Rated 4.44 out of 5 stars
Most Helpful Positive Review Wig: Snatched
I am SO glad that I was able to get my hands on this product! I love the fact that this palette was curated for those with darker people who are often an after-thought in the beauty community. SO proud of Jackie and appreciative to Anastasia for giving her a chance. xoxo
Most Helpful Critical Review Vibrant black true matte liner but not waterproof
I love how a cat eye looks on me & only use liquid liner to help me create a precise fine line with a flicked out wing. I received this liquid liner vox box complimentary in exchange for my honest opinions I was thrilled because liquid liner is a staple in my makeup bag. The new liquid liner by Anastasia Beverly Hills is formulated to be highly pigmented water-resistant with a matte finish. I have to admit that this liquid liner has a better color pay off than my current favorite liner. It does have a true black matte finish. The formulation does stay wet for a little while but once it dries down it stays put & doesn't become dry or flaky throughout the day. One difference I noticed for abh's formulation is that it is labeled as water resistant instead of water proof. What this means is that it's a water based formulation & will not withstand watery eyes crying or rainy weather which is a little problematic as far as creating a winged liner that lasts all day in certain conditions. This means that when it becomes wet this liquid liner will smudge & rub off completely so keep that in mind. Another feature of this liner is the the soft felt-tip applicator. It claims to allow you to make thin precise lines. I have to say that this applicator is not friendly to beginners as it's a long soft & thin applicator making it flexible which I find makes it hard to give you stability when attempting to draw a thin line. I personally am not a fan of this applicator compared to my favorite liquid liner because I find it harder to be precise with this long & flexible felt tip applicator. When it's not wet this formulation holds up well during the day & survived me rubbing my eyes throughout the day. Overall this is a nice vibrant matte finish liquid liner but does not replace my current favorite because it's water resistant not water proof and the applicator makes it difficult to create even thin lines. I rate it 3.0/5.0.
Reviewed by 1518 customers Definitely worth the hype & $$$
Jessica from MI
I've tried alllll the eyeliners for my wings and honestly this is the best eyeliner I've purchased! It's a true dark black and doesn't turn grey after wearing it all day. Doesn't crack or smudge either! Definitely worth the hype & $$$
Great Pigment, Terrible Smearing
Ronnie from California
This eyeliner is super nice and pigmented. It applies very nice and creates a beautiful wing. Unfortunately, it doesn't last AT ALL and smears like crazy. No amount of setting spray or powder will keep it in place. By the end of the day, I have black smeared all around my eye area. The nice pigment isn't worth the hassle.
Rubu from New York
Since I wear contacts I basically don't touch my eyes and this eyeliner lasts the whole day. So easy to take it off at the end of your day!
Worst every penny
Pv from USA
I can't use any other liquid liner ever again!! Stila one is so overhyped! It literally doesn't have smooth application meanwhile this is literally matte black and stays on forever without smudging or flaking. And it's so easy to remove it compared to any other liquid liner I've ever used. It stays so well throughout the entire day.
The best liquid liner
Nim from USA
I can't literally bring myself use any other eyeliner apart from this one it's the best so worth the price
Mcore from Trenton,NJ
I have used a few bottles of these and continue to repurchase. I wear it during 16 hour work shifts while sweating and it doesn't move or flake off. At the end of my shift it still looks like a brand new application. I have tried SO MANY liquid liners but none are as good as this. Will continue to buy.
Kristin from Long Beach
The top half is bigger than the bottom, the liquid is not fast setting and smudges, I was expecting a great product and very disappointed
Great I Just Suck at Eyeliner
Bella from NY
This was super pigmented and does not smear at all. I just suck at eyeliner soooooo yeah 😂
My go to
Sandy from Texas
I have tried so many eyeliners (waterproof) and they have all smudged especially since my eyes get watery very often when in the sun but this eyeliner has stayed on I no longer have that issue and it gives me the best winged look will definitely repurchase.
Amy A. from North Carolina
Y'all, I never leave reviews on anything, but this eyeliner is the bomb. I have droopy eyes and could NEVER find an eyeliner that is easy to apply and gives me a sharp wing... until now! I don't know what the reviews saying it comes off easily are talking about, I had this on all day and it didn't smudge at all. I even ran my fingers across it just to see if it would really stay put and it didn't budge AT ALL. Anyway, love this stuff, gonna use it until I die 💕
WORTH THE MONEY!!!
Myaxism from United States
I absolutely love this eyeliner. I can easily do wings, feline eye look without it smudging. It lasts all day long without fading away I will definitely purchase it again!! Love ABH
Loved it !!!
Lezlie from Garland Tx
Loved it easy to manage. Doesn't dry to quick to control the fixes and amazing matte look now I have lash extensions so sad I can't use it any longer I haven't tried or know if it's safe.
My New Fav Liner
Kate from GR, MI
I started my liquid eyeliner journey because pencil eyeliner would constantly pool at the outside edge of my eyes, and people would always let me know. I liked Almay's for awhile, but they must have changed their formula at some point because it started giving me a burning sensation every time I put it on. I then moved on to the NYX Matte Liquid Liner and LOVED it for a very long time. I thought it was just how it goes with eyeliner that it comes off by the end of the day (everyone says long-lasting in their marketing but it never is). I then found this eyeliner when I decided to switch things up. I read the reviews: "Lasts all day!" ...."Doesn't flake!"...doesn't flake??? I could have been avoiding that for just $10 more? SOLD.
Anyways, here's another review saying it's the best liquid eyeliner I've ever tried (only tried 3), but it's dark in color, stays on, and DOESN'T FLAKE! Some reviews say it's hard to put on, but it's really just a learning curve. I think it's easy compared to the NYX so with a little practice you'll be fine.
Vinni from Las Vegas, NV
I liked the matte black color, and being an ABH SUPER FAN, I'm highly disappointed in this liner. Lines are difficult to smooth out and it doesn't create even lines.
Manda from Madison, WI
I saw all the reviews and that it was waterproof so was excited to try this liner because of how much product is in the bottle. I applied it, I let it dry and it came of ridiculously easily. Nevermind waterproof, it just smeared right off my face with only a couple houra of wear while I was at home. Im very conscious of rubbing my eye makeup off so, dont rub my eyes at all. Very sad.
Awesome "blackest" black eyeliner!
MJ from Columbus, Ohio
I use this for my upper eyelid to define and shape. I noticed it on employee at another beauty store and asked her about it. She said to get it at Ulta! lol. It is so easy to apply (takes a little longer to dry) and stays all day, sometimes until the next day if I'm feeling lazy and didn't take my makeup off the night before. I love this because it is really black--doesn't fade to a grayish black once it dries. It stays put really well.
Awful - transfers on eyelids
kitten baby from New York, NY
I don't understand the good reviews on this because it's the worse liquid liner I've tried. It takes a really long time to dry down so it transfers like crazy on hooded eyes if you don't keep them closed for a minute or two. It's also not easy at all to work with because it's a super wet formula and the applicator is too thick.
Great product that doesn't budge!
Kate from Philadelphia, PA
I love Anastasia's brow pomade so I decided to give the eyeliner a try! The formula is great and lasts all day, but at the same time, it doesn't feel like you have to scrub your eyelid off to get it to come off at night. I like that the handle is long enough for precision, which makes winged eyeliner a breeze. My only complaint is that the felt tip is very stiff. I would have loved to see a tip that you was a little more flexible or even a brush tip
Summer03 from Valley,TX
I have used multiple liquid eyeliner in the past by far this one has been the best
Super thin tip for accurate lining
Sunnyside50 from New Jersey
This liner makes it easy to control the amount of liner you want to use on your lids. The pigment is a rich black and not watered down like some lash liners I have used in the past. It stays on all day and it is easy to take off with eye makeup remover. It doesn't sting or run. It's water resistant, but not waterproof. Love it !! product.
RH from San Antonio
I didn't expect to find a liner that I liked more than Stila because of how waterproof the Stay All Day is, but I'm super impressed with this one. It lasted through an 8 hour shift with no bleeding, flaking, or wearing away. It's also the most opaque liner I've ever tried. I wish I had been able to try it but all of the Ultas in San Antonio never have this one in stock. Now I can see why.
Banannie2021 from San Diego , CA
I do not like this eyeliner at all. It transfers a lot on hooded eyes, is not at all easy to work with either. Not as high quality as I would've hoped.
Cece from Smyrna
I use this product for my eyeliner. This product helps me make amazing wings.
Fun and beautiful
Ash from San Diego, CA
I got this eyeliner over a year ago and I absolutely love it. It was a little hard to use at first, although it was just that I was very unexperienced, but I got the hang of it pretty quickly. Now it's easy to use, pigmented, and doesn't smudge unless you touch it, as most eyeliners are lol.
A from Oh
I've been so used to using eyeliner pens and thought that I couldn't go back to a liquid liner, but oh my gosh I love this. I got it in the ABH kit on sale, and I love this. I will definitely be getting this again.