Size 8.4 oz|
Store & Pickup Availability
American Crew Light Hold Texture Lotion for subtle control with low shine.
How to Use
Rated 4.81 out of 5 stars
I've been using this product for over two years. I have very difficult curly and unruly hair. If it isn't wet, it can't be controlled at all. Even when it is wet, it still looks frizzy and not quite coiffed when it dries. This Light Hold Texture Lotion does a great job of controlling my hair without looking like I have product in it. The shine is only a little more than my hair is naturally but it looks natural. My wife can run her fingers through my hair without pulling out a greasy gooey hand. I like to wear hats every day. I don't have to worry about my hat band or liner being ruined. The product leaves no residue whatsoever. And, just a dime-sized amount does the trick!
For me, it smells bad. Just could not get over the smell. My wife didn't think it smelled bad, but it kept me from using it.
Hold is very light and allows you to run your fingers through your hair. Not sticky, tacky, nor does it clump.
Techsan from Houston, Texas, USA
I have used this product exclusively since 2004 and it always makes my hair feel so soft and natural whilst holding the look I want and eliminates frizz in my very humid environment. Admittedly, my favorite aspect is the smell! I am so happy AC has never changed the formula—or the smell. I will always use this product so long as I still have hair.
Kris from the promenade in scottsdale az
as intended for the styling of hair
Ricks1219 from Tacoma, Washington
It works great!
OMG from Texas
My husband uses this everyday. It smells wonderful, and doesn't flake. It holds his hair all day. He has a natural curl and this keeps him from getting bushy.
NJDK from St Louis MO
Great product. Holds but not stiff
Bob from Boston, MA
Dries in, not greasy, looks natural after combing, hair stays manageable for the rest of the day
TigerEye from Denver, CO
This stuff is excellent! Both me and the guy have curly/wavy hair that is fine and this works really well for both of us.
ex from az
Red from Colorado Springs Colorado
I've been using this product for years and it works real well for me
TRW from Carrollton, TX
I use this after styling hair to help smooth down. Works great.
Jlu from Windy Wyoming
Hubby uses every day after shower. Really likes the light texture!
Gracia from Los angeles
Sean the on-the-go cell guy from San Bernardino California
Uses this daily for work and going out from time to time
K from Denver co
I can't find this anywhere except at Ulta!
Samantha from Oklahoma
My husband loves this product after washing his hair to style it.
Robinson1823 from Li, NY
Only hair product he will use. He has thinning white hair, this keeps him from looking like a crazy old guy while not being oily or sticky.
Stoo from Indian Land, SC
Krista from Florida
My husband has been using this and loves it. Not a strong sticky hold like a gel but enough hold to last all day
Tim in PA from Philadelphia, PA
SonicMama from Columbus, OH
Although this is a "mens" product it works great in my long pixie-type style. Feels very natural and gives a nice amount of texture without weighing my hair down. It also has a nice hold that keeps my hair looking on point all day. A little goes a long way for me, so I consider it a good value. It feels like I tried every other texture-touting product I could find, then thought I would see what the men had to choose from. I'm glad I did! Smells really nice, too.....
Sam from Brookfield ct
Nice and smooth
The wife from Denver, Colorado
My husband uses this every day on wet hair after shower. He loves how it gives body and keeps style.
TJ from Layton, Utah
I still have to finsh with hair spray, but I like the look and hold that this product provides.
john from indy
Boston Brian from San Diego
Use it everyday to keep my hair from being "fly-away". Lightweight with the perfect amount of hold for me.