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e.l.f. Cosmetics Power Grip Matte Primer
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Highlights
Summary
Get all the iconic makeup stick of e.l.f. Cosmetics' OG Power Grip Primer, with a matte finish! Power Grip Matte Primer grips makeup for long-lasting wear and is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion.
Benefits
- Travel-friendly
- Mattifying makeup primer helps reduce the look of excess oil & shine
- Sticky gel formula grips makeup for long-lasting wear
- Gives your complexion a smooth, matte finish
- Great for dry, oily & combination skin
- e.l.f.'s fan-fave Power Grip Primer with a matte finish
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Key Ingredients
- Infused with lemon myrtle blend to reduce the look of shine
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2631614
Use fingertips to apply mattifying primer and pat into skin.
Allow to set for 30 seconds to absorb and activate grip prior to makeup application.
Water (Aqua), Glycerin, Silica, Butylene Glycol, PEG-150 Distearate, Niacinamide, Polysorbate 80, Backhousia Citriodora Leaf Extract, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Potassium Laurate, Ammonium Acryloyldimethyltaurate/VP Copolymer, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Phenoxyethanol, Disodium EDTA.
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Reviews
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Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
5980 results
don't believe the hype
after teviewing some of the 1-star reviews i'm relieved to know that my experience was not unique. put this primer on and waited a minute or two for it to dry. put on my foundatio and almost immediately noticed that my foundation was turning a different color and looked like it was slipping off my face… thought that maybe it just needed to dry but no. i eventually had to just remove my makeup and when i washed it off, it came off like lotion.
Elf Power Grip
Power Grip by Elf is a hardworking make up primer. It goes on smooth and feels great under my make up. It doesn't leave my skin feeling too sticky. I think it really helps with the longevity of my make up looks.

Drops of Magic
The name alone speaks volumes. It tightens and grips the face for a snatched, well-put-together makeup application. It's a must-have!
Great results
I received this product in exchange for my honest review] Elf cosmetics power grip primer does what it.say. the coverage is amazing the finish look top-tier and the shade gives you what your looking for. When wearing this product it lite and does not make your face feel heavy.
Great primer
[I received this product in exchange for my honest review] I really enjoy using this primer as someone with oily skin. It helps with the longevity of my foundation and it works with all of my foundations. I would recommend this to everyone.