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Highlights
Summary
Pureology's Strength Cure Blonde Purple Shampoo is a rich-lather, sulfate-free purple shampoo that tones and fortifies brassy, damaged and lightened hair.
Benefits
- Tones and neutralizes brassiness
- Strengthens and fortifies lightened or blonde hair
- Provides extraordinary color protection
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Keravis: Prevents hair breakage
- Astaxanthin: Helps heal and repair damaged hair
- Purple Orchid: Provides violet toning properties
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2565117
Apply to wet hair, lather, and rinse. Follow with conditioner.
Aqua/Water/Eau, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Sodium Chloride, Decyl Glucoside, Polyquaternium-10, Sodium Hydroxide, Parfum/Fragrance, Amodimethicone, Ppg-5-Ceteth-20, Citric Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Ci 60730/Acid Violet 43, Acrylates/Beheneth-25 Methacrylate Copolymer, Camelina Sativa Seed Oil, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Fruit Oil/Olive Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Arginine, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Phenoxyethanol, Orchis Mascula Extract, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate.
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Reviews
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Most Helpful Positive Review
Love it.
I'm so confused how this got so many bad reviews. I have never used their previous PLATINUM shampoo, so i don't have that to compare to but... I'm a licensed cosmetologist and i went into Salon Centric to pick up a shampoo. My main focus was to find a shampoo that will help restore my hair, so i saw...
Most Helpful Critical Review
Good Shine
• I would rate the strength Cure Best Blonde Shampoo & Condition Packette compare to other products I have tried because it kept my blonde locks shiny. • I wish I was sent a full size to see long term for my long hair results but I was sent super little packets like the one in the magazines for the ...
2279 results
Seems to work but not great on sustainability
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Have only used the shampoo 2 times on my natural blonde hair, it has seemed to dull some of the yellow/brassy tones but I think I need to use it more to get obvious results. I do not like how the product comes in plastic bottles, this product would do well with a reusable aluminum container program to become zero waste. And this is primarily why I don't think I would get again
Perfect for brassy hair
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
I used this twice a week and it does wonders. It revives salon fresh hair
LOVE this shampoo!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I have somewhat fine dirty-blonde hair that I have highlighted with brighter blonde and red highlights, so I do whatever I can to keep my hair healthy.
Great Wash!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I have very thick hair and truly did not expect much lather or even a scent but once I applied the shampoo in my hair I kept working it in and I got a nice lather and even a pleasant scent. I let it set in my hair for probably 5 minutes or so then worked it in more before I rinsed. It rinsed out beautifully and then I applied the matching conditioner.
RUN - DONT WALK
I have been using Redken for the last 2 years & noticed my hair just being super dry after every wash. Ive used this twice so far & my hair feels amazing. Cleab without feeling brittle. Love the smell, love the quality! Def recommend - Pricey but worth it.