This Product |
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Main Benefit |
Helps eliminate brassiness and brighten blonde tone |
Adds instant color vibrancy |
Intense repair to strengthen hair |
Helps to lock in color & restore hair surface quality |
Lock in color and smooths hair surface |
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Secondary Benefit |
Refreshes color and leaves hair soft to the touch |
Protect color between salon visits |
Adds smoothness and reduces frizz |
Adds shine & strength to colored hair |
Creates a glossy effect on hair |
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Formula/Technology |
Color refreshing purple pigments |
Antioxidant shield |
Metal purifier & silk amino acids |
Metal purifier to protect hair from harmful metals in water |
Oleology Technology helps to protect against natural lipid degeneration |
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Recommended Hair Type |
Highlighted, Blonde/Silver |
Fine & Coarse Colored Hair |
Damaged Hair |
Colored & Damaged Hair |
For All Hair Types & Safe for Colored Hair |
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Summary
Wella INVIGO Blonde Recharge Color Refreshing Shampoo, for cool blonde tones, helps to fight brass and maintain the color of blonde tones.
Benefits
- For cool blonde tones refreshes and maintains the brightness and vibrancy of natural or highlighted blondes
- This purple shampoo prevents natural or colored blonde hair from yellowing and helps eliminate brassiness, leaving it soft to the touch
- Apply to wet hair and lather
- Leave for 3-5 minutes, then rinse thoroughly
- Use with our Cool Blonde Shampoo for maximum effect
Item 2541299
Apply to wet hair and lather. Leave for 3-5 mins, then rinse thoroughly.
Precautions: Contains hair colorants. Do not apply this product if: you have ever experienced any reaction after coloring your hair, you have experienced a reaction to a temporary ''black henna'' tattoo in the past. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them.
Water/Aqua/Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, PEG-3 Distearate, Panthenol, Citric Acid, Fragrance/Parfum, Sodium Benzoate, Methylparaben, Tocopheryl Acetate, Propylparaben, Sodium Hydroxide, CI 60730/Violet 2, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Disodium EDTA, Benzoic Acid, Linalool, Hexyl Cinnamal, Benzyl Salicylate, Citronellol, Geraniol.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Cool Ashy Blonde/Brunette
This product is hands down the BEST purple shampoo I have found; I have used 3 different ones for reference (Joico, Wella, and Kyn) and this is the only one that gives me what I'm looking for which is less brass all around. I have naturally light brown hair with goldeny blonde highlights and this sh...
Most Helpful Critical Review
good product but certainly not the best
I normally use the redken purple shampoo & conditioner as I like those best but those are a bit pricey so was trying to save a little money & try new purple products that were a bit cheaper that works just as good as redken brand & smell nice so I decided to go with this as well as the conditioner a...
139 results
Great product
Describe Yourself Thin hair, color treated blonde (not bleached)
Submitted as part of a free sample program
Just use this like your regular shampoo it's a very pigmented purple but it makes a great color
Pigmented and Amazing
Submitted as part of a free sample program
Amazing! I have bleach blonde hair and any brass annoys me. I have tried every purple shampoo under the sun. This is one of the best! It not only pulls the brass out, it doesn't dry out and damage your already destroyed hair. My hair feels soooo smooth and soft after. *received for free
I love this!!
Submitted as part of a free sample program
This product was sent to me for testing purposes, but I actually really loved this purple shampoo. I severely over processed my hair and have been doing/using a rainbow of products to help restore my platinum tresses.. many purple shampoos can be very drying so I used my other one as little as possible. The Wella Blonde Recharge Shampoo for Cool Blonde definitely neutralizes any brassiness while not being too drying for my hair. I dig this for sure. I received this product complimentary for review purposes.
Love love love
Submitted as part of a free sample program
This product was sent to me for testing purposes, but I actually really loved this purple shampoo. I severely over processed my hair and have been doing/using a rainbow of products to help restore my platinum tresses.. many purple shampoos can be very drying so I used my other one as little as possible. The Wella Blonde Recharge Shampoo for Cool Blonde definitely neutralizes any brassiness while not being too drying for my hair. I dig this for sure. I received this product complimentary for review purposes.
Love this
Submitted as part of a free sample program
This product was sent to me for testing purposes, but I actually really loved this purple shampoo. I severely over processed my hair and have been doing/using a rainbow of products to help restore my platinum tresses.. many purple shampoos can be very drying so I used my other one as little as possible. The Wella Blonde Recharge Shampoo for Cool Blonde definitely neutralizes any brassiness while not being too drying for my hair. I dig this for sure. I received this product complimentary for review purposes.