Rated 4.22 out of 5 stars
Most Helpful Positive Review I plan to reorder the larger size. LIGHT w/PINK UNDERTONES
After trying to find the correct concealer color and consistency for YEARS, I figured out LIGHT w/PINK UNDERTONES is EXACTLY my color. Please do NOT DISCONTINUE or change formula! It is PERFECT.
I ordered three different samples and this really helped me figure out what looks best on my skintone. I am not extremely fair, but I'm not a medium. Now that I have the correct color, all my other makeup looks SO MUCH BETTER. I have light skin with pink undertones and a little peach. I thought I was neutral but neutral has too much yellow for me. Please do not discontinue this color because I will be back again and again to reorder. I have tried so many different concealers colors and brands trying to figure out the correct shade and consistency. Other brands that conceal well are very thick and not smooth enough. The consistency is perfect and did not fall into my creases.
The pink undertone is very necessary for me because I have dark circles and a small dark blue vein around one of my eyes. I have had this since I was very young and my skin is very transparent in color around my eyes. I was shocked at how well it covered my imperfections without looking like I actually had makeup on. I also did not even have add a pink base concealer with it. I frequently have problems with concealing this blue vein with other expensive brands and believe me, you name it, I've tried it. With the correct shade and undertone of pink, I was able to mask the dark circle and vein flawlessly with minimal primer. I do always use an eye cream though.
I use the IT cosmetics concealer brush and you have to use very little of this product for it to go a long way. I will definitely be reordering in a larger size now that I figured out my shade. I can use the other sample colors on other areas of my face and blend it in with my concealer without a problem. Now that I have my concealer correct, I will probably be back to correct my foundation shade as well.
Most Helpful Critical Review I Expected Something Different! Mature Eyes Use as a Primer
I finally bought a trial/mini of Taste Shape Tape (cute container), to see what all the "hullabaloo" was about. Well, I don't really know! LOL Of course this is just MY opinion and I know so many woman and men love it, but I wasn't that enamoured. At least with its original intent. For concealer. I find it to be extremely DRY and very drying for the area to "conceal," your under eyes (and other areas too, of course). I actually couldn't believe why it's so popular because it's just SOOO ridiculously thin and drying. Even for a younger individual. I'm 61. I want and require more hydration overall. And in my under eye area. I certainly didn't expect Shape Tape to be so under par, in my opinion. And I've seen many fads come and go, tried countless products, many of excellent caliber. This was surprisingly disappointing. However, I did try something else. I used it on my UPPER EYE LIDS AND EYE AREA. THAT area of my skin isn't as fry and I moisturize as well, but applied the Taste Shape Tape there. It actually was a nice "eye primer" for my shadow. Plus the smaller size container holds PLENTY so a little product on each upper eyelid goes a long way. I applied the Shape Tape there for four days and applied different types of shadow. Matte, glitter and shimmer (on different days). They stayed put very well and my shadows still looked very pretty almost 8.5 hours one day and over 7+ the other two days after applying. That's without touch up.
NOTE: GIVING THREE (3) Stars as this product was really intended as a concealer. I would have rated higher if the product was formulated and made for Mature Skin as well.
Reviewed by 455 customers Love this product
Annie from NY
Love this concealer. It blends great and helps me cover any acne or any blemishes I might have. Would definitely buy again
Great coverage and blending
Seraphina from Birmingham Alabama
No negatives really love the applicator and coverage
Casper11 from North Kingstown, RI
I wasn't sure what shape tape was and so I looked this over time after time. I finally pulled the trigger and bought a mini to try and I am so glad I did. This is now my go to concealer. It's easily blends and a little goes a long way. I use this product mainly for any acne or dark spots and they disappear immediately! This has major staying power and I did not need to refresh. I am extremely pale so the lightest always usually works for me so I could see someone being frustrated with the many color choices and not being able to "sample" them during this COVID time.
Noelle from New Jersey
Spreads easily. Full coverage and buildable. Perfect for under eyes.
Sudi19 from Plainfield, In
It's a good product but it made my under eyes too dry.
Cierra from LA
Soo small should be in the mini brands.. pay the extra money and get the bigger one
Full coverage but oily.
Jen from Washington
Bought this in the hopes that it would make this night shift nurse look less like a zombie. It did do that! HOWEVER it quickly made me look like a raccoon within a few hours of application because my eyeliner and mascara would smudge into it. I was using a setting powder (same as always) and my old faithful products so the smudging was due to the concealer. Super bummed!!
Mila from Coconut creek Fl
I love how it's easy to blend not to overwhelming, it's good for beginners. Match my skin perfectly, will buy this again in the full size.😍
Worst product Ive ever used
Chels from Philadelphia
My eyes watered, stung and gave me the worst headache from the perfume not To mention extreme redness and its thick. Cannot use this with a brush at all its sloppy. Gross product not for ppl who like nice Skin or have allergic reactions or contact lenses. Clown makeup is the word.
I love it so small but amazing
pao from dallas,texas
great to conceal eyebrows and under eyes!
I would not buy this again
Dee from Hartford, CT
This was recommended by a friend but it creased on my eyelids so I am disappointed!
AClay from Columbia, MO
I was under the impression this product works well to cover dark circles and lines. It does do that if you apply multiple layers. It's ineffective at covering dark under eyes with a natural look.
Makeupluv from Irvine
Perfect for concealing or highlighting the face, smooth and blend-able formula
Would give it another go
Miren from Panama City Florida
I use this product for under my eyes and on blemishes. Great for blemished but under eyes need more hydration
Instantly cakey and creasy
Makeupmomma from Orlando
I used very minimal product after properly hydrating skin. Immediately was cakey and creasy and got worse throughout the day. Didn't find it easy to blend either. Tried a damp beauty blender, brush and fingers
Not bad, good for very oily under eyes
Autumn from Maryland USA
Pretty good overall. Long lasting, matte, looks good in photos, I also notice less eye makeup smudging with this concealer. However, this concealer doesn't look as good in person as it does on camera. It can appear kind of cakey in real life, and it can also be drying on your undereye area. Do not buy this if you have dry under eyes.
The Best Concealer!
Carmine from Jacksonville FL
Thos is the perfect concealer! No crease,not oily nor too dry. Covers perfectly and provides lift to the eye area.
Mavi from NYC
Does not blend too well. Not for dry skin
Great spot coverage
Netty from Downey, Ca
Spot coverage on face it has great coverage skin looks even
First time using this product and it's marvelous
Nena from Sparks, Nv
I will buy it again
Emily from USA
Let me start off by saying that I absolutely LOVE this concealer . . . in the full size. I had bought the mini because my full size is in my summer shade (fair-light neutral) so i needed something a little lighter (fair neutral). The shade of the mini ended up being an EXACT match, however I am rating this so low because of two issues I am having with this that I did not have in my full size: coverage and blendability. With my full size, it has an incredible level of coverage and blends like a dream, so I don't know why my mini cannot seem to cover a single pimple and it dries down so quick to the point it's not blendable. I'm praying I just got a bad batch because this is my holy grail :(
Definitely buying again!
Milly from Shillington, PA
Great product, not cakey at all! Goes on smooth and brights under eyes!
Ericka from Vancouver wa
I really like this
Janet from North Carolina
It was too dark, and the cashier was clueless!!!
Pegleg from NJ
I'd buy again. I was able to get a smaller size in case I didn't buy the correct color. That sealed the deal for me.