Rated 4.53 out of 5 stars
Most Helpful Positive Review Hands Down - BEST CONCEALER I HAVE EVER USED
I am almost 30, and have started to get some wrinkling and fine lines around my eyes. I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won't settle in my fine lines. THIS PRODUCT IS WHAT I HAVE BEEN SEARCHING FOR!
I watch a lot of young You Tubers that recommend different concealers and always say how they products they use "don't crease under their eyes" - well yeah, because you're 20 years old and you have no wrinkles!!
I have tried the following concealer brands and ALL crease for me: NYX, Too Faced, IT Cosmetics, Hard Candy, Maybelline, Loreal, and lastly the Urban Decay Naked concealer and every single one settles into fine lines around my eyes and creases. So when I was told by my friend that works at ULTA that the Shape Tape was her new Holy Grail and she would never use anything else again (and she is 35 so she has similar aged skin to mine) I had to try it out and oh my god, this stuff is MAGIC!
It doesn't crease, doesn't sit in fine lines, is super full coverage and covers my dark circles but isn't drying like most full coverage concealer, it literally blurs the fine lines and its almost like they are no longer there and gives the most beautiful finish.
My new Ride or Die concealer..... Im in LOVE
Only complaint: Shade range - there needs to be more shades because there are some pretty big jumps between some of the shades, but everything else is amazing.
If you're over 30 and need a full coverage concealer that won't make your wrinkles stand out, you NEED this!
One more thing: It is exclusive to ULTA - so you better get it quick because my Ulta is already almost sold out and it looks like they are sold out of some shades online already.
Most Helpful Critical Review sadly didn't like it!
I bought this twice and returned it twice. I tried to love it, I really did! It was too dry for my under eyes and did not stay on when I used it to conceal imperfections. I don't have weird skin, I'm not super oily or really dry. I lean towards combination to dry. Of course, just like everyone else, I bent because every beauty guru on YouTube raves about it. The first time I got it I thought maybe I didn't like it because the shade was off. The second time I got it, the shade was fine but it emphasized the little lines under my eyes so bad! I take great care of my skin, there's no reason it should age me! I'm only 32, I don't need a concealer to make me look older! Sorry, I know everyone loves this, but I wanted to be honest about my experience. Sometimes, things just don't work for your skin. This didn't work for mine.
Reviewed by 12550 customers Great surprise
Nattygan11 from Montana City, Montana
This was my first tarte product I was pleasantly surprised I have light to medium skin tone with yellow undertones, tan easily but very dry skin believe in high elevation. covered under eye area well as well as blemishes all day. It was lightweight, blended well(no raccoon eyes) I will definitely buy again. Used the glow wand also a nice compliment to this product
Not good for cosplays
Erin from New London
I used this concealer when I was cosplaying as Jotaro Kujoh in 2019, and when I went into the convention, I noticed that I looked gray and very cakey. I tried again this week for Halloween and it had the same results although I got a new one. I have very oily skin and this didn't work, I seen it work on my mom and brother so I think it's just my skin. It also smells nice and feels cooling so that's a plus.
Diana from Chicago
I tried to like this concealer, purchased it a couple times & always end up returning it. It looks nice at 1st but it's not long lasting. My concealer rubs off towards the end of the day. I normally wear the mac pro long wear concealer and the coverage is way better & so is the longevity compared to shape tape
This will be my forever consealer
Tina from Frisco tx
This is the best consealer hands down! They have a variety of colors for all types of skin tones and it last all day and it never creases on my eyes. I've even used it as foundation when I ran out and it worked out perfectly, a little goes a long way! You can even use the darker colors to contour if you wanted.
One of the greats
Marci from Washington
This is an awesome full coverage concealer. Definitely my go to for those dark eye circles and blemishes.
Megs from Wisconsin
Purchased several weeks ago and loved this concealer. However, tube fell on the floor and cracked, sending concealer everywhere and tube into the garbage. For the price spent on the product, you'd think it could survive a 2 foot fall onto a bathroom floor. So disappointed.
bre from okc
I have no idea how people use this under their eyes. this formula is THICK. I found using it to brighten areas on my face just made it look cakey not lightened. it definitely creased on me as well.
I would buy this product again 🙌🏻
Eli from Bronx, Ny
I have dark circles and this is the best product I have used!! 🙌🏻💓
Nikki - Midland Girl from Midland
The concealer does a great job of covering the dark spots. It definitely brightens things up!
Cathy from Lancaster, Pa.
Beyond happy I found this product!
Jiffy's Mom from Grandville, MI
This product is a life saver, I have struggled with dark circles under my eyes for years due to allergies. This product covers that up and makes me look more awake then I will be all day! It stays on and covers up the rest of the dark spots on my face as well!
RachCiccon from Cleveland, OH
This works wonderful! Hides dark spots and works great as an eyeshadow primer. Full coverage and I still look natural.
Mrs.AE86 from Riverside
Great coverage concealer definitely with the money
MY HOLY GRAIL
Emily from USA
Hands down my favorite concealer! Now, granted, I've only tried two others (Maybelline Fit Me & Too Faced Born This Way) but this is by far the best for my combo-oily skin. The finish is SO stunning, almost like a soft-focus matte, and the coverage is subpar. (Even better if you color-correct beforehand.) Also, it smells REALLYYY good - not sure how to describe the scent but I love it! The only thing I don't like it how quickly it expires. 6 months? C'mon now!
TINAPROSPEROUS from WACO TEXAS
Lynn Stacy from PA
Love how it covers up my areas and blends in well
Sheeuv from Alt
I would Definitely Buy!
Liz from Redlands CA
Been using it for a year and I Absolutely love this product 😍 Definitely Recommend!!☺
Great for my combination skin
Emily from Pa, USA
I use it on my under eyes & general blemishes. Great coverage & blends nicely
Mrs. Smith from AZ
Contouring made easy
Can't live without it!
HeidiLou from Lapeer, Mi
This product is a life saver. Covers, brightens. Buy it, you'll love it! (:
Jamus from Branson MO
The best concealer I've found so far! The youtubers aren't lying about this product at all! It's amazing.
Not good for dry skin
Kitt Kang from Texas
Unfortunately had to return. For people with dry skin, this is liquid chalk. It immediately settled in creases I didn't even know I had and made my under eyes look like crepe paper. The coverage was decent, hence the two stars, just overall not agreeable with my skin type.
Harrie from Charlotte NC
I use as a concealer and it blends so good with my skin it is all I need during this mask wearing period in time.
It's not the Naked skin concealer from urban decay sadly
Jamie from Nashville
The urban decay naked concealer was my holy grail before they discontinued the line. I've been on the lookout for something similar and decided to try this since it's a cult fav. I wasn't too impressed. The bottle came destroyed and got product everywhere and they didn't have a shade close enough to the one I got at urban decay that matched me perfectly. Still on the lookout for a new concealer and will probably try something cheaper. This is okay. Blends alright and nice coverage. I'm used to spending $30 on concealer but I'd rather something cheaper if this is the result. You might like it but I didn't. If anyone has any dupes for the urban decay naked concealer please let me know it was perfect for me