Rated 4.51 out of 5 stars
Most Helpful Positive Review Hands Down - BEST CONCEALER I HAVE EVER USED
I am almost 30, and have started to get some wrinkling and fine lines around my eyes. I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won't settle in my fine lines. THIS PRODUCT IS WHAT I HAVE BEEN SEARCHING FOR!
I watch a lot of young You Tubers that recommend different concealers and always say how they products they use "don't crease under their eyes" - well yeah, because you're 20 years old and you have no wrinkles!!
I have tried the following concealer brands and ALL crease for me: NYX, Too Faced, IT Cosmetics, Hard Candy, Maybelline, Loreal, and lastly the Urban Decay Naked concealer and every single one settles into fine lines around my eyes and creases. So when I was told by my friend that works at ULTA that the Shape Tape was her new Holy Grail and she would never use anything else again (and she is 35 so she has similar aged skin to mine) I had to try it out and oh my god, this stuff is MAGIC!
It doesn't crease, doesn't sit in fine lines, is super full coverage and covers my dark circles but isn't drying like most full coverage concealer, it literally blurs the fine lines and its almost like they are no longer there and gives the most beautiful finish.
My new Ride or Die concealer..... Im in LOVE
Only complaint: Shade range - there needs to be more shades because there are some pretty big jumps between some of the shades, but everything else is amazing.
If you're over 30 and need a full coverage concealer that won't make your wrinkles stand out, you NEED this!
One more thing: It is exclusive to ULTA - so you better get it quick because my Ulta is already almost sold out and it looks like they are sold out of some shades online already.
Most Helpful Critical Review sadly didn't like it!
I bought this twice and returned it twice. I tried to love it, I really did! It was too dry for my under eyes and did not stay on when I used it to conceal imperfections. I don't have weird skin, I'm not super oily or really dry. I lean towards combination to dry. Of course, just like everyone else, I bent because every beauty guru on YouTube raves about it. The first time I got it I thought maybe I didn't like it because the shade was off. The second time I got it, the shade was fine but it emphasized the little lines under my eyes so bad! I take great care of my skin, there's no reason it should age me! I'm only 32, I don't need a concealer to make me look older! Sorry, I know everyone loves this, but I wanted to be honest about my experience. Sometimes, things just don't work for your skin. This didn't work for mine.
Reviewed by 13199 customers Love Love this product!!
Qutypi from McAllen Texas
I have tried countless products but this is by far the best one for me. It has great coverage! I recommend it highly
Dry dry dry
Sydney from Pittsburgh
I keep wanting to like this concealer because I love the shade. I'm pale and most concealers aren't brightening enough, so the one star is for it's shade range. The product is SUPER drying and doesn't blend easily with your foundation. I don't have dry skin or dry under eyes but it's so unbelievably matte that it looks cakey and settles. I've tried it over moisturizers and that just made it patchy and weird. Don't know why it's so popular.
Very drying and shows every little line and crease
GlamCat from Maineville OH
I'm 52 years old and I have just a few small lines under my eyes and I have fair skin. This product dries way to fast for blending and made my lines look worse and it creased within a short amount of time. I'm surprised that this works well for some but not for me. Going to return it.
Declined in quality
sar from NJ
I've been using this concealer for years, but the last tube I received was in a cheaper bottle and totally discolored. It's like the formula wasn't fully mixed together. Tarte needs to improve their quality control!!
Great coverage and shade match!
Mary M from Maryland
Really covered the darkness under my eyes. I have trouble finding concealer that isn't too sheer for under eye area. This one covers great for that and other issues like redness. It blends easily and comes in many shades to find your match.
One of my favs
Sarah from IN
This concealer is really great, but it is full coverage so it's hard to wear without doing most of your makeup. Not good for dry skin or it will show texture.
Dry, difficult to blend and patchy
Katie from Ny
I simply don't understand the hype with this concealer. It is good coverage hence the three star rating, but it is also a very dry formula, hard to blend and patchy. It sort of cakes up on itself when you blend it out and is impossible to fix. You never get that sinking into your skin effect and it doesn't look natural. The shape tape CREAMY is much better. Same great coverage and doesn't get patchy at all. I would recommend that over this any day or the new hydroflex concealer from tarte.
gl004 from saint paul
This concealor dry down fast. It makes my under eye dry and patchy but its good coverage.
One of my favorites
Vic from California
It went viral for a reason. Helped with creasing, so creamy, lasted forever, huge shade range, cute packaging. Just chefs kiss!
Has it changed?
Dee from New York
I have been using this concealer for years. I recently bought a new one a few months ago and something is different. The packaging used to be glass. It is not plastic and the design on the cap rubs off. Also, it has began to oxidize inside the tube! I don't know if I got a defective product. But I am considering finding a new favorite.
Lyd from California
I used to love this concealer. I've been using it since it came out. It used to be my holy grail, but right now I'm waiting for my current tube to run out so I can try something else. The packaging is HORRIBLE. Even though I let my concealer sit upright on my desk, the product somehow still goops out all over the tube. It's a mess I'm no longer willing to constantly clean up. on top of that, the formula oxidizes like crazy now. I've never really had problems with it creasing, but I can't find a shade match anymore because they all turn yellow and make me look discolored.
Hannah from East Coast
This concealer doesn't look good under my eyes AT ALL. It is clumpy and cakey and very drying. It makes my under eyes look crusty for no good reason. Other cheaper products don't do that and my under eyes are not dry, so I don't know what's up with this stuff. No matter what combo I use under it, over it, or just using it by itself - it never works the way I expected it to. Far too expensive for it to be so unusable. Bummer.
Amazing for mature skin
Shirley from Marietta, Ga
BEST CONCEALER EVER. I'm 58 and struggle with concealer creasing. I literally have a dozen concealers in my drawers. Some Very expensive. Shape tape is the Only concealer I have ever used that doesn't crease and lasts all day long.
Still my favorite
Cheryl from SC
Just got a new tube after 2 years! It really lasted me so long and it's still the best coverage concealer I've ever used. It isn't thick, blends easily and doesn't crease.
i wouldnt buy this again
lorena from KY
i loved how full coverage the concealer was but it was very drying.i personally wouldnt use this concealer again. it might work for other skin textures but not mine. i get very dry skin when i wear makeup and this concealer seemed to make my skin look a lot worse.
Ch from Georgia
I've tried many types of concealers over the years, of all price points. This is the best, can't be beat! It covers so well, and blends so easily. I've used this for over 5 years and will continue to do to! Highly recommend.
BMG from Hanover, Pa
Don't like the color.
I love it!
K Parr from Boardman, Ohio
I love this product!
RJG5 from ND
I grabbed this at my local store because the Amazonian clay stick I usually use is no longer being sold. I'm still testing the waters with it but here's a few things I noted. The applicator is ginormous and the tube is smaller than I thought so not a whole lot of product for what you pay. It also smells weird to me. So far it doesn't seem to crease or cake but I've only used a little bit.
The Only Concealer I Use
Linda from Seattle, WA
This is my favorite concealer, for over 4 years. Blends well, does not settle into fine lies. Gives me an awake look, very naturally, even when I have dark circles.
maddie from new hampshire
i seriously do not understand the hype on this concealer. it is unbelievably dry & literally creases before i get to bake my face. i've tried every eye cream, moisturizer & primer to make it better but nothing works. t's ridiculous. it drys so quickly and is hard to blend. it does have somewhat full coverage but thats the only good thing about this product. would not recommend to anyone 👎🏻
My all time favorite concealer!
Jo from Rio Grande City, TX
This is the best concealer I have ever owned. I think that its light and always gives great coverage. I love Tarte products and always use them when I have special occasions, or I feel like doing a good make-up look. I wear it daily and it lasts me a great amount of time. This is convenient since I never have time to go to ULTA, since I have small children. It hides my under eyes on the days I don't sleep, and my acne scars as well. If you're a mom of a newborn, or any kids at all, and need a "pick-me up" under eye concealer, this is the one for you!
I love this product , been using it for almost 6 yrs
Sony from El Cajon Ca
Under eye coverage, and to hide dark spots or just like foundation for all face , just wish it was waterproof, but really like the product, have tried many different ones from different companies and they don't work as good as this one . Love it alot
Best concealer EVER♥️
Kiwi from Lubbock
The BEST concealer EVER!!!! I prep eye area with Kiehl's avocado eye cream and then apply the shape tape concealer with my Wet and Wild beauty sponge and the set with The Revolution BANANA POWDER♥️ It looks flawless and NEVER creases! I love my TARTE shape tape concealer 🥰
I would buy again!
Fa from Illinois
This works really good the color matches my skin, i will buy again.