Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

BOBBI BROWN Long-Wear Waterproof Gel Eyeliner #1
BOBBI BROWN Long-Wear Waterproof Gel Eyeliner #1

 Long-Wear Waterproof Gel Eyeliner

New

$37.00

or

    Pickup and delivery options

    In stock and ready to ship

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

    Frequently bought together

    3 items

    Current Product

    BOBBI BROWN

    Long-Wear Waterproof Gel Eyeliner

    Color

    Black Ink

    4.7(2252)
    $37.00

    Make it a routine

    Add these personalized recommendations to complete your beauty routine.

    Step 1

    Step 2

    Current Product

    BOBBI BROWN

    Long-Wear Waterproof Gel Eyeliner

    Color:

    Black Ink

    4.7(2252)
    $37.00

    Step 3

    Similar items for you

    12 items

    We think you'll like

    12 items

    Sponsored products

    12 items

    Review Snapshot

    by PowerReviews

    2252 ReviewsWrite a Review
    94%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    Cons
    Best For
    Describe Yourself
    Most Helpful Positive Review
    Best Eyeliner

    This is the best eyeliner I have ever tried. It stays on even in hot, humid weather and the color stays true. It goes on smoothly and looks great!

    Versus
    Most Helpful Critical Review
    A little bit good, a little bit bad

    As much as I love this eyeliner - I have worn it for years - I absolutely hate that the product dries up halfway before you've used it all. I always end up throwing away half the pot to replace it with new eyeliner that won't flake and will spread nicer, given me even coverage. Once I get my new pot...

    2252 results

    smudges

    Submitted 3 days ago

    By sarah1302948

    From usa

    Verified Reviewer

    Reviewed at

    Bobbi Brown US

    i've been using the bobbi brown long-wear waterproof gel eyeliner and i like how smoothly it goes on. the color is nice and easy to apply, but unfortunately it smudges pretty badly after wearing it for a while. i used it during the day and noticed that it didn't stay as clean or defined as i expected. i think it could be a good eyeliner, but the smudging was definitely the biggest downside for me. I received this product for free from Bobbi Brown for testing and review purposes.

    Was this review helpful to you?
    My new Long-wear eyeliner

    Submitted 4 days ago

    By jstork928

    From Lincoln, Ne

    Verified Reviewer

    Reviewed at

    Bobbi Brown US

    FAVORITE LONG-WEAR EYELINER First off the color pigmentation is beautifu!!!! It is easy to apply and wears well during the day. I have been wearing this as much as possible as I love the look and it is so easy to apply. For all of the days I have worn it I have only one 12 hour day where it did smudge a bit. Other than that I would say it is about perfect!! I received this product from Bobbie Brown for test and review purposes.

    User submitted media 1 of 2
    Application in both eyes
    User submitted media 2 of 2
    Application in one eye but not the other

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    My new favorite long-wear eyeliner

    Submitted 4 days ago

    By jstork928

    From Lincoln, Ne

    Verified Reviewer

    Reviewed at

    Bobbi Brown US

    First off the color pigmentation is beautiful!!! It is easy to apply and wears well during the day. I have been wearing this as much as possible as I love the look and it is so easy to apply. For all of the days I have worn it I have only one 12 hour day where it did smudge a bit. Other than that I would say it is about perfect!!

    User submitted media 1 of 2
    One eye with the eyeliner one eye without
    User submitted media 2 of 2
    Applied on both eyes

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    What a comfy wear

    Submitted 8 days ago

    By Katday81

    From United States

    Verified Reviewer

    Reviewed at

    Bobbi Brown US

    This is so amazing I totally forgot I had it on my face! Got compliments all day I love this product and it's definitely being added to my daily routine! I got this as a sample through topbox circle and I definitely recommend it!

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Gorgeous!

    Submitted 11 days ago

    By Tj

    From Michigan

    Verified Reviewer

    Reviewed at

    Bobbi Brown US

    This eyeliner is gorgeous! The color makes a beautiful smokey eye that blends well, doesn't crease and lasts all day! Extremely easy to apply! It glides on easily! I received this product for free from Bobbi Brown for testing and review purposes.

    User submitted media
    Gorgeous!

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?

    Q&A

    Showing 5 out of 6 Questions
    Q
    I love this eyeliner but my last purchase dried up quickly and i made sure the cap was on tight. Any advice? I don't wa t to waste my money again
    Asked by Anna
    Official Answer By Bobbi Brown US
    Hi! We’re so glad you love the Long-Wear Smudge-Proof Gel Eyeliner but totally understand how frustrating it is when it dries out so quickly, especially when you made sure the cap was on tight. A couple of things that can help - try to close it right away after each use and avoid leaving it open while you’re doing the rest of your makeup, since even a little air exposure can start to dry the formula. Some customers also find that storing the jar upside down helps keep the product fresh, and gently swirling your brush in the pot can warm it up if it feels a bit dry on the surface. If it seemed to dry out unusually fast, we’d definitely recommend reaching out to Ulta customer service as well. We hope this helps for next time.Was this answer helpful to you
    Q
    Can this be used for eyebrows?
    Asked by Shawna
    Official Answer By Bobbi Brown US
    No, we do not suggest the Long-Wear Smudge-Proof Gel Eyeliner be used on the brows. We do recommend the Precise Brow Pencil for soft definition and bold structure.Was this answer helpful to you
    Q
    Is the finish matte, shimmery or gloss?
    Asked by Cami
    Official Answer By Bobbi Brown US
    We’re happy to confirm that the Bobbi Brown Long-Wear Smudge-Proof Gel Eyeliner shades feature a beautiful matte finish—with the exception of Chocolate Shimmer Ink, a dark red-brown with a gorgeous golden shimmer. To apply: Dip the tip of the Ultra Fine Eyeliner Brush (sold separately) into the gel liner, coating both sides of the brush. Wipe off any excess on a tissue. Working quickly, apply in short, even strokes close to the lashline, moving from the inner to the outer corner of the eye. Happy lining!Was this answer helpful to you
    Q
    Apply with brush?
    Asked by Susan
    Official Answer By Bobbi Brown US
    Thanks for your question! For best results with your Bobbi Brown Long-Wear Smudge-Proof Gel Eyeliner, begin by dipping the tip of the Bobbi Brown Ultra Fine Eyeliner Brush into Bobbi Brown Long-Wear Smudge-Proof Gel Eyeliner. You'll want to start toward edge of the container as opposed to dipping your brush directly in the middle of it. Be sure to coat both sides of the brush and wipe off any excess. Apply this silky eyeliner in short, even strokes along the lashline, from the inner to the outer corner of the eyes. We're here to assist with more customized application tips for your Bobbi Brown Cosmetics products and invite you to chat with us! Please visit the Contact Us section of the Ulta web site to connect.Was this answer helpful to you
    Q
    Can I apply this to my waterline?
    Asked by Emily
    Official Answer By Bobbi Brown US
    Thanks for asking! Unfortunately, our Bobbi Brown Long-Wear Smudge-Proof Gel Eyeliner isn’t meant for the waterlines. For best results, dip the tip of the Bobbi Brown Ultra Fine Eyeliner Brush (sold separately) into Long-Wear Gel Eyeliner, making sure both sides of the brush are evenly coated. Wipe off any excess on a tissue. Working quickly, apply eyeliner in short, even strokes close to the lashline, from the inner to the outer eye corner. This method ensures a clean and precise application, giving you that perfect, defined look.Was this answer helpful to you