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It's A 10 Potion Miracle Shampoo #1
It's A 10 Potion Miracle Shampoo #1

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It's A 10Potion Miracle Shampoo

Item 2614919

3.3 out of 5 stars. 4 reviews
Size:10.0 oz


Conscious Beauty at Ulta Beauty™

  • Cruelty Free

Daily Cleansing and TLC Combine. Give dry or damaged hair the support it needs to be shinier and softer with It's a 10 New Enhanced Potion Miracle Shampoo. Through their signature blend of natural compounds and botanical essences it imparts silky softness.



  • Helps protect hair from damage
  • Enhances body
  • Color safe formula
  • Helps fortify hair
  • Moisturizing lather
  • Helps reduce split ends
  • Increases shine
  • Nourishes hair
  • Helps prevent breakage
  • pH balanced


  • Color safe
  • Leaping Bunny Certified

Key Ingredients

  • Keratin Amino Acids: a concentrated dose of hair’s own natural protector
  • Indian Gooseberry Extract: is known for its intensive nourishing properties
  • Bamboo Extract: one of nature’s antioxidant and anti-irritant properties that help protect against environmental damage
  • Rose Seed Oil: is a great source providing nourishment and moisture to the hair
  • Panthenol: a highly effective moisturizer, fortifier and anti-oxidant

How To Use

Apply to wet hair with massaging motion. Rinse thoroughly.


Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Dimethiconol, Cocamidopropyl Betaine, Fragrance (Parfum), Panthenol, Sodium Pca, Acrylates Copolymer, Potassium Cocoate, Guar Hydroxypropyltrimonium Chloride Amodimethicone, Hydroxypropyl Methylcellulose, Cocoamide Mea, Glycol Distearate, Crambe Abyssinica Seed Oil Phytosterol Esters Ethylhexylglycerin Tea-Dodecylbenzenesulfonate, Cellulose Gum, Xanthan Gum, Tetrasodium Glutamate Diacetate, Cetrimonium Chloride, Trideceth-12, Caprylic/Capric Triglyceride, Keratin Amino Acids, Phyllanthus Emblica Fruit Extract, Bambusa Vulgaris Stem Extract, Rosa Rubiginosa Seed Oil, Coffea Arabica (Coffee) Seed Oil, Sodium Hydroxide, Citric Acid, Phenoxyethanol, Benzyl Benzoate, D-Limonene, Hexyl Cinnamal, Linalool