Hot Tools

 Professional 1" Titanium Digital Flat Iron, Red

I have super long, thick dark brown hair. I bought this product a little over four years ago, after I fell in love with the concept of "straightening your hair." I wasn't sure which brand to buy, so when we asked the sales associate she referred me to this one. The overall quality is amazing. I have had it for over four years and it hasn't broken at all. I will say as a person who has very thick hair, this is not the iron for you. When I go to the salon and get my hair straightened it takes around ten minutes. Wirth this iron, straightening my hair takes closer to twenty minutes. After I straighten it, it also isn't as flat as I want it to be which frustrates me.I could sit there for an hour and it still wouldn't be flat enough for my satisfaction. So the moral of the story is, if you have thick hair, definitely pick another type of flat iron.

Glides right over my hair without pulling it out. Straightens fast and easily. Love it!

I honestly loved this straightener and how it preformed but after a year it completely fried off a section of my hair. I went to straighten a piece of hair and as soon as I clamped down it sounded like when you are frying something and my hair fell off. My hair was completely dry from the night before so when this happened I was in shock. Would not recommend purchasing.

I bought this flat iron back in 2015 and it still works just as great 5 years later! Totally worth the price. It gets the job done in a short amount of time, so it doesn't take near as long as most cheaper flat irons.

Okay so I'm not the type of person who writes review but I just had to for this product. This flat iron is great for the price! When I switched to this flat iron I got so many compliments on my hair it looks super shiny, silky and super straight. I have thick long curly frizzy hair and my hair never looked better when doing it myself. BUUUUT! I lost my curls in the process my hair doesn't really curl anymore it's just wavy and honestly that's not a problem for me because I've never been a fan of my curly hair. With this flat iron I went from 6 hours to 2 hours when it comes to doing my hair. Now here's the issue, I literally went through 3 in 3 years! It doesn't last long!!!! Which is so infuriating! The first 2 I had which is the blue one idk I'm convinced the blue ones are the ones that are defective but anyways the issue was it would stop reading the temperature. I turned it on and it would start to heat up and it will go up and down on the temperature then go all the way to 480 when it only goes to 450, then it just turned green to indicate it was heated but it wasn't. Both the flat irons I had did the same thing after a year. Well my first one under a year and the second one a little over a year. The only reason I bought it again was because the price is good and I'm having a hair crisis andddd it's an emergency but when I can I'm going to invest in something that will last longer and keep this one for idk just in case or something. With all said BEWARE of this product it's good but doesn't last.