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BOBBI BROWN Long-Wear Waterproof Gel Eyeliner
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Summary
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Most Helpful Positive Review
Best Eyeliner
This is the best eyeliner I have ever tried. It stays on even in hot, humid weather and the color stays true. It goes on smoothly and looks great!
Most Helpful Critical Review
A little bit good, a little bit bad
As much as I love this eyeliner - I have worn it for years - I absolutely hate that the product dries up halfway before you've used it all. I always end up throwing away half the pot to replace it with new eyeliner that won't flake and will spread nicer, given me even coverage. Once I get my new pot...
2264 results
High quality product
Verified Reviewer
Reviewed at

I really like Bobbibrown products specially the base makeup cream. I received a new shade Denim blue, and for me it is a littlte bit hard to wear it every but go hangout with my girls is the best choice. long wear , easy to use , high quality too. i hope it will come with a brush. I received this product for free from Bobbi Brown for testing and review purposes.
Beautiful formula
Describe Yourself Maximalist
Verified Reviewer
Reviewed at

I really like the Denim Blue shade. It adds a subtle pop of color while still being wearable for everyday makeup. It applies smoothly, stays in place well, and I love that it's waterproof. A fun alternative to my usual black or brown liner. I received this product for free from Bobbi Brown for testing and review purposes.
Long wearing gel eyeliner
Verified Reviewer
Community Content
Reviewed at

Bobbi Brown gel eyeliner is a smooth liner that goes on creamy. This gel is long wearing and doesn't irritate the eyes. I do find that you need to use a firm slanted eye brush to achieve the best cat eye. I received the color shimmer denim blue which makes brown eyes pop. A little goes a long way, but this eyeliner does seem to crumble if the brush is dipped too much into the product. I received this product for free from Bobbi Brown for testing and review purposes.



Great product
Verified Reviewer
Community Content
Reviewed at

This product really surprised me. Not only is the color beautiful & shimmery, it's also exactly as it should be for a gel eyeliner. I applied this product with an angled eye brush on my top lids just to make my eyes pop. This product was easy to apply, stayed on for the entire day without smudging, & was easy to take off. My only recommendation with this eyeliner is to buy a brush. It does not come with anyway to apply it. That's the only downfall. Other than that, this product is amazing! I received this product for free from Bobbi Brown for testing and review purposes.


Creamy, pigmented and stays put
Verified Reviewer
Community Content
Reviewed at

I really like how smooth and creamy this gel eyeliner is. It glides on easily without looking patchy, and the pigmentation is beautiful—a little product really does go a long way. The Denim Shimmer Ink shade is such a fun alternative to basic black and adds just enough color to make an eye look more interesting without being too bold. Once it sets, it wears really well and stays in place for hours without creasing or fading. I also love that you can use it for more than a traditional liner look. It works beautifully for a wing, but you can also blend it out for a soft blue smoky eye. Overall, the formula is easy to work with, versatile, and impressively long-lasting. I would definitely recommend it! I received this product for free from Bobbi Brown for testing and review purposes.
Questions
Q&A
Showing 5 out of 6 Questions
- Q
I love this eyeliner but my last purchase dried up quickly and i made sure the cap was on tight. Any advice? I don't wa t to waste my money again
- Asked by Anna
- Official Answer By Bobbi Brown USHi! We’re so glad you love the Long-Wear Smudge-Proof Gel Eyeliner but totally understand how frustrating it is when it dries out so quickly, especially when you made sure the cap was on tight. A couple of things that can help - try to close it right away after each use and avoid leaving it open while you’re doing the rest of your makeup, since even a little air exposure can start to dry the formula. Some customers also find that storing the jar upside down helps keep the product fresh, and gently swirling your brush in the pot can warm it up if it feels a bit dry on the surface. If it seemed to dry out unusually fast, we’d definitely recommend reaching out to Ulta customer service as well. We hope this helps for next time.Was this answer helpful to you
- Q
Can this be used for eyebrows?
- Asked by Shawna
- Official Answer By Bobbi Brown USNo, we do not suggest the Long-Wear Smudge-Proof Gel Eyeliner be used on the brows. We do recommend the Precise Brow Pencil for soft definition and bold structure.Was this answer helpful to you
- Q
Is the finish matte, shimmery or gloss?
- Asked by Cami
- Official Answer By Bobbi Brown USWe’re happy to confirm that the Bobbi Brown Long-Wear Smudge-Proof Gel Eyeliner shades feature a beautiful matte finish—with the exception of Chocolate Shimmer Ink, a dark red-brown with a gorgeous golden shimmer. To apply: Dip the tip of the Ultra Fine Eyeliner Brush (sold separately) into the gel liner, coating both sides of the brush. Wipe off any excess on a tissue. Working quickly, apply in short, even strokes close to the lashline, moving from the inner to the outer corner of the eye. Happy lining!Was this answer helpful to you
- Q
Apply with brush?
- Asked by Susan
- Official Answer By Bobbi Brown USThanks for your question! For best results with your Bobbi Brown Long-Wear Smudge-Proof Gel Eyeliner, begin by dipping the tip of the Bobbi Brown Ultra Fine Eyeliner Brush into Bobbi Brown Long-Wear Smudge-Proof Gel Eyeliner. You'll want to start toward edge of the container as opposed to dipping your brush directly in the middle of it. Be sure to coat both sides of the brush and wipe off any excess. Apply this silky eyeliner in short, even strokes along the lashline, from the inner to the outer corner of the eyes. We're here to assist with more customized application tips for your Bobbi Brown Cosmetics products and invite you to chat with us! Please visit the Contact Us section of the Ulta web site to connect.Was this answer helpful to you
- Q
Can I apply this to my waterline?
- Asked by Emily
- Official Answer By Bobbi Brown USThanks for asking! Unfortunately, our Bobbi Brown Long-Wear Smudge-Proof Gel Eyeliner isn’t meant for the waterlines. For best results, dip the tip of the Bobbi Brown Ultra Fine Eyeliner Brush (sold separately) into Long-Wear Gel Eyeliner, making sure both sides of the brush are evenly coated. Wipe off any excess on a tissue. Working quickly, apply eyeliner in short, even strokes close to the lashline, from the inner to the outer eye corner. This method ensures a clean and precise application, giving you that perfect, defined look.Was this answer helpful to you