Rated 4.19 out of 5 stars
Most Helpful Positive Review Amazing
I had to miss my color appointment due to work issues. Your salesperson recommended this. I was skeptical but purchased. I am so thrilled.. the product feels natural and covers with very little product. It is one of the best purchases I have ever made.
Most Helpful Critical Review Eyeshadow works just as good
I read another reviewer saying it and it's true, this is overpriced eyeshadow! I tried eyeshadow and worked the same, but cheaper. That being said using these powders have a better look for root cover-up than spray root concealers or dry shampoo. Only thing about this product is the brush they provide doesn't take up enough of the product to apply it properly. I used a high quality little fat round concealor brush, which got the job done. Also I think if you can put something sticky like gel on first will keep powder on hair longer, otherwise it rubs off.
Reviewed by 1206 customers So easy! I love it.
Kay from Midwest
It's so easy to apply and feels good in my hair. Very easy to build up and buff in.
Expensive, yes, but worth it
Grammy from Illinois
Yes, this is expensive. However it lasts for months. I use it between coloring appointments. I am a natural light redhead wanting to cover gray roots. The red shade matches perfectly. It is hard to find a natural looking red root touch up product. This works perfectly. Watch the video and follow the instructions and you will have a very natural look to cover gray roots. Love this!
Too Little Product for the Money
Jeje from Milwaukee, WI
That's my only complaint. They could easily give twice the product in their compact space and have much happier customers. I would recommend to a friend but with the caveat of perceived price gouging.
Love, love, love!
B9 from San Antonio, TX
I use between color appointments. The coverage is great, staying all day.
It's basically an shimmery eyeshadow
Tara from Clovis CA
Not what I expected. I thought it'd have some kind of creamy texture, but it's literally just a shimmery eyeshadow. It's a NO.
I love WOW. Using it for years
KK from Commack
Recommend it highly
Icyblu from Hawaii/Las Vegas
I'm glad I gave this a try… helps to cover up my Re growth line till I can color my hair.
It is also great for filling in brows.
This a forever item for me
Dini from Palo alto
This product really works. I had been using this for years now. I just need to wash my hair every after use, I can't leave it overnight, my scalp gets itchy. Maybe it's just me, I have sensitive skin. This is a must for me.
Works as it should
mgruce from NY
I have been using this for about one year. It covers well and works through rain and sweat. It is easy to use. While I do like the product, I have just tried Clairol based on reviews and will be switching. It is much cheaper and does exactly what this does
I would buy this product again!
MM from Tuscaloosa
This is an awesome product that delivers on its promise.
I'd like to find a less expensive product.
Angela from Dayton, Ohio
I wanted some to cover gray between colorings.
No more bare spots
Mary Rn from New York City
I have reddish hair and purchased the medium brown root cover up to help make my scalp less noticeable in the part of my hair due to thinning . It worked great, and my hair actually appears fuller without being noticeable
Really wanted it to work
MK from Texas
I have dark blonde hair dyed platinum blonde. I really wanted this to work, unfortunately it didn't make a difference at all to me after packing it on with the brush that comes with it and one of my own.
Absolutely Love this Product
gilork from Twin Falls, ID
Goes on fast and easy without a mess; quick touch-up that lasts all day. Fabulous product!!
Not worth it
Debbie from Rochester NY
It is expensive and hard for area around face. Save money and buy spray for top of head. Go to beauty supply and buy color that looks like mascara - much more natural looking
Try a different brand.
TracyAnn from Clarklake MI
I use this product to cover my root line between colors. I normally buy Everpro Root Touch up, but thought I would try something with a more controlled application. This was recommended by the ladies at Ulta, so I bought it. Upon using is, I am not a fan. The product does not adhere well to the brush, so it is exceptionally difficult to get enough on there to transfer to my hair. In fact, had I not tossed out the box and receipt, I would take it back. I don't like it. It does work, but it takes FOREVER to get the product on there. The Everpro took less than 30 seconds to do my entire root line. This takes 5 minutes for the same thing, and even after spending so much extra time, it does not cover as well. I am really disappointed at having spent so much money for a product that really does not work as designed. I am going to go back to the Everpro.
I don't recommend this one.
Helped cover postpartum hair loss
MDA from Tx
Helps cover thin spot in hair due to pp hair loss. So cool that this exist and stays put. Doesn't sprinkle on face unless you're aggressive with it.
Love this WOW! I have used it for years.
Crazy Amy from Pittsburgh PA
I use it dry on hair. I also use it when my hair is damp, before I dry it. I will dampen the brush and then put in in the product to cover the brusch. This seems to keep it lasting longer and go on better for me.
Expert root cover
Mara from Connecticut
I use this between color to cover grey roots. Works well, easy to apply and isn't messy. Washes out with shampoo.
Absolutely love this product!!!!!! Covers your roots /00%.
Chrissy from Baltimore, Maryland
Same as above
Worth Every Penny
Trwest from Palm Springs
I apply on my gray around my face. I'm not all gray yet but here & there at my temples. Covers for full day
I am sticking with the Wow Root Cover Up
Kerbygirl from AL
I really like this root cover up. The cost is a little more than I wanted to spend, but is easy, no mess and covers well. I have tried many different brands and types, but I like WOW the best.
Stella from Westfield, IN
Desperation purchase made to carry me through until my next hair coloring appointment. I assumed because it was pricey, it would be a good product. Quite the contrary. It made little-to-no difference at all. Total waste of money.
Kandie from Florida
I bought the dark blonde. It did not cover the roots or my grays. Maybe the dark ones worn better..will not purchase again.
I love this product. I would definitely commend .
Shaena from Alabama
I use this for a quick touch up .