Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

BOBBI BROWN Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C #1
BOBBI BROWN Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C #1

 Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C

$86.00

or

Size:1.01 oz

Offers

Pickup and delivery options

In stock and ready to ship

Usually ships in 24 hours

Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

Earn points on this purchase.

Details

Benefits

  • Nourishes and hydrates
  • Delivers long-term moisturization for a fresh, hydrated glow
  • Smooths the look and feel of skin through resurfacing
  • Boosts radiance, brightens dark spots, and evens skin tone
  • Helps boost your base for smooth makeup application

Key Ingredients

  • HydroGlow Fruit Complex helps provide long-term moisturization for a hydrated, healthy-looking glow
  • Niacinamide (Vitamin B3) provides long-term hydration
  • Vitamin C helps fight dullness and delivers skin-tone-brightening benefits over time

Research Results

  • 100% had a boost in moisture overnight *Clinical testing on 21 women.
  • 4 Weeks to smoother, brighter, more even-toned skin *Clinical testing on 51 women, after using product for 4 weeks.
  • 91% showed an improvement in the look of acne marks at 8 weeks *Clinical testing on 51 women, after using product for 8 weeks.
  • 92% say skin looks more radiant *Clinical testing on 51 women, after using product for 4 weeks.
  • 91% agree makeup goes on smoothly with these products *Consumer testing on 160 women after using Vitamin Enriched Smoothing Serum twice per day for 4 weeks and then a regimen of Vitamin Enriched Smoothing Serum followed by Vitamin Enriched Face Base twice per day for 1 week.
  • 89% naturally derived ingredients *Based on ISO 16128 Standard, from plant, non-petroleum mineral, and/or water sources.

Item 2617705

How To Use

Apply smoothing serum to clean, dry face, avoiding the eye area. Use twice daily, morning and night. Pair with Vitamin Enriched Face Base and Vitamin Enriched Eye Base for plump skin and effortlessly smooth makeup application.

Ingredients

Water\\Aqua\\Eau, Olea Europaea (Olive) Fruit Oil, Butylene Glycol, Methyl Gluceth-20, Butyrospermum Parkii (Shea) Butter, Bis-Peg-18 Methyl Ether Dimethyl Silane, Ascorbyl Glucoside, Potassium Cetyl Phosphate, Tocopheryl Acetate, Niacinamide, Pyrus Malus (Apple) Fruit Extract, Lens Esculenta (Lentil) Fruit Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Passiflora Edulis Seed Oil, Glycereth-26, Acetyl Glucosamine, Lactobacillus Ferment, Glycerin, Hydrogenated Palm Glycerides, Hydrogenated Polydecene, Sigesbeckia Orientalis (St. Paul'S Wort) Extract, Caprylyl Glycol, Caffeine, Cholesterol, Ethylhexylglycerin, Sodium Hyaluronate, Whey Protein\\Lactis Protein\\Protéine Du Petit-Lait, Citrus Grandis (Grapefruit) Peel Oil, Pelargonium Graveolens (Geranium) Flower Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Sodium Lactate, Zea Mays (Corn) Oil, Sodium Pca, Laminaria Digitata Extract, Beta-Carotene, Serine, Glutamic Acid, Cereus Grandiflorus (Cactus) Flower Extract, Acetyl Hexapeptide-8, Aspartic Acid, Leucine, Alanine, Lysine, Arginine, Tyrosine, Phenylalanine, Threonine, Valine, Proline, Isoleucine, Histidine, Magnesium Ascorbyl Phosphate, Polyacrylate Crosspolymer-6, Polysorbate 20, Peg-8, Sodium Hydroxide, Ppg-5-Ceteth-20, Jojoba Wax Peg-120 Esters, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Citric Acid, Panthenol, Sodium Benzoate, Glycine, Limonene, Citronellol, Geraniol, Linalool, Citral, Sodium Citrate, Disodium Edta, Bht, Ethylbisiminomethylguaiacol Manganese Chloride, Potassium Sorbate, Phenoxyethanol \ Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

BOBBI BROWN

Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C

$86.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Step 2

Current Product

BOBBI BROWN

Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C

$86.00

Step 3

Similar items for you

12 items

We think you'll like

12 items

Sponsored products

12 items

Review Snapshot

by PowerReviews

199 ReviewsWrite a Review
97%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Describe Yourself
Most Helpful Positive Review
A Winter Staple for Dry Skin!

I recently had the pleasure of trying Bobbi Brown's Vitamin Enriched Smoothing Serum, and it's been a game-changer for my dry winter skin. As someone prone to acne during colder months, this serum worked wonders. The HydroGlow Fruit Complex and Niacinamide provided deep hydration, leaving my skin vi...

Versus
Most Helpful Critical Review
I will give it a try again

The product itself is great quality and it soothes my dry skin type before the moisturizer. I've used vitamine enriched primer for over a decade, so I'm used to the smell of t I ordered this product back in Feb and I smelled something was off but I my sensitive skin didn't react to it so I ketp usin...

199 results

So good

Submitted 2 years ago

By WrenLaw

From Alabama

Verified Reviewer

Community Content

Reviewed at

Bobbi Brown US

The Bobbi Brown Vitamin Enriched Smoothing Serum is an absolute must-have in my skincare and makeup routine! It feels lightweight yet deeply nourishing, instantly smoothing my skin and giving it a soft, plump look. The vitamin-rich formula provides the perfect amount of hydration without feeling heavy or greasy, making it ideal for all skin types. What I love most is how well it preps my skin for makeup—it creates a silky base that helps foundation apply more evenly and last longer. Plus, it has a subtle, fresh scent that makes my skincare routine feel extra luxurious. If you want a serum that hydrates, smooths, and enhances your glow, this one is a winner! Gifted by Bobbi brown

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Multi use serum

Submitted 2 years ago

By MrsM

From Austin, TX

Verified Reviewer

Community Content

Reviewed at

Bobbi Brown US

The Bobbi brown serum works great as a primer and under my foundation. It is the first step of my makeup routine. It also works great as a skincare product on its own. I can't wait to see more results. Gifted by Bobbi brown.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Healthy skin

Submitted 2 years ago

By egv10

From United States

Verified Reviewer

Community Content

Reviewed at

Bobbi Brown US

I have been on the hunt for a product that can help improve the base of my makeup. I didn't know how much I would love this product until I started using it and realized how healthy and glowy my makeup looked. It's the easiest way to get a smooth finish without feeling like I have to layer on so many skincare products. I am truly obsessed! This product was gifted by bobbybrown.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Makes my skin look radiant

Submitted 2 years ago

By sandy

From sc

Verified Reviewer

Community Content

Reviewed at

Bobbi Brown US

I love the texture of this serum—it's thin, lightweight, and absorbs quickly. It provides great hydration, leaving my skin looking radiant, bright, and dewy. The refreshing citrus scent feels like a spa experience in a bottle! This product was gifted by Bobbi Brown.

User submitted media 1 of 2
User submitted media 2 of 2

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Must have

Submitted 2 years ago

By Sally

From New York

Verified Reviewer

Reviewed at

Bobbi Brown US

Bobbi Brown Vitamin Enriched Smoothing Serum is a lightweight, multi-benefit serum that hydrates, smooths, and preps skin for makeup. nice to apply, great product and really recommend .

User submitted media

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?

Q&A

Showing 3 out of 3 Questions
Q
Can this be used with retinol? Lactic acid? AHAs?
Asked by jbjb
Official Answer By Bobbi Brown US
Your comments are important, and we want to connect you with the right team. If you would like further assistance, please reach out to our Consumer Care team at consumercare-us@gcc.bobbibrown.com to share your concerns.Was this answer helpful to you
Q
Can I use this with Musely Spot Cream?
Asked by favtabulous
Official Answer By Bobbi Brown US
Hi there! Bobbi Brown Vitamin Enriched Smoothing Serum is designed to hydrate and smooth the skin. It is best to confirm compatibility with your provider to ensure the best results for your skin.Was this answer helpful to you
Q
Do you put this on first then use a moisturizer?
Asked by Colada
Official Answer By Bobbi Brown US
Thanks for reaching out! For best results, we recommend applying Bobbi Brown Cosmetics Vitamin Enriched Smoothing Serum to a clean, dry face, avoiding the eye area. Layer Bobbi Brown Cosmetics Vitamin Enriched Face Base on top to plump and hydrate skin for smooth makeup application.Was this answer helpful to you