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Kenra Professional Platinum Whipped Taffy 20
Summary
Highlights
Kenra Platinum Whipped Taffy 20 provides an airy, high-hold matte finish. This versatile paste can sculpt, smooth or texturize any style without adding weight due to its whipped soufflé texture.
Benefits
- Sculpts, smooths & texturizes any style
- Provides flexible working time with ultimate style control
Item 2506264
Apply to damp or dry hair. Style as desired.
Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/Eau, Cera Alba (Beeswax), Glycerin, Stearic Acid, Petrolatum, C12-15 Alkyl Benzoate, Sucrose Stearate, Sucrose Distearate, Fragrance (Parfum), PVP, PHEnoxyethanol, Cetyl Alcohol, Caprylyl Glycol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Aminomethyl Propanol, Sorbic Acid, Benzophenone-4, Violet 2 Ci 60730, Benzyl Alcohol, Benzyl Benzoate, Citral, Limonene, Hexyl Cinnamal, Linalool, Methyl Heptine Carbonate.
Free gift with purchase
Free gift with purchase
Online only free gift kit with $50 Kenra purchase (valid thru 8/2/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 12 out of 12 Questions
- Q
I have short hair that's fine & thick. I don't wash it every day. Can you brush your hair after using this product & re-style it?
- Asked by Dee
- Official Answer By Kenra Professional - Brand EngageYes, however, this will mostly depend on the amount of product used to style with. The Platinum Whipped Taffy does also have a firm hold. We recommend starting a smaller amount of product on the first day and apply more as needed on the second or third day. Was this answer helpful to you
- Q
I have fairly straight, medium length, layered hair. I LOVED Redken Wool Shake and have not been able to find anything to replace it. It was great at creating a textured, messy look. Would this be similar? If not, is there something you could recommend?
- Asked by shelli
- Official Answer By Kenra Professional - Brand EngagePlatinum Whipped Taffy 20 is a matte-defining paste. This product has a firm hold with a whipped souffle texture. This product provides the ultimate style control while sculpting smooths and texturizes styles. Was this answer helpful to you
- Q
Looking for a replacement for Aveda Defining Whip which they stopped making. I want something that will volumize and define texture but still be workable and not stiff. Will this whip work?
- Asked by BlueAlien
- Official Answer By Kenra Professional - Brand EngagePlatinum Whipped Taffy 20 is a matte-defining paste. This product has a firm hold with a whipped souffle texture. This product provides the ultimate style control while sculpting, smooth, and texturizing styles. Was this answer helpful to you
- Q
can I use Whipped Taffy 20 as a "setting cream"? an example would be to get a section of hair, apply a small amount of Taffy on the section and use a roller or a spiral rod to roll dry hair on roller and leave rollers in over night. if I did that, would my hair hold a curl nicer or perhaps set my hair in the rollers in about 1hr vs having to use a hot toll to roll hair?
- Asked by sundiego
- Official Answer By Kenra Professional - Brand EngageWe recommend using the Kenra Volume Mouse 12 or the Kenra Volume Mousse Extra 17 for this type of styling. Was this answer helpful to you
- Q
Looking to replace my living proof amp2 product as Ulta no longer sells it. Is the taffy similar to this product?
- Asked by mmccas
- Official Answer By Kenra Professional - Brand EngageThe Platinum Whipped Taffy is one option to try for a similar result. The Platinum Whipped Taffy will have a stronger hold compared to that product. We also recommend trying the Platinum Working Wax as another option, as this product has a lighter, more comparable hold. Was this answer helpful to you
- Q
I have loved using Redken shape factor 22 and now it is discontinued. I need something comparable! A maximum hold, tacky feel for my straight hair to make it spiky and full.
- Asked by Nikki
- Official Answer By Kenra Professional - Brand EngageThe Platinum Whipped Taffy 20 is a great option for this type of styling. This product has a firm hold with a whipped souffle texture that provides style control and sculpting texture. Was this answer helpful to you
- Q
Looking for a very "sticky" paste and can't find one. Is this one "sticky"??? Same question about #13...is it "sticky"?
- Asked by Loretta
- Official Answer By Kenra Professional - Brand EngageThe Platinum Whipped Taffy 20 is a matte defining paste. This product is great to smooth and texturize styles. The product consistency is like a luxurious whipped souffle. The Platinum Texturizing Taffy 13 is a fibrous sculpting creme. This product defines and details styles and has a high shine finish. This product will provide more of a sticky effect you may be looking for. Was this answer helpful to you
- Q
which one will make your hair look thicker?
- Asked by downtown
- Official Answer By Kenra Professional - Brand EngageWe recommend using the Platinum Whipped Taffy 20 as this product has an ultra matte finish. Was this answer helpful to you
- Q
What's the difference between this and the texture putty besides the hold level?
- Asked by Sassy girl
- Official Answer By Kenra Professional - Brand EngageThe biggest difference is the level of hold. In addition, the Platinum Whipped Taffy provides a matte finish, while the Platinum Texturizing Taffy 13 provides a shine finish. Was this answer helpful to you
- Q
Can you use this on a blow out?
- Asked by Ela
- Official Answer By Kenra Professional - Brand EngageAs this is a finishing product, you could use this product to finish your style after a blowout. Was this answer helpful to you
- Q
I have a short hairstyle kind of messy or spiky in the back. I am looking for a product that doesn't look wet & won't weigh my hair down. Need something to spike up the back & to use to piece out portions of my bangs. Would the Whipped Taffy be a better choice or the texture taffy 13. I would prefer a more matte finish, but want something that works. I've used Bedhead manipulator & TAC Texture Taffy in past both with good results. But love Kenra line.
- Asked by Debbie
- Official Answer By Kenra Professional - Brand EngageWhipped Taffy would be perfect for the kind of product you are looking for.Was this answer helpful to you
- Q
Is Platinum Whipped Taffy similar to Shaping Cream? Do you still sell Shaping Cream?
- Asked by Linda
- Verified Reply - Staff ExpertWe apologize for our delayed response. Please contact gethelp@ulta.com for assistance. Thanks!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Great hold and styleability
This product is aptly named as it provides both volume, which is what you was hoping for, and great styling. When you open the jar it looks like a pretty lavender body mousse and has a light, fresh scent. I used it on damp, freshly washed hair, using the equivalent of a soda bottle capful of product...
Most Helpful Critical Review
Not so great.
I was very excited to try this "Whipped Taffy" hair product. I don't like to say it, but I am very disappointed in this product. It's in a beautiful container, looks very professional, the taffy cream smells nice, but it's very sticky when you put it on your hair, and your hair is extremely sticky ...
194 results
I would buy this product again!!
Hair Type Straight Hair
I have fine hair and the Kenra hair whip #20 makes my hair look full!
Love
I use it to keep my fly aways down.
Great Product
Hair Type Straight Hair
Great product. Smells good.
Great hold
I've been avoiding this product for months because of the cost but nothing else worked well. Taffy left my hair soft to the touch, but held every strand in place. I will wait for another sale to purchase again.
Amazing
Hair Type Wavy Hair
Verified Buyer
I absolutely love this product. It holds my hair with movement and definition.