Rated 4.52 out of 5 stars
Most Helpful Positive Review Hands Down - BEST CONCEALER I HAVE EVER USED
I am almost 30, and have started to get some wrinkling and fine lines around my eyes. I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won't settle in my fine lines. THIS PRODUCT IS WHAT I HAVE BEEN SEARCHING FOR!
I watch a lot of young You Tubers that recommend different concealers and always say how they products they use "don't crease under their eyes" - well yeah, because you're 20 years old and you have no wrinkles!!
I have tried the following concealer brands and ALL crease for me: NYX, Too Faced, IT Cosmetics, Hard Candy, Maybelline, Loreal, and lastly the Urban Decay Naked concealer and every single one settles into fine lines around my eyes and creases. So when I was told by my friend that works at ULTA that the Shape Tape was her new Holy Grail and she would never use anything else again (and she is 35 so she has similar aged skin to mine) I had to try it out and oh my god, this stuff is MAGIC!
It doesn't crease, doesn't sit in fine lines, is super full coverage and covers my dark circles but isn't drying like most full coverage concealer, it literally blurs the fine lines and its almost like they are no longer there and gives the most beautiful finish.
My new Ride or Die concealer..... Im in LOVE
Only complaint: Shade range - there needs to be more shades because there are some pretty big jumps between some of the shades, but everything else is amazing.
If you're over 30 and need a full coverage concealer that won't make your wrinkles stand out, you NEED this!
One more thing: It is exclusive to ULTA - so you better get it quick because my Ulta is already almost sold out and it looks like they are sold out of some shades online already.
Most Helpful Critical Review sadly didn't like it!
I bought this twice and returned it twice. I tried to love it, I really did! It was too dry for my under eyes and did not stay on when I used it to conceal imperfections. I don't have weird skin, I'm not super oily or really dry. I lean towards combination to dry. Of course, just like everyone else, I bent because every beauty guru on YouTube raves about it. The first time I got it I thought maybe I didn't like it because the shade was off. The second time I got it, the shade was fine but it emphasized the little lines under my eyes so bad! I take great care of my skin, there's no reason it should age me! I'm only 32, I don't need a concealer to make me look older! Sorry, I know everyone loves this, but I wanted to be honest about my experience. Sometimes, things just don't work for your skin. This didn't work for mine.
Reviewed by 12771 customers Great product, hate the packaging
Emm from Chicago
I love the concealer itself, however no matter what I do there is product leaking out the sides when it is closed. After a quick search online, it seems to be a common issue with some batches. Even storing it fully upright does not solve the issue. Surprising as a cheaper product does not have the leaking issues, but this does.
Tulsa1 from Wagoner
LibraryLady from Bay Area
The coverage is good for blemishes but it doesn't do anything for under my eyes. Not worth the money.
Peachz from Massachusetts
I'm pretty late to the game when it comes to shape tape, and all my friends have been listening to me whine about my heavy under eye circles and bags, and every single time they told me, shape tape. And until I got to spend guiltless Christmas money, I could never make myself eat this price tag. But, GIRL. Why I ever put myself through endless drug store concealers while this stuff existed is beyond me. It's worth every penny and I will never have less than 2 on deck again. Five tiny dots under your eye, some blending magic and staring at the ceiling later, no sleep WHO. I'm Spanish, I have high cheek bones that make my bags very prominent if not diligently moisturized, and this stuff covered over it in a single application. I think I needed a teeny tiny extra dot under an eye after blending the first time to perfect, but as a girl who never does a full face of foundation/ cover up of any kind, just spot concealer, I APPROVE. Natural light, artificial light, dim light, bright, if you're looking for a concealer to use on just a few spots without doing a full face, but not looking for polka dots, this is it. It's a few extra bucks, but a little goes a long way and the quality of coverage is just worth it.
Andie from Oregon
So so so good! I have combination skin, and this concealer looks flawless all day long. Plus I found my exact color match. So happy I found this.
"Trying something new"
Bekx from Miami, Fl
I messed up and got one shade too light.. I used it one night.. the flashback was insane and I have oily sin so by the end of the night the concealer was separated and cakey.
I keep buying this over and over !
Mindy from Little Falls ,MN
I like the applicator and the consistency in the way it easy to spread under the eyes. Not sticky or stiff.
Works great around my eye
Sarashops from Minneapolis
Use under my eyes and above my lip
I will continue to buy this forever!
playgirl.rosario from Springdale, AR
It's a great product and I use it for my under eyes, my eyebrows, and blemishes.
chloe from Massachusetts
very heavy formula making it very hard to blend in, packaging is also faulty and frequently leaks
Absolutely love this concealer ♥️
Tania loves fashion beauty and shopping♥ from Mission Viejo CA
I love that this concealer is perfecting my dark circles and an age spot I have on my cheek. I am also loving that it is not caking up under my eyes♥️
Great all day coverage
Mlbr4 from Phx, Az
I use my concealer daily. I do have 3 shades because I ordered online and it's quite difficult to get the best shade. I recommend going in store if you can. Texture is creamy and blends into skin amazingly well.
First time buyer
Jess RDH from Sacramento
This was my first time purchasing! I really really like it so far! Only complaint is when trying to pick out a shade in store- (with Covid no samples are out) I had to open up the box to actually see the shade and guess. Fortunately I guessed well and my shade matches! It goes on super smooth and stays put. Beautiful coverage!
Kelly from Texas
Any time I try another concealer for a while I always come back to this one. There's no comparison. Light sand is the perfect highlighting shade for me. It's creamy, smooth, and sets perfectly with minimal creasing.
Morgan from Iowa City, IA
I had heard really good things about this product, so I decided to purchase it. First of all, the employee working recommended the wrong shade for me. It was way too light on my skin. Secondly, it seemed to dry out and look patchy. Did not blend well. Also, the bottle gets messy. Save your money and find a better drugstore concealer.
so so dry abs heavy
a disappointed customer from North Carolina
i was honestly so disappointed in this product. i had seen lots of good reviews so i assumed that would be my experience by that was far from my case. for starters the color was as white as paper and while i have fairer skin, i do not want to look like a ghost. second off it was so heavy and dry and didn't blend well into the skin. i felt like i was wearing a crunchy heavy mask. i have been using the bare minerals for years and i just wanted to try since i heard i heard good stuff but i'm going back bare minerals for its 100000% times better. i used a gift card on this and i'm sure glad it wasn't my own hard earned money.
My favorite! I am obsessed!
Bleau from Thomaston, Al
This is my all time favorite concealer! I use it every day!
Tt from Chicago
This is the best concealer hands down. Ever since I've tried it I haven't used any other. It doesn't smudge look bad nothing! And it lasts all day long.
Beautiful seamless color and coverage
Katie from Virginia
Yes I would buy this product again
Mimi from Phiadelphia,PA
Not worth it
Ibejackie from Central FL
I really wanted to love this product but the more I use it the more it dries out my skin. It leaves a flakey layer and just looks dried out on your skin. The color is awesome but not worth looking like my face is peeling!
Anonymous from Los Angeles
I was so excited to try this concealer because I've seen many makeup artist use it but I use it and there are horrible creases. I've tried different methods and still doesn't work. Very disappointed
I will buy again and again
Christina from Xenia, Ohio
I use for contouring but it is so easily bendable it is light and silky feeling and stays in place and on with no transferring
Meredith from Philadelphia
I've gone through several tubes of this concealer and it's fantastic - zits, under eye discoloration - covers it all and a little goes a very long way. However the tube gets so messy it feels like half the concealer isn't even in the tube after a certain point
Best Concealer Ever!!!
Victoria from Oceanside, CA
The coverage of this concealer is insane! It's hands down the best! It's great for the under eye area, but I also use it on skin discoloration and blemishes, and it always covers nicely. I could absolutely get away with using just this concealer and no foundation.