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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Too Faced's Born This Way Super Coverage Multi-Use Longwear Concealer is a super-perfecting, hydrating, 4-in-1 concealer makeup. The weightless, correcting and brightening formula conceals, contours, highlights, and retouches - all with an undetectable, natural finish.
Benefits
- The ultimate multi-use formula to conceal, contour, highlight & retouch
- Correcting & brightening full coverage with an undetectable finish
- Fully loaded pigments flawlessly blur undereye or anywhere needed
- Oil-free formula
- Weightless, long-wearing for 12 hours
- Hydrating, skin is never dry or cakey
- Photo-friendly/no flashback
- Non-comedogenic
- Cruelty-free
- Paraben-free
Key Ingredients
- Coconut water aids in delicately replenishing skin's moisture levels
- Alpine rose helps support skin's health & resilience
- Hyaluronic acid gives a smoother, more youthful appearance
Research Results
- Clinically tested to boost moisture instantly by 52%
- *Clinical testing on 12 women after using the product immediately
With diamond-shaped doe-foot applicator, apply concealer in thicker or thinner lines, or dot on concealer for precision correcting.
For undereye and hyperpigmentation: Place concealer on flat side of applicator, directly on target area and blend into skin with fingers, concealer brush or sponge in a pressing/stippling motion until flawless.
- To conceal blemishes: Dot concealer with the applicator tip for precision coverage.
- To contour: Choose a neutral to cool-toned concealer shade 3 tones darker than your skin tone to create shadow and shape.
- To highlight: Choose a concealer shade 2-3 shades lighter than your skin tone to brighten and add glow.
Chai: Aqua/Water/Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Triethylhexanoin, Isoamyl Laurate, Methyl Trimethicone, Pentylene Glycol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/ Sebacate, Hydrogenated Starch Hydrolysate, Cetyl PEG/PPG-10/1 Dimethicone, Trimethylsiloxysilicate; Silica, Aluminum Hydroxide, Hydroxyacetophenone, Sodium Chloride, Disteardimonium Hectorite, Dimethicone, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, 1,2-Hexanediol, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Trisodium Ethylenediamine Disuccinate, Glycerin, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Sodium Hyaluronate, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Rhododendron Ferrugineum Extract, Potassium Sorbate, Sodium Benzoate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
Does it come in travel size?
- Asked by Mini Traveler
- Official Answer By Too Faced - Brand EngageHello! Yes it does! You can find the travel size in Spiced Rum here: https://www.ulta.com/p/travel-size-born-this-way-super-coverage-multi-use-concealer-pimprod2046524?sku=2627437Was this answer helpful to you
- Q
When will Ulta have the new shades? I'm dying to try Seashell.
- Asked by Edie
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 93Everyday
- 83All Skin Types
- 62Going Out
- 26Sensitive Skin
- 23Travel
Describe Yourself
- 73Natural Style
- 41Classic Style
- 34Trendy Style
- 2Dry/combo skin
- 1Dry skin and puffy under eye
Eye Color
- 181Brown
- 60Blue
- 52Green
- 34Hazel
- 7Grey
Skin Tone
- 107Medium
- 103Light
- 72Fair
- 28Olive
- 15Deep
Skin Type
- 135Combination
- 64Normal
- 62Dry
- 48Oily
- 23Sensitive
Most Helpful Positive Review
The best concealer out!
Oh my when I first tried this concealer I couldn't believe that first the shade was perfect and second the coverage was so flawless! This is my one and only concealer I use and I cant see anything replacing it! I'M in absolute love with this coverage and I just can't get enough!!!! Congratulations T...
Most Helpful Critical Review
Disappointed
First and foremost the product is amazing but the shade range for POC is terrible yet again. The concealer blends out like a dream. It combats my oils because I do have oily skin. It wears well all day and I don't get any type of flashback. The Powder I use which is the Beauty Balerie pairs well wit...
1248 results
Love this
This is my favorite concealer. A little bit goes a long way.
I would buy this product again
my favorite concealer
Love the Bottle
Overall nice product! The applicator is very nice, would repurchase product but would go down in shade.
Shades are off
For a while now, I've seen this concealer go viral for being "one of the best concealers." I decided to try it out but was very disappointed in the shades. To start off i am fair skinned with cool-rosy undertones. The shade that was recommended to me was so yellow it's unbelievable too faced considers it to be "cool/rosy" undertoned when its literally yellow! I tried other shades but experienced the same issue with all of them. In the end I decided to go back to my original concealer the hourglass in shade "silk" which matched my skin perfectly. I love trying new products but sometimes, its good to stick to your original routine.
Definitely a must buy
This is the best concealer that I've found! I have big eye bags and always have a noticeable crease with every other concealer, but with this one my makeup looks FLAWLESS.