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IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara
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Summary
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara has a buildable formula that defines, curls, separates, lifts and volumizes lashes.
Benefits
- Give your lashes superhero powers with this game-changing mascara that's clinically tested to give lashes super volume, super length and super elastic stretch in just one coat!
- Developed with plastic surgeons, IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara thickens and separates eyelashes to create the look of longer lashes and a full lash line
- Exclusive Elastic Stretch Technology lengthens and volumizes lashes
- Lash-Changing Power Brush has a lash lift effect and helps to curl lashes
- Super-buildable volumizing mascara formula thickens both long lashes and short lashes
- Super black pigment contains collagen, biotin and peptides to condition as you coat
- Ophthalmologist tested, suitable for contact wearers and ideal for sensitive eyes
Key Ingredients
- Elastic Stretch Technology
- Lash-Lifting Polymers
- Collagen
- Proteins
- Peptides
- Biotin
Research Results
- 100% saw a fuller lash line!
- 96% said lashes looked stretched!
- 96% saw dramatic volume & length!
- 96% saw plumper-looking lashes!
Item 2655144
Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!
Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.
Aqua / Water / Eau, Behenyl Behenate, Acrylates Copolymer, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Cetearyl Alcohol, CI 77499 / Iron Oxides, Stearic Acid, Palmitic Acid, Pvp, Vp/Eicosene Copolymer, CI 77491 / Iron Oxides, Aminomethyl Propanediol, Pentylene Glycol, Phenoxyethanol, Caprylyl Glycol, CI 77492 / Iron Oxides, Myristic Acid, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Panthenol, Glycerin, Steareth-20, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Sodium Citrate, Potassium Sorbate, Palmitoyl Tripeptide-1, Chrysin, Palmitoyl Tetrapeptide-7, Citric Acid, Biotin (F.I.L. N70073791/2).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Most Helpful Positive Review
Amazing
At 72 yrs. old, I can't believe how beautiful my lashes look. So happy I decided to order. Because I used chemo when I was being treated for cancer, I have very little lashes and I truly cannot believe how they full and long they are after using this product. Thank you so much, love your line, makes...
Most Helpful Critical Review
Does nothing but flake!!!
Just tried this new mascara and was not impressed at all. My lashes are fairly long on their own but this actually made them look shorter. The formula went on with lots of little black clumps, which in turn just flaked off, and that was before i even left the house. Definitely not a keeper!!!
7600 results
My new favorite mascara
[I received this product in exchange for my honest review] I can't stress enough that this is a waterproof mascara. That is unbelievable because it does not smudge in the slightest bit. But removing the mascara is beyond easy. I love how it does not clump and you can make the fully perfect fluffy, but not dramatic eyelashes with this. Gives incredible volume and length. This is my first time using a mascara, any color other than black. I have actually been considering to try a dark brown one and this one is absolutely stunning. I was mind blown at the unexpected beautiful shade when applied. Last all day without smudging. I am very picky with my mascara and this one definitely makes the favorites list.❤️✨
Not magic, IT Mascara!
I wasn't sure how I'd feel about switching from my absolute favorite lash lengthening and curling mascara, but this one stole the show. from black mascara but this one completely changed my mind. The formula is not clumpy and easily builds up. Lightweight on my lashes and a neutral scent. The brown shade gives my lashes a softer, more natural look while still making my eyes stand out. It adds a crazy amount of length and definition without getting clumpy, and I like that I can build it up without my lashes looking stiff or spidery. It wears well throughout the day with almost 0 smudging or flaking, and it's become my go-to for everyday makeup. Definitely repurchasing and staying in my makeup bag. Pic shows only 1 coat. See the difference for yourself!
Not magic, just IT Mascara!
I wasn't sure how I'd feel about switching from my absolute favorite lash lengthening and curling mascara, but this one stole the show. from black mascara but this one completely changed my mind. The formula is not clumpy and easily builds up. Lightweight on my lashes and a neutral scent. The brown shade gives my lashes a softer, more natural look while still making my eyes stand out. It adds a crazy amount of length and definition without getting clumpy, and I like that I can build it up without my lashes looking stiff or spidery. It wears well throughout the day with almost 0 smudging or flaking, and it's become my go-to for everyday makeup. Definitely repurchasing and staying in my makeup bag. Pic shows only 1 coat. See the difference for yourself!
Not magic, it's IT mascara 🩷
I wasn't sure how I'd feel about switching from my absolute favorite lash lengthening and curling mascara, but this one stole the show. from black mascara but this one completely changed my mind. The formula is not clumpy and easily builds up. Lightweight on my lashes and a neutral scent. The brown shade gives my lashes a softer, more natural look while still making my eyes stand out. It adds a crazy amount of length and definition without getting clumpy, and I like that I can build it up without my lashes looking stiff or spidery. It wears well throughout the day with almost 0 smudging or flaking, and it's become my go-to for everyday makeup. Definitely repurchasing and staying in my makeup bag. Pic shows only 1 coat. See the difference for yourself!
Great for an everyday natural look
[I received this product in exchange for my honest review] Really loving this mascara - looks natural, adds nice definition and length. Application is great, the wand really gets all of the lashes and, the formula is lightweight, doesn't clump or weigh down your lashes. My only complaint is with the packaging, she is a hefty girl and a bit bulky for a smaller size makeup bag that you'd throw in a purse.
Questions
Q&A
Showing 5 out of 127 Questions
- Q
Do you make a brown mascara?
- Asked by Kiki
- Official Answer By IT Cosmetics - BEHi there! We currently do not offer brown mascara, but we have shared this suggestion with our team for future consideration!Was this answer helpful to you
- Q
Is this full size?
- Asked by Sonybme
- Official Answer By IT Cosmetics - BEHi there! Our Superhero Elastic Stretch Volumizing & Lengthening Mascara is full size, as depicted in the product image. We hope this helps!Was this answer helpful to you
- Q
Is this Prada Cruelty Free ? Peta? Sleeping bunny certified ? 3rd party tested on animals? Sold to china- ?where they test on animals
- Asked by Deb
- Official Answer By IT Cosmetics - BEHi there! We are happy to let you know that IT Cosmetics is 100% Cruelty Free. Our products are always formulated with skin loving ingredients, and never tested on animals! You can find the full ingredient lists for all of our products directly on itcosmetics.com under the products Ingredient Tab, should you have any further questions or concerns!Was this answer helpful to you
- Q
I need waterproof mascara. Does this come in waterproof?
- Asked by Luckyxxx
- Official Answer By IT Cosmetics - BEHi there! Our Superhero Mascara is available in a waterproof formula. You can find IT here: https://tinyurl.com/23fnk6lfWas this answer helpful to you
- Q
What is the source of the Tocopheryl Acetate in this? Sunflower, soy etc...
- Asked by Jaclyn
- Official Answer By IT Cosmetics - BEHi there! Thanks for your interest in our Superhero Mascara. We make every effort to provide products of the finest quality, and the components we use are selected due to their safety record for consumer use. The ingredients in our products can be derived from various sources, encompassing both synthetic and organic materials from plants, minerals, or animals - these unique formulas and technology safely provide the desired result. We always recommend reviewing the full ingredient list to ensure the product is suitable for you.Was this answer helpful to you