Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Virtue Shea Butter Heat Protect Curl Leave-In Butter #1
Virtue Shea Butter Heat Protect Curl Leave-In Butter #1

 Shea Butter Heat Protect Curl Leave-In Butter

Online only

$46.00

or

Size:5.0 oz

Offers

Pickup and delivery options

In stock and ready to ship

Usually ships in 24 hours

Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

Earn points on this purchase.

Details

Benefits

  • Virtue Curl is the only premium curl line free of the Big Six chemicals (parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants)
  • Enhances
  • Nourishes
  • Alpha Keratin 60ku helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.

Features

  • IDEAL FOR:
  • Types 2 - 4 curly hair
  • Safe for color-treated and chemically treated hair
  • PRODUCT AESTHETICS: A buttery, rich leave-in cream that melts into hair without weighing it down.

Key Ingredients

  • All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
  • Shea Butter, Jojoba Esters & Olive-Derived Esters: A super-hydrating combo that helps to soften hair and provides lightweight moisture without weighing down curls.
  • Selaginella Lepidophylla Extract (''Resurrection Plant'' or ''Rose of Jericho''): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life.
  • Multi-faceted UV/Solar Protection Complex: An anti-pollution active that is known to provide color and heat protection​.

Item 2596375

How To Use

Work a generous amount of product into wet or damp hair from root to ends. Do not rinse. Reapply as needed.
br>TIPS: Apply Curl Butter as a leave-in to completely wet hair to lock in moisture. Work through hair and detangle in sections for even distribution.

Ingredients

Aqua (Water, Eau), Cetearyl Alcohol, Propanediol, Behenyl Alcohol, Cetyl Alcohol, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Butyrospermum Parkii (Shea) Butter, Heptyl Undecylenate, Cetyl Esters, Brassica Alcohol, Jojoba Esters, Linum Usitatissimum (Linseed) Seed Extract, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Glyceryl Stearate, Keratin, Panthenol, Tocopherol, Oryza Sativa (Rice) Bran Extract, Selaginella Lepidophylla Extract, Helianthus Annuus (Sunflower) Seed Wax, Hydrolyzed Adansonia Digitata Seed Extract, Quercus Petraea Fruit Extract, Oryza Sativa (Rice) Seed Protein, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Salvia Hispanica Seed Extract, Madecassoside, Helianthus Annuus (Sunflower) Sprout Extract, Oryza Sativa (Rice) Extract, Caesalpinia Spinosa Fruit Extract, Helianthus Annuus (Sunflower) Extract, Carrageenan, Gluconolactone, Hydrogenated Ethylhexyl Olivate, Xylitol, Hydrogenated Olive Oil Unsaponifiables, Trehalose, Glycerin, Sodium Phytate, Sorbitan Isostearate, Caprylyl/Capryl Glucoside, Ethyl Linoleate, Polysorbate 80, Polyglycerin-3, Sodium Dilauramidoglutamide Lysine, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Sodium Phosphate, Galactoarabinan, Caprylic Acid, Calcium Gluconate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Parfum (Fragrance), Brassicyl Valinate Esylate, Caprylyl Glycol, Cetyl Hydroxyethylcellulose, Maltodextrin, Lactobacillus Ferment, Phytic Acid, Phenoxyethanol, Chlorphenesin, Sodium Benzoate, Potassium Sorbate, Potassium Hydroxide, Alcohol, Citric Acid, Benzyl Alcohol, Citral, Citronellol, Limonene, Geraniol, Linalool, Alpha-Isomethyl Ionone.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

Virtue

Shea Butter Heat Protect Curl Leave-In Butter

$46.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

Virtue

Shea Butter Heat Protect Curl Leave-In Butter

$46.00

Step 2

Step 3

Similar items for you

12 items

We think you'll like

12 items

Sponsored products

12 items

Review Snapshot

by PowerReviews

114 ReviewsWrite a Review
100%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
A little goes a long way!

This butter is amazing. I would imagine it would be great for all types of curly hair, and that the thickness and/or coarseness of the hair would dictate how much to use. I have fine, curly hair. (Think large ringlets when it rains.) I have some issues with frizz. I need the smallest amount to style...

Versus
Most Helpful Critical Review
Not what I'd hoped

I haven't figured out quite what this product does yet. I can't use a "generous" amount as indicated or it's kid of gunky in my hair afterward. Using less and spreading through my hair doesn't seem to change anything. I love the virtue curl line, but I prefer the Refresh Leave In spray to this produ...

114 results

Good stuff

Submitted 3 years ago

By Kat

From Undisclosed

Reviewed at

Virtue Labs - Syndication

A little goes a long way with this stuff. Use less than you think you need initially and experiment. I used too much at first and my hair was really weighed down. Too much and it's like a stiff gel, but it did help my curls hold their shape for a day or two.

Was this review helpful to you?
Pretty good so far!

Submitted 3 years ago

By Nana H.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

I've only used the Leave-in Butter twice so far, but my hair has looked great each time! I have 3B/3C curls and was able to use the product without the gel!

Was this review helpful to you?
Good product - reccommend it!

Submitted 3 years ago

By Tika H.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

Whether I'm blowing out my hair or letting it air dry, this leave in butter leaves my hair soft and tamed. Easy to use, smells good too.

Was this review helpful to you?
Works Great

Submitted 3 years ago

By Janet B.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

I rub a small amount through my short damp hair and my waves fall perfectly into place. Extremely happy with results

Was this review helpful to you?
Favorite summer hair product

Submitted 3 years ago

By Jeri C.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

When it's super humid, there's no drying and straightening this hair- love this butter. A very small amount leaves my hair with pretty waves and curls with no frizz.

Was this review helpful to you?

Q&A

Showing 1 out of 1 Questions
Q
I have wavy hair but blow dry it straight. Is this product more for promoting curls?
Asked by Emerald Eyes
Official Answer By Virtue - Brand Engage
Hi, Yes, this is designed to add weight, shine and definition to natural curls. Our Un-Frizz Cream and Frizz Block Smoothing Spray offer better smoothing with control and heat protection.Was this answer helpful to you