Tab through the images or use the previous or next buttons to navigate each product image
- Available to ship
- See same day delivery eligibility in bag
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Give Back
IT Cosmetics Superhero Liquid Eyeliner Pen creates defined eye looks with a super black, longwear formula that is waterproof for up to 24 hours.
Benefits
- Features a brush hair tip and waterproof eyeliner formula to give your eyes instant definition in one simple stroke
- Liner tip has ultra smooth precision - won't fray like typical liner tips
- Triple Black Pigment Complex creates super black, super flawless lines that are waterproof for up to 24 hours
- Precise liquid liner brush tip saturates and defines the lash line, leaving no gaps or empty space
- Creates thin and thick lines, perfect for a cat eye, winged eyeliner, or natural eye makeup look
Key Ingredients
- Peptides
- Collagen
- Biotin
- Kaolin Clay
Research Results
- 24HR waterproof*
- 100% say it enhanced their eye's natural beauty*
- 97% saw a full lash line*
- *Results observed in a clinical study
Creating natural-looking, eye-defining thin, thick or cat-eye lines has never been easier! Lightly glide the felt brush hair tip across the base of your lash line, from the inner to outer corners. Press the brush as close to your lash roots as possible for a seamless no-skip glide. Press lightly to create a thinner line, and add slightly more pressure to create a thicker line.
Aqua/Water/Eau, Styrene/Acrylates Copolymer, Butylene Glycol, Alcohol, 1,2-Hexanediol, Acrylates/Octylacrylamide Copolymer, Beheneth-30, Pentylene Glycol, Glycerin, Kaolin, Acetyl Hexapeptide-8, Hydrolyzed Keratin, Biotin, Copper Tripeptide-1, Hydrolyzed Collagen, Equisetum Arvense Extract, Urtica Dioica (Nettle) Leaf Extract, Hydrolyzed Silk, Panthenol, Acacia Senegal Gum, Tropolone, PEG-40 Hydrogenated Castor Oil, PPG-26-Buteth-26, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Chenopodium Quinoa Extract, Sodium Hydroxide, Oryza Sativa (Rice) Extract, Caprylyl Glycol, Sambucus Nigra Fruit Extract, Black 2 (CI 77266), Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored Products
12 items
Use previous and next buttons to navigate the slides of the Sponsored Products Product Carousel
Questions
Ask a QuestionQ&A
Showing 5 out of 13 Questions
- Q
How do you recommend removing the eyeliner. I am having problems with other waterproof eyeliners being very difficult to remove.
- Asked by Leslie
- Official Answer By IT Cosmetics - BEHi there! We're so sorry to hear about this! IT should be removed with an oil-based remover like Bye Bye Makeup Melting Cleansing Balm! We hope this helps!Was this answer helpful to you
- Q
Is this safe for contact lenses wearers?
- Asked by ally
- Official Answer By IT Cosmetics - BEHi there! Yes, IT is safe to use while wearing contacts! IT is 24HR waterproof, smudge-resistant, and fade-resistant formula! We hope you try IT!Was this answer helpful to you
- Q
How many times could you use this product?
- Asked by Sky
- Official Answer By IT Cosmetics - BEHi there! There is no direct amount of usage for Superhero Liquid Eyeliner Pen. How long IT last will depend on how often you are using IT, and how much is applied at a time. XOXO Was this answer helpful to you
- Q
Is there a chance of over keratinizing the lashes and them become brittle and breaking off after long term consistent use?
- Asked by Jeanoh
- Official Answer By IT Cosmetics - BEHi there! Thank you for reaching out to us. Please know this is not a known issue with our products. If you have any concerns before using this product, we recommend consulting with your physician directly. We have a full ingredients list to reference on each product page. We hope this helps! XOXOWas this answer helpful to you
- Q
UNOPENED how long can this product last for?
- Asked by CAROLE
- Official Answer By IT Cosmetics - BEHello! Thanks for reaching out! This product will be good for three years unopened. We hope this helps. XOXO Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 187Everyday
- 146Thin Defined Line
- 115Going Out
- 105Thicker Line
- 39Smoky Look
Describe Yourself
- 147Classic Style
- 90Natural Style
- 49Trendy Style
- 164, love makeup, high stress job
- 1Need products that are easy to apply
Most Helpful Positive Review
This is liquid gold!
Love this stuff! I have always been horrible with liquid liners. The tip on this is precise, it goes on smooth and keeps a fine line. It really lasts all day. I rub my eyes a lot and it doesnt smudge or smear.
Most Helpful Critical Review
Will not purchase again
the liner does not stay on. I made sure that my face including eyelids were clean and lotion free but the product did not last half a day. it smudges onto my eye lids even with a primer. I was very disappointed and will be returning it to the store.
508 results
Not the same
This has been my go to for years, and recently its not been what is always has. The color isnt as bold, the wongs smudge through the day (never did that with the old formula) and the tip dries out after getting just one lide done, sometimes only half. I would love the OG back!!
IT used to be my favorite
IT used to be my favorite eyeliner but about the same time the look changed, it seems like the quality changed to. Changing brands.
Nope
Doesn't even apply and it's new idk if I did something wrong
Like the other reviews…. Not the same.
I have been using the superhero liner for years. The applicator and the formula have definitely both changed for the worse. The applicator frays and dries out quickly. Never had this issue before.
I really wish you'd go back to the older packaging!
Age 60+
Please go back to older packaging with the flare at the top and bottom. 1.I could find it right away amongst all other makeup 2.It provided more stability when applying then all others. 3. downsize the mascara container which is easier to apply