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Arctic Fox Semi-Permanent Hair Color
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Summary
Arctic Fox Vivid collection offers DIY-friendly color. The hydrating, semi-permanent formula is free of harsh chemicals and delivers deep conditioning for soft, healthy hair. Experience vibrant, long-lasting shades designed to bleed less and fade beautifully.
Features
- Deep True Purple
- On levels 8+, Purple AF will show up as a vibrant true pop of purple
- On levels 6-7, Purple AF delivers a rich, deep violet tint with a dimensional, moody finish
- The lighter your base, the louder the purple, but even on darker hair, it still shows up with a purple tint
Benefits
- DIY formula - easy at-home application
- Hydrating & deep conditioning
- Keeps hair soft and healthy
- Best on pre-lightened hair
- Vibrant results on level 8+
Formulated Without
- Ammonia
- Peroxide
- PPD
- Ethyl Alcohol
Item 2562926
Because everyone's hair is different, do the strand test and see the result of the color before full application. A patch test is also recommended to confirm you're not allergic.
Step 1: Shampoo and dry hair thoroughly. Do NOT use conditioner.
Step 2: Use coconut oil (or petroleum jelly) around hairline and on ears to prevent staining of the skin (optional).
Step 3: Remove bottle cap and inner seal.
Step 4: Wear protective gloves for application and pour desired amount into bowl.
Step 5: Apply color evenly with color brush. Begin at the root of the hair and work it evenly through to the ends. Start nape of the neck and work upwards through the head and be sure to completely saturate the hair shaft.
Step 6: Place a plastic cap over the hair and leave color on for at least 1/2 hour or more. Arctic Fox hair color will NOT damage your hair and has added conditioner, so leaving it on for longer will not hurt a thing.
Step 7: Rinse hair in tepid water thoroughly, until the water runs clear. For the first rinse, do not rinse hair while showering! Best bet is to rinse in the kitchen sink with cold water.
To prevent color bleeding make sure hair is completely dry before sleeping.
Aqua / Eau, Cetyl Alcohol, Glycerine, Stearalkonium Chloride, Glycerol Stearate, PEG-100 Stearate, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Quaternium-75, Cetearyl Alcohol, Ceteareth-20, Hydrolyzed Soy Protein, Fragrance, Citric Acid, Tetrasodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, Basic Violet 2, Basic Violet 13
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
The best I've found so far
I have been using arctic fox for almost a year now. I have used to it maintain my hair in various shades of blue, purple, pink, and turquoise. I switched over from overtone because it was staining my hair, esp the dark blue. Arctic fox does not do this, but it also needs to be refreshed a bit more...
Most Helpful Critical Review
VIRGIN BLONDES - AVOID LIKE THE PLAGUE !!!!
This product was an absolute nightmare ! Used this on my VIRGIN, all natural & very healthy dark ash blonde hair, from mid length to ends for a cool ombré effect. The color never washed out and it's been 8 months. I've tried multiple chelating shampoos, dandruff shampoo, the vitamin c treatment, etc...
938 results
Works so well!
I've been using this dye in the shade Wrath for over a year & I love it. It is so easy to use & pigmented enough that I don't have to bleach my already dark hair to get the red wine shade I want. I get compliments all the time on my color & it's so nice to be able to say I do it myself. Plus it saves me tons of money! My hair always feels so conditioned after & it smells better than most other hair dyes I've used. Only con is that it stains the heck out of my white bathtub. Worth it though!
LOVEE💗💗💗💗
Hair Type Wavy Hair
This product is sooooo good the formula is amazing the results are stunning the only downside is it stained my bathroom but that was prob my fault but LOVE LOVE LOVE💗💗💗 the shade I used is "wrath"
Horrible
Did notning to my hair money wasted!!!!
Do your research
I have to leave a second review to educate people that have left low reviews because they don't understand this product. Semi permanent hair dye will absolutely stain your hair. Do not expect this to wash out conpletely. On the other hand, it does not contain bleach so it will not show up on dark hair and will fade as you wash it. Semi permanent hair dye is basically very strong food coloring and so that is how it behaves on hair. I am shocked that people put things on their hair without doing a basic level of reseach about the product they are using and the outcome they are hoping for!
Why no green, Ulta?
I have done a lot of fashion colors on my hair and I really love the color range of arctic fox, the amount you get for the price, and the package which allows you to easily mix with conditioner in the bottle to make your own color refreshing conditioner in between dye jobs. However, I don't know why ulta does not carry green! Arctic fox has a variety of green shades but none of them are available on the ulta app?!? Why??? For those unfamiliar with semi permanent fashion color, a few tips based on what I see over and over in the reviews: This dye will fade after a few shampoos; this is true of all semi permanent color. You need to refresh the color often. You can buy color depositing conditioner and shampoo to refresh if you prefer, or make your own by mixing arctic fox with your existing products. This will absolutely bleed when you sweat (as will all semi permanent color) if you don't rinse well. I usually shampoo it out several times just to make sure. Last, it usually comes off of the tub with bleach spray or a magic eraser.
Questions
Q&A
Showing 5 out of 15 Questions
- Q
I bought and used this around 4 years ago it looks and smells fine, is it still safe to use?
- Asked by Expiration
- Official Answer By Arctic Fox - Brand EngageThanks for reaching out to us! Generally, your color will keep for about 12 months after opening- just keep it below 115 degrees (store in a cool, dry place) to avoid separation. Personally, I have used bottles that are a few years old and they have been fine. They might lose some of the color saturation though. I would suggest doing a strand test to see how it does being 4 years old.Was this answer helpful to you
- Q
How long does Ritual last on unbleached hair and will it come out easily, or damage the color or texture of my hair?
- Asked by GIRLYpop
- Official Answer By Arctic Fox - Brand EngageGreat question! How long the color lasts depends on many factors such as the specific color you are using, the level of the hair underneath, the porosity of your hair and your personal haircare regimen, but on average the color can last between 4-8 weeks for the majority of our customers with pre-lightened hair, and closer to just 2-4 weeks on unbleached hair. We have formulated our color to be one of the longest-lasting semi-permanents available, but for the best results, you will have to take care of your color. Here are some tips that might help with the longevity: Shampoo in cold water (as cold as you can stand it) Use AF sulfate-free, color-safe shampoo and conditioner Use AF dry shampoo in between washes (frequent shampooing will fade the color) Stay away from alcohol-based styling products (they are drying and will fade the color) Avoid high heat styling Know that if you go swimming your hair color may be stripped almost immediately, especially in chlorinated water Add in a bit of color to your shampoo and/or conditioner to keep your color fresher longer! You can also check out our blog post, Reasons Your Hair Color Isn't Sticking Around, for tips on how to best preserve and protect your new color! ✨Was this answer helpful to you
- Q
If I dye my unbleached, light brown hair with Ritual dye late in the month, will it be able to stay late into the next month or will it be faded by then?
- Asked by AGiloveburgundy
- Official Answer By Arctic Fox - Brand EngageHow long the color lasts depends on the level of your hair color, the porosity of your hair and your hair care regimen. On average it will last 2 to 4 weeks. Ritual does tend to stay on the longer end of that spectrum though.Was this answer helpful to you
- Q
How long does the product last in hair?
- Asked by Rach
- Official Answer By Arctic Fox - Brand EngageGreat question! How long the color lasts depends on many factors such as the specific color you are using, the level of the hair underneath, the porosity of your hair and your personal haircare regimen, but on average the color can last between 4-8 weeks for the majority of our customers with pre-lightened hair, and closer to just 2-4 weeks on unbleached hair. We have formulated our color to be one of the longest-lasting semi-permanents available, but for the best results, you will have to take care of your color. Here are some tips that might help with the longevity: Shampoo in cold water (as cold as you can stand it) Use AF sulfate-free, color-safe shampoo and conditioner Use AF dry shampoo in between washes (frequent shampooing will fade the color) Stay away from alcohol-based styling products (they are drying and will fade the color) Avoid high heat styling Know that if you go swimming your hair color may be stripped almost immediately, especially in chlorinated water Add in a bit of color to your shampoo and/or conditioner to keep your color fresher longer! You can also check out our blog post, Reasons Your Hair Color Isn't Sticking Around, for tips on how to best preserve and protect your new color! ✨Was this answer helpful to you
- Q
i have natural strawbery blonde/copper hair but dont want to bleach, id be getting highlights with the frose color. what damage can i expect, how long would it last, would the color even show, and is doing it without bleach even possible?
- Asked by row
- Official Answer By Arctic Fox - Brand EngageAs mentioned online, pre-lightening for pastels (including Frose) is necessary for accurate coloring! If your hair is naturally a light blonde then Frosé will have trouble taking and may only last for a wash or two as its such a low pigmented shade for natural hair. Using or at least mixing in a more pigmented color like Virgin Pink would be recommended in this case 💖 All of our colors will wash out 100% though, given time. Pinks tend to wash out fairly soon (4-8 weeks on bleached hair and 2-6 weeks on unbleached hair, whereas blues and greens can linger for quite a while.Was this answer helpful to you