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Summary
Conscious Beauty at Ulta Beauty™
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Swipe on the hype with Shape Tape, tarte's best-selling full-coverage concealer!
Benefits
- Full-coverage formula with natural matte finish
- Smooths & brightens appearance for an instant eye lift effect
- Crease-proof formula won’t cake or settle with 16 hrs of flawless wear
- Tape Technology™ helps smooth & blur appearance of fine lines & wrinkles
- Applies easily with jumbo Speed Smoother™
Features
- 100% agree it doesn’t crease or look cakey
- 100% agree skin looks & feels smoother
- 100% agree undereyes look smoother
- 100% agree it covers dark circles
- 100% would recommend to a friend
- 97% agree it blurs & smooths appearance of wrinkles & fine lines
- 16-hr longwear
- 12-hr crease proof
- Waterproof
- Dermatologist tested
- *based on a clinical & consumer panel study of 32 subjects
Key Ingredients
- Shea butter: moisturizes & conditions
- Mango butter: helps moisturize & condition skin
- Licorice root: brightens & color corrects look of skin
for a face lift effect:
conceal dark circles:
dot & dash concealer onto undereyes
blend upward towards temples with a makeup sponge or concealer brush
full face of flawless:
dot or dash directly onto redness, blemishes or imperfections
blend from center of face outwards with a makeup sponge or concealer brush
PRO tips:
if using a sponge, dampen for smoother application
use on eyelids as a shadow primer for a lasting look
22N Light Neutral: Water/Aqua/Eau, Cyclopentasiloxane, Cyclohexasiloxane, Methyl Methacrylate Crosspolymer, Butylene Glycol, PEG-10 Dimethicone, Trimethylsiloxysilicate, Sodium Chloride, Disteardimonium Hectorite, Cetyl PEG/PPG-10/1 Dimethicone, Aluminum Hydroxide, Amyl Cinnamal, Benzyl Salicylate, Convallaria Majalis Bulb/Root Extract, Dimethicone/Vinyl Dimethicone Crosspolymer, Disodium EDTA, Ethylhexylglycerin, Geraniol, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Hexyl Cinnamal, Hydroxycitronellal, Leontopodium Alpinum Flower/Leaf Extract, Lilium Candidum Flower Extract, Limonene, Linalool, Magnolia Liliflora Flower Extract, Mangifera Indica (Mango) Seed Butter, Olea Europaea (Olive) Fruit Oil, Paeonia Lactiflora Root Extract, Fragrance/Parfum, Phenoxyethanol, Tocopherol, Triethoxycaprylylsilane, Triethyl Citrate, Butyrospermum Parkii (Shea) Butter, Ulmus Davidiana Root Extract, Glycerin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, TBHQ. (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free Drunk Elephant Lala Retro Whipped Cream with $40 select Makeup and Skincare purchase (valid thru 7/19/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 4Under eyes
- 3Under eye
- 2Under eye concealer
- 1I would say eyelid primer but still over drying
- 1Conceal dark under eye circles .
Describe Yourself
- 2Oily skin
- 2Fair
- 1I'm a 46yo female combo to dry skin.
- 1Dry skin
- 1Age 62
Most Helpful Positive Review
I plan to reorder the larger size. LIGHT w/PINK UNDERTONES
After trying to find the correct concealer color and consistency for YEARS, I figured out LIGHT w/PINK UNDERTONES is EXACTLY my color. Please do NOT DISCONTINUE or change formula! It is PERFECT. I ordered three different samples and this really helped me figure out what looks best on my skintone. ...
Most Helpful Critical Review
I Expected Something Different! Mature Eyes Use as a Primer
I finally bought a trial/mini of Taste Shape Tape (cute container), to see what all the "hullabaloo" was about. Well, I don't really know! LOL Of course this is just MY opinion and I know so many woman and men love it, but I wasn't that enamoured. At least with its original intent. For concealer. I ...
801 results
Great product, awful bottle
I love the full size concealer, but it is nearly impossible to get the product out of this mini. You have to screw the cap all the way in for the wand to pick up enough product, and there is going to be a ton of unreachable product because you can't really move the wand around. If you already own the full size, save yourself a headache and just depot it for travel.
I would buy this product again
I love the coverage
Loveeeee
I absolutely love this concealer! Its easy to blend out and was pretty easy to color match. Only downside is its expensive, which is why i bought the travel size. Once i finish it ill decide whether to not i want to splurge on the full size.
Great concealer
I like this concealer because it covers well and is light weight.
No creases!
This concealer works best for my under eyes where I usually get a lot of creases. But once i applied and blended this tarte shape tape concealer, it did not crease at all. as long as you blend it well. there are also so many shades to choose from. i got one that perfectly matched my skin.