Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Summary
Highlights
Daily Cleansing and TLC Combine. Give dry or damaged hair the support it needs to be shinier and softer with It's a 10 New Enhanced Potion Miracle Shampoo. Through their signature blend of natural compounds and botanical essences it imparts silky softness.
Benefits
- Helps protect hair from damage
- Enhances body
- Color safe formula
- Helps fortify hair
- Moisturizing lather
- Helps reduce split ends
- Increases shine
- Nourishes hair
- Helps prevent breakage
- pH balanced
Features
- Color safe
- Leaping Bunny Certified
Key Ingredients
- Keratin Amino Acids: a concentrated dose of hair’s own natural protector
- Indian Gooseberry Extract: is known for its intensive nourishing properties
- Bamboo Extract: one of nature’s antioxidant and anti-irritant properties that help protect against environmental damage
- Rose Seed Oil: is a great source providing nourishment and moisture to the hair
- Panthenol: a highly effective moisturizer, fortifier and anti-oxidant
Item 2614919
Apply to wet hair with massaging motion. Rinse thoroughly.
Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Dimethiconol, Cocamidopropyl Betaine, Fragrance (Parfum), Panthenol, Sodium Pca, Acrylates Copolymer, Potassium Cocoate, Guar Hydroxypropyltrimonium Chloride Amodimethicone, Hydroxypropyl Methylcellulose, Cocoamide Mea, Glycol Distearate, Crambe Abyssinica Seed Oil Phytosterol Esters Ethylhexylglycerin Tea-Dodecylbenzenesulfonate, Cellulose Gum, Xanthan Gum, Tetrasodium Glutamate Diacetate, Cetrimonium Chloride, Trideceth-12, Caprylic/Capric Triglyceride, Keratin Amino Acids, Phyllanthus Emblica Fruit Extract, Bambusa Vulgaris Stem Extract, Rosa Rubiginosa Seed Oil, Coffea Arabica (Coffee) Seed Oil, Sodium Hydroxide, Citric Acid, Phenoxyethanol, Benzyl Benzoate, D-Limonene, Hexyl Cinnamal, Linalool
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Is the shampoo sulfate free?
- Asked by Sabellam
- Official Answer By It's a 10 Haircare - Brand EngageThis formula is SLS and SLES freeWas this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
7 results
One of my all time favorites for my dry fine hair!
So happy this shampoo and conditioner are being sold at Ulta! Lately my hair has been so dry that nothing has retained the moisture past 5 minutes. This keeps my fine hair hydrated but not too much. It stays looking fluffy, bouncy, and hydrated for days in a way that reminds me of my favorite discontinued Korean shampoo/conditioner. The only con is that it doesn't foam up as much or make my hair feel as clean as a regular shampoo, but the results are worth it for me.
Nope
I love its a 10, but this did not work for me. I have thin, fine, wavy hair. I do not use any heat styling. I used this product twice and my hair feels like straw. My ends look fried. So disappointing!