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It's A 10 Miracle Shampoo Plus Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo.
Apply shampoo to wet hair and gently massage. Rinse thoroughly. Repeat if necessary. Follow with It's a 10 Miracle Deep Conditioner Plus Keratin.
Water (Aqua, Eau)Sodium Lauroyl Methyl Isethionatesodium Cocoyl Isethionatesodium Lauryl Sulfoacetatedecyl Glucosidedisodium Laureth Sulfosuccinatecocamide Mipapanthenolhydrolyzed Keratincinnamidopropyltrimonium Chlorideguar Hydroxypropyltrimonium Chlorideacrylates Copolymerglycol Stearatesodium Lauroyl Sarcosinatedihydroxypropyl Peg-5 Linoleammonium Chlorideglycereth-26polyquaternium-7amodimethiconelauryl Alcoholc11-15 Pareth-7divinyldimethicone/Dimethicone Copolymerlaureth-9glycerintrideceth-12c12-13 Pareth-23c12-13 Pareth-3keratin Amino Acidssodium Hydroxidecitric Aciddisodium Edtamethylchloroisothiazolinonemethylisothiazolinonefragrance (Parfum)Yellow 5 (Ci 19140)Red 4 (Ci 14700)Hexyl Cinnamallinalool.
I love this shampoo! I purchased this product because I wanted to keep my hair healthy and devoid of split ends after getting it cut short. This shampoo has certainly delivered! My hair feels SO soft, and it's shinier than ever before. It smells great. I have not had any problems with lather. I actually find it lathers quite well compared to other sulfate free shampoos I have used in the past. I was a little scared to switch shampoos, because I have terrible skin allergies and I never know what is going to set them off, but I haven't had any allergic reaction, and I've been using this product for 2 or 3 weeks now. I definitely recommend this product. It is well worth the higher price!
I honestly wanted to Love this shampoo reading all the great reviews and i love it's a 10 products, the leave in treatments and their deep conditioner are staples in my hair routine!!! Thought the shampoo was going to be just as amazing but for me and my hair it was the total opposite. It left my ends dry and weird frizzy and my scalp was SUPER greasy it felt horribly heavy and as if i poured straight oil on my scalp after my shower.. I wanted to think it wasn't the shampoo and gave it a few chances but it was and i am so sad i really wanted it to work.. i washed my hair with my Bumble and bumble shampoo and it was super clean and as always felt so nice then tried the it's a 10 again next time i washed my hair and nope it is definitely the shampoo... but just as it has good reviews it must be because it works for others, it's a 10 has great products and i am sure this shampoo works wonders but unfortunately it didn't for me.
I love the scent and texture of this shampoo. It works great and makes my hair so soft.
This product works great! Great Moisturizer, even for my oily hair, without making it greasy and absolutely no frizz!
My hair is very fine and falls out quickly. This product works well giving me some volume and healthier looking hair.
This is the second time I have purchased this item. The large bottle lasts so long. Really like how this shampoo works on my hair.
I have no bad things to say about It's a 10 shampoo. It was introduced to me years ago at Ulta when I asked one of the workers there to suggest a shampoo that works on very fine thin hair. I've been using it ever since along with the conditioner, I do try others now and them but keep coming back to this one, it leaves my hair soft and shiny and manageable. I am turning 70 and need all the help I could get and this works for me. Don't hesitate to try it!