Rated 4.31 out of 5 stars
Most Helpful Positive Review I plan to reorder the larger size. LIGHT w/PINK UNDERTONES
After trying to find the correct concealer color and consistency for YEARS, I figured out LIGHT w/PINK UNDERTONES is EXACTLY my color. Please do NOT DISCONTINUE or change formula! It is PERFECT.
I ordered three different samples and this really helped me figure out what looks best on my skintone. I am not extremely fair, but I'm not a medium. Now that I have the correct color, all my other makeup looks SO MUCH BETTER. I have light skin with pink undertones and a little peach. I thought I was neutral but neutral has too much yellow for me. Please do not discontinue this color because I will be back again and again to reorder. I have tried so many different concealers colors and brands trying to figure out the correct shade and consistency. Other brands that conceal well are very thick and not smooth enough. The consistency is perfect and did not fall into my creases.
The pink undertone is very necessary for me because I have dark circles and a small dark blue vein around one of my eyes. I have had this since I was very young and my skin is very transparent in color around my eyes. I was shocked at how well it covered my imperfections without looking like I actually had makeup on. I also did not even have add a pink base concealer with it. I frequently have problems with concealing this blue vein with other expensive brands and believe me, you name it, I've tried it. With the correct shade and undertone of pink, I was able to mask the dark circle and vein flawlessly with minimal primer. I do always use an eye cream though.
I use the IT cosmetics concealer brush and you have to use very little of this product for it to go a long way. I will definitely be reordering in a larger size now that I figured out my shade. I can use the other sample colors on other areas of my face and blend it in with my concealer without a problem. Now that I have my concealer correct, I will probably be back to correct my foundation shade as well.
Most Helpful Critical Review I Expected Something Different! Mature Eyes Use as a Primer
I finally bought a trial/mini of Taste Shape Tape (cute container), to see what all the "hullabaloo" was about. Well, I don't really know! LOL Of course this is just MY opinion and I know so many woman and men love it, but I wasn't that enamoured. At least with its original intent. For concealer. I find it to be extremely DRY and very drying for the area to "conceal," your under eyes (and other areas too, of course). I actually couldn't believe why it's so popular because it's just SOOO ridiculously thin and drying. Even for a younger individual. I'm 61. I want and require more hydration overall. And in my under eye area. I certainly didn't expect Shape Tape to be so under par, in my opinion. And I've seen many fads come and go, tried countless products, many of excellent caliber. This was surprisingly disappointing. However, I did try something else. I used it on my UPPER EYE LIDS AND EYE AREA. THAT area of my skin isn't as fry and I moisturize as well, but applied the Taste Shape Tape there. It actually was a nice "eye primer" for my shadow. Plus the smaller size container holds PLENTY so a little product on each upper eyelid goes a long way. I applied the Shape Tape there for four days and applied different types of shadow. Matte, glitter and shimmer (on different days). They stayed put very well and my shadows still looked very pretty almost 8.5 hours one day and over 7+ the other two days after applying. That's without touch up.
NOTE: GIVING THREE (3) Stars as this product was really intended as a concealer. I would have rated higher if the product was formulated and made for Mature Skin as well.
Reviewed by 324 customers I will buy the full size
mar6330 from savannah, GA
I use this on days I want my make-up to be a little more natural. It covers well and doesn't settle in to my fine lines. I bought the travel size, but plan to purchase the full size product as a staple in my make-up drawer.
Best concealer ever
Meranda from Va
This product is the best by far I've ever used it goes on great and does not crease at all even after having it on all day, it's like photoshop in a bottle my skin looked flawless after hours of having it on
I believe the hype now
Wednesday from 😖
Bought the travel size to try it out and boy was I not disappointed! A little goes a long way and the coverage is excellent. No caking, creasing, or patchiness but I tend to be light-handed with my makeup so take this with a grain of salt if you're not like that.
Wasn't what I expected
Ana from Kentucky
It was just very cakey on me, and it dried within 15 seconds of me putting it on my skin.
Betty from Dallas, Tx
MW from Riverside County
Haz from Miami Fk
I have very mature skin and it gives a youthful look.
I would definitely buy it again! just in a different shade
Nixielou from Watford City, ND
Excellent under eye concealer.
Sarge from Prescott, AZ
Cover up darkness under the eyea
Ash from Chicago
Had high expectations on this concealer, since I really liked using it for contouring. So I gave my concealer shade a try. Creased up and did not have the coverage I was expecting. More on the sheer side in my opinion, for how many raves it had on coverage. Not for me at least, I'm more on the dry side and it clung to any dry spots.
Nuha from East Stroudsburg, PA
As a concealer
Had high hopes for this one
C from Not saying
So the coverage is amazing and it last all day but the product itself is smaller than it looks and it wont blend with a sponge i tried it with my finger and it blended pretty nice and honestly don't know if i would purchase again
Not bad I guess
Nina from Florida
Could of been cheaper and the size was way smaller than expected. But the product itself was really good and works.
Bam from Spartanburg SC
I used it to cover dark spots on cheeks and dark circles under my eyes. Glad I bought the small size.
Too cackey not worth the price
Izz from Glendale ca
Too cakey the opposite of what I wanted
Good thing I tried the trial size to make sure if I really want it
I had to apply face oil before and apply face mist to stay hydrated
Disappointed but the coverage is good not worth the price
Emily from Daphne, Alabama
Great product! Jus got the small one to try but I will definitely be getting the bigger size one next time I go because it was definitely worth it
Marcy from Tucson, Arizona
It feels great on my skin, not dry !
TheELL from Seattle, WA
Great for people of colorb doesn't leave me ashy and brightens my face up.
frydeeluxe from San Diego
does not blend, super dry, streaks, cakes, creases.
A must have even for older ladies!
Sue H. from Plymouth, MI
I am always on the hunt for great skin care and makeup. I recently watched a makeup video and the young gal in her 30's was using it, and it looked awesome. Now, let's be honest, young skin looks good in everything, but I'm 63, have dry skin and a few wrinkles, but just thought I'd give it a try. I'm so glad I did! I love it! It goes on smoothly and really brightens my under eye nicely. I'll definitely make this a staple in my makeup routine!
Seruiosly the BEST concealer!
JEL73 from OH
Super coverage with this concealer! Blends easily, and is a go-to product!
Nic from MIssouri
I absolutely love this stuff. I have tried so many concealers over the years and I fell in love with this. The coverage it's amazing, it stays in place and doesn't settle into lines and a little goes a long way. So even if you get the travel size to try it out, it's going to last quite a while! I hope they never get rid of this stuff! Try it out, you won't be disappointed!!!
Amerriman from Chattanooga
I recently bought this on a whim while I was at Ulta and I am not disappointed. I purchased a smaller size to try it and I'm amazed at how little I need to use and how good the coverage is.
Gina from Redlands
Great recommendation from the staff! It works wonders!
My go to concealer!
KimiK from Detroit
I've used shape tape since in cane out. Smash box 24 concealer was my go to until they got rid of it a few years ago (yes I know it's back). I love the shades because I'm darker, and it lasts with great coverage. Also buildable in case I'm not wanting to wear foundation.