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Usually ships out in 1-2 days
Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
OUAI's Fine Hair Shampoo is for fine hair, this color-safe, thickening shampoo adds volume & bounce and smells as good as it looks.
Benefits
- Adds volume and bounce
- Strengthens and thickens hair
- Hydrates and nourishes
Key Ingredients
- Biotin: Strengthens and reinforces hair health by delivering essential nutrients
- Chia Seed Oil: Thickens and volumizes
- Hydrolyzed Keratin: Softens, smooths frizz and adds shine
Scent Type
- Mercer Street: An outspoken fragrance that a-OUAI-kens the senses.
- Key Notes: Italian Lemon, Orange, Peony, Iris, Lily, Musk, Orris, Magnolia, Jasmine, Rose Damask
- Mercer Street scent can be found in OUAI Fine, Medium, and Thick Shampoos & Conditioners.
Thoroughly wet hair from roots to ends with lukewarm water. Lather a quarter size amount of shampoo in hands. Work shampoo into roots and anywhere hair touches the scalp. Rinse shampoo. Squeeze out excess moisture before applying conditioner.
Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Parfum (Fragrance), Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cannabis Sativa Seed Extract, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free surprise sample pack with select purchase. Totally Free, Totally Fun! One per customer (valid thru 6/13/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 4 out of 4 Questions
- Q
Is this Sulfate free?
- Asked by Nat
- Official Answer By OUAI - Brand EngageOur Fine Hair Shampoo & Conditioner do not contain sulfates.Was this answer helpful to you
- Q
I have fine, oily hair. Does this help toadd volume?
- Asked by Jess
- Official Answer By OUAI - Brand EngageYes! This color-safe shampoo breathes life into fine, flat hair with strengthening keratin, biotin, and nourishing chia seed oil. Hair is left clean, bouncy, and full of volume, so you can finally be fine with being fine. Follow with Fine Conditioner for best results.Was this answer helpful to you
- Q
I have low porosity, oily, fine hair. How often can i use this? And is it good for oiliness?
- Asked by Tracey
- Official Answer By OUAI - Brand EngageYou can use as often as you'd like! Our Fine Hair Shampoo is designed for fine hair. This color-safe shampoo breathes life into fine, flat hair with strengthening keratin, biotin, and nourishing chia seed oil. We recommend following with Fine Conditioner for best results.Was this answer helpful to you
- Q
Is this shampoo color safe?
- Asked by Gracie
- Official Answer By OUAI - Brand EngageYes, all of our Shampoos and Conditioners are safe for color-treated hair, chemically-processed hair, keratin and Brazilian blowout-treated hair, extensions, wigs, and synthetic hair.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 3Fine hair
- 3Everyday
- 2Shampoo
- 1Normal fine hair
- 1Oily scalp
Describe Yourself
- 7Fine hair
- 2Thin hair
- 2Blonde
- 1Full but fine textured frizzy/wavy hair.
- 1Flat hair
Hair Type
- 36Straight Hair
- 27Wavy Hair
- 1Very Curly Hair
Most Helpful Positive Review
Luxurious hair results!
I have fine, straight, oily, frizzy, damaged (from coloring and using heat styling tools over the years) hair type. My scalp tends to get oily but have dry, brittle strands and been in search for hair products that'll help replenish/repair, add volume, and reduce frizz all while not weighing my hair...
Most Helpful Critical Review
Smells wonderful, but that's about it.
I have fine, straight hair and I got this shampoo hoping that it would give me a boost of volume and make it look less fine. My concerns are: oily at the top, frizz at the bottom, flat hair, and fine hair. PROS: It does make my hair soft, as it claims it will. It tames my frizz, which is something ...
540 results
Smells like my grandma
Hair Type Wavy Hair
Product did not make my hair full and soft like some reviews stated that it did. Not a fan of the smell of this product.
Smell is Horrific
Hair Type Straight Hair
I wanted to love this so bad and I typically never leave reviews but this product has such a strong piercing smell that it's unbearable. Take the smell reviews seriously lol, they're accurate.
Would purchase again
Hair Type Straight Hair
When I first applied the shampoo onto my scalp, the first thing I noticed was the smell. It smells amazing and that smell stays for days. Along with this, I noticed how easily the product lathered. You definitely do not need a lot of product to cover your scalp. However, the shampoo isn't for oily hair. After a day, your hair will be oily again. Would recommend for drier hair types.
scent is DIABOLICAL
Hair Type Straight Hair
i tried this out based on reviews that it made hair feel softer -- definitely can see this! my hair has been feeling coarse recently, but after using this and its matching conditioner, its definitely softer. that being said, the scent is DIABOLICAL. i do not get any of the listed scent notes out of it... it straight up smells like i poured toilet bowl cleaner on my head. its so bad. additionally, for the price you dont get much.
Cannot With The Scent!
Hair Type Wavy Hair
Have tried Ouai hair mask and the Beach Spray with great results so didn't hesitate when an Ulta salesperson talked me into their Fine Hair Shampoo and Conditioner. I can say that it certainly cleans nicely and my hair was left bouncy, but the scent is 100% unsupportable. It's beyond Grandma left that perfume on her dressing table a few years too long. Sadly, I purchased it, used it twice to make sure I wasn't dreaming, but had to pack up my bathroom products for a horrible flood in our apartment. I am now out of the Ulta return zone, stuck with two giant bottles of this. Learn from my mistake and buy the travel size of any new hair product first. It saves so much pain!