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Free Gift with purchase
Online only free matte fluid eye paint mini with $25 About Face purchase (valid thru 10.31.26 on shipped orders only; pickup and same-day delivery not eligible. While quantities last)
Highlights
Summary
The about-face Shadow Fix Eye Primer is a long-wearing, lightweight primer that locks down eyeshadows for looks that stay vibrant, crease-proof and smooth all day (and night).
Benefits
- This non-drying primer wears comfortably while delivering max shadow staying power and color intensity.
- Shadow Fix can be used prior to any AF eye formula.
Item 2599800
Using your finger, the applicator or your favorite tool, apply a thin layer to eyelids (or anywhere you're applying shadow) for crease-free, all-day staying power. Allow primer to set for 20-30 seconds before applying eyeshadow.
Isododecane, Mica, Silica, Trimethylsiloxysilicate, Aluminum Starch Octenylsuccinate, Disteardimonium Hectorite, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2; Althaea Officinalis Root Extract, Aqua/Water/Eau, Brassica Campestris (Rapeseed) Seed Oil, Ethylhexylglycerin, Glycine Soja (Soybean/Soja) Oil, Glycyrrhiza Glabra (Licorice/Réglisse) Root Extract, Lecithin, Oleic Acid, Oryza Sativa (Rice/Riz) Bran Extract, Oryza Sativa (Rice/Riz) Extract, Oryza Sativa (Rice/Riz) Germ Extract, PEG-40 Stearate, Polyglyceryl-3 Diisostearate, Propylene Carbonate, Synthetic Beeswax, Terminalia Arjuna Extract, Tocopherol, Phenoxyethanol, Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77491/77492/77499), Titanium Dioxide (CI 77891).
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
THE best eyeshadow primer I've used
About Face Shadow Fix eye primer goes on smoothly and the applicator allows me to get the product in that little indented area at the inside corner of my eyes. The consistency allows time to tap it out and cover the lid before it sets. My lids are dry and mature and this primer doesn't exaggerate th...
Most Helpful Critical Review
THE best eyeshadow primer I've ever had!
I went to Ulta not looking for eyeshadow primer but when I saw the last tube of About Face Shadow Fix Eye Primer, I had to buy it. It's better than any formula from Urban Decay. My eye lids are dry and mature, plus I have slightly hooded eyes, one of them more hooded than the other so I usually expe...
97 results
Not bad for the price.
It does a good job of locking in my eye shadow, but above the crease, it gets very crepe-y after a few hours. Trying some moisturizer to combat that. For those with dry skin, this is probably not a great choice.
Like envy from urban decay
Was looking for a dupe to envy to cover up my vains in my eyes. However i got beef with the reference photo. One side that says without has no lighting, as for the side with the primer you can see a glare of her face and the lipstick is shiner and the eyeshadow sparkles more bc of a spotlight on the side with the primer. Seems quite deceptive in my opinion.
long lasting as eyeshadow base
makes the colors pop and eye makeup lasts all day without any creasing or dullness.
Meh
Not great for eyes with any lines at all. Settled into my fine lines and creased on my eyelids. No allergic reactions on my sensitive eyes, so there's that.
Not impressed
Gave a good white base but dried down where you could see where it stopped and i tried applicstion with a sponge and then brush, then my finger and none fixed it. Also is pretty drying.