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Summary
American Crew Light Hold Texture Lotion for subtle control with low shine.
Benefits
- Water Based: Remains pliable and distributes evenly throughout hair.
- Provides healthy gloss to hair.
- Provides body and fullness to hair.
- Lanolin Oil: Helps retain moisture and keep hair under control.
Apply a small amount into hand and distribute evenly through towel dried hair. Can also be added to dry hair for added thickness.
Aqua (Water) (Eau), Propylene Glycol Dicaprylate/Dicaprate, VP/VA Copolymer, Cetyl Acetate, Polyquaternium-37, PPG-10 Methyl Glucose Ether, Lanolin Oil, PEG-40 Castor Oil, Polyquaternium-11, Acetylated Lanolin Alcohol, PPG-1 Trideceth-6, Triethanolamine, Carthamus Tinctorius (Safflower) Seed Oil, Propylene Glycol, Quillaja Saponaria Bark Extract, Panax Ginseng Root Extract, Salvia Officinalis (Sage) Leaf Extract, Hydrolyzed Wheat Protein, Triticum Vulgare (Wheat) Starch, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Butylphenyl Methylpropional, Hexyl Cinnamal, Alpha-Isomethyl Ionone, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Hydroxycitronellal, Geraniol, Citral, Citronellol, Phenoxyethanol, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben, Propylparaben.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 110 Minutes
Best Uses
- 10Daily Use
- 3Straight Hair
- 2Fine Hair
- 2Thick Hair
- 2Travel
Describe Yourself
- 7Survivalist / Minimalist
- 3Beauty Conscious
- 1Budget Shopper
- 1Product Junkie
Hair Type
- 6Wavy Hair
- 5Straight Hair
- 1Very Curly Hair
Most Helpful Positive Review
Perfect For Guys Who Don't Want Gooey Or Stiff Hair!
I've been using this product for over two years. I have very difficult curly and unruly hair. If it isn't wet, it can't be controlled at all. Even when it is wet, it still looks frizzy and not quite coiffed when it dries. This Light Hold Texture Lotion does a great job of controlling my hair without...
Most Helpful Critical Review
Can't stand the smell
For me, it smells bad. Just could not get over the smell. My wife didn't think it smelled bad, but it kept me from using it. Hold is very light and allows you to run your fingers through your hair. Not sticky, tacky, nor does it clump.
34 results
Husband loves this product
My husband has curly and thick hair. He was usinh various pomades and whatever his barber would sell him. He gave this one a shot and is on his 6th bottle. Definitely be careful with how much you apply. You can get away with a dime size to a quarter size per use depending on how much hold you want.
Great gold while looking natural.
Hair Type Wavy Hair
My husband has used this for several years. If it's not in stock we order it online. He just won't settle for anything else.
Nice, light hold for men & women
I originally bought this for my husband who has some natural curls but hates using a bunch of product. He wanted something not sticky that held flyaways and adds a little shine, and that's exactly what you get here! On vacation about two years ago I ended up using "his" hair stuff when I forgot mine. I love it too! Great scent and since I mostly air dry or wear my hair in braids, this product is perfect for my needs. Just enough hold.
Fantastic Product for Men (Women too)
I have used this product exclusively since 2004 and it always makes my hair feel so soft and natural whilst holding the look I want and eliminates frizz in my very humid environment. Admittedly, my favorite aspect is the smell! I am so happy AC has never changed the formula—or the smell. I will always use this product so long as I still have hair.
may try another brand
Verified Buyer
as intended for the styling of hair