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Summary
Wella INVIGO Blonde Recharge Color Refreshing Shampoo, for cool blonde tones, helps to fight brass and maintain the color of blonde tones.
Benefits
- For cool blonde tones refreshes and maintains the brightness and vibrancy of natural or highlighted blondes
- This purple shampoo prevents natural or colored blonde hair from yellowing and helps eliminate brassiness, leaving it soft to the touch
- Apply to wet hair and lather
- Leave for 3-5 minutes, then rinse thoroughly
- Use with our Cool Blonde Shampoo for maximum effect
Item 2541299
Apply to wet hair and lather. Leave for 3-5 mins, then rinse thoroughly.
Precautions: Contains hair colorants. Do not apply this product if: you have ever experienced any reaction after coloring your hair, you have experienced a reaction to a temporary ''black henna'' tattoo in the past. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them.
Water/Aqua/Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, PEG-3 Distearate, Panthenol, Citric Acid, Fragrance/Parfum, Sodium Benzoate, Methylparaben, Tocopheryl Acetate, Propylparaben, Sodium Hydroxide, CI 60730/Violet 2, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Disodium EDTA, Benzoic Acid, Linalool, Hexyl Cinnamal, Benzyl Salicylate, Citronellol, Geraniol.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Cool Ashy Blonde/Brunette
This product is hands down the BEST purple shampoo I have found; I have used 3 different ones for reference (Joico, Wella, and Kyn) and this is the only one that gives me what I'm looking for which is less brass all around. I have naturally light brown hair with goldeny blonde highlights and this sh...
Most Helpful Critical Review
good product but certainly not the best
I normally use the redken purple shampoo & conditioner as I like those best but those are a bit pricey so was trying to save a little money & try new purple products that were a bit cheaper that works just as good as redken brand & smell nice so I decided to go with this as well as the conditioner a...
139 results
LIFE SAVING
Verified Reviewer
Submitted as part of a free sample program
This product basically saved my whole life. I used it a couple times with my natural blonde hair and didn't notice a difference in brightness of my blonde HOWEVER... Yesterday I got my hair colored and my stylist toned it entirely too warm...I had red in my hair. So this morning, I'm crying, and decide to try using this product and see if it makes any difference. And good God, it did! I lathered this up, let it sit for 5 minutes, used the conditioner, and when I dried my hair, it was WAY better. I was moments from a complete mental breakdown and this saved the day. I did receive this complimentary in exchange for my honest review, and I'm so thankful for it. Will absolutely be purchasing with my own $ when I run out.
I would buy this over and over and over
Submitted as part of a free sample program
I love this stuff, it makes my hair so soft, it helped my blonde so much!!
Brassy Be Gone!
Describe Yourself Highlighted hair
Submitted as part of a free sample program
I have fine long hair and I only needed a small amount (about the size of quarter). Placed amount on my palm and worked into a lather then worked into the roots of my hair. I left in about 2 minutes. I feel the longer you leave the product the more it counteracts brassy tones. Then rinsed product. This product leaves my hair looking bright and fresh as though I've just visited the salon! I would definitely recommend this product! I received this product complimentary for testing purposes.
Not so intense
Submitted as part of a free sample program
This shampoo is great for blondes. it's not too intense so after using it you wouldn't have blue hair but it's still doing its job . I've been testing it for two weeks since I get it for free and I love how my hair looks like
Does the Job
Submitted as part of a free sample program
This shampoo did a great job of toning my blonde hair. It took away any brassiness in just a few minutes. I gave it 4 stars because it wasn't anything magnificent but it's a decent blue shampoo for the price! I received it complimentary to try out.