Product Reviews Rated 4.52 out of 5 stars
12923 Reviews
Most Helpful Positive Review Hands Down - BEST CONCEALER I HAVE EVER USED I am almost 30, and have started to get some wrinkling and fine lines around my eyes. I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won't settle in my fine lines. THIS PRODUCT IS WHAT I HAVE BEEN SEARCHING FOR!
I watch a lot of young You Tubers that recommend different concealers and always say how they products they use "don't crease under their eyes" - well yeah, because you're 20 years old and you have no wrinkles!!
I have tried the following concealer brands and ALL crease for me: NYX, Too Faced, IT Cosmetics, Hard Candy, Maybelline, Loreal, and lastly the Urban Decay Naked concealer and every single one settles into fine lines around my eyes and creases. So when I was told by my friend that works at ULTA that the Shape Tape was her new Holy Grail and she would never use anything else again (and she is 35 so she has similar aged skin to mine) I had to try it out and oh my god, this stuff is MAGIC!
It doesn't crease, doesn't sit in fine lines, is super full coverage and covers my dark circles but isn't drying like most full coverage concealer, it literally blurs the fine lines and its almost like they are no longer there and gives the most beautiful finish.
My new Ride or Die concealer..... Im in LOVE
Only complaint: Shade range - there needs to be more shades because there are some pretty big jumps between some of the shades, but everything else is amazing.
If you're over 30 and need a full coverage concealer that won't make your wrinkles stand out, you NEED this!
One more thing: It is exclusive to ULTA - so you better get it quick because my Ulta is already almost sold out and it looks like they are sold out of some shades online already.
Most Helpful Critical Review sadly didn't like it! I bought this twice and returned it twice. I tried to love it, I really did! It was too dry for my under eyes and did not stay on when I used it to conceal imperfections. I don't have weird skin, I'm not super oily or really dry. I lean towards combination to dry. Of course, just like everyone else, I bent because every beauty guru on YouTube raves about it. The first time I got it I thought maybe I didn't like it because the shade was off. The second time I got it, the shade was fine but it emphasized the little lines under my eyes so bad! I take great care of my skin, there's no reason it should age me! I'm only 32, I don't need a concealer to make me look older! Sorry, I know everyone loves this, but I wanted to be honest about my experience. Sometimes, things just don't work for your skin. This didn't work for mine.
Reviewed by 12923 customers DONT BUY IT 1
Julie from San Antonio
I do not like this concealer it was very dry and it did not cover up my dark circles it made my under eyes look crusty I don't recommend !!!!
Best concealer ever 5
Em from Salem oregon
This is the best color matching face product I've ever found. I actually just use it as my foundation now because it doesn't feel like concealer all over your face and you can not tell you have product on your face. I have some redness and I'm allergic to a lot of beauty froducts and a lot of them make me break out and I since I've stopped using my other foundation (fenty) and switched to this concealer my breakouts have went went away almost completely (besides where I use bronzer but my face hates bronzer so its the bronzers fault) and I have a little bit dryer skin and this doesn't dry out my skin whatsoever but it also doesn't make it feel oily or look shiny at all. Love it, absolutely recommend.
i dont like it 1
liz from washington
i never saw the hype with this concealer. its very drying and i just wasn't as impressed as i should have, especially with that price point. i prefer the elf camo concealer of this one ANY DAY!
Dark Circles Gone 5
Steph from Ca
So amazing! Amazing coverage, not too thick!!! I apply with my blender slightly damp, and it blends in perfectly! Covers my dark circles and o just love how it stays on all day!
Ride or die concealer 5
Lv from Dallas, Texas
I love this concealer. I have never had a problem with dryness. I do have dry skin but not a lot of wrinkles. I have tried a lot of concealers, especially lately. I keep trying new ones because I have to mix a color corrector with this one to get more orange for coverage under my eyes. I wish I could find a 2 in 1 but I didn't knock a star because it currently doesn't exist.
CON: I have a tried different shades on my jawline, nose and forehead. I don't like the way this wears on my nose. Even if I exfoliate first and use a primer it wears funny on me in that area. Maybe it's masks. Not sure. But my normal foundations don't do that so I thought I would note it.
Yup! Love it! 5
KayKay from MyrtleBeach, SC
I use this around my eyes and mainly. I began using my finger to apply and that was fine but using a small IT concealer brush makes it that much better and apply beautifully. I live by the beach and even in the heat it's great. A little goes a long way- putting too much on would probably make it look gross and cakey in the summer.
Amazing 5
Kimmy from Md
The sales lady helped me pick out my shade cause of COVID and she matched me so well and so quickly. Shape tape is amazing with no creases for me
Great concealer 4
Laney from Texas
I was using the Too Faced concealer and switched to this one since it went 1/2 price.. love it!! Great product especially for half price. Not too thick and doesn't crease!
I love how well this product stays on throughout the day! 5
Hope from Cincinnati, OH
I wear this as an under eye concealer and it really does the job!
Holy grail product!!! 5
LC from Texas
My holy grail! I've been using this concealer since it came out ❤️
Love love love it 5
Kay from Conway Arkansas
Smells good and is has great coverage
My go-to concealer 5
Josie from East Coast USA
I use it to cover my dark circles. It works better than any other concealer I have used, as it is not drying and is full coverage
Looked fantastic until the massive breakout 2
carrie from New Mexico
This stuff is great for concealing and highlighting. Unfortunately, it took me about a week of use before I realized it was giving me a MASSIVE breakout. And I concealed that breakout with... you guessed it... more shapetape. My face is just wrecked with pimples and whiteheads. Check out the ingredients list. If your skin doesn't react well to plant-derived oils -- especially the infamous olive oil -- this is not for you. I wish I had checked the ingredients first.
Ride or Die 5
Jenna from California
No matter what other concealer I try, none can compete to Tarte ST. It looked beautiful on the skin, has unbeatable and buildable coverage and stays all day. Even though it's a little more expensive, it's worth the money.
Horrible Breakouts 1
Erin from Jamestown, NY
I have been using this product for a little over a month, and I have developed the worst acne I've had in my 25 years. At first I thought it was just from my mask, but I've now realized that each of my larger zits has many satellite bumps around it, which then turn into massive zits of their own. I really wanted to like this, but I will sadly be throwing all of it out.
Great 5
Mojora from Hazard, Kentucky
Great concealer, goes well with any foundation, I've not tried with a mineral/powder foundation but I would think this would be just fine
Loved it 5
Frequentshopper from Texas (USA)
Had been on the fence about purchasing this product until I had my makeup done with it and the MUA raved about it. Gave it a try and purchased when on sale and have been so content with it. I typically use it for my nights out/ special events and set it in with setting powder. Lasts all night. Great purchase!
Not too thick or too thin - good coeverage 4
tmb0324 from Columbus, MS
Not too thick or too thin - good coeverage
HOLY GRAIL 5
Kayla from TX
I will buy this product forever! I have tried many dupes of this product, but this is the best!
Love it 5
Frances from Columbus Ga
Blends beautifully
The best! 5
Rachy from Massachusetts
Great product.. awesome coverage.. very light feeling and never flakes!
This is like my 5th tube 5
Victoria from Fresno, CA
I don't even buy other concealer products because I'm so satisfied with this one! Effective and doesn't crease. Long lasting. Make sure to get an accurate shade. Mine is a little darker toned then what I would usually get.
I would not buy it again! 1
Mabel from Houston TX
The concealer was too matte and it seemed to change color throughout the day. The shade started of light then seemed darker later in the day. I've used better concealers like Estée Lauder's.
Awesome 5
Shawna from Montana
This stuff is awesome! Easy to apply and completely conceals dark circles under eyes. Stays on all day too!
I would buy this product again. 5
JT from Eagan, MN
I would definitely buy this product again. I needed a replacement for a similar product under a different brand that was being discontinued and came across this product reading reviews on the Ulta website. It provides great undereye coverage and blends well with my foundation as this product comes in so many colors to choose from.
