Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Offers
(3)Use previous and next buttons to navigate the slides of the %1 Product Carousel
Earn points on this purchase.
Summary
Offering a 24-hour volume boost and luxe lather, Joico JoiFULL Volumizing Shampoo rinses away the oil and dirt that weigh down fine strands, delivering body, mega fullness, and shine, along protection from humidity.
Benefits
- Fuller, thicker, bouncier hair
- 24-hour style retention*
- Provides long-lasting humidity protection*
- Instantly adds shine
- Rich lather gently yet thoroughly cleanses hair
- Adds instant, lightweight body
- *When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system
Key Ingredients
- Rice Protein, rich in amino acids, helps to strengthen and thicken hair while providing a fuller feel and visible lift to fi ne, limp hair.
- Bamboo Extract, fi brous and rich in silica, helps to build volume while promoting thicker, stronger, shinier strands.
- Lotus Flower, a prized exotic bloom full of strength-building protein, magnesium, and potassium, helps improve elasticity and gives hair a healthy appearance.
- SmartRelease Technology packs our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.
Item 2551465
Apply to wet hair. Lather. Rinse Well.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium C14-16 Olefin Sulfonate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Bambusa Vulgaris Stem Extract, Arginine Hcl, Rosa Canina Fruit Oil, Nelumbo Nucifera Flower Extract, Phosphatidylcholine, Glycerin, Hydroxypropyl Chitosan, Sodium Benzoate, Tetrasodium Glutamate Diacetate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Cocotrimonium Chloride, Citric Acid, Polyquaternium- 47, Sodium Hydroxide, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Citronellol, Fragrance/Parfum.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Redken
All Soft Shampoo For Dry, Brittle Hair
Pureology
Hydrate Shampoo For Dry Hair Nourishment & Moisture
Redken
Extreme Length Shampoo For Longer, Stronger Hair
Redken
Acidic Bonding Concentrate Shampoo
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Shark Beauty
SpeedStyle Pro Flex Professional Performance High-Velocity Hair Dryer System
The Ordinary
Multi-Peptide Serum for Hair Density for Thicker, Fuller Looking Hair
Pureology
Hydrate Conditioner For Dry Hair Nourishment & Moisture
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
LolaVie
Peptide Plumping Volume Conditioner
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
My turned out thick smooth and beautiful!!!
I am using joico volume shampoo and conditioner. 1st use was shampoo and then conditioned. Then I switched it up and used the conditioner first and And my hair turned out great! The volume and thickness I lost over the last few months is back because of this shampoo! I started to notice my hair was ...
Most Helpful Critical Review
DON'T BUY THIS SHAMPOO
I've used Joico Volumizing Shampoo for years without any issues, including a large bottle I previously purchased a few years ago that I just finished the bottle. I had absolutely no issues with the old formula and loved this shampoo. However, I recently bought a new bottle from Ulta in early April a...
92 results
Must Buy
Verified Buyer
If you have fine hair this shampoo is a must. My hairdresser gave me this one Christmas and I am so glad Ulta is selling it again.
Will always buy this brand
Verified Buyer
My hairdresser introduced me to this product several years ago & absolutely love it.
No extra body
Verified Buyer
This shampoo provided no notable increase in volume to my hair. Will be returning.
Smells Nice
I didn't notice a big difference in volume. To be fair, I have unaddressed scalp psoriasis, so that could be the reason behind minimal results. It smells great though and left my hair really soft. I returned it due to the minimal results and the cost of the bottle.
Would definitely buy again
Verified Buyer
Really great smell and leaves my hair shiny not oily like I've notice with other products in the past.
Questions
Q&A
Showing 5 out of 14 Questions
- Q
What scent is it/what does it smell like?
- Asked by Alana
- Official Answer By Joico - Brand EngageHi Alana! Oh, you’re going to love it! Joico JoiFull Volumizing Collection has a wonderful black currant, ripened peach and sweet apple scent. We can't wait for you to experience the essence and the benefits for your hair! ✨💕Was this answer helpful to you
- Q
Is this Shampoo okay for everyday use?
- Asked by Lo
- Official Answer By Joico - Brand EngageHi Lo! Thank you for your question. The Joico JoiFull Collection is perfect for everyday use. The collection is color-safe, and formulated to elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results. We think you’ll love it! ✨💕Was this answer helpful to you
- Q
Is this shampoo and conditioner good for thick naturally blonde long hair?
- Asked by Ric
- Official Answer By Joico - Brand EngageHi Ric! Thanks for asking. The Joico JoiFull Collection is formulated to elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results. For thick/coarse dry hair we would normally recommend the Joico Moisture Recovery Collection. You may also like the Joico Blonde Life Brightening Collection which is formulated to lift away dirt and oil, restore hair’s optimal pH level, and keep blonde hair bright. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
How can this be color safe and have sulfates? I have short, fine, color treated hair and am a senior. I certainly want product that protects my hair and color.
- Asked by Lee
- Official Answer By Joico - Brand EngageHi there! Thank you for our question. All of our Collections at Joico are safe for color treated hair. Also, at Joico we use high quality sulfates that are cleansing enough to rid the hair of build up and debris, but not strong enough to strip hair color molecules. Our shampoos are formulated to mimic the pH of hair to ensure we are not raising the cuticular layer or causing unneeded aggression. We hope this gives you some clarification! ✨💕Was this answer helpful to you
- Q
Is this good for gray, thin hair?
- Asked by DEE
- Official Answer By Joico - Brand EngageHi Dee! Thank you for your question. Absolutely, the JoiFull Volumizing Collection is color-safe, and formulated to elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results and is recommended for fine/thin hair. Hope that helps clarify! ✨💕Was this answer helpful to you