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Summary
Create sleek straight styles or soft waves in one pass with the Hot Tools Black Gold 1” Micro Shine Flat Iron. Pro‑designed plates glide smoothly to reduce frizz and boost shine for sleek, stylist‑approved results.
Benefits
- Premium Black Gold™ styling surface combines ceramic, titanium, and a Micro-Shine® finish to deliver even heat, effortless glide, and silky, frizz-free results with less damage
- Advanced ion generator for maximum ion output reduces friction and adds lasting shine when styling
Features
- Rounded edges and 1" floating plates let you straighten, wave, or curl without snags or creases
- Achieve even heat for lasting, consistent results with Pulse Technology® that maintains precise heat levels up to 455°F for fast, flawless styling on all hair types
- LED display with rotating temperature dial, audible tone when set temperature is reached, and 30+ heat settings for total control
- Universal dual voltage and a 2-hour auto shut-off so you can style anywhere with peace of mind
- Professional 9 ft. swivel cord
- Heat-resistant glove included
- Soft-touch finish for secure grip
- Corrosion-resistant plates
Item 2534051
HOT TOOLS PRO TIP #1: Lazy Waves
To create the lived-in waves that everyone loves, divide your hair into vertical sections. Place a flat iron about midway along the section, holding the iron downward. Curl each section around the iron, simultaneously twisting the hair around the plates. At the end of each section, use the iron to straighten the ends for a true, lived-in vibe.
HOT TOOLS PRO TIP #2: The Chase Method
This trick produces ultra-sleek hair on coarse, curly textures. Start by dividing your hair into extremely fine sections. Place a fine-tooth comb at the scalp and slowly comb through the section. Place the flat iron right behind the comb and ''chase'' the comb along the section with the iron, all the way to the end.
HOT TOOLS PRO TIP #3: Late for Work
If you slept through your alarm and there's no time to flat iron your hair, here's a shortcut. Create a halo shaped parting from ear-to-ear and smooth the hair above the part. The surface will be sleek and shiny, and the full sections underneath will give your hairstyle loads of body!
Precautions: Keep away from children. Do not use while bathing.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
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Most Helpful Positive Review
Great!
I just bough this straightener today and wow is an upgrade to my 6 year old straightener I had previously been using. It turns on super easily and heats up super fast (about 30 seconds or less). It also has a small screen to allow you to easily see the exact temperature it is set to. You can change ...
Most Helpful Critical Review
Not impressed, disappointed, returning product
For starters, I have fine color treated hair with highlights, so i am very cautious with heat products and I use a leave in spray, hair oil and a heat protector and I never have an issue with frizz. This straightener was terrible! it snagged all through my hair. It did not matter if I used a brush o...
242 results
Had mine since 2018
No issues, does snag a little but works as good as it did when i got it
DAMAGING
This straightener will rip right through your hair and any fragile end right off. I didn't even purchase this because I never hear anything good about this brand, I used my sisters one time and NEVER AGAIN.
I LOVE ITTTTT
I love it so much it's definitely worth the money!!!wish I would've invested in this as soon as my last one broke
Fantastic Hair Iron!!!!
I love how fast the iron heats to temp. It has a great digital temp setting at the bottom of the handle that twists to set. It has a protective outer rim to the iron that basically eliminates you from burning yourself. I had a Chi iron that I had used for years but love this one sooo much better!!!!!!
great but doesnt last long
ive purchased 5 of these in the last 6 years. they work great, until they stop heating up. they also tend to snag your hair after time. They will last about a year. My most recent one just died and I am trying a different brand. Not worth it for the price.