Forte Series Volumizing Shampoo

Features

• Boosts visible volume at the roots so hair looks naturally fuller.
• Removes excess oil and product buildup for a clean, bouncy feel.
• Lightweight, non-heavy formula—won’t weigh fine hair down
• Preps hair for thicker-looking styles; pairs perfectly with heat and pre-stylers.

Key Ingredients

• Biotin (Vitamin B7) – helps strengthen the feel of hair and reduce breakage for fuller-looking body.
• Rice Protein – light, film-forming proteins that plump fine strands for visible lift and thickness.
• Keratin – supports hair’s structure for a smoother, more resilient feel after cleansing.
• Panthenol (Pro-Vitamin B5) – attracts and retains moisture to improve softness and manageability without weight.

Item 77005769

Thoroughly wet hair. Lather a quarter-size amount in palms, then work into roots and scalp. Rinse well. For best results, follow with Volumizing (or Hydrating) Conditioner, then pre-style and blow-dry for maximum lift.

Water (Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Disodium Cocoamphodiacetate, Acrylates Copolymer, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Sodium Chloride, Silicone Quaternium-16, Polyquaternium-11, Stearamidopropyl Dimethylamine, Panthenol, Collagen, Biotin, Maris Sal (Sea Salt), Bambusa Vulgaris (Bamboo) Extract, Hydrolyzed Wheat Protein, Caffeine, Glycol Distearate, Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Soy Protein, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Argania Spinosa Kernel (Argan) Oil, Olea Europaea (Olive) Fruit Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydroxypropyltrimonium Chloride, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Tocopherol, Aloe Barbadensis Leaf Juice, Citric Acid, Hydroxyethylcellulose, DMDM Hydantoin, Sodium Benzoate, Potassium Sorbate, Glycerin, Ethylhexylglycerin, Titanium Dioxide, Tin Oxide, Triticum Vulgare (Wheat) Starch, Camellia Sinensis (Green Tea) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Phenoxyethanol.

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