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Summary
Offering a 24-hour volume boost and luxe lather, Joico JoiFULL Volumizing Shampoo rinses away the oil and dirt that weigh down fine strands, delivering body, mega fullness, and shine, along protection from humidity.
Benefits
- Fuller, thicker, bouncier hair
- 24-hour style retention*
- Provides long-lasting humidity protection*
- Instantly adds shine
- Rich lather gently yet thoroughly cleanses hair
- Adds instant, lightweight body
- *When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system
Key Ingredients
- Rice Protein, rich in amino acids, helps to strengthen and thicken hair while providing a fuller feel and visible lift to fi ne, limp hair.
- Bamboo Extract, fi brous and rich in silica, helps to build volume while promoting thicker, stronger, shinier strands.
- Lotus Flower, a prized exotic bloom full of strength-building protein, magnesium, and potassium, helps improve elasticity and gives hair a healthy appearance.
- SmartRelease Technology packs our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.
Item 2551465
Apply to wet hair. Lather. Rinse Well.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium C14-16 Olefin Sulfonate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Bambusa Vulgaris Stem Extract, Arginine Hcl, Rosa Canina Fruit Oil, Nelumbo Nucifera Flower Extract, Phosphatidylcholine, Glycerin, Hydroxypropyl Chitosan, Sodium Benzoate, Tetrasodium Glutamate Diacetate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Cocotrimonium Chloride, Citric Acid, Polyquaternium- 47, Sodium Hydroxide, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Citronellol, Fragrance/Parfum.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
My turned out thick smooth and beautiful!!!
I am using joico volume shampoo and conditioner. 1st use was shampoo and then conditioned. Then I switched it up and used the conditioner first and And my hair turned out great! The volume and thickness I lost over the last few months is back because of this shampoo! I started to notice my hair was ...
Most Helpful Critical Review
DON'T BUY THIS SHAMPOO
I've used Joico Volumizing Shampoo for years without any issues, including a large bottle I previously purchased a few years ago that I just finished the bottle. I had absolutely no issues with the old formula and loved this shampoo. However, I recently bought a new bottle from Ulta in early April a...
92 results
doesn't work on truly fine textured hair
I have shoulder length, super fine textured hair. my fine hair is the type that won't hold a curl no matter the curling method. This shampoo performs like a drug store shampoo. after one use my hair was a grease pit by the end of the day. I do not recommend this for anyone with fine hair.
Greasy
Added a lottle volume but made my hair so greasy by the end of the day
Keeps Hair Cleaner Longer
Hair Type Straight Hair
The Joico JoiFULL Volumizing Shampoo keeps my hair cleaner longer and does not dry my fine color treated hair out. This is a miracle. I never want to be with out. I use it every other wash.
Yes for sure!!
Hair Type Straight Hair
Verified Buyer
This is the only shampoo I have used for years. Especially because my hair is so fine. I just love it and hope you do not stop carrying it!
Most effective volumizing shampoo I've ever used
Hair Type Straight Hair
My hair is very thin and fine, and gets thinner as I get older. I've tried just about every beauty salon brand and cheaper ones as well that claim to thicken hair without weighing it down. None of them worked, and usually took the shine out of my hair, weighed it down making my hair look dull, flat and lifeless. My first use of this shampoo shocked me as it looked like I had twice as much hair, and full of volume, shiny and healthy looking. It was a hair makeover and my hair has not looked this good in 20 years. I will buy it again and recommend it to my friends with thin flat hair that needs some hair CPR. Honestly every day I get ready for work, look in the mirror amazed at the improvement.
Questions
Q&A
Showing 5 out of 14 Questions
- Q
What scent is it/what does it smell like?
- Asked by Alana
- Official Answer By Joico - Brand EngageHi Alana! Oh, you’re going to love it! Joico JoiFull Volumizing Collection has a wonderful black currant, ripened peach and sweet apple scent. We can't wait for you to experience the essence and the benefits for your hair! ✨💕Was this answer helpful to you
- Q
Is this Shampoo okay for everyday use?
- Asked by Lo
- Official Answer By Joico - Brand EngageHi Lo! Thank you for your question. The Joico JoiFull Collection is perfect for everyday use. The collection is color-safe, and formulated to elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results. We think you’ll love it! ✨💕Was this answer helpful to you
- Q
Is this shampoo and conditioner good for thick naturally blonde long hair?
- Asked by Ric
- Official Answer By Joico - Brand EngageHi Ric! Thanks for asking. The Joico JoiFull Collection is formulated to elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results. For thick/coarse dry hair we would normally recommend the Joico Moisture Recovery Collection. You may also like the Joico Blonde Life Brightening Collection which is formulated to lift away dirt and oil, restore hair’s optimal pH level, and keep blonde hair bright. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
How can this be color safe and have sulfates? I have short, fine, color treated hair and am a senior. I certainly want product that protects my hair and color.
- Asked by Lee
- Official Answer By Joico - Brand EngageHi there! Thank you for our question. All of our Collections at Joico are safe for color treated hair. Also, at Joico we use high quality sulfates that are cleansing enough to rid the hair of build up and debris, but not strong enough to strip hair color molecules. Our shampoos are formulated to mimic the pH of hair to ensure we are not raising the cuticular layer or causing unneeded aggression. We hope this gives you some clarification! ✨💕Was this answer helpful to you
- Q
Is this good for gray, thin hair?
- Asked by DEE
- Official Answer By Joico - Brand EngageHi Dee! Thank you for your question. Absolutely, the JoiFull Volumizing Collection is color-safe, and formulated to elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results and is recommended for fine/thin hair. Hope that helps clarify! ✨💕Was this answer helpful to you