Product Reviews Rated 4.53 out of 5 stars
12498 Reviews
Most Helpful Positive Review Hands Down - BEST CONCEALER I HAVE EVER USED I am almost 30, and have started to get some wrinkling and fine lines around my eyes. I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won't settle in my fine lines. THIS PRODUCT IS WHAT I HAVE BEEN SEARCHING FOR!
I watch a lot of young You Tubers that recommend different concealers and always say how they products they use "don't crease under their eyes" - well yeah, because you're 20 years old and you have no wrinkles!!
I have tried the following concealer brands and ALL crease for me: NYX, Too Faced, IT Cosmetics, Hard Candy, Maybelline, Loreal, and lastly the Urban Decay Naked concealer and every single one settles into fine lines around my eyes and creases. So when I was told by my friend that works at ULTA that the Shape Tape was her new Holy Grail and she would never use anything else again (and she is 35 so she has similar aged skin to mine) I had to try it out and oh my god, this stuff is MAGIC!
It doesn't crease, doesn't sit in fine lines, is super full coverage and covers my dark circles but isn't drying like most full coverage concealer, it literally blurs the fine lines and its almost like they are no longer there and gives the most beautiful finish.
My new Ride or Die concealer..... Im in LOVE
Only complaint: Shade range - there needs to be more shades because there are some pretty big jumps between some of the shades, but everything else is amazing.
If you're over 30 and need a full coverage concealer that won't make your wrinkles stand out, you NEED this!
One more thing: It is exclusive to ULTA - so you better get it quick because my Ulta is already almost sold out and it looks like they are sold out of some shades online already.
Most Helpful Critical Review sadly didn't like it! I bought this twice and returned it twice. I tried to love it, I really did! It was too dry for my under eyes and did not stay on when I used it to conceal imperfections. I don't have weird skin, I'm not super oily or really dry. I lean towards combination to dry. Of course, just like everyone else, I bent because every beauty guru on YouTube raves about it. The first time I got it I thought maybe I didn't like it because the shade was off. The second time I got it, the shade was fine but it emphasized the little lines under my eyes so bad! I take great care of my skin, there's no reason it should age me! I'm only 32, I don't need a concealer to make me look older! Sorry, I know everyone loves this, but I wanted to be honest about my experience. Sometimes, things just don't work for your skin. This didn't work for mine.
Reviewed by 12498 customers I will definitely purchase this item again! 5
Cozy from Blackwood, NJ
I've always had very dark circles under my eyes and have bought NUMEROUS products to, at least, cover up somewhat. This product is by far the very best I have purchased! It is a bit pricey but well worth the money. I highly recommend it!
A must have❤️ 5
Ellylopezg from Nederland Tx
I loveeeee this concealer ❤️ great coverage 😍😍
I will buy this again and again! 5
Heather48 from Virginia
This is an amazing concealer! I used it to cover up a terrible breakout I was having. First time I used it I put waaay too much on. A little bit of this product goes a long way. I couldn't believe how little I had to use to get great coverage. I purchased this for the first time on 21 Days of Beauty. Awesome price! I will definitely purchase again!
Not my favorite 3
Miss JoJo from Central California
It's a little thick and cakey. I guess it would work for some folks....but it's just not my favorite. Sorry
Love this! 4
Maddi from Mansfield, TX
I like this concealer because I can apply a dot and sheer it out, or a little more for full coverage! It's very brightening and lightweight if you use a light hand. In order to avoid creasing and sliding on my combination skin, it HAS to be set with a powder. I usually use my sponge to apply powder to my t-zone, but I don't bake. I use a brush to set it with power on my cheeks!
I would buy this again 5
PJ from Dallas, TX
Provides great coverage for dark circles
Love it! 5
Mrs. Gonzalez from San Fernando, CA
One of the best under eye highlighter I have used. Bends perfectly and has the most coverage.p
Amazing 5
Oona from Nashville
Highly recommended. I used it to cover a blemish and it did an amazing job and covered those dark circles from the lack of sleep
Good 4
Nat from Cali
Very good
So Far So Good 5
02838392n from Nebraska
So far so good. I have always used the Maybelline Age Rewind concealer. But wanted to give something else a try. Since this is one of the most loved concealers, I opted for this one. Seems to do a pretty good job concealing. And a lot goes a long way. When I first got it I would dab three dots under my eyes, but now use only one and then very small dots from the backside of the doe foot to get just a little more where needed. I normally use Ivory or Fair in the Maybelline Age Rewind and went for the Porcelain Beige shade in the Tarte concealer. Was a little unsure on the color at first. But now using less of it seems to be the ticket. Blends great with my foundation and does a good job of brightening and concealing. I got a free mini beauty blender with my purchase and have been using that sometimes which seems okay. But I used my IT Cosmetics foundation brush for it today and it seemed to do a better job.
The Ultimate concealer 5
Chelsea from Houston
This is my favorite concealer ever! A little goes a long way! There are so many shades which is great but makes it a little tricky when finding the perfect one for you. I love this stuff so much I want to use every last drop but the way they package it makes it a little difficult to get everything out!
5 stars 5
Bwooden from Lexington Tennessee
Great for covering up blemishes and under eye bags
The Best I've tried! 5
Valerie from Millsboro DE
The best I've tried!
My holy grail 5
Bea from Washington
It's the concealer I reach for when I am in a hurry and I need the best coverage I can get. I have super dark under eye circles, so I still need to color correct with. But for everyday, just the shape tape does it! It's my favorite:
Great coverage! 5
Volunteer from Chattanooga Tn
Finally, a cover up that covers the dark circles under eye! It also brightens.
I'm glad I tried this product! 5
AussieDreamer from Everett, WA
Before the pandemic hit I had seen this product on display in the store. It looked very thick and so I was hesitant to try it. I was looking for a full coverage concealer that blends well and that is not so thin that it really doesn't conceal anything. This product fits the bill! I am very happy with my purchase and would buy again.
Very drying.. 1
Drewberry from California
I was excited about finally trying this concealer, but it was a total fail for me. I have combo + sensitive skin. No irritation, but it dried very quickly, was difficult to blend and it dried my under eyes as well. Even after using a hydrating primer on my eyes, it continued to dry them out. I blend with a damp beauty blender. Can't imagine a brush would work better.
This is my favorite cover up out of all I've tried. 5
COW from Pennsylvania
use for cover up
I would not buy this again or recommend to a friend 1
Fernanda from Waxahachie tx
It creases too much and is too oily
Not worth it 2
allx from United States
I had heard so many good things about this concealer, but the price was many me question purchasing. I came across a sample size at ulta with a sample size of the glow wand as well. I put it on and immediately it emphasized all the dry spots under my eyes. I didn't set it with powder, fearing that would make it even worse. I applied the glow wand formula on top and that immediately wiped away the concealer?? I gave up and wiped it off and used my regular concealer. The next day I tried again and I set it with powder and didn't use the glow wand. It looked on at first. I went to work and when I came home I went to take my makeup off and the creasing and patchiness I saw was horrible. I won't return because it came as a set and I do enjoy the glow wand on its own, but I'll never purchase the concealer again.
Why oh why did I wait so long to try this? 5
CHill from Charlotte, NC
All the 5 star reviews are true, such a good concealer. Applies well, blends well and has great, natural-looking coverage.
a great go to 5
j from Oregon
this has always been my go to!! I try different brands and coverage but I just keep coming back to this concealer, it lasts, no creasing and great coverage!
Will never use another concealer 5
Jenna from NY
Been using this concealer for about a year now and I do not think I will switch over to another brand. With this product less is more! just a few dots of concealer under eyes and contour areas and you are good to go. It does not melt off my face. It stays in place. No lines. Obsessed with this product.
LOVE THIS PRODUCT 5
Ash from Bryant, AR.
Love this consealer!
So good! Holy grail item 5
heytherecare from CA
This product is so good and covering almost anything on your face! I saw my cousin used this and I swear it's like putting on new skin. The lady at Ulta matched me perfectly the first time!
