with foundation. But I most often put dots of this and Clinique's Foundation/Concealer in Breeze all over my face and mix them with my brush, as the Clinique one tends to oxidize on me and gets a little too dark, BUT it also has great coverage so mixing them seems to work (along with a lighter Tarte Tape Shape in Fair Neutral to highlight and fix under eye circles). (The color Snow is perfect for me, haven't found something else as close a match!)
Vero from California
I would buy this product again.
Cynthia from Temecula, CA
I love this Born this way concealer/contour from Too Faced. I will highly recommend it.
I like this concealer better that shape tape no lie....
Hannah the Artist from Kansas City, MO
I typically use this as my foundation because I love the way it feels super light-weight on my skin, while also providing high quality coverage.