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IT Cosmetics Superhero Volumizing Waterproof Mascara #1
IT Cosmetics Superhero Volumizing Waterproof Mascara #1

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IT Cosmetics Superhero Volumizing Waterproof Mascara

$28.00

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Color:Black Superhero Volumizing Waterproof Mascara Black
Size:0.3 oz

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Details

Features

  • Give your eyelashes Superhero powers with Superhero Waterproof Mascara, a lash-plumping, lengthening and volumizing mascara that provides 20x more volume and 41% more visible length vs. your natural lashes.
  • With its life-proof formula, this buildable and long-lasting mascara resists smudging, sweat, flaking and humidity while still feeling comfortable on your lashes.
  • The lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip while the Lash Changing Power Brush brings the drama to lift and separate.
  • Developed with plastic surgeons' insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.

Benefits

  • Volumizing waterproof mascara for super volume, length and elastic stretch in one coat!
  • Life-proof formula: resists smudging, sweat, flaking and humidity
  • 24HR & waterproof wear
  • 20x more volume & 41% more visible length vs. your natural lashes
  • Life-proof Lash Armor coats lashes in a flexible layer to resist water, humidity, and sweat without a crunchy feel.
  • Real Results: - 92% say it's buildable* - 90% say it provides big volume* - 90% say it feels comfortable on lashes* - *Results observed in a consumer panel survey

Key Ingredients

  • Pro-Vitamin B5: Known for its lash-conditioning benefits
  • Peptides: Helps brittle lashes look soft
  • Biotin: Vitamin that promotes healthier-looking hair and skin

Item 2606740

How To Use

Starting at the base of your eyelashes, wiggle and sweep up and through to the tips. You'll see dramatic eye makeup results in just one coat! Apply additional coats if desired. Remove with an oil-based makeup remover or cleanser, such as IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm.

Ingredients

Aqua / Water / Eau, Isododecane, Synthetic Beeswax, Trimethylsiloxysilicate, Polyacrylate-21, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Isononyl Isononanoate, Disteardimonium Hectorite, C30-45 Alkyldimethylsilyl, Polypropylsilsesquioxane, Dimethicone, Peg-30 Dipolyhydroxystearate, Propylene Glycol, Peg-10 Dimethicone, Bis-Peg-12 Dimethicone Beeswax, Candelilla Cera / Candelilla Wax / Cire De Candelilla, Phenoxyethanol, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Caprylyl Glycol, Magnesium Sulfate, Butylene Glycol, Benzoic Acid, Trideceth-6 Phosphate, Biotin, Dipropylene Glycol, Glyceryl Caprylate, Panthenol, Glycerin, Tocopherol, Steareth-20, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Sodium Citrate, Potassium Sorbate, Palmitoyl Tripeptide-1, Chrysin, Palmitoyl Tetrapeptide-7, Citric Acid, [+/- May Contain / Peut Contenir CI 77499 / Iron Oxides].

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

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Review Snapshot

by PowerReviews

1626 ReviewsWrite a Review
84%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Most Helpful Positive Review
Best waterproof, mascara ever.

I love this mascara, When it said it's waterproof, it's waterproof

Versus
Most Helpful Critical Review
Not as good as the OG.

I was disappointed by this waterproof superhero mascara. First it did not provide the near the results of the OG superhero mascara as far as length and volume. Secondly this mascara transferred to my lids throughout the day. Lastly this mascara is not waterproof. I used alittle splash of water and b...

1626 results

Best WP out there

Submitted 14 days ago

By Dani

From Miami

I wear TWO contacts in 1 eye,scleral in the other. PLUS- live in balmy humid Florida. Also an ICU nurse, lots of long shifts, tears, sweat ,rain,& humidity.. & hot flashes;‐). I've tried everything from Dior to Lancome. Those are both close Runners up but this one is my new favorite..

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Smudge central

Submitted 24 days ago

By Homemakermindy

From Kalispell, MT

Have had to wipe eyelid and undereye of smudges over and over again. Havent even gotten wet yet. Barely looks like I have more to an a tint and clumped and pulled off when trying to layer

Was this review helpful to you?
It's an "on sale" only mascara

Submitted 27 days ago

By Moose

From 02882

I like the wand, but it feels kind of thick. Lengthened, but was a little clumpy. Made my lashes look fluffy, but transferred. I bought it during the summer sale, and it might still go back.

Was this review helpful to you?
Do not buy

Submitted 3 months ago

By Leah

From Tucson, AZ

Looks like you have no mascara on pretty much. I love the regular super hero mascara not even close to the same results. Bummer I love IT cosmetics this was the first mascara I ever returned in my life.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
I would not buy again

Submitted 3 months ago

By Katie

From North Port Fl

Goes on to clumpy for my eyelashes

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?