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Forte Series Volumizing Shampoo #1
Forte Series Volumizing Shampoo #1

 Volumizing Shampoo

Online only

$17.56

or

Size:11.2 oz

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Details

Benefits

  • Boosts visible volume at the roots for fuller-looking hair
  • Lifts away excess oil and product buildup for a clean, bouncy feel
  • Lightweight, non-heavy cleanse that won’t weigh fine hair down
  • Leaves lengths soft and easy to manage
  • Preps hair for thicker-looking styles and works great with heat + pre-stylers

Key Ingredients

  • Biotin (Vitamin B7) helps strengthen the feel of hair and reduce breakage for fuller-looking body
  • Rice protein helps plump fine strands for visible lift and thickness
  • Keratin supports hair’s structure for a smoother, more resilient feel
  • Panthenol (Pro-Vitamin B5) attracts and retains moisture for softness without weight

Formulated Without

  • Sulfates
  • Parabens

Item 77005769

How To Use

Thoroughly wet hair. Lather a quarter-size amount in palms, then work into roots and scalp. Rinse well. For best results, follow with Volumizing (or Hydrating) Conditioner, then pre-style and blow-dry for maximum lift.

Ingredients

Water (Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Disodium Cocoamphodiacetate, Acrylates Copolymer, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Sodium Chloride, Silicone Quaternium-16, Polyquaternium-11, Stearamidopropyl Dimethylamine, Panthenol, Collagen, Biotin, Maris Sal (Sea Salt), Bambusa Vulgaris (Bamboo) Extract, Hydrolyzed Wheat Protein, Caffeine, Glycol Distearate, Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Soy Protein, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Argania Spinosa Kernel (Argan) Oil, Olea Europaea (Olive) Fruit Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydroxypropyltrimonium Chloride, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Tocopherol, Aloe Barbadensis Leaf Juice, Citric Acid, Hydroxyethylcellulose, DMDM Hydantoin, Sodium Benzoate, Potassium Sorbate, Glycerin, Ethylhexylglycerin, Titanium Dioxide, Tin Oxide, Triticum Vulgare (Wheat) Starch, Camellia Sinensis (Green Tea) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Phenoxyethanol.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

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Forte Series

Volumizing Shampoo

4.8(10)
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Review Snapshot

by PowerReviews

10 ReviewsWrite a Review
Ratings Distribution
Pros
No Pros
Cons
No Cons
Most Helpful Positive Review
Great Hair

Noticed increased volume when styling my hair. I have received many compliments from people I do not even know. I have been asked questions like: "How do you style your hair like that? It is very nice". Or "Where do you get your hair done?". That is my favorite, because I do it myself. Love all the ...

Versus
Most Helpful Critical Review
Volumizing Shampoo - 8.5o

Volumizing Shampoo - 8.5oz

10 results

Great Hair

Submitted 2 months ago

By Chad M.

From Minneapolis, Minnesota, USA

Verified Buyer

Reviewed at

Forte Series - Syndication

Noticed increased volume when styling my hair. I have received many compliments from people I do not even know. I have been asked questions like: "How do you style your hair like that? It is very nice". Or "Where do you get your hair done?". That is my favorite, because I do it myself. Love all the products and the styling tips that I have received from Forte. Couldn't be more happier with my hair.

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Volumizing Shampoo - 8.5o

Submitted 4 months ago

By L C.

From Undisclosed

Verified Buyer

Reviewed at

Forte Series - Syndication

Volumizing Shampoo - 8.5oz

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Hair care

Submitted 5 months ago

By Paul E.

From Berkhamsted, England, United Kingdom

Verified Buyer

Reviewed at

Forte Series - Syndication

Love this shampoo I have thick hair after a few washes my hair feels softer easier to manage Works great with the Forte clay I use.

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This actually works.

Submitted 7 months ago

By Vincent L.

From Jacksonville Beach, Florida, USA

Verified Buyer

Reviewed at

Forte Series - Syndication

This actually works.

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Cool!!!

Submitted 7 months ago

By Alex B.

From Undisclosed

Verified Buyer

Reviewed at

Forte Series - Syndication

💥

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