Rated 4.21 out of 5 stars
Most Helpful Positive Review I plan to reorder the larger size. LIGHT w/PINK UNDERTONES
After trying to find the correct concealer color and consistency for YEARS, I figured out LIGHT w/PINK UNDERTONES is EXACTLY my color. Please do NOT DISCONTINUE or change formula! It is PERFECT.
I ordered three different samples and this really helped me figure out what looks best on my skintone. I am not extremely fair, but I'm not a medium. Now that I have the correct color, all my other makeup looks SO MUCH BETTER. I have light skin with pink undertones and a little peach. I thought I was neutral but neutral has too much yellow for me. Please do not discontinue this color because I will be back again and again to reorder. I have tried so many different concealers colors and brands trying to figure out the correct shade and consistency. Other brands that conceal well are very thick and not smooth enough. The consistency is perfect and did not fall into my creases.
The pink undertone is very necessary for me because I have dark circles and a small dark blue vein around one of my eyes. I have had this since I was very young and my skin is very transparent in color around my eyes. I was shocked at how well it covered my imperfections without looking like I actually had makeup on. I also did not even have add a pink base concealer with it. I frequently have problems with concealing this blue vein with other expensive brands and believe me, you name it, I've tried it. With the correct shade and undertone of pink, I was able to mask the dark circle and vein flawlessly with minimal primer. I do always use an eye cream though.
I use the IT cosmetics concealer brush and you have to use very little of this product for it to go a long way. I will definitely be reordering in a larger size now that I figured out my shade. I can use the other sample colors on other areas of my face and blend it in with my concealer without a problem. Now that I have my concealer correct, I will probably be back to correct my foundation shade as well.
Most Helpful Critical Review I Expected Something Different! Mature Eyes Use as a Primer
I finally bought a trial/mini of Taste Shape Tape (cute container), to see what all the "hullabaloo" was about. Well, I don't really know! LOL Of course this is just MY opinion and I know so many woman and men love it, but I wasn't that enamoured. At least with its original intent. For concealer. I find it to be extremely DRY and very drying for the area to "conceal," your under eyes (and other areas too, of course). I actually couldn't believe why it's so popular because it's just SOOO ridiculously thin and drying. Even for a younger individual. I'm 61. I want and require more hydration overall. And in my under eye area. I certainly didn't expect Shape Tape to be so under par, in my opinion. And I've seen many fads come and go, tried countless products, many of excellent caliber. This was surprisingly disappointing. However, I did try something else. I used it on my UPPER EYE LIDS AND EYE AREA. THAT area of my skin isn't as fry and I moisturize as well, but applied the Taste Shape Tape there. It actually was a nice "eye primer" for my shadow. Plus the smaller size container holds PLENTY so a little product on each upper eyelid goes a long way. I applied the Shape Tape there for four days and applied different types of shadow. Matte, glitter and shimmer (on different days). They stayed put very well and my shadows still looked very pretty almost 8.5 hours one day and over 7+ the other two days after applying. That's without touch up.
NOTE: GIVING THREE (3) Stars as this product was really intended as a concealer. I would have rated higher if the product was formulated and made for Mature Skin as well.
Reviewed by 597 customers I like it would buy again but…
Star from Ann Arbor mi
It works great stays all day good color hides dark circles and blemishes great but you have to use a little amount and blend with a damp blender immediately it dries fast but still need setting powder
dries very quickly
jas from stroudsburg, pa
it gives great coverage but dries veryyy quickly. the first time i used it i was really impressed with the coverage. the second time it dried super fast and was hard to blend out. it was on my face for barely 30 seconds. if youre going to use it, i recommend applying as you go so that it doesnt dry up.
I have bought this multiple times
Meshell by the seashore from Pittsburgh pa
Great for brightening up the look of under eye circles. I use a creaseless product for eye lids but this is my go to for under eye and to cover a dark spot on my face.
The best quality concealer
Noes from VA
I love tarte concealer. I'm satisfied with this product. Not only is organic but also affordable and yet its classy
Great Concealer, but...
Kat from Missouri
Wanted to try this concealer since I was having a hard time finding a concealer that worked. Fantastic stuff! Full coverage, long-lasting, brightening!
Only thing is that it is a very tiny tube (it's super adorable tho lol), but it does make a decent size for "trying before buying."
my go-to concealer for super dark circles
beidou from nh
i've had the darkest purple eye bags for as long as i remember; i even remember being in middle school (i'm 21 now) and a girl ripping me apart about them, saying i need to sleep and how gross it was! it's been one of my biggest insecurities for years, and this is the only concealer that can actually cover them, without creasing or looking cakey! amazing coverage and very comfortable to wear!
Hard to blend
ALAM from Naperville, Il
Bought a darker shade to contour. Specifically chose the coolest looking shade as contour is 1) not meant to be warm, it's a shadow 2) I have naturally cooler undertones. Dried fast, very hard to blend smooth, color way warmer than pictured
brittany nicole from North Carolina
this is the only concealer I have ever used that doesn't settle into the tiny lines under my eyes! it isn't cakey yet gives all the coverage you need. will never switch concealers again as long as this one is available.
Bought it again
Andy from Florida
This product is soooooooo amazing!! Loving it so much, worth every penny
worth the money
Bella from Metairie, LA
had to go back and get the big one! blends so smoothly:)
Small Amount in Tiny Tube
Miss_1960 from AL
I enjoy buying travel sizes of new products, as I want to test them before I spend big bucks on full sizes. While I like this concealer, although it's not my fave, I was surprised that so little product was in the tiny tube. I ordered online, so I didn't have an accurate idea of the size of the tube. But what really shocked me was how little was in the tube. I also use travel products to, actually travel. I don't think this little bit of concealer would have lasted more than 7 days. Disappointing.
I would buy again
Crys from Kodiak
This my all time favorite Concealer ever
I wish this was as great as all the influencers said!
BellaBee from Chicago, IL.
I would love to say this was worth all the hype. Sadly 😞 disappointed. I lean towards more dry skin and moisturize under my eyes and tried this concealer and still no matter how I hydrated my skin this concealer really dried my skin out & looked worse than ever.
Oh and you can't even imagine what it was like after I powdered, set, or baked it. The cakey, flakey, alligator creases made me look like the crypt-keeper.😱 It aged me by at least ten years. Looks like I'm back to using my Instant Age Rewind and Milani conceal & perfect.
Amber B. from Terre Haute, IN
Not sure why this gets all the hype. Coverage was ok. It blends easy. But It creases and flakes. I tried it with several different primers and without any primer and the results were all the same. Gross.
I would buy this product again.
Darsh from Georgia
Wrinkle free concealer.
I would buy again
Crystal from Alaska
I use it to conceal my under eyes and it blends nicely
Bought the travel size as a tester - I'm HOOKED!!!
Liz C from Miami Fl
Wow! It really is all it's said to be and more. Personally, I was a skeptic and didn't want to drop $30+ on a product I wasn't sure about it so I bought the travel size and will absolutely go back for the full size. Worth the money!!!
Long wear is true
Ween from WI
My favorite under eye concealer. Doesn't go on cakey. Long wearing. Easy to blend. Love
I will buy this again.
Kate from OH
I bought the travel size to see how I would like it.
It's the best concealer I have use and I will be going back for the full size version.
Baby from Nevada
CG from MO
This is so far the best coverage concealer I have used. However, I think it dries too fast and can be hard to blend.
Favorite favorite favorite
Kort from TX
I will never buy another concealer😭 by far the best I've ever used.
CJ from Pennsylvania
Covers excellent..looks moist ot dry
Ry11 from 12/25/21
To full coverage
I will buy again
De from Fayetteville, NC
I picked this up as a sample size. Best concealer ever, however, I didn't get the right color as it's just a little too light but I make it work. I didn't want to take it back is how much I love it! When I purchase a full size, I'll ask an associate to help me with the correct shade.