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Summary
Meet the daily cleanse for flat or volume-resistant hair. This lightweight shampoo lifts away oil and buildup to boost visible root volume and a clean, bouncy feel—without weighing fine hair down. Preps hair for thicker-looking styles and pairs with heat + pre-stylers.
Benefits
- Boosts visible volume at the roots for fuller-looking hair
- Lifts away excess oil and product buildup for a clean, bouncy feel
- Lightweight, non-heavy cleanse that won’t weigh fine hair down
- Leaves lengths soft and easy to manage
- Preps hair for thicker-looking styles and works great with heat + pre-stylers
Key Ingredients
- Biotin (Vitamin B7) helps strengthen the feel of hair and reduce breakage for fuller-looking body
- Rice protein helps plump fine strands for visible lift and thickness
- Keratin supports hair’s structure for a smoother, more resilient feel
- Panthenol (Pro-Vitamin B5) attracts and retains moisture for softness without weight
Formulated Without
- Sulfates
- Parabens
Item 77005769
Thoroughly wet hair. Lather a quarter-size amount in palms, then work into roots and scalp. Rinse well. For best results, follow with Volumizing (or Hydrating) Conditioner, then pre-style and blow-dry for maximum lift.
Water (Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Disodium Cocoamphodiacetate, Acrylates Copolymer, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Sodium Chloride, Silicone Quaternium-16, Polyquaternium-11, Stearamidopropyl Dimethylamine, Panthenol, Collagen, Biotin, Maris Sal (Sea Salt), Bambusa Vulgaris (Bamboo) Extract, Hydrolyzed Wheat Protein, Caffeine, Glycol Distearate, Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Soy Protein, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Argania Spinosa Kernel (Argan) Oil, Olea Europaea (Olive) Fruit Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydroxypropyltrimonium Chloride, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Tocopherol, Aloe Barbadensis Leaf Juice, Citric Acid, Hydroxyethylcellulose, DMDM Hydantoin, Sodium Benzoate, Potassium Sorbate, Glycerin, Ethylhexylglycerin, Titanium Dioxide, Tin Oxide, Triticum Vulgare (Wheat) Starch, Camellia Sinensis (Green Tea) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Phenoxyethanol.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great Hair
Noticed increased volume when styling my hair. I have received many compliments from people I do not even know. I have been asked questions like: "How do you style your hair like that? It is very nice". Or "Where do you get your hair done?". That is my favorite, because I do it myself. Love all the ...
Most Helpful Critical Review
Volumizing Shampoo - 8.5o
Volumizing Shampoo - 8.5oz
10 results
Great Hair
Verified Buyer
Reviewed at

Noticed increased volume when styling my hair. I have received many compliments from people I do not even know. I have been asked questions like: "How do you style your hair like that? It is very nice". Or "Where do you get your hair done?". That is my favorite, because I do it myself. Love all the products and the styling tips that I have received from Forte. Couldn't be more happier with my hair.
Volumizing Shampoo - 8.5o
Verified Buyer
Reviewed at

Volumizing Shampoo - 8.5oz
Hair care
Verified Buyer
Reviewed at

Love this shampoo I have thick hair after a few washes my hair feels softer easier to manage Works great with the Forte clay I use.
This actually works.
Verified Buyer
Reviewed at

This actually works.
Cool!!!
Verified Buyer
Reviewed at

💥