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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Kenra Platinum Whipped Taffy 20 provides an airy, high-hold matte finish. This versatile paste can sculpt, smooth or texturize any style without adding weight due to its whipped soufflé texture.
Benefits
- Sculpts, smooths & texturizes any style
- Provides flexible working time with ultimate style control
Apply to damp or dry hair. Style as desired.
Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/Eau, Cera Alba (Beeswax), Glycerin, Stearic Acid, Petrolatum, C12-15 Alkyl Benzoate, Sucrose Stearate, Sucrose Distearate, Fragrance (Parfum), PVP, PHEnoxyethanol, Cetyl Alcohol, Caprylyl Glycol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Aminomethyl Propanol, Sorbic Acid, Benzophenone-4, Violet 2 Ci 60730, Benzyl Alcohol, Benzyl Benzoate, Citral, Limonene, Hexyl Cinnamal, Linalool, Methyl Heptine Carbonate.
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Questions
Ask a QuestionQ&A
Showing 5 out of 12 Questions
- Q
I have short hair that's fine & thick. I don't wash it every day. Can you brush your hair after using this product & re-style it?
- Asked by Dee
- Official Answer By Kenra Professional - Brand EngageYes, however, this will mostly depend on the amount of product used to style with. The Platinum Whipped Taffy does also have a firm hold. We recommend starting a smaller amount of product on the first day and apply more as needed on the second or third day. Was this answer helpful to you
- Q
I have fairly straight, medium length, layered hair. I LOVED Redken Wool Shake and have not been able to find anything to replace it. It was great at creating a textured, messy look. Would this be similar? If not, is there something you could recommend?
- Asked by shelli
- Official Answer By Kenra Professional - Brand EngagePlatinum Whipped Taffy 20 is a matte-defining paste. This product has a firm hold with a whipped souffle texture. This product provides the ultimate style control while sculpting smooths and texturizes styles. Was this answer helpful to you
- Q
Looking for a replacement for Aveda Defining Whip which they stopped making. I want something that will volumize and define texture but still be workable and not stiff. Will this whip work?
- Asked by BlueAlien
- Official Answer By Kenra Professional - Brand EngagePlatinum Whipped Taffy 20 is a matte-defining paste. This product has a firm hold with a whipped souffle texture. This product provides the ultimate style control while sculpting, smooth, and texturizing styles. Was this answer helpful to you
- Q
can I use Whipped Taffy 20 as a "setting cream"? an example would be to get a section of hair, apply a small amount of Taffy on the section and use a roller or a spiral rod to roll dry hair on roller and leave rollers in over night. if I did that, would my hair hold a curl nicer or perhaps set my hair in the rollers in about 1hr vs having to use a hot toll to roll hair?
- Asked by sundiego
- Official Answer By Kenra Professional - Brand EngageWe recommend using the Kenra Volume Mouse 12 or the Kenra Volume Mousse Extra 17 for this type of styling. Was this answer helpful to you
- Q
Looking to replace my living proof amp2 product as Ulta no longer sells it. Is the taffy similar to this product?
- Asked by mmccas
- Official Answer By Kenra Professional - Brand EngageThe Platinum Whipped Taffy is one option to try for a similar result. The Platinum Whipped Taffy will have a stronger hold compared to that product. We also recommend trying the Platinum Working Wax as another option, as this product has a lighter, more comparable hold. Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 15Daily Use
- 15Straight Hair
- 11Thick Hair
- 8Curly Hair
- 8Fine Hair
Describe Yourself
- 12Beauty Conscious
- 8Survivalist / Minimalist
- 7Product Junkie
- 2Minimalist
- 1Man's Man with Class & Style
Hair Type
- 25Straight Hair
- 14Wavy Hair
- 4Very Curly Hair
Most Helpful Positive Review
Great hold and styleability
This product is aptly named as it provides both volume, which is what you was hoping for, and great styling. When you open the jar it looks like a pretty lavender body mousse and has a light, fresh scent. I used it on damp, freshly washed hair, using the equivalent of a soda bottle capful of product...
Most Helpful Critical Review
Not so great.
I was very excited to try this "Whipped Taffy" hair product. I don't like to say it, but I am very disappointed in this product. It's in a beautiful container, looks very professional, the taffy cream smells nice, but it's very sticky when you put it on your hair, and your hair is extremely sticky ...
192 results
Great Product
Hair Type Straight Hair
Great product. Smells good.
Great hold
I've been avoiding this product for months because of the cost but nothing else worked well. Taffy left my hair soft to the touch, but held every strand in place. I will wait for another sale to purchase again.
Amazing
Hair Type Wavy Hair
Verified Buyer
I absolutely love this product. It holds my hair with movement and definition.
Favorite
Hair Type Straight Hair
Verified Buyer
Love this product! I have very short hair and have used this for a couple years now. My stylist used it on me and I was hooked. The whipped texture is a dream. Not too sticky and buildable for great shaping. It washes out easily, too! The smell is absolutely the best.

I would definitely buy this again.
Hair Type Wavy Hair
Verified Buyer
I have very short curly hair and I needed some texture and volume, this product works for me and only needed a very little of it.