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Summary
Color Wow's Root Cover Up camouflages your dark and gray roots and/or extends highlights for perfect color every day. Fills in sparse areas and evens hairlines for the look of thicker, fuller hair.
Key Ingredients
- Reflective, multi-tonal mineral powder (in 8 shades)
Benefits
- Fast and easy, precise, no mess application
- Water and sweat resistand, lasts until shampooed out
- No stiff or sticky residues
- Blonde shades cover dark and gray hair (no peroxide)
- No waxes or dyes, won’t come off on clothes or pillows
- Blends seamlessly, looks naturally dimensional
- Great value: compact includes 6 months – 1 year of applications
Item 2507204
Start with dry/styled hair. Load up small end of the brush. Pull hair flat and taught against your head, then press brush down firmly into roots, starting from scalp and working out. Do not use sweeping motion. Apply more powder as needed. Use same technique to fill in hairlines or extend highlights.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
Best For
Commitment To Color
Describe Yourself
Hair Type
Most Helpful Positive Review
Amazing
I had to miss my color appointment due to work issues. Your salesperson recommended this. I was skeptical but purchased. I am so thrilled.. the product feels natural and covers with very little product. It is one of the best purchases I have ever made.
Most Helpful Critical Review
Eyeshadow works just as good
I read another reviewer saying it and it's true, this is overpriced eyeshadow! I tried eyeshadow and worked the same, but cheaper. That being said using these powders have a better look for root cover-up than spray root concealers or dry shampoo. Only thing about this product is the brush they provi...
1490 results
This did not work at all
Hair Type Straight Hair
This did not seem to adhere to my hair. I went over the area multiple times and could hardly see it. Was hoping it would help to blend the grow out area of my highlights as I couldn't get in to the salon for 2 more weeks.
I have been very happy with this product.
Hair Type Straight Hair
It covers my white roots well enough to keep me from having to have my color done by my hairdresser for an extra 3-4 weeks. The white hair is visible after 5 weeks and if I can wait an extra 3 or 4 weeks, it saved me some money.
Awesome product!
Hair Type Wavy Hair
This is an awesome product! I use a toner with my regular hair color and this product can be used not only as a root touchup, but the large side of the brush to put on the rest of the hair to bring out the vibrancy of the toner and make you feel like you just stepped out of the salon!
Awesome!
Hair Type Wavy Hair
This product is awesome! It covers well and doesn't come off on clothes and bed linens. I believe it's waterproof! If you have thinning hair around the forehead area, the coverage fills it in and makes the hair appear thicker. It stays until the next wash.
Love WOW products
Hair Type Straight Hair
Love this root powder. It covers well.
Questions
Q&A
Showing 5 out of 54 Questions
- Q
Can men use this on facial hair?
- Asked by AMC
- Verified Reply - Staff ExpertSorry for the delay answering your question. Please contact us at gethelp@ulta.com. Thanks!Was this answer helpful to you
- Q
Can I flat iron my hair after having applied wow root touch up on the previous day?
- Asked by Adorable
- Verified Reply - Staff ExpertSorry for the delay answering your question. Please contact us at gethelp@ulta.com. Thanks!Was this answer helpful to you
- Q
Is Wow Root Cover Up cruelty-free?
- Asked by Colliemom
- Verified Reply - Staff ExpertColor Wow is not tested on animals and contains no animal-derived ingredients.Was this answer helpful to you
- Q
Will the color bleed on your pillow and will it come out during swimming and sweat?
- Asked by Louise
- Verified Reply - Color Wow TeamGreat question. Color Wow root cover up is a mineral powder that adheres to hair instantly. It will not stay on your pillow. It is also water resistant which means that you can swim with it, get caught in the rain, and it will not bleed, or run down. It will also stay in place when you sweat, so it's your perfect summer accessory!Was this answer helpful to you
- Q
I have dark blonde hair (ash blonde). Would I get the blonde or light brown to use on my gray roots? I plan on using this product inberween color appointments, usually about 1 week before my next appointment
- Asked by Aunt Beanie
- Verified Reply - Staff ExpertWe apologize for the delay. For the quickest answer to your question, please call us at 866-983-8582 for assistance. Thank you!Was this answer helpful to you