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BOBBI BROWN Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C
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Highlights
Summary
Bobbi Brown Vitamin Enriched Smoothing Serum with Niacinamide and Vitamin C smooths, evens tone, and brightens dark spots for hydrated, makeup-ready skin.
Benefits
- Nourishes and hydrates
- Delivers long-term moisturization for a fresh, hydrated glow
- Smooths the look and feel of skin through resurfacing
- Boosts radiance, brightens dark spots, and evens skin tone
- Helps boost your base for smooth makeup application
Key Ingredients
- HydroGlow Fruit Complex helps provide long-term moisturization for a hydrated, healthy-looking glow
- Niacinamide (Vitamin B3) provides long-term hydration
- Vitamin C helps fight dullness and delivers skin-tone-brightening benefits over time
Research Results
- 100% had a boost in moisture overnight *Clinical testing on 21 women.
- 4 Weeks to smoother, brighter, more even-toned skin *Clinical testing on 51 women, after using product for 4 weeks.
- 91% showed an improvement in the look of acne marks at 8 weeks *Clinical testing on 51 women, after using product for 8 weeks.
- 92% say skin looks more radiant *Clinical testing on 51 women, after using product for 4 weeks.
- 91% agree makeup goes on smoothly with these products *Consumer testing on 160 women after using Vitamin Enriched Smoothing Serum twice per day for 4 weeks and then a regimen of Vitamin Enriched Smoothing Serum followed by Vitamin Enriched Face Base twice per day for 1 week.
- 89% naturally derived ingredients *Based on ISO 16128 Standard, from plant, non-petroleum mineral, and/or water sources.
Item 2617705
Apply smoothing serum to clean, dry face, avoiding the eye area. Use twice daily, morning and night. Pair with Vitamin Enriched Face Base and Vitamin Enriched Eye Base for plump skin and effortlessly smooth makeup application.
Water\\Aqua\\Eau, Olea Europaea (Olive) Fruit Oil, Butylene Glycol, Methyl Gluceth-20, Butyrospermum Parkii (Shea) Butter, Bis-Peg-18 Methyl Ether Dimethyl Silane, Ascorbyl Glucoside, Potassium Cetyl Phosphate, Tocopheryl Acetate, Niacinamide, Pyrus Malus (Apple) Fruit Extract, Lens Esculenta (Lentil) Fruit Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Passiflora Edulis Seed Oil, Glycereth-26, Acetyl Glucosamine, Lactobacillus Ferment, Glycerin, Hydrogenated Palm Glycerides, Hydrogenated Polydecene, Sigesbeckia Orientalis (St. Paul'S Wort) Extract, Caprylyl Glycol, Caffeine, Cholesterol, Ethylhexylglycerin, Sodium Hyaluronate, Whey Protein\\Lactis Protein\\Protéine Du Petit-Lait, Citrus Grandis (Grapefruit) Peel Oil, Pelargonium Graveolens (Geranium) Flower Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Sodium Lactate, Zea Mays (Corn) Oil, Sodium Pca, Laminaria Digitata Extract, Beta-Carotene, Serine, Glutamic Acid, Cereus Grandiflorus (Cactus) Flower Extract, Acetyl Hexapeptide-8, Aspartic Acid, Leucine, Alanine, Lysine, Arginine, Tyrosine, Phenylalanine, Threonine, Valine, Proline, Isoleucine, Histidine, Magnesium Ascorbyl Phosphate, Polyacrylate Crosspolymer-6, Polysorbate 20, Peg-8, Sodium Hydroxide, Ppg-5-Ceteth-20, Jojoba Wax Peg-120 Esters, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Citric Acid, Panthenol, Sodium Benzoate, Glycine, Limonene, Citronellol, Geraniol, Linalool, Citral, Sodium Citrate, Disodium Edta, Bht, Ethylbisiminomethylguaiacol Manganese Chloride, Potassium Sorbate, Phenoxyethanol \ Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Describe Yourself
Most Helpful Positive Review
A Winter Staple for Dry Skin!
I recently had the pleasure of trying Bobbi Brown's Vitamin Enriched Smoothing Serum, and it's been a game-changer for my dry winter skin. As someone prone to acne during colder months, this serum worked wonders. The HydroGlow Fruit Complex and Niacinamide provided deep hydration, leaving my skin vi...
Most Helpful Critical Review
I will give it a try again
The product itself is great quality and it soothes my dry skin type before the moisturizer. I've used vitamine enriched primer for over a decade, so I'm used to the smell of t I ordered this product back in Feb and I smelled something was off but I my sensitive skin didn't react to it so I ketp usin...
199 results
So good
Verified Reviewer
Community Content
Reviewed at

The Bobbi Brown Vitamin Enriched Smoothing Serum is an absolute must-have in my skincare and makeup routine! It feels lightweight yet deeply nourishing, instantly smoothing my skin and giving it a soft, plump look. The vitamin-rich formula provides the perfect amount of hydration without feeling heavy or greasy, making it ideal for all skin types. What I love most is how well it preps my skin for makeup—it creates a silky base that helps foundation apply more evenly and last longer. Plus, it has a subtle, fresh scent that makes my skincare routine feel extra luxurious. If you want a serum that hydrates, smooths, and enhances your glow, this one is a winner! Gifted by Bobbi brown
Multi use serum
Verified Reviewer
Community Content
Reviewed at

The Bobbi brown serum works great as a primer and under my foundation. It is the first step of my makeup routine. It also works great as a skincare product on its own. I can't wait to see more results. Gifted by Bobbi brown.
Healthy skin
Verified Reviewer
Community Content
Reviewed at

I have been on the hunt for a product that can help improve the base of my makeup. I didn't know how much I would love this product until I started using it and realized how healthy and glowy my makeup looked. It's the easiest way to get a smooth finish without feeling like I have to layer on so many skincare products. I am truly obsessed! This product was gifted by bobbybrown.
Makes my skin look radiant
Verified Reviewer
Community Content
Reviewed at

I love the texture of this serum—it's thin, lightweight, and absorbs quickly. It provides great hydration, leaving my skin looking radiant, bright, and dewy. The refreshing citrus scent feels like a spa experience in a bottle! This product was gifted by Bobbi Brown.


Must have
Verified Reviewer
Reviewed at

Bobbi Brown Vitamin Enriched Smoothing Serum is a lightweight, multi-benefit serum that hydrates, smooths, and preps skin for makeup. nice to apply, great product and really recommend .

Questions
Q&A
Showing 3 out of 3 Questions
- Q
Can this be used with retinol? Lactic acid? AHAs?
- Asked by jbjb
- Official Answer By Bobbi Brown USYour comments are important, and we want to connect you with the right team. If you would like further assistance, please reach out to our Consumer Care team at consumercare-us@gcc.bobbibrown.com to share your concerns.Was this answer helpful to you
- Q
Can I use this with Musely Spot Cream?
- Asked by favtabulous
- Official Answer By Bobbi Brown USHi there! Bobbi Brown Vitamin Enriched Smoothing Serum is designed to hydrate and smooth the skin. It is best to confirm compatibility with your provider to ensure the best results for your skin.Was this answer helpful to you
- Q
Do you put this on first then use a moisturizer?
- Asked by Colada
- Official Answer By Bobbi Brown USThanks for reaching out! For best results, we recommend applying Bobbi Brown Cosmetics Vitamin Enriched Smoothing Serum to a clean, dry face, avoiding the eye area. Layer Bobbi Brown Cosmetics Vitamin Enriched Face Base on top to plump and hydrate skin for smooth makeup application.Was this answer helpful to you