Product Reviews Rated 4.53 out of 5 stars
12330 Reviews
Most Helpful Positive Review Hands Down - BEST CONCEALER I HAVE EVER USED I am almost 30, and have started to get some wrinkling and fine lines around my eyes. I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won't settle in my fine lines. THIS PRODUCT IS WHAT I HAVE BEEN SEARCHING FOR!
I watch a lot of young You Tubers that recommend different concealers and always say how they products they use "don't crease under their eyes" - well yeah, because you're 20 years old and you have no wrinkles!!
I have tried the following concealer brands and ALL crease for me: NYX, Too Faced, IT Cosmetics, Hard Candy, Maybelline, Loreal, and lastly the Urban Decay Naked concealer and every single one settles into fine lines around my eyes and creases. So when I was told by my friend that works at ULTA that the Shape Tape was her new Holy Grail and she would never use anything else again (and she is 35 so she has similar aged skin to mine) I had to try it out and oh my god, this stuff is MAGIC!
It doesn't crease, doesn't sit in fine lines, is super full coverage and covers my dark circles but isn't drying like most full coverage concealer, it literally blurs the fine lines and its almost like they are no longer there and gives the most beautiful finish.
My new Ride or Die concealer..... Im in LOVE
Only complaint: Shade range - there needs to be more shades because there are some pretty big jumps between some of the shades, but everything else is amazing.
If you're over 30 and need a full coverage concealer that won't make your wrinkles stand out, you NEED this!
One more thing: It is exclusive to ULTA - so you better get it quick because my Ulta is already almost sold out and it looks like they are sold out of some shades online already.
Most Helpful Critical Review sadly didn't like it! I bought this twice and returned it twice. I tried to love it, I really did! It was too dry for my under eyes and did not stay on when I used it to conceal imperfections. I don't have weird skin, I'm not super oily or really dry. I lean towards combination to dry. Of course, just like everyone else, I bent because every beauty guru on YouTube raves about it. The first time I got it I thought maybe I didn't like it because the shade was off. The second time I got it, the shade was fine but it emphasized the little lines under my eyes so bad! I take great care of my skin, there's no reason it should age me! I'm only 32, I don't need a concealer to make me look older! Sorry, I know everyone loves this, but I wanted to be honest about my experience. Sometimes, things just don't work for your skin. This didn't work for mine.
Reviewed by 12330 customers I really wish they had an unscented version! 3
redheadwahine from San Diego, CA
I finally decided to try this after seeing it everywhere for years on Youtube. I grabbed a travel size to try it out. Super excited that they had it in a shade pale enough for my extremely porcelain with pink undertones skin. However, instantly upon opening, my nose was overwhelmed with floral scent and I've sneezed my head off ever since. Against my better judgement, I still applied it in multiple places on my face, and now both my nose and my skin are unhappy. The coverage is great, but the scent is overpowering and unnecessary. It reminds me of old magazine perfume mixed with OFF! bug spray. It covered my dark under eye shadows like magic though. Super bummed that I probably won't be able to make this an everyday item in my makeup bag because the results are gorgeous.
Ahhhhmazing 5
Kelleygirl93 from Greenville, SC
This is amazing for full coverage and under the eyes.
Best concealer ever!!! 5
Sarah from Tampa, Florida
Definitely worth the "hype" its so amazing!!! Blends in perfectly with skin and lasts all dayyy!!!!!
I love this product!! 5
Sherry from Corinth
Best product!!
!!WOWZER!! 5
my new buddy from PNW
yeah, this rocks! blend fast though because if you let it 'sit' for a min like some concealers need, it dries quickly, that being said 1st, it's THE longest lasting concealer I've ever used! (38F)
Shape tape concealer 5
Marti from Lafayette, La
Easy to apply, smooth, even distribution
Doesn't blend well 2
B from Bay Area
Wouldn't blend into skin or and would peel and smudge very easy
Concealer 5
Sherry from Williamsburg VA
This is my 2nd time purchasing this concealer and it helps hide my pores and my dark under eyes
The BEST ONLY AVAILABLE AT ULTA 5
Jrzydva from Trenton, NJ
Im a life long fan! Tarte don't discontinue or change a thing!
Worth the hype 5
Jennifer olson from Ca
Totally understand the hype- it has amazing coverage that gives a flawless look. Just make sure you have the right color or else it will look terrible. The product formula isn't the easiest to blend with - it is drying. But for coverage purposes it does a great job.
BYE dark circles ! 5
Ash from California
Literal miracle product and full coverage. I have extreme dark circles that are more prominent with a bad night's sleep. this product can conceal it all without looking cakie.
Would buy again- love it 5
Mary R from Overland Park, KS
Great coverage for under eye
Finally! A concealer that conceals! 5
Liz C from Black Diamond, WA
Finally! A concealer that conceals! This is a keeper for sure. After using it for a week - I did not experience creasing or drying issues. I did not need to reapply or touch-up at all during the day after working and running around for 12-hours.
This is a staple product! 5
Nani from Tracy, Ca
My T zone is always oily and under eyes and always dry. This concealer is full coverage but looks like your skin. A must have in your makeup collection. No creasing!
Super coverage! 5
Liz C from Black Diamond, WA
This product provides super coverage! It is easy to apply - not cakey or dry. Wears wonderfully all day long!
Love product sadly I had an allergic eye reaction 4
bumblebeelee from North Carolina
I love this product! Sadly, I cannot use this as an under eye concealer, as it irritates my eyes and by the end of the day, I look like I have conjunctivitis ("pink eye"). I will continue to use Shape Tape on other spots on my face where I need concealer, but I'm really sad about the reaction I had.
My go to concealer! 5
Noreen from Reading pa.
I have redness really bad and this I apply either before or after my foundation. Either way it works and looks natural!
Best concealer - worth the price! 5
Katie B. from MN
Drug store brands do not compare to this concealer. Shape tape is my go-to. I also love that they now have mini sizes for travel (or for when you need a shade darker after being out in the sun).
Love this product 5
Mandi from Rockford, IL
This concealer is amazing. The formula is creamy & the applicator is large & deposits well. It's super blendable & works well to conceal. I got a shade lighter to add brightness to my under eye to reflect light. Works like a dream
Always buy and will continue to buy! 5
Anna from State College, PA
I absolutely love this concealer and have used for about 2 years there is nothing i could say negative about it.
Great coverage 4
Blondey from WA
I find this has great coverage but do have to work it in really well or it appears cakey on my skin. Once I've got it dialed in it looks amazing and covers any imperfections in my skin. Would be great to cover brown spots or any skin discoloration.
Poor Packaging 3
MMartin from AZ
I was so excited to try Shape Tape!! And while the product works okay, I can't get over the poor packaging. Within days of purchasing, excess concealer was building up under the lid. I've only kept it upright so I'm not sure why it's happening. I hate to wipe it off because then I'm wasting it. It's getting worse each time I use it. So basically everyday. I'm hoping I just got a faulty tube. Planning on returning.
I Don't understand the hype! 2
Sophia from Michigan
This makes my skin look SUPER cakey I do not recommend if you have normal skin and DEFINITELY not if you have dry skin. I never use tons of concealer but this caked anyway and settles into creases really bad.
Never using another concealer 5
Kim from Reno, NV
Literally so blendable and full coverage concealer. I buy my exact shade for a flawless coverage and sometimes get one a shade or two lighter if I want to highlight. Love love love. Its a classic favorite for a reason!
Might not buy this again 4
Jackie from Florida
This concealer is a tad thick, which is fine for me because it covers my eye bags and red areas on my face, if used judiciously. The packaging/container has a way of "leaking" though, so after a month of gentle use, I have concealer coming out the sides, and messing up the container and everything else it touches. Yuck! Messy!
