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Paul Mitchell Platinum Plus Deep Violet Shampoo #1
Paul Mitchell Platinum Plus Deep Violet Shampoo #1

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Paul Mitchell Platinum Plus Deep Violet Shampoo

$46.00

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Size:33.8 oz

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Details

Benefits

  • Delivers 5x more toning power than Platinum Blonde Violet Shampoo
  • Deep violet formula corrects yellow, brassy tones + brightens highlights
  • Improves manageability + adds shine
  • Ideal for medium to dark + highlighted blondes

Features

  • Refreshing cucumber melon scent with soft floral notes
  • Color safe
  • Paraben free
  • Made without gluten
  • New packaging made with post-consumer recycled (PCR) materials + low-profile caps as part of Paul Mitchell's long-standing commitment to the environment. (Bottles + jars will be 50% PCR + tubes will be 25% PCR. Retail sizes only. Excludes pumps + select caps, which are made from virgin materials.)

Item 2637292

How To Use

Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Wash hands thoroughly. Follow with Platinum Blonde Violet Conditioner.

Pre-caution: Avoid contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists. If eye contact or adverse reaction occurs, rinse with cool water. Keep out of reach of children. May stain fingernails, fabrics and other porous surfaces. A strand test is recommended on bleached or highly porous hair.

Ingredients

Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide MIPA, Glycerin, Glycol Stearate, Hedychium Coronarium (White Ginger) Root Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis Leaf Extract, Simmondsia Chinensis Seed Oil, Ascophyllum Nodosum Extract, Di-C12-13 Alkyl Malate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Tetrasodium EDTA, Isopropanolamine, Alcohol, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

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Frequently bought together

3 items

Current Product

Paul Mitchell

Platinum Plus Deep Violet Shampoo

Size: 33.8 oz
$46.00
Paul Mitchell

Platinum Blonde Violet Conditioner

Size: 33.8 oz
$43.50
Paul Mitchell

Platinum Blonde Violet Conditioner

Size: 10.14 oz
$20.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

Paul Mitchell

Platinum Plus Deep Violet Shampoo

Size:: 33.8 oz
$46.00

Step 2

Redken

All Soft Conditioner

Size:: 10.1 oz
$27.00

Step 3

It's A 10

Miracle Leave-In Product

Size:: 10.0 oz
$40.00

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Review Snapshot

by PowerReviews

10 ReviewsWrite a Review
83%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
Best purple shampoo I've tried

I have had cool blonde ashy hair for 20+ years. I have tried TONS of purple shampoos. Most of them are too drying. This one is not. It will stain your hands if you dont rinse it off quickly. I leave this on my wet hair for about 4-5 minutes. Ive left it on longer before and it did leave a light purp...

Versus
Most Helpful Critical Review
It's Does The Job

I began using blonde shampoos back in 2017 when I had my hair professionally colored blonde. I noticed once my roots began growing out, blonde shampoos kept the brassiness out, made my medium brown hair appear darker and kept my grey/silver hair looking white. I've used several different brands and ...

10 results

I would buy this product again

Submitted 25 days ago

By Jessica

From Lawton, OK

Hair Type Straight Hair

I liked this product. It brought my highlights back to life

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
I will be buying this product again

Submitted 2 months ago

By Emily

From Texas Silvercrest Dr. 6754

Hair Type Wavy Hair

I am in love with this product. It works perfectly with my hair and it doesn't have any issues with the color. It instead takes the color and makes it more vibrant than the original color. The color of my hair is so beautiful and I really love how the texture feels.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Lovely shampoo

Submitted 3 months ago

By 50s a

From US

Reviewed at

John Paul Mitchell Systems

Have used this for several years now. My hair is healthy and the gray shines!

Was this review helpful to you?
The perfect purple shampoo

Submitted 1 year ago

By Marissa

From Georgia

Hair Type Straight Hair

I have tried many purple shampoo's and this is the only one that leaves me hair feeling healthy.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Best purple shampoo I've tried

Submitted 1 year ago

By Sarah

From Florida

I have had cool blonde ashy hair for 20+ years. I have tried TONS of purple shampoos. Most of them are too drying. This one is not. It will stain your hands if you dont rinse it off quickly. I leave this on my wet hair for about 4-5 minutes. Ive left it on longer before and it did leave a light purple tint to my ends. I am very happy with the results I achieve from using this product. Will repurchase again!

Was this review helpful to you?