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Highlights
Summary
Get all the iconic makeup stick of e.l.f. Cosmetics' OG Power Grip Primer, with a matte finish! Power Grip Matte Primer grips makeup for long-lasting wear and is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion.
Benefits
- Mattifying makeup primer helps reduce the look of excess oil & shine
- Sticky gel formula grips makeup for long-lasting wear
- Gives your complexion a smooth, matte finish
- Great for dry, oily & combination skin
- e.l.f.'s fan-fave Power Grip Primer with a matte finish
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Key Ingredients
- Infused with lemon myrtle blend to reduce the look of shine
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2632081
Use fingertips to apply mattifying primer and pat into skin.
Allow to set for 30 seconds to absorb and activate grip prior to makeup application.
Water (Aqua), Glycerin, Silica, Butylene Glycol, PEG-150 Distearate, Niacinamide, Polysorbate 80, Backhousia Citriodora Leaf Extract, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Potassium Laurate, Ammonium Acryloyldimethyltaurate/VP Copolymer, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Phenoxyethanol, Disodium EDTA.
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Reviews
Review Snapshot
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Describe Yourself
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
5713 results
Literally grips my foundation and helps keep makeup in place
[I received this product in exchange for my honest review] The E.L.F. Power Grip Primer is a must have. It gives my skin a smooth, tacky base that really makes makeup stay put all day. It feels lightweight, hydrating and grips foundation beautifully without feeling heavy or sticky. my makeup app applies evenly and it lasts much longer. Great quality for the price.


10 out of 10 Primer
[I received this product in exchange for my honest review] I absolutely love this primer. It's affordable but it also gets the job done. It was very hydrating which I love and always need under my makeup. It didn't feel greasy or heavy at all and it has just the right amount of tackiness for your makeup to stick to. I think it's a great base under any and all foundations.

Makeup Literally Does. Not. Move.
5/5 ⭐️ The e.l.f. Power Grip Primer is honestly one of the best primers I've tried. It has a slightly sticky texture that helps makeup grip really well without feeling heavy. My foundation stayed in place all day and didn't separate or slide around like it usually does. I also noticed my makeup looked smoother and lasted longer overall. Definitely worth trying, especially for the price.

Great sticky bace
[I received this product in exchange for my honest review] I found myself really enjoying the e.l.f. Power Gril Primer as it worked well with my current products. I don't tend to is foundation; but, the few times I did use my Dior backstage face and body, it wore nicely without breaking up my makeup. It also wore well with my usual routine of concealer as my base. I tend to just use concealer on the day to day to cover up any dark spots and to allow my few freckles to show through for a more natural look. I only gave it a 4 star for my personal preference of not using a primer day to day. Overall impressed with the primer and it provided and enjoyable experience.
Out performed others
[I received this product in exchange for my honest review] After applying this primer I can say for certain it felt like my makeup was going to stay put. Well it did just that, I danced all night without having to touch up a thing.
