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Highlights
Summary
Too Faced's Born This Way Super Coverage Multi-Use Longwear Concealer is a super-perfecting, hydrating, 4-in-1 concealer makeup. The weightless, correcting and brightening formula conceals, contours, highlights, and retouches - all with an undetectable, natural finish.
Benefits
- The ultimate multi-use formula to conceal, contour, highlight & retouch
- Correcting & brightening full coverage with an undetectable finish
- Fully loaded pigments flawlessly blur undereye or anywhere needed
- Oil-free formula
- Weightless, long-wearing for 12 hours
- Hydrating, skin is never dry or cakey
- Photo-friendly/no flashback
- Non-comedogenic
- Cruelty-free
- Paraben-free
Key Ingredients
- Coconut water aids in delicately replenishing skin's moisture levels
- Alpine rose helps support skin's health & resilience
- Hyaluronic acid gives a smoother, more youthful appearance
Research Results
- Clinically tested to boost moisture instantly by 52%
- *Clinical testing on 12 women after using the product immediately
Item 2529020
With diamond-shaped doe-foot applicator, apply concealer in thicker or thinner lines, or dot on concealer for precision correcting.
For undereye and hyperpigmentation: Place concealer on flat side of applicator, directly on target area and blend into skin with fingers, concealer brush or sponge in a pressing/stippling motion until flawless.
- To conceal blemishes: Dot concealer with the applicator tip for precision coverage.
- To contour: Choose a neutral to cool-toned concealer shade 3 tones darker than your skin tone to create shadow and shape.
- To highlight: Choose a concealer shade 2-3 shades lighter than your skin tone to brighten and add glow.
Snow: Aqua/Water/Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Triethylhexanoin, Isoamyl Laurate, Methyl Trimethicone, Pentylene Glycol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/ Sebacate, Hydrogenated Starch Hydrolysate, Cetyl PEG/PPG-10/1 Dimethicone, Trimethylsiloxysilicate; Silica, Aluminum Hydroxide, Hydroxyacetophenone, Sodium Chloride, Disteardimonium Hectorite, Dimethicone, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, 1,2-Hexanediol, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Trisodium Ethylenediamine Disuccinate, Glycerin, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Sodium Hyaluronate, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Rhododendron Ferrugineum Extract, Potassium Sorbate, Sodium Benzoate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
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Most Helpful Positive Review
The best concealer out!
Oh my when I first tried this concealer I couldn't believe that first the shade was perfect and second the coverage was so flawless! This is my one and only concealer I use and I cant see anything replacing it! I'M in absolute love with this coverage and I just can't get enough!!!! Congratulations T...
Most Helpful Critical Review
Disappointed
First and foremost the product is amazing but the shade range for POC is terrible yet again. The concealer blends out like a dream. It combats my oils because I do have oily skin. It wears well all day and I don't get any type of flashback. The Powder I use which is the Beauty Balerie pairs well wit...
1317 results
Great product but has some flaws
The Too Faced Born This Way Multi-Use Sculpting Concealer is a product that many makeup lovers enjoy. There were high expectations going into this product, and overall, it met expectations for good coverage, smoothness, blendability, and longevity. The first thing noticed about the concealer was how smooth and creamy it was. It helped cover any blemishes, dark circles, or other imperfections. Its multi-sculpting feature is very convenient for many people, as it can be used in various ways. The concealer lasted all day and was great for a hot summer day. The price was a bit on the high end, but for the coverage it had, it was worth the money. It comes in different shades, making it easier for people to find a shade that will work well with their skin tone. Some pros of the product are that it lasts a long time, has good coverage, has many shades, and blends well. However, some cons are that it has a yellow undertone, it can feel a little heavy, and it can also become cakey if you use too much. A little goes a long way. If used correctly, the concealer makes the skin appear smooth. It is great for an everyday makeup routine. Overall, the Too Faced Born This Way Multi-Use Sculpting Concealer is worth 4 stars. It is a great product and worth trying, but there are flaws to it. It may not work the same for everyone, but it is worth considering repurchasing in the future.
Not the best but not the worst ...
Of course not worth the money, so glad I bought the trial size to try it first. But definitely not as full coverage as it says.
Don't bother
Worst concealer I have ever used. When I spray my setting spray it comes off - creases right after using.
SCAM! They Reduced The Size!
This product went from a .13 fl oz tube to a .06 oz tube and you're paying the same price! Don't waste your money! I'm grateful I still have my old travel size tube so I can put product from my full size into it! Yikes!
this concealer used to be so good :( !!
ever since they have changed the formula for this concealer it has broke me out everytime i use this and it makes my face itchy especially my nose and the worst part of this concealer it oxidizes i do NOT recommend this i also have old formula concealer and the new one (i compered both) is more thicker consistency than the old one this concealer used to be so good :( why change something if its already good??? two face is going downhill
Questions
Q&A
Showing 2 out of 2 Questions
- Q
Does it come in travel size?
- Asked by Mini Traveler
- Official Answer By Too Faced - Brand EngageHello! Yes it does! You can find the travel size in Spiced Rum here: https://www.ulta.com/p/travel-size-born-this-way-super-coverage-multi-use-concealer-pimprod2046524?sku=2627437Was this answer helpful to you
- Q
When will Ulta have the new shades? I'm dying to try Seashell.
- Asked by Edie
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you