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Highlights
Summary
Pureology's Strength Cure Shampoo is a sulfate free shampoo that provides hair repair for damaged hair. This formula supports hair strengthening for healthier, more resilient strands from within.
Benefits
- Restores and repairs damaged hair
- Softens and protects color-treated hair
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Recyclable packaging
Key Ingredients
- Keravis: A strengthening protein known to prevent hair breakage
- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2565130
Apply to wet hair, lather and, rinse. Follow with conditioner.
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Coco-Betaine, Glycol Distearate, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Parfum/Fragrance, Sodium Isethionate, Citric Acid, Ppg-5-Ceteth-20, Sodium Chloride, Divinyldimethicone/Dimethicone Copolymer, Polyquaternium-7, Amodimethicone, Polyquaternium-10, Carbomer, Acrylates Copolymer, Peg-55 Propylene Glycol Oleate, Propylene Glycol, C11-15 Pareth-7, Hexyl Cinnamal, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Linalool, Tocopherol, Olea Europaea Fruit Oil/Olive Fruit Oil, Camelina Sativa Seed Oil, Trideceth-12, Salicylic Acid, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Sodium Benzoate, Magnesium Nitrate, Benzyl Alcohol, C12-13 Pareth-23, C12-13 Pareth-3, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Arginine, 2-Oleamido-1,3-Octadecanediol, Poly (Linseed Oil), Benzophenone-4, Phenoxyethanol, Citronellol, Ci 14700/Red 4, Methylchloroisothiazolinone, Sorbic Acid, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate, CI 15510/Orange 4.
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Questions
Q&A
Showing 5 out of 132 Questions
- Q
Im switching my products to all cruelty free. Is pureology cruelty free???
- Asked by Alex
- Official Answer By Pureology - BEHi there! Thank you for reaching out about our Strength Cure Shampoo for Damaged Hair. Regarding Pureology, I'm happy to share some good news based on my web search! Yes, Pureology is considered a cruelty-free brand. Here's a detailed breakdown: No Animal Testing: Pureology has clearly stated that they do not test their products or ingredients on animals at any stage of development. This commitment extends to their suppliers and any third parties, ensuring no animal testing occurs on their behalf. No Sales in Mandated Testing Markets: The brand also confirms that they do not sell their products in countries where animal testing is legally required, such as mainland China, which has historically had such regulations. 100% Vegan: Beyond being cruelty-free, Pureology products are also 100% vegan. This means all their formulations are free from any animal-derived ingredients or by-products. PETA Certified: Pureology is officially certified as cruelty-free by PETA (People for the Ethical Treatment of Animals), which is a widely recognized certification for cruelty-free brands. It's worth noting a common point of discussion: Pureology's parent company is L'Oréal. While Pureology itself is cruelty-free and vegan, L'Oréal as a whole is not universally recognized as cruelty-free because some of its other brands may still conduct animal testing where required by law. However, if your focus is specifically on the Pureology brand, you can be confident in its cruelty-free and vegan status.Was this answer helpful to you
- Q
Will this work on over proteinized hair?
- Asked by Bri
- Official Answer By Pureology - BEHello there! Thanks for reaching out about Strength Cure Shampoo! This is a sulfate-free, color-safe, and vegan formula clinically proven to restore up to 99% of hair’s virgin strength and reduce breakage for all damaged hair types. We hope this helps!Was this answer helpful to you
- Q
Can this product turn your hair more blonde looking if you have blonde coloring? Someone noticed my hair being lighter after a single use
- Asked by AK
- Official Answer By Pureology - BEHi there! We appreciate your interest in our products! Strength Cure Shampoo is a gentle, sulfate-free shampoo that is designed to fortify and repair damaged, color-treated hair. If your main concern in your haircare routine is brightening your blonde hair color, we suggest our Strength Cure Blonde Purple Shampoo. This product tones and neutralizes brassiness. Check it our here: https://tinyurl.com/26czogsv. We hope this information helps!Was this answer helpful to you
- Q
Does this shampoo and conditioner help thinning hair. And detangle hair extensions?
- Asked by Nay
- Official Answer By Pureology - BEHi there! We appreciate you reaching out about Pureology Strength Cure Shampoo. This is a gentle, sulfate-free shampoo that fortifies and repairs damaged, color-treated hair. We highly recommend contacting the manufacturer of your extensions. They will be best equipped to advise on compatible hair care products and usage protocols following their treatment. Hope this helps!Was this answer helpful to you
- Q
Does this have any ingredients to promote hair growth?
- Asked by Cyn-tia
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Strength Cure Shampoo! This is a fortifying shampoo to help repair damaged, color treated hair while providing nourishment and softness. The key ingredients and their function: Keravis: A strengthening protein known to prevent hair breakage Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair Hope this helps!Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Not for me
PLEASE READ THIS REVIEW IN ITS ENTIRETY: Ok, first thing's first: Makes my hair soft, shiny, tangle-free, healthier, and kept my red color from fading. It did everything it says it does...and some. IT MADE MY HAIR FALL OUT! I have oily, fine, LONG hair. Prior to using this I had normal hair los...
Most Helpful Critical Review
Not happy at all!!!!
After using Pureology Essential Repair shampoo, condition and split end correcting treatment for years, to have it replaced with Strength Cure was like a slap in the face! My stylist always called the split end correcting treatment "medicine for the hair" and she was right. Strength Cure didn't leav...
804 results
Great shampoo
Hair Type Straight Hair
I've been using the Pureology Strength Cure Shampoo for a few weeks now, and I'm impressed with the results. The scent is light and pleasant—nothing overpowering, which I prefer. I used heat to style my hair a lot and this shampoo has helped my damaged hair. It lathers well and cleanses without stripping away moisture, leaving my hair feeling softer. I've also noticed less breakage. Definitely a great choice if you're looking to repair and strengthen your hair. Recommend pairing with the conditioner for better result!
Love Love Love for my thin wavy/curly hair.
Hair Type Wavy Hair
I am 50 y/o. My hair is thin, curly/wavy (2c on the curl chart), medium length hair. For the most part dry d/t coloring every 6 weeks to cover gray hair . My hair seemed to look scraggly anytime I tried to grow some length on it. The price point is high but I ended up trying it when I had a 40% off coupon for a drug store. I am so glad I did! After just one use, my hair looked smoother and healthy, it even seemed to define my lackluster curls. I have repurchased several times and have been using it for almost a year now, and my hair has not looked this healthy since before I had to start coloring it routinely. I have even been able to grow my hair out longer instead of always trimming the dead ends to keep from looking scraggly. I was concerned about reviews r/t hair loss, but I have not had that issue. My recommendation is to splurge and give it a try, glad I finally did! Highly recommend!
Made for Locs!
Hair Type Very Curly Hair
I have thick, curly locs and color-treated hair, which can often feel dry and brittle, but Pureology Strength Cure Shampoo completely transformed it. After just one use, my hair felt soft, hydrated, and much more manageable. The formula is gentle yet effective, leaving my locs nourished without weighing them down. It's sulfate-free, so it doesn't strip my color. I'll definitely be using this going forward—my hair has never felt this healthy!
Difference Maker
For awhile I've been on a mission to improve my hair health. My hair is fine and long with highlights/lowlights. I did everything I could think of to help my hair: washing less, less bleach, less heat styling, hair oil, good diet, etc. My hair improved but still felt dry and damaged. The only thing I hadn't changed was my shampoo because honestly I was afraid sulfate free shampoo wouldn't clean my hair well. So I finally bought Strength Cure and WOW it made the night and day difference. My hair wasn't the usual mass of tangles with dry frizzy ends. And I wasn't losing tons of it. It was clean and healthy looking. And my color stayed so much better. This is my shampoo from now on!
Great
Hair Type Wavy Hair
I love this shampoo because it helps maintain the color in dyed hair, another thing... it is wonderful because its ingredients are 100 percent vegan, that is, chemical-free, another thing I love is that it has a packaging made of plastic Recyclable that helps the environment. I highly recommend it and it is now part of my hair cleaning routine.
