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IT Cosmetics Superhero Liquid Eyeliner Pen
Summary
IT Cosmetics Superhero Liquid Eyeliner Pen creates defined eye looks with a super black, longwear formula that is waterproof for up to 24 hours.
Benefits
- Features a brush hair tip and waterproof eyeliner formula to give your eyes instant definition in one simple stroke
- Liner tip has ultra smooth precision - won't fray like typical liner tips
- Triple Black Pigment Complex creates super black, super flawless lines that are waterproof for up to 24 hours
- Precise liquid liner brush tip saturates and defines the lash line, leaving no gaps or empty space
- Creates thin and thick lines, perfect for a cat eye, winged eyeliner, or natural eye makeup look
Key Ingredients
- Peptides
- Collagen
- Biotin
- Kaolin Clay
Research Results
- 24HR waterproof*
- 100% say it enhanced their eye's natural beauty*
- 97% saw a full lash line*
- *Results observed in a clinical study
Item 2514629
Creating natural-looking, eye-defining thin, thick or cat-eye lines has never been easier! Lightly glide the felt brush hair tip across the base of your lash line, from the inner to outer corners. Press the brush as close to your lash roots as possible for a seamless no-skip glide. Press lightly to create a thinner line, and add slightly more pressure to create a thicker line.
Aqua/Water/Eau, Styrene/Acrylates Copolymer, Butylene Glycol, Alcohol, 1,2-Hexanediol, Acrylates/Octylacrylamide Copolymer, Beheneth-30, Pentylene Glycol, Glycerin, Kaolin, Acetyl Hexapeptide-8, Hydrolyzed Keratin, Biotin, Copper Tripeptide-1, Hydrolyzed Collagen, Equisetum Arvense Extract, Urtica Dioica (Nettle) Leaf Extract, Hydrolyzed Silk, Panthenol, Acacia Senegal Gum, Tropolone, PEG-40 Hydrogenated Castor Oil, PPG-26-Buteth-26, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Chenopodium Quinoa Extract, Sodium Hydroxide, Oryza Sativa (Rice) Extract, Caprylyl Glycol, Sambucus Nigra Fruit Extract, Black 2 (CI 77266), Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 13 out of 13 Questions
- Q
How do you recommend removing the eyeliner. I am having problems with other waterproof eyeliners being very difficult to remove.
- Asked by Leslie
- Official Answer By IT Cosmetics - BEHi there! We're so sorry to hear about this! IT should be removed with an oil-based remover like Bye Bye Makeup Melting Cleansing Balm! We hope this helps!Was this answer helpful to you
- Q
Is this safe for contact lenses wearers?
- Asked by ally
- Official Answer By IT Cosmetics - BEHi there! Yes, IT is safe to use while wearing contacts! IT is 24HR waterproof, smudge-resistant, and fade-resistant formula! We hope you try IT!Was this answer helpful to you
- Q
How many times could you use this product?
- Asked by Sky
- Official Answer By IT Cosmetics - BEHi there! There is no direct amount of usage for Superhero Liquid Eyeliner Pen. How long IT last will depend on how often you are using IT, and how much is applied at a time. XOXO Was this answer helpful to you
- Q
Is there a chance of over keratinizing the lashes and them become brittle and breaking off after long term consistent use?
- Asked by Jeanoh
- Official Answer By IT Cosmetics - BEHi there! Thank you for reaching out to us. Please know this is not a known issue with our products. If you have any concerns before using this product, we recommend consulting with your physician directly. We have a full ingredients list to reference on each product page. We hope this helps! XOXOWas this answer helpful to you
- Q
UNOPENED how long can this product last for?
- Asked by CAROLE
- Official Answer By IT Cosmetics - BEHello! Thanks for reaching out! This product will be good for three years unopened. We hope this helps. XOXO Was this answer helpful to you
- Q
how long will this last you or when will this dry up?
- Asked by alexis
- Verified Reply - Brand ExpertHi there, thanks for reaching out! Superhero Liner typically lasts 2-3 months depending on use. We recommend replacing after 3 months max to assure best care of your eyes when using IT! XOXOWas this answer helpful to you
- Q
Is this eyeliner waterproof?
- Asked by case.face87
- Verified Reply - Brand ExpertHi there, thanks for your question! Superhero Liner is clinically proven for up to 24 hours waterproof wear. IT lasts all day until you take IT off! XOXOWas this answer helpful to you
- Q
Does this product apply well on mature skin/crepey eyelids?
- Asked by Geenah
- Verified Reply - Brand ExpertHi there, thanks for your question! The applicator on Superhero Liner is made of fine Heavenly Skin bristles for precision application. This type of applicator allows the liner to apply smoothly over all types of eye lids, including fine lines and textured surfaces. We hope you try IT out! XOXOWas this answer helpful to you
- Q
Is this oil free and safe to use with lash extensions?
- Asked by Ladylash
- Verified Reply - Brand ExpertHi there, thanks for your question! Superhero Liner is not oil-free- we do advise consulting with your lash specialist who can suggest the best products to use to cash for your lash extensions. XOXOWas this answer helpful to you
- Q
why doesn't this come in brown. I am older and black looks harsh.
- Asked by pink
- Verified Reply - Brand ExpertHi there, thank you for reaching out to us! At this time Superhero Liner does only come in Black, however we can share your suggestion for a brown shade. XOXOWas this answer helpful to you
- Q
Does this dry to a matte or shiny finish?
- Asked by Starr
- Verified Reply - Brand ExpertHi there! Superhero Liner dries to a complete matte finish! XOXOWas this answer helpful to you
- Q
How long is Superhero liner good for if unopened? Thanks!
- Asked by T-Bone
- Verified Reply - Brand ExpertHi there, thank you for your question! Once opened, the typical lifespan of Superhero Liner is about 2-3 months depending on use. XOXOWas this answer helpful to you
- Q
CAN THIS BE USED ON THE WATER LINE?
- Asked by mimi
- Verified Reply - Brand ExpertHi there! Since Superhero Liner is a liquid liner, we find IT works best on the upper lash line. For liner on the upper and lower waterline, try No Tug Waterproof Gel Eyeliner. You can shop IT through the link below! XOXO http://www.ulta.com/no-tug-waterproof-gel-eyeliner?productId=xlsImpprod5770231Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Most Helpful Positive Review
This is liquid gold!
Love this stuff! I have always been horrible with liquid liners. The tip on this is precise, it goes on smooth and keeps a fine line. It really lasts all day. I rub my eyes a lot and it doesnt smudge or smear.
Most Helpful Critical Review
Will not purchase again
the liner does not stay on. I made sure that my face including eyelids were clean and lotion free but the product did not last half a day. it smudges onto my eye lids even with a primer. I was very disappointed and will be returning it to the store.
511 results
Not Really Waterproof
I specifically bought this eyeliner because I need it to be waterproof. I have to keep reapplying it because it doesn't stay on Very disappointed.
Why change a good thing
Bring back the original superhero liner. Im a little late writing a review but im here to tell you, you've lost a long time customer. I wore this daily This new design and applicator is flawed and awful. I wont purchase again unless you go back to the original Ill mever understand why these companies mess with a good thing
Never Again!
This used to be my favorite, but this was basically dried out from the beginning. This is my second time trying to purchase this, I like the $7 drugstore version much better.
Not the same
This has been my go to for years, and recently its not been what is always has. The color isnt as bold, the wongs smudge through the day (never did that with the old formula) and the tip dries out after getting just one lide done, sometimes only half. I would love the OG back!!
IT used to be my favorite
IT used to be my favorite eyeliner but about the same time the look changed, it seems like the quality changed to. Changing brands.