Product Reviews Rated 4.53 out of 5 stars
12530 Reviews
Most Helpful Positive Review Hands Down - BEST CONCEALER I HAVE EVER USED I am almost 30, and have started to get some wrinkling and fine lines around my eyes. I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won't settle in my fine lines. THIS PRODUCT IS WHAT I HAVE BEEN SEARCHING FOR!
I watch a lot of young You Tubers that recommend different concealers and always say how they products they use "don't crease under their eyes" - well yeah, because you're 20 years old and you have no wrinkles!!
I have tried the following concealer brands and ALL crease for me: NYX, Too Faced, IT Cosmetics, Hard Candy, Maybelline, Loreal, and lastly the Urban Decay Naked concealer and every single one settles into fine lines around my eyes and creases. So when I was told by my friend that works at ULTA that the Shape Tape was her new Holy Grail and she would never use anything else again (and she is 35 so she has similar aged skin to mine) I had to try it out and oh my god, this stuff is MAGIC!
It doesn't crease, doesn't sit in fine lines, is super full coverage and covers my dark circles but isn't drying like most full coverage concealer, it literally blurs the fine lines and its almost like they are no longer there and gives the most beautiful finish.
My new Ride or Die concealer..... Im in LOVE
Only complaint: Shade range - there needs to be more shades because there are some pretty big jumps between some of the shades, but everything else is amazing.
If you're over 30 and need a full coverage concealer that won't make your wrinkles stand out, you NEED this!
One more thing: It is exclusive to ULTA - so you better get it quick because my Ulta is already almost sold out and it looks like they are sold out of some shades online already.
Most Helpful Critical Review sadly didn't like it! I bought this twice and returned it twice. I tried to love it, I really did! It was too dry for my under eyes and did not stay on when I used it to conceal imperfections. I don't have weird skin, I'm not super oily or really dry. I lean towards combination to dry. Of course, just like everyone else, I bent because every beauty guru on YouTube raves about it. The first time I got it I thought maybe I didn't like it because the shade was off. The second time I got it, the shade was fine but it emphasized the little lines under my eyes so bad! I take great care of my skin, there's no reason it should age me! I'm only 32, I don't need a concealer to make me look older! Sorry, I know everyone loves this, but I wanted to be honest about my experience. Sometimes, things just don't work for your skin. This didn't work for mine.
Reviewed by 12530 customers Can't live without it! 5
HeidiLou from Lapeer, Mi
This product is a life saver. Covers, brightens. Buy it, you'll love it! (:
I'm hooked! 5
Jamus from Branson MO
The best concealer I've found so far! The youtubers aren't lying about this product at all! It's amazing.
Not good for dry skin 2
Kitt Kang from Texas
Unfortunately had to return. For people with dry skin, this is liquid chalk. It immediately settled in creases I didn't even know I had and made my under eyes look like crepe paper. The coverage was decent, hence the two stars, just overall not agreeable with my skin type.
Repeat user 5
Harrie from Charlotte NC
I use as a concealer and it blends so good with my skin it is all I need during this mask wearing period in time.
It's not the Naked skin concealer from urban decay sadly 4
Jamie from Nashville
The urban decay naked concealer was my holy grail before they discontinued the line. I've been on the lookout for something similar and decided to try this since it's a cult fav. I wasn't too impressed. The bottle came destroyed and got product everywhere and they didn't have a shade close enough to the one I got at urban decay that matched me perfectly. Still on the lookout for a new concealer and will probably try something cheaper. This is okay. Blends alright and nice coverage. I'm used to spending $30 on concealer but I'd rather something cheaper if this is the result. You might like it but I didn't. If anyone has any dupes for the urban decay naked concealer please let me know it was perfect for me
Make my skin terrible. Very very bad! 1
Kylie from San Francisco
Terrible product
The best! 5
AmberMay76 from Eastern Shore, MD
This concealer I've found, just works the best... plain and simple. If you're looking for full coverage, this is what I've found to be the best at doing its job without lines or a cakey appearance.I have a pale olive skin tone and dark circles that require intense coverage. A+!
Great Concealer 5
Jamie from Melbourne, FL
I use this in all the areas I have discoloration, eye lids, under eye area, around the nose where there is a little redness. It is very opaque but not heavy:). Great staying power too!
works, but shade range is lacking— 4
m from CA
this concealer is no joke and covers so good as well as setting in place!!! however, i am a yellow undertone so i avoid yellow-pink or pink undertones and i started out with "light sand" which was too light for me and "medium light sand" which was too dark... so i mixed them a got a good shade but it would've been easier to just have ONE color and not have to mix two bottles to get the color i need.
Not worth the hype 2
Emily from Philadelphia, PA
I had an ulta employee help me pick out which matched my skin and it matches it PERFECTLY. This was my go-to for a while but I'm realizing that, no matter what setting powder/spray I use, it just doesn't last throughout the day. I'm not oily at all either nor do I touch my face very much. The coverage isn't great to begin with either, so by the end of the day all my hyperpigmentation is showing. I'd rather buy a concealer from the drugstore that's half the price.
Best concealer.... 5
JFox from Cleveland Ohio
I use this product mainly for concealing under my eyes and dark blemishes. It's a wonderful product. It's matches my complexion perfectly and has great long lasting coverage.
Really good concealer 5
Kalistra from Ohio
I will use this concealer forever!! It blends sooo good and doesn't crack or look cakey.
Exceeds expectations 5
Ash from Fort Worth Texas
I highly recommend! I apply under my eyes with a damp beauty blender and there are no creases. I love the color and the coverage is amazing. It last all day. Definitely a favorite and will now be a essential in my makeup bag.
Ive purchased this many times 5
Uh from Ontario CA
This item has full coverage i love it!
Not good for dry skin!! 1
Jess from San Antonio TX
A Cakey mess this was on my skin. I moisturized, I primed, and this just didn't set good on my skin. Very Cakey. I used just a little. Would not recommend for dry skin.
not the right color 4
tonya from columbia maryand
I brought the product to cover my dark circle so that my face could have an even tone but the color was not the right shade so it did not work for me but the texture was what I was looking for.
cakey and gray 1
SarahTheSeattlelite from Seattle
Am I the only person who doesn't like this product? Ha. I have neutral toned light skin with dry under eyes that have quite a bit of darkness. This concealer just makes my eye area look MORE dry and gives it an almost light gray shadowy look. I don't understand the hype. To each their own 🤷🏻♀️
I will continue to buy this product forever! 5
Boo from Canton Mich
I have been using and I will continue using this product. It's the best on the market hands down.
I LOVE this. Like A LOT!!!! 5
NONE from Fenton, MI
I love this sooooo much! It has the best coverage for dark circles:)
I've purchased this item several times 5
Alexis from Canton, Ohio
cover skin imperfections and use on inner eye to give my eyes a life
always a winner 5
cdayzee from Deep in the Heart
Get your correct shade, moisten your blender & be amazed! Trust me: I've had dark circles since I was born. I've tried everything. Plus, now I have what we politically correctly call 'mature skin'. Wrinkles, y'all. And loss of elasticity & plumpness. Not a great look. However, this product makes me able to regain a bit of self-confidence back so I can go out into public. Plus, it lasts & doesn't fade off your face.
Okay 4
VJG from Hershey, PA
Thicker than I like. Works okay. I will use it. I bought it based on it being a go to for so many make-up artists. I prefer Two Faced, but comparable in quality.
I love this concealer! 5
Injenniland from Tulsa, OK
This concealer is awesome! I use it for under eye and highlight above my brows. It is smooth and creamy and stays put all day. It does not crease or accentuate any small lines. I love it!
Still the best!! 5
Meesh from Va
I still think this is the best concealer for people with actual dark circles. It is NOT dry and not Cakey! I have light olive skin and use fair light neutral but I also like light sand.
Perfect! Love it! 5
Hannah from New Jersey
I had such great help from the employees in matching a tone to my skin! I ended up going with an S base! I love it! I originally had a B base and it wasn't blending right
