Rated 4.52 out of 5 stars
Most Helpful Positive Review Hands Down - BEST CONCEALER I HAVE EVER USED
I am almost 30, and have started to get some wrinkling and fine lines around my eyes. I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won't settle in my fine lines. THIS PRODUCT IS WHAT I HAVE BEEN SEARCHING FOR!
I watch a lot of young You Tubers that recommend different concealers and always say how they products they use "don't crease under their eyes" - well yeah, because you're 20 years old and you have no wrinkles!!
I have tried the following concealer brands and ALL crease for me: NYX, Too Faced, IT Cosmetics, Hard Candy, Maybelline, Loreal, and lastly the Urban Decay Naked concealer and every single one settles into fine lines around my eyes and creases. So when I was told by my friend that works at ULTA that the Shape Tape was her new Holy Grail and she would never use anything else again (and she is 35 so she has similar aged skin to mine) I had to try it out and oh my god, this stuff is MAGIC!
It doesn't crease, doesn't sit in fine lines, is super full coverage and covers my dark circles but isn't drying like most full coverage concealer, it literally blurs the fine lines and its almost like they are no longer there and gives the most beautiful finish.
My new Ride or Die concealer..... Im in LOVE
Only complaint: Shade range - there needs to be more shades because there are some pretty big jumps between some of the shades, but everything else is amazing.
If you're over 30 and need a full coverage concealer that won't make your wrinkles stand out, you NEED this!
One more thing: It is exclusive to ULTA - so you better get it quick because my Ulta is already almost sold out and it looks like they are sold out of some shades online already.
Most Helpful Critical Review sadly didn't like it!
I bought this twice and returned it twice. I tried to love it, I really did! It was too dry for my under eyes and did not stay on when I used it to conceal imperfections. I don't have weird skin, I'm not super oily or really dry. I lean towards combination to dry. Of course, just like everyone else, I bent because every beauty guru on YouTube raves about it. The first time I got it I thought maybe I didn't like it because the shade was off. The second time I got it, the shade was fine but it emphasized the little lines under my eyes so bad! I take great care of my skin, there's no reason it should age me! I'm only 32, I don't need a concealer to make me look older! Sorry, I know everyone loves this, but I wanted to be honest about my experience. Sometimes, things just don't work for your skin. This didn't work for mine.
Reviewed by 12600 customers I will buy this product again.
Gert from Raleigh NC
Love this product, works great, covered my dark skin around eyes. Smooths on nicely. I use a brush to apply.
My go-to concealer
Abi H from Dayton
This is the only concealer I ever use, it's never broke me out and stays on during the day, even during work.
best concealer ever!
em from south carolina
i've been using this concealer for two years and haven't used anything else since. it makes my skin look great. i use it as a foundation kind of, i just put some every where on my face and blend it out. makes my skin look great and covers my rosacea pretty good.
I will continue to buy this product!
Jan from Ohio
Use it mostly under eyes or even as a highlighter
warning for dry under eye gals!
vivs from Houston
Even though it does a great job at covering my dark circles and brightening, it is wayyy too drying and matte. I have oily skin with very dry under eyes, and this concealer emphasizes my texture a lot and ages me twenty years! I've even tried different techniques to reduce the super matte finish and creasing, but nothing seems to work.
Karen from Mobile, Alabama
Best concealer on the market.
Cut crease perfect
Osh from Maryland
Works great for my cut creases. Easy to blend and spread and drys nicely.
Yes, I like the shade, the one I've been looking for
Aggie from Chicago, Ill
I hope this company continue this product line
Item not for sensitive eyes
na from Thousand Oaks
I used this product to cover rings around my eyes.
Mary t from South Carolina
As an under eye concealer. Creamy and blends well.
Full coverage is great
Best concealer on the market.
Amber from Pittsburgh
I use it under eyes and on blemishes. Covers everything. Doesn't look cakey/chalky. Looks very natural. It's the only concealer I buy.
Dry, Dry, Dry
Katie K from Minneapolis
This concealer is the most drying concealer I have ever came across, I don't understand why everyone likes it!
Decent concealer, not worth the price
Kel from Pittsburgh
I tried this partially because of the hype, and partially from a friend's recommendation. I bought the shade 22N Light Neutral but it still looks more yellow than neutral on me. I have dark circles under my eyes and this covers them decently. My main issue is that this can cling to dry patches and exaggerate them. For the price, I think I'll keep looking for a replacement.
I love this product!!!
Joanna from Salinas, CA
A little bit can go a long way. It's amazing!!
Highlights every fine line in skin
Kristy from Bloomington, IN
Dehydrated delicate area around eyes and aged me at least ten years the way it laid on my skin. Product accentuated the fine lines around my eyes in an unflattering manner. Coverage for dark circles under eyes was not sufficient.
Luxe from Kansas City, MO
Was so looking forwards to trying this under my eyes, front of face cheek area and bridge of nose and was so pleased with how it felt and looked. I've never had a reaction before but made me red and itchy a few hours later!
Greatest concealer of all time
Queen tt from OH
This is the best concealer. Doesn't get cakey, covers well and best of all, tightens up under eye bags. Another bonus is that is doesn't show white in pictures. Very natural looking.
Love this product!!!
Pamiekaye from Brownsburg, Indiana
Love it. Works great for my skin type, my age!!!
the only concealer i use.
xo from LA
i have oily/acne-prone/sensitive skin.
the coverage is amazing and i only need to use a little. with all the shades available, i was easily able to find my skin tone, when thats always been a struggle.
also, it doesn't aggravate my eczema, acne, or any other skin problems i have.
also, it's cruelty free!
Product is amazing
sky from NY
I use this product under my eyes and on my lips as a primer. I apply it generously and blend it with a wet blending sponge. I then use the excess product on the sponge to apply it in other areas such as on the eyelids, chin, and forehead. The product is amazing and my face appears bright and lasts a long time.
MyLeah from Cleveland,TN
I wasn't impressed. I'm very sensitive to smells and this definitely has a flower scent. There isn't very good coverage either for a seasoned woman like myself. Also something in the formula burned when I applied it.
Best concealer for Aging Under Eye
Sooner Gal from Tulsa, OK
I used the creaseless concealer for a while but didn't like the finish; way too dewy for under eye, and if some powder got on it, it was just awful. After watching Dominique Sachse's tutorial on shape tape, I decided to give it a try. I got the travel size and was hooked. The travel size is about out so I bought this full size tube. I like the results much better. Smoother and not cakey like the creaseless.
Magaly from Pharr TX
Its an amazing concealer!
Oxidize and crease
Emily from North Carolina
It covers well but creases with the smallest amount on and turns orange no matter what shade you use within an hour
Lala from Reno, NV
Love this concealer. There's a reason it's a cult favorite.