Rated 4.3 out of 5 stars
Most Helpful Positive Review I plan to reorder the larger size. LIGHT w/PINK UNDERTONES
After trying to find the correct concealer color and consistency for YEARS, I figured out LIGHT w/PINK UNDERTONES is EXACTLY my color. Please do NOT DISCONTINUE or change formula! It is PERFECT.
I ordered three different samples and this really helped me figure out what looks best on my skintone. I am not extremely fair, but I'm not a medium. Now that I have the correct color, all my other makeup looks SO MUCH BETTER. I have light skin with pink undertones and a little peach. I thought I was neutral but neutral has too much yellow for me. Please do not discontinue this color because I will be back again and again to reorder. I have tried so many different concealers colors and brands trying to figure out the correct shade and consistency. Other brands that conceal well are very thick and not smooth enough. The consistency is perfect and did not fall into my creases.
The pink undertone is very necessary for me because I have dark circles and a small dark blue vein around one of my eyes. I have had this since I was very young and my skin is very transparent in color around my eyes. I was shocked at how well it covered my imperfections without looking like I actually had makeup on. I also did not even have add a pink base concealer with it. I frequently have problems with concealing this blue vein with other expensive brands and believe me, you name it, I've tried it. With the correct shade and undertone of pink, I was able to mask the dark circle and vein flawlessly with minimal primer. I do always use an eye cream though.
I use the IT cosmetics concealer brush and you have to use very little of this product for it to go a long way. I will definitely be reordering in a larger size now that I figured out my shade. I can use the other sample colors on other areas of my face and blend it in with my concealer without a problem. Now that I have my concealer correct, I will probably be back to correct my foundation shade as well.
Most Helpful Critical Review I Expected Something Different! Mature Eyes Use as a Primer
I finally bought a trial/mini of Taste Shape Tape (cute container), to see what all the "hullabaloo" was about. Well, I don't really know! LOL Of course this is just MY opinion and I know so many woman and men love it, but I wasn't that enamoured. At least with its original intent. For concealer. I find it to be extremely DRY and very drying for the area to "conceal," your under eyes (and other areas too, of course). I actually couldn't believe why it's so popular because it's just SOOO ridiculously thin and drying. Even for a younger individual. I'm 61. I want and require more hydration overall. And in my under eye area. I certainly didn't expect Shape Tape to be so under par, in my opinion. And I've seen many fads come and go, tried countless products, many of excellent caliber. This was surprisingly disappointing. However, I did try something else. I used it on my UPPER EYE LIDS AND EYE AREA. THAT area of my skin isn't as fry and I moisturize as well, but applied the Taste Shape Tape there. It actually was a nice "eye primer" for my shadow. Plus the smaller size container holds PLENTY so a little product on each upper eyelid goes a long way. I applied the Shape Tape there for four days and applied different types of shadow. Matte, glitter and shimmer (on different days). They stayed put very well and my shadows still looked very pretty almost 8.5 hours one day and over 7+ the other two days after applying. That's without touch up.
NOTE: GIVING THREE (3) Stars as this product was really intended as a concealer. I would have rated higher if the product was formulated and made for Mature Skin as well.
Reviewed by 368 customers Love ShapeTape
CB from NJ
I started using this product over a year ago and can't live without it!
Shape Tape is amazing!
Imablevr from Arkansas
I use Shape Tape primarily as my under eye concealer. It covers shadows well and does not sink into any wrinkles etc.
*Best concealer , worth the price*
Faery from NC
I have many tubes,both sizes,varied shades. It definitely lives up to its reputation as the #1 concealer on market- consistent smoothness, coverage without creasing, eyes or face and varied shades available.
Recently recommended to my cousin- a sales rep,in and out of car all day... it stays in place!
Best concealer hands down.
Good Under Eye Coverage
Tiffany from Minneapolis MN
I have pretty dark circles under my eyes. This product covers well, blends well and lasts all day.
Does not live up to its reputation
KD yoga mom from Chesapeake
Overrated. Doesn't cover dark circles as well as expected. With a name like correction tape I was concerned it would be thick and cakey, but the texture is good. However, it doesn't live up to the hype.
Settles in creases/wrinkles under eyes ☹️
Melissa from CA
Probably will return this item ☹️
Liv from New York
Amazing literally erased all my dark circles within seconds. Blends so easily!!
Stacey from Ca
I love this concealer I use the 12b fair beige its a little light but I love it under my eyes it really brightens the area up and it does not look cakey or crease throughout the day it stays put
Love this product!
DMH from NY
Perfect for doing a cut crease and for concealing the under eye area
Liz from Ca
I know how hyped up this concealer is. It's okay but it still cracks under the eyes and also feels really dry.
This product is amazing
Jennifer from Montgomery, AL
Best concealer ever
I would buy this again!!
Marie from Tuscaloosa, AL
Kari from PR
I brought this product in travel size to see how it was. Now I want the biggest size cause IT IS AMAZING 🥰
Dogmom from Lancaster, NY
I am very hard to get a makeup that matches my skin tone. This product matches and covers blemishes.
I probably would up again
Lrp from Houston, tx
Better concealer tha most
Everyone who wears makeup needs shape tape by tartan!
Darcy from VT - Vermont
A must have for everyday wear!
I love this! It blended so well with my skin!
Mommabest from Austin, TX
I will definitely be buying this again!
Just buy the full size already.
Kaylee from UT
I live in a desert and I have very dry skin, this doesn't stick to dry patches or anything and just looks so pretty on my skin. I used to use the nars cream concealer and it would crease, stick to dry patches and I stopped using it because I felt like it was drying my skin out. I bought the travel size of this to try it out and I ended up buying the full size.
I will purchase again.
Leslieray from Lafayette, LA
I really like this concealer for its great coverage and staying power. I use it sparingly in the areas I have more lines under my eyes, but find it disguises dark circles wonderfully.
I purchased the travel size to try it out for the first time but I'm planning to purchase the full size in the near future.
Shocked by its coverage!
YeeshaYynn from Chatsworth, GA
I purchased a travel size to try it out. I have tried all the best brands (Nars, it cosmetics anti aging under eye concealer, Born this way concealer, etc) I was pretty happy with my it cosmetics the most but after watching some makeup videos I seen a lot of people using this one and their makeup looked amazing. I wanted to try it myself and I wasn't disappointed. It didn't settle into fine lines, I'm 36 and have a little under eye aging starting. This covered my dark circles very well which is what I was going for. Love this! I'm officially switched to this now.
mili from whittier, CA
very nice coverage, is very durable throughout the day, great for every day wear!
Eericat from Illinois
I have very dark circles under my eyes. This concealer is a huge help covering them up without creasing.
NOT A FAN
Michelle from Illinois
It needed a lot of hydration to smooth it out.
Best Concealer Ever
Anna from Clarksburg WV
By far the best concealer ever! It covers everthing amd it goes on so smooth. You do not need much product fo it to cover.
H. The flower name from Tucson
Great for women of darker color. Blends to perfection.