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Too Faced Born This Way Super Coverage Multi-Use Concealer #1
Too Faced Born This Way Super Coverage Multi-Use Concealer #1

 Born This Way Super Coverage Multi-Use Concealer

$36.00

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    Size:0.45 oz

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    Details

    Benefits

    • The ultimate multi-use formula to conceal, contour, highlight & retouch
    • Correcting & brightening full coverage with an undetectable finish
    • Fully loaded pigments flawlessly blur undereye or anywhere needed
    • Oil-free formula
    • Weightless, long-wearing for 12 hours
    • Hydrating, skin is never dry or cakey
    • Photo-friendly/no flashback
    • Non-comedogenic
    • Cruelty-free
    • Paraben-free

    Key Ingredients

    • Coconut water aids in delicately replenishing skin's moisture levels
    • Alpine rose helps support skin's health & resilience
    • Hyaluronic acid gives a smoother, more youthful appearance

    Research Results

    • Clinically tested to boost moisture instantly by 52%
    • *Clinical testing on 12 women after using the product immediately

    Item 2546983

    How To Use

    With diamond-shaped doe-foot applicator, apply concealer in thicker or thinner lines, or dot on concealer for precision correcting.

    For undereye and hyperpigmentation: Place concealer on flat side of applicator, directly on target area and blend into skin with fingers, concealer brush or sponge in a pressing/stippling motion until flawless.

    • To conceal blemishes: Dot concealer with the applicator tip for precision coverage.
    • To contour: Choose a neutral to cool-toned concealer shade 3 tones darker than your skin tone to create shadow and shape.
    • To highlight: Choose a concealer shade 2-3 shades lighter than your skin tone to brighten and add glow.

    Ingredients

    Cloud: Aqua/Water/Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Triethylhexanoin, Isoamyl Laurate, Methyl Trimethicone, Pentylene Glycol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/ Sebacate, Hydrogenated Starch Hydrolysate, Cetyl PEG/PPG-10/1 Dimethicone, Trimethylsiloxysilicate; Silica, Aluminum Hydroxide, Hydroxyacetophenone, Sodium Chloride, Disteardimonium Hectorite, Dimethicone, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, 1,2-Hexanediol, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Trisodium Ethylenediamine Disuccinate, Glycerin, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Sodium Hyaluronate, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Rhododendron Ferrugineum Extract, Potassium Sorbate, Sodium Benzoate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

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    Too Faced

    Born This Way Super Coverage Multi-Use Concealer

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    4.3(2909)
    $36.00

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    Born This Way Super Coverage Multi-Use Concealer

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    4.3(2909)
    $36.00

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    Review Snapshot

    by PowerReviews

    2909 ReviewsWrite a Review
    87%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    Cons
    Best Uses
    Describe Yourself
    Eye Color
    Skin Tone
    Skin Type
    Most Helpful Positive Review
    The best concealer out!

    Oh my when I first tried this concealer I couldn't believe that first the shade was perfect and second the coverage was so flawless! This is my one and only concealer I use and I cant see anything replacing it! I'M in absolute love with this coverage and I just can't get enough!!!! Congratulations T...

    Versus
    Most Helpful Critical Review
    Disappointed

    First and foremost the product is amazing but the shade range for POC is terrible yet again. The concealer blends out like a dream. It combats my oils because I do have oily skin. It wears well all day and I don't get any type of flashback. The Powder I use which is the Beauty Balerie pairs well wit...

    1320 results

    Not terrible but pulls warm and is drying.

    Submitted 6 days ago

    By Trish

    From Rochester, NY

    The pros of this concealer is it is full coverage and you get quite a decent amount of product. However it does feel heavy and is drying. I have oily skin and this made my skin look very dry and accentuated fine lines. The main reason Im going to declutter this is despite getting the lightest and coolest shade available, its too warm and too dark for me. I have pale skin but not to an extreme extent so I find the shade range to really be lacking against todays standards especially for a higher end product.

    Was this review helpful to you?
    SO GOOD

    Submitted 6 days ago

    By Genesis

    From MD

    Makes me look like a doll fr!! I 100% recommend this product it hid my acne scars well

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Causes Eye Infections

    Submitted 7 days ago

    By Jen

    From Seattle

    I got a stye in July 2025 that was really bad but it went away after a few days of warm compresses. I didn't think anything of it, people get styes from time to time, but I did wonder what caused it. Since that time I've been dealing with Blepharitis which has now been going on for over a year. I've seen three different eye doctors. It was the third that finally diagnosed it correctly and told me that it was likely caused from not washing my makeup off completely. As someone who washes my makeup off every night without fail, this shocked me. The doctor gave me product recommendations for washing makeup off but I also decided to stop wearing concealer and foundation for a while, and my eye started healing. As soon as I went back to using this concealer, I started having issues again. I finally threw it away. The concealer did have strong coverage and a little went a long way, but I will not be using it anymore or buying anything from this brand again.

    Was this review helpful to you?
    Great product but has some flaws

    Submitted 11 days ago

    By Katherine

    From Houston, Tx

    The Too Faced Born This Way Multi-Use Sculpting Concealer is a product that many makeup lovers enjoy. There were high expectations going into this product, and overall, it met expectations for good coverage, smoothness, blendability, and longevity. The first thing noticed about the concealer was how smooth and creamy it was. It helped cover any blemishes, dark circles, or other imperfections. Its multi-sculpting feature is very convenient for many people, as it can be used in various ways. The concealer lasted all day and was great for a hot summer day. The price was a bit on the high end, but for the coverage it had, it was worth the money. It comes in different shades, making it easier for people to find a shade that will work well with their skin tone. Some pros of the product are that it lasts a long time, has good coverage, has many shades, and blends well. However, some cons are that it has a yellow undertone, it can feel a little heavy, and it can also become cakey if you use too much. A little goes a long way. If used correctly, the concealer makes the skin appear smooth. It is great for an everyday makeup routine. Overall, the Too Faced Born This Way Multi-Use Sculpting Concealer is worth 4 stars. It is a great product and worth trying, but there are flaws to it. It may not work the same for everyone, but it is worth considering repurchasing in the future.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Not the best but not the worst ...

    Submitted 12 days ago

    By Rose

    From San Antonio, TX

    Of course not worth the money, so glad I bought the trial size to try it first. But definitely not as full coverage as it says.

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?

    Q&A

    Showing 2 out of 2 Questions
    Q
    Does it come in travel size?
    Asked by Mini Traveler
    Official Answer By Too Faced - Brand Engage
    Hello! Yes it does! You can find the travel size in Spiced Rum here: https://www.ulta.com/p/travel-size-born-this-way-super-coverage-multi-use-concealer-pimprod2046524?sku=2627437Was this answer helpful to you
    Q
    When will Ulta have the new shades? I'm dying to try Seashell.
    Asked by Edie
    Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you