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Summary
Wella INVIGO Blonde Recharge Color Refreshing Shampoo, for cool blonde tones, helps to fight brass and maintain the color of blonde tones.
Benefits
- For cool blonde tones refreshes and maintains the brightness and vibrancy of natural or highlighted blondes
- This purple shampoo prevents natural or colored blonde hair from yellowing and helps eliminate brassiness, leaving it soft to the touch
- Apply to wet hair and lather
- Leave for 3-5 minutes, then rinse thoroughly
- Use with our Cool Blonde Shampoo for maximum effect
Item 2541299
Apply to wet hair and lather. Leave for 3-5 mins, then rinse thoroughly.
Precautions: Contains hair colorants. Do not apply this product if: you have ever experienced any reaction after coloring your hair, you have experienced a reaction to a temporary ''black henna'' tattoo in the past. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them.
Water/Aqua/Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, PEG-3 Distearate, Panthenol, Citric Acid, Fragrance/Parfum, Sodium Benzoate, Methylparaben, Tocopheryl Acetate, Propylparaben, Sodium Hydroxide, CI 60730/Violet 2, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Disodium EDTA, Benzoic Acid, Linalool, Hexyl Cinnamal, Benzyl Salicylate, Citronellol, Geraniol.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Cool Ashy Blonde/Brunette
This product is hands down the BEST purple shampoo I have found; I have used 3 different ones for reference (Joico, Wella, and Kyn) and this is the only one that gives me what I'm looking for which is less brass all around. I have naturally light brown hair with goldeny blonde highlights and this sh...
Most Helpful Critical Review
good product but certainly not the best
I normally use the redken purple shampoo & conditioner as I like those best but those are a bit pricey so was trying to save a little money & try new purple products that were a bit cheaper that works just as good as redken brand & smell nice so I decided to go with this as well as the conditioner a...
139 results
Tried many purple shampoos - won't be repurchasing this one
I had an Ulta gift card and needed new blonde shampoo, so I switched from my Amika to this Wella shampoo. The Amika blows this one out of the water. I almost want to throw this one out and repurchase the Amika from another beauty supply store... I don't notice the shampoo taking any brass out of my hair, although the purple does deposit on my scalp.
My favorite purple shampoo
Verified Buyer
I have tried many purple shampoos and this is my favorite and I'll never try another. Not only does it smell great, it leaves my hair soft and revived my blonde like I just left the salon!!
LOVE WELLA, THEY DID IT YET AGAIN.
I love all wella products I've tried so far. I'm dark brown with a blonde end balayage. This takes the yellow look out of the blonde SO fast. Blows my mind. And it's so soft after. I also use the conditioner to go with it.
Love it after only 1 use!!
I am going from black box dye to platinum blonde. It has been a process to find a good shampoo. I still have some brownish spots in my hair that are being stubborn and some brassiness. With only one use it has made my hair go from straw like to super soft! I have yet to see if it will take the brassiness out bc I don't see a difference there yet. But I would definitely buy it again on the account of it being so soft now!
My hair felt so soft!
Submitted as part of a free sample program
This product smells great and I love how it helps keep your hair toned. My hair was soft and moisturized. The only down fall is the blonde tape in hair extensions I've been using in the front of my temples for weight, started turning this rosy pink color. They went back to normal when I stopped using this product. I received this product complimentary for testing purposes.