It's A 10
Size 10.0 oz|
Store & Pickup Availability
It's a 10 Miracle Blow Dry Glossing Shampoo is the newest technology for explosive shine made simple.
How to Use
Shipping & Coupon Restrictions
Rated 3.5 out of 5 stars
I love this. I am 47 and my hair is fine, but alot. I have some body but my hair gets frizzy all the time. I use this shampooo and conditioner. I folow up with Hot toddy and the 10 blow palm. I color my hair regularly because I am weirdly gray. Also, I lose hair easily and scalp is sensitive. I have found this combination with the use of my drybar hairdryer and straightener followed with a Shea butter virgin oil and coconut finising serum gets me tons of compliments and hair is healthier and shinier. Not oily at all. Hope this helps another person.
I tried this entire line of the glossing shampoo, conditioner, the leave in and the blow dry styling balm. While the smell is pleasant and the conditioner is nice and thick, I was disappointed that my hair did not look any shinier. I have also tried the living proof restore line and that one gets me a lot more shine and time between washes. I was really hoping this would work because I love it's a 10 products. But nothing seems to beat their original line. Disappointed since it's not cheap. The first time I used the blowout balm, I was super frizzy and curly. (I have curly hair but straighten it with a blow dryer and flat iron.) The second time I used it I had to use a lot more product for it to sort of smooth out. It still looked very frizzy. Not worth it for the price. Will keep looking for a product I can be happy with.
Long hair from SC
Made my hair super greasy. Took me 3-4 washes with other shampoos to get the "gloss" which was like grease in my hair out. Not for me!
UhalleyB from South Carolina
I've been getting my hair bleached, dyed and used heating tools for about 17 years. I've tried probably about 40 different shampoo/conditioners and this one is the only one I can get that 'fresh from the salon' feel, look and smell from! I use a blowout hairdryer brush and my hair is smooth, shiny and conditioned. I really think it keeps it so healthy looking too! Absolutely love.
Storm from Menifee CA
Everytime I use it, after shampoo, conditioning, using my normal heat protectant. It lives my hair like straw, dryer as if I have dry shampoo in my hair.
June from TX
Its was no good no lather
Coastal Bae from Corpus Christi
The smell is suuuper clean and it lingers after blow drying. I have Latina thick hair and aging since I'm in my late 30's. I'm so in love I'll never change to another brand!!
Marcella from Santa Rosa, CA
MichW from Charlotte, NC
My hair has never shined this much unless I paid the salon for additional gloss application. My new fav!
Hbny_14 from Oakland, CA
I have medium thickness, wavy hair, that tends to be frizzy without product and/or heat. I love the perfect 10 product line and was excited about this new item. The first time I used it, my hair felt amazing. The second time I used it, my hair felt like a film had been left on it and it felt heavy and semi greasy. I gave it four stars because I believe it might've been user error and I didn't rinse out all the shampoo or conditioner. I also didn't have to wash my hair for several days after the first use, which is a nice side benefit to the product. Everyone's hair is different so I read these reviews with a grain of salt, why not give it a try If you are a fan of this product line. Alter also has a great satisfaction/return policy if you're unhappy.
ME from Doylestown
It's thick and rich AND you must use the matching conditioner to get the results you want. When you do use them together, and rinse with cool water, WOW! Your hair will be shiny and frizz-free all day. I have fine, curly hair, a lot of it and this brand works well to make my hair look shiny and full of volume. Been buying it from my salon and using it off and on for about a year. Would continue to do so. Great product!
Sherry from Frisco, TX
I have the shampoo, conditioner and balm. Used it for 5 days now, my hair feels limp.
Dlt mom from Bonnie Illinois
Left my hair feeling clean without drying it out.
Becca from MD
As an overall, I've used this product 2 times before deciding that it's really just not working for me. It's not the brand's best (neither is the whipped line) in my opinion. But, this line does work for some people.
BL from US
I wanted to try out the new line of It's a 10 products, and I can say with certainty that its. Ot really for me. I had tried this and the conditioner about 2 or 3 times and the results weren't good. At all. This might work for some people, though,
zingy from Cicero, NY
Love the smell
No more frizzy hair from Bellevue
I used this with the it's a 10 miracle styling serum. The combination worked great. I'm thrilled.
Miley Mew from Georgetown
Fantastic product for curly hair! Defiantly helps control the frizz.
Steph from Columbus, OH
Mir from Iowa
Terrible. Used it with the conditioner and left hair greasy. Don't waste your money